24 Favorite Inbound Marketing & Digital Media Buying Tools That Don’t Include Google
JUNE 8, 2013
As a digital marketing lead generation strategist and online media buyer, you just can’t have enough tools to help manage my clients’ online activities. For this post, I decided to avoid Google properties, because obviously Google Adwords and Google Analytics would be at the top of the list. Acquisio is a pay-per-click management dashboard that allows me to manage Google, Bing, and Facebook Ads all on one –platform. Twitter Ads. Twitter Advertising. If you’re really into Twitter, you be enamored by this Twitter management tool.
Fulfill your resolution to blog in 11 steps
JANUARY 7, 2014
majority of my revenue is generated from blogger outreach, namely long-tail and deep-dive, outreach that extends all the way into the thousands of bloggers. When it comes to even receiving cheap swag or tchotchkes you’ll need to have blogged well and long enough to be a known entity with a passable reputation and Klout score. Good for you. Mark my words. Still ugly?
51 Ridiculous Keywords Google Won't Let Me Track Anymore
OCTOBER 10, 2013
It''s been a busy month for Google, the 50 billion pound gorilla of the search world. and a Twitter account.) summarizing her opinions on the changes from Google. If you''re not sure what changes I''m talking about, earlier this month, Google decided to encrypt all keyword data -- except for keyword data from ads, of course. Now Google is just being hurtful.
How to Optimize Your Landing Pages for Long-Term Lead Generation
DECEMBER 28, 2012
One of the great things about inbound marketing is that your content keeps paying dividends over time, long after it was originally promoted. So I could send the whole marketing team on vacation at HubSpot, and our new lead flow wouldn’t actually drop by that much because of all these assets we’ve built up.”. The Long Term Impact of SEO on Lead Generation. What?).
22 Free Content Marketing Tools To Drive Your Content Marketing Plans
B2B Marketing Insider
APRIL 27, 2015
Not only is it a brilliant lead generation tool for Hubspot, it also produces a nifty little check list of things that you can do to improve your website and social activity. Google Keyword Planner : If you have an AdWords account, you can use this tool for all manner of related keywords around your focus topic areas. And no matter what size budget you may have. SEO Assessment.
Not Getting What You Want From Blogging? Ask These 11 Questions
APRIL 27, 2015
When it comes to selecting a keyword, you have two options: short tail and long tail. To clarify, here are a few examples of both: Shoes (short tail) vs. Size 6 Black Pumps (long tail). Hotel (short tail) vs. Five Star Hotel in Boston (long tail). Software (short tail) vs. Open Source Cloud Computing Software (long tail).
Best Social Media Stats, Facts and Marketing Research of 2010
JANUARY 17, 2011
At its current rate, Twitter will process almost 10 billion tweets in 2010. Facebook, Twitter Growing As Video Referral Sources by MediaPost Online Media Daily. Well, about two-thirds (64%) of the traffic from third-party sites to video sources currently comes from Google, followed by Yahoo (11.9%), Facebook (4.3%), Bing (2.6%), and Twitter at 1.2%. Then Twitter.
83 Exceptional Social Media and Marketing Statistics for 2014
APRIL 14, 2014
What do 40% of B2B buyers say about LinkedIn, that only 19% say about Twitter? 40% of B2B buyers say LinkedIn is important when researching technologies and services to purchase; 19% say the same for Twitter. The top three social networks used by B2B marketers are LinkedIn (91%); Twitter (85%); and Facebook (81%). Google+ receives 1.2 Twitter Marketing Stats.
There is No Such Thing As an Offline Business Anymore
NOVEMBER 10, 2015
Rather than reading ads, calling information lines, or speaking to sales reps, Google has become the research tool of choice. We ask our questions on Google, and spend a few minutes checking out the results before we start evaluating solutions to our problem. went to Google Keyword Planner and started looking up some statistics. None of these are warm leads; they are hot leads!
Google's SSL Change Actually Impacts 11% of Search Traffic [New Data]
NOVEMBER 11, 2011
In the last week of October, Google announced and rolled out a major change to the way its search engine interacts with the rest of the web. Google now uses an SSL-encrypted experience for anyone who uses the Google.com homepage while logged in as a Google user. Google's Anticipated Effect vs. Reality. All statistics were calculated with a 95% confidence interval.
10 Ways to Drive Instant Results With Inbound Marketing
MARCH 29, 2013
The best inbound marketers do, indeed, play a good long game, but you can use inbound marketing tactics and strategies to move the needle immediately, too. Add offers to your website that appeal to visitors and leads in all stages of the funnel. Nurture leads with campaigns that bring them further down the funnel. We did this with the long-tail keyword phrase, " how to retweet."
