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Influencer marketing is one percent inspiration, ninety nine percent perspiration


Last night I had the honor of dusting off my trusty old long tail earned media blogger outreach deck and updating it for the new world of earned media influencer marketing for the lovely  Brigitte Winter and her Georgetown School of Continuing Studies  students. Google Search  is the best tool to get a feel. Always start with Google. Lead with the news, not the used car.

24 Favorite Inbound Marketing & Digital Media Buying Tools That Don’t Include Google


As a digital marketing lead generation strategist and online media buyer, you just can’t have enough tools to help manage my clients’ online activities.  For this post, I decided to avoid Google properties, because obviously Google Adwords and Google Analytics would be at the top of the list. Acquisio is a pay-per-click management dashboard that allows me to manage Google, Bing, and Facebook Ads all on one –platform. Twitter Ads. Twitter Advertising. If you’re really into Twitter, you be enamored by this Twitter management tool. 

Earned-media micro-influencer marketing master class


Explore the long tail (there are millions of people blogging, sharing, and posting online – and PR tends to pile on the same 100 “influentials.”) “We want you to take 50 million of us as seriously as you take one reporter from  The Wall Street Journal ” (#83 of the 95 theses from  The Cluetrain Manifesto ). Google Search  is the best tool to get a feel. My goal? Less is more.

Fulfill your resolution to blog in 11 steps


majority of my revenue is generated from blogger outreach, namely long-tail and deep-dive, outreach that extends all the way into the thousands of bloggers. When it comes to even receiving cheap swag or tchotchkes you’ll need to have blogged well and long enough to be a known entity with a passable reputation and Klout score. Good for you. Mark my words. Still ugly?

Janet Thaeler & Maryanne Conlin on Influencer Marketing


Ethan Newberry personifies this in his alter ego, the Ginger Runner.  He had a central website, of course, but it’s only a hub for his massively successful YouTube channel , his Twitter following , his Facebook posse , and his fans on Insta !  I am not just a pandering shill, I am a fan — ask him yourself! Influencers Are Shifting from Blogs to Social Media. Maryanne Conlin.

Not Getting What You Want From Blogging? Ask These 11 Questions


When it comes to selecting a keyword, you have two options: short tail and long tail. To clarify, here are a few examples of both: Shoes (short tail) vs. Size 6 Black Pumps (long tail). Hotel (short tail) vs. Five Star Hotel in Boston (long tail). Software (short tail) vs. Open Source Cloud Computing Software (long tail).

How to Prove—and Grow—Your Influencer Marketing ROI in 2017

Content Standard

But, ultimately, most marketers want to know whether their marketing efforts are driving leads, sales, or other conversions. Other KPIs include: number of sign-ups or downloads from influencer referrals, percent of referrals that become qualified leads, and percent of referrals who purchase. Think Long Tail (and Measure Long Term). Consider Your Platform.

22 Free Content Marketing Tools To Drive Your Content Marketing Plans

B2B Marketing Insider

Not only is it a brilliant lead generation tool for Hubspot, it also produces a nifty little check list of things that you can do to improve your website and social activity. Google Keyword Planner :  If you have an AdWords account, you can use this tool for all manner of related keywords around your focus topic areas. And no matter what size budget you may have. SEO Assessment.

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83 Exceptional Social Media and Marketing Statistics for 2014


What do 40% of B2B buyers say about LinkedIn, that only 19% say about Twitter? 40% of B2B buyers say LinkedIn is important when researching technologies and services to purchase; 19% say the same for Twitter. The top three social networks used by B2B marketers are LinkedIn (91%); Twitter (85%); and Facebook (81%). Google+ receives 1.2 Twitter Marketing Stats.

Google's SSL Change Actually Impacts 11% of Search Traffic [New Data]


In the last week of October, Google announced and rolled out a major change to the way its search engine interacts with the rest of the web. Google now uses an SSL-encrypted experience for anyone who uses the homepage while logged in as a Google user. Google's Anticipated Effect vs. Reality. All statistics were calculated with a 95% confidence interval.