5 Lessons Content Marketers Can Take Away from the 2014 World Cup
JUNE 16, 2014
While broad, highly searched keywords might be the end goal, creating content around long-tailed, refined terms is a great way to gain the attention of search engines and appear on the first page of Google’s SERPs. Relevance to World Cup: The problems Brazil faced leading up to the World Cup were well-documented. Credit: www.forzaitalianfootball.com. Be Well-Prepared.
103 Compelling Social Media and Marketing Statistics for 2013 (and 2014)
NOVEMBER 12, 2013
68% of Google+ users are male, while 80% of Pinterest users are women. There are, on average, 700 YouTube video links shared on Twitter every minute, and 500 years worth of YouTube videos watched on Facebook every day. 70% of brands now have a presence on Google+, up from just 4% in the last quarter of 2012. Which lead gen tactics work best? Twitter Statistics and Facts.
The Ultimate Dictionary of Marketing Terms You Should Know
MARCH 10, 2016
For example, Google and Oracle are primarily B2B companies. 5) B2C (Business-to-Consumer). Blogging is a core component of inbound marketing, as it can accomplish several initiatives simultaneously -- like website traffic growth, thought leadership, and lead generation. While it helps marketers like you define their target audience, it can also help sales reps qualify leads.
Best SEO Guides, Tips and Resources of 2010
JANUARY 26, 2011
That makes optimization more important than ever, and leads to questions like: How can SEO be used in online reputation management? How does the introduction of Google Instant change SEO tactics? Google Search Engine Optimization Starter Guide 2010- Plain Speak on SEO by WorkingPoint. SEO 101: Defining the long tail by Conversation Marketing. Post on Google Buzz.
How to Attract New Customers – i?marketing (Part 2)
OCTOBER 21, 2013
Only people who are motivated will fill out a form to get a content asset – and those people are excellent leads. 2. SEO. When someone goes to Google or Bing or Yahoo, or any other search engine, you want to make sure your content shows up appropriately for the words your audience is using. There are more than 100 billion searches in Google every month. Personas. Content.
Best Social Media and Digitial Marketing Research and Statistics of 2011, Part 1
NOVEMBER 28, 2011
by MediaPost SearchBlog Social media sites now drive more traffic to many popular sites—including Comedy Central, NFL.com and Netflix—than Google does. ” She quotes Wedbush Equity Analyst Lou Kerner, who has called Facebook “‘the second Internet,’ with time spent on Facebook and page views surpassing Google search.” Or that 73% of U.S. And 73% of U.S.
100+ Quick Ways to Find Blog Post Inspiration
AUGUST 20, 2015
Use Google Keyword Planner to find keyword ideas and estimate how they may perform. Don’t hit “Enter” in Google (you’d be surprised (and potentially terrified) to discover the types of questions that readers are asking). Take long tail keywords and sort them in different ways to give different search queries using Merge Words. Keep tabs on trending topics on Twitter.
Knowledge Worker 2.0 - Power to the people
Buzz Marketing for Technology
JUNE 27, 2008
We support embeds from Youtube, Google Videos, BlipTV, Metacafe, DailyMotion, Viddler, Yahoo Videos and several other approved sites only. The Fuzzy Tail. link] Slide 30: the long tail of people Slide 31: Day of the Long Tail Peter Hirshberg, Chairman, Technorati [link] Slide 32: The three forces of the long tail â?£ Chris Collison and Geoff Parcell Learning to Fly: Practical Knowledge Management from Leading and Learning Organizations Slide 51: the gates to information are open Slide 52: knowledge is shared freely Slide 53: â??
50 Things We Learnt About Content Marketing This Year
DECEMBER 21, 2015
56% of leading business bloggers are hiring additional resources in the next 12 months ( Curata ). Some commentators feel the significant growth in content is leading to content shock. Others argue that there is not content overload in niche areas, however, there is a lot of content even in niche areas, for example, there are over 8m articles on ferrets on Google. Altimeter ).
14 Blog Writing Tips for Creating SEO-Friendly Blog Posts
MAY 1, 2013
If you’re in charge of your company’s blog, SEO is just as important for you as creating quality content that inspires engagement and generates leads. After all, if you’re not getting traffic, you’re not getting engaged readers or leads, either. Search engines like Google want to give searchers the very best results for their queries. Use Long-Tail Keywords.
Why Your Keyword Strategy Is Incomplete Without User Intent
APRIL 10, 2013
Keyword research has long been heralded as a pillar of a proper SEO strategy. User intent'' is a concept that’s known to most SEO professionals, but unfortunately, used by too few. I say unfortunately , because it’s the key to improving the very foundation of SEO campaigns, while driving content strategies that yield better conversion