Best Social Media Stats, Facts and Marketing Research of 2010


At its current rate, Twitter will process almost 10 billion tweets in 2010. Facebook, Twitter Growing As Video Referral Sources by MediaPost Online Media Daily. Well, about two-thirds (64%) of the traffic from third-party sites to video sources currently comes from Google, followed by Yahoo (11.9%), Facebook (4.3%), Bing (2.6%), and Twitter at 1.2%. Then Twitter.

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There is No Such Thing As an Offline Business Anymore


Rather than reading ads, calling information lines, or speaking to sales reps, Google has become the research tool of choice. We ask our questions on Google, and spend a few minutes checking out the results before we start evaluating solutions to our problem. went to Google Keyword Planner and started looking up some statistics. None of these are warm leads; they are hot leads!

10 Ways to Drive Instant Results With Inbound Marketing


The best inbound marketers do, indeed, play a good long game, but you can use inbound marketing tactics and strategies to move the needle immediately, too. Add offers to your website that appeal to visitors and leads in all stages of the funnel. Nurture leads with campaigns that bring them further down the funnel. We did this with the long-tail keyword phrase, " how to retweet."

Best SEO Guides, Tips and Resources of 2010


That makes optimization more important than ever, and leads to questions like: How can SEO be used in online reputation management? How does the introduction of Google Instant change SEO tactics? Google Search Engine Optimization Starter Guide 2010- Plain Speak on SEO by WorkingPoint. SEO 101: Defining the long tail by Conversation Marketing. Post on Google Buzz.

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5 Lessons Content Marketers Can Take Away from the 2014 World Cup

KoMarketing Associates

While broad, highly searched keywords might be the end goal, creating content around long-tailed, refined terms is a great way to gain the attention of search engines and appear on the first page of Google’s SERPs. Relevance to World Cup: The problems Brazil faced leading up to the World Cup were well-documented. Credit: Be Well-Prepared.


103 Compelling Social Media and Marketing Statistics for 2013 (and 2014)


68% of Google+ users are male, while 80% of Pinterest users are women. There are, on average, 700 YouTube video links shared on Twitter every minute, and 500 years worth of YouTube videos watched on Facebook every day. 70% of brands now have a presence on Google+, up from just 4% in the last quarter of 2012. Which lead gen tactics work best? Twitter Statistics and Facts.

The Ultimate Dictionary of Marketing Terms You Should Know


For example, Google and Oracle are primarily B2B companies. 5) B2C (Business-to-Consumer). Blogging is a core component of inbound marketing, as it can accomplish several initiatives simultaneously -- like website traffic growth, thought leadership, and lead generation. While it helps marketers like you define their target audience, it can also help sales reps qualify leads.

Best Social Media and Digitial Marketing Research and Statistics of 2011, Part 1


by MediaPost SearchBlog Social media sites now drive more traffic to many popular sites—including Comedy Central, and Netflix—than Google does. ” She quotes Wedbush Equity Analyst Lou Kerner, who has called Facebook “‘the second Internet,’ with time spent on Facebook and page views surpassing Google search.” Or that 73% of U.S. And 73% of U.S.

The Winning Formula for Sustainable Lead Generation


That foreboding presence is their leads goal, and even if you're hitting your target this month, visions of next month's goal mean you have to hit the ground running to keep feeding your sales organization. So how do you ensure you hit that leads goal every month, instead of experiencing intermittent (and often random) success? Converting traffic into leads. lead goals.

Knowledge Worker 2.0 - Power to the people

Buzz Marketing for Technology

We support embeds from Youtube, Google Videos, BlipTV, Metacafe, DailyMotion, Viddler, Yahoo Videos and several other approved sites only. The Fuzzy Tail. link] Slide 30: the long tail of people Slide 31: Day of the Long Tail Peter Hirshberg, Chairman, Technorati [link] Slide 32: The three forces of the long tail â?£ Chris Collison and Geoff Parcell Learning to Fly: Practical Knowledge Management from Leading and Learning Organizations Slide 51: the gates to information are open Slide 52: knowledge is shared freely Slide 53: â??

50 Things We Learnt About Content Marketing This Year


56% of leading business bloggers are hiring additional resources in the next 12 months ( Curata ). Some commentators feel the significant growth in content is leading to content shock. Others argue that there is not content overload in niche areas, however, there is a lot of content even in niche areas, for example, there are over 8m articles on ferrets on Google. Altimeter ).

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Why Your Keyword Strategy Is Incomplete Without User Intent


Keyword research has long been heralded as a pillar of a proper SEO strategy. User intent'' is a concept that’s known to most SEO professionals, but unfortunately, used by too few. I say unfortunately , because it’s the key to improving the very foundation of SEO campaigns, while driving content strategies that yield better conversion rates, clicks, leads, and sales.

How to Attract New Customers – i?marketing (Part 2)

Marketing Action

Only people who are motivated will fill out a form to get a content asset – and those people are excellent leads. 2.   SEO. When someone goes to Google or Bing or Yahoo, or any other search engine, you want to make sure your content shows up appropriately for the words your audience is using. There are more than 100 billion searches in Google every month. Personas. Content.

100+ Quick Ways to Find Blog Post Inspiration

KoMarketing Associates

Use Google Keyword Planner to find keyword ideas and estimate how they may perform. Don’t hit “Enter” in Google (you’d be surprised (and potentially terrified) to discover the types of questions that readers are asking). Take long tail keywords and sort them in different ways to give different search queries using Merge Words. Keep tabs on trending topics on Twitter.

14 Blog Writing Tips for Creating SEO-Friendly Blog Posts


If you’re in charge of your company’s blog, SEO is just as important for you as creating quality content that inspires engagement and generates leads. After all, if you’re not getting traffic, you’re not getting engaged readers or leads, either. Search engines like Google want to give searchers the very best results for their queries. Use Long-Tail Keywords.

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B2B Marketing Trends I’m Thankful for

B2B Marketing Traction

Social media sites like Facebook, LinkedIn, Twitter, YouTube and Google Plus have indeed grown and allowed the average citizen platforms from which to voice their preferences. They will take advantage of the long-tail of demand , which allows them to get found online for even the most obscure products and services very cost-effectively. 2. ” What say you?

The Big List of (Not Provided) Search Recommendations for B2B Marketers

KoMarketing Associates

A discussion on Threadwatch Monday drew greater visibility to the fact that Google has begun encrypting all queries through the search engine, even for users who aren’t signed in to Google. Danny Sullivan of Search Engine Land confirmed this shift with Google, as discussed in the recent article on SEL this week and highlighted in news coverage on our site as well.

Content Marketing Strategy: A Comprehensive Guide for Modern Marketers


That is to say you're about to dive into a pretty in-depth post (that's a nice way of saying "long") about content marketing, one which you may want to bookmark to read later. You write a few posts a week, and eventually those blog posts start to rank in Google and other search engines. Let's say you're using PPC as your primary means of generating leads for your business.

Optimize Your Content for Inbound Marketing: Part 2

Marketing Action

“The best place to hide a dead body is Page 2 of Google’s search results.”. If you haven’t read Part 1 and simply don’t wanna, or you read it but that was, like, a week ago (and really, who has time to store information for that long anymore?), Do not break, circumvent, or otherwise “game” Google’s rules. Because sooner or later, Google will put a hurtin’ on your website.


Best Social Media and Digital Marketing Research and Statistics of 2011, Part 2


59% are on Twitter, and 43% use a company blog for marketing. Twitter, Facebook And LinkedIn: Age, Ethnicity And Gender Of The Major Social Networks [STUDY] by All Twitter. women make up 64% of Twitter’s following), men (63% to 37%) are the larger share on LinkedIn. How long will people pay attention? The mean half life of a link on twitter is 2.8

15 Ways Content Marketers Can Use Pinterest to Drive Traffic

Marketing Action

Pew Research raised a lot of eyebrows earlier this year when they announced Pinterest had become more popular than Twitter. PEW pulled their data nearly a year ago now, so it’s actually bee 12 months that Pinterest has been more popular than Twitter. Just pin the lead-in to your podcast episodes. Connect your Pinterest account to your Facebook, Twitter and Google+ accounts.

87 New (Really) Marketing Automation Stats

Marketing Action

Many of the marketing automation stats we regularly use – to make strategic decisions, craft presentations, prepare for sales calls – are getting a bit long in the tooth. Case in point: “Companies that excel at lead nurturing generate 50% more sales-ready leads at 33% less cost.”. Lead & Relationship Management. LinkedIn is 2nd (43%) and Twitter is 3rd (35%).

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57 Things You Can Do Right Now to Improve Your Website

delicious b2bmarketing

Tweet Is your company website not doing its job — i.e. generating leads and sales? Register and verify your site with Google Webmaster Central. Get your local listing(s) verified in Google Places (Maps) — do this even if you do business nationally. Google Analytics). Publicize your content via Twitter, LinkedIn and Facebook (and YouTube, if video).

How to Improve SEO Using Educational Resources: One Company's Step-by-Step Framework


The holy grail of content marketing and SEO is to be ranked in the top 10 on Google for a high volume search term. If you accomplish that, your site will enjoy long-lasting, inexpensive organic traffic -- which is an absolutely wonderful thing. Using this approach, I’ve been able to push my blog into the top 10 on Google for several competitive and high volume search terms.

6 Tips for Creating Content That Spreads Naturally


mean, think about how often content is shared across the web -- there are one billion Facebook users, and according to Twitter itself , there are about one billion tweets sent every two and a half days. So it takes more effort than simply publishing content and doing your typical marketing to reach your audience and generate leads. organic traffic and Google referrals. Forever.

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Best Web Presence Optimization Guides and Tips of 2011


Oh well, whatever you call the discipline of maximizing a company’s online visibility in a world where search is much more than Google-Yahoo-Bing and where web presence is much more than a corporate website, here are 18 of the best blog posts and articles from the past year on how to do it well. That sounds like a Google search to me.” What Wins In Google Universal Search?

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How to Create a Successful Blog Strategy: A Step-by-Step Guide


It isn''t enough to simply have a blog -- businesses need to spend time creating a blogging strategy that allows for high quality content creation so you can, slowly, build a reputation for thought leadership that will pay off big time in the long term. Ideally, you''ll tailor your blog content to people who might buy from you -- after all, your blog will become a great lead conversion tool.

5 Copywriting Techniques That Affect SEO


Google has stated that they don’t actually count words on a page and use it as a ranking factor. Although Google doesn’t use social shares to influence rankings, social shares still matter. The more shares you have, the more people you can reach across the web, which again will lead to more natural backlinks. That means you’ll rank for more long-tail keywords.

7 Keyword Research Mistakes That Stifle Your SEO Strategy


Getting found in organic search is one of the most cost-effective means of lead generation , so it's no wonder marketers and SEOs spend plenty of time optimizing their online presence to get ranked in the SERPs for important keywords. Are your search terms full of industry jargon that aren't even part of your leads' vocabulary yet? Traffic and leads are good, but customers are better.

The ABCs of Content Marketing: A Glossary of Terms


Think about how cool it''ll be to tell your boss that your blog post actually generated not just a site visit, not just a lead. Blogging is a core component of content marketing, driving site traffic, quality leads, and establishing your position as a thought leader in your industry. Did that visitor turn into a lead? Google Hangouts? Facebook or Twitter Chats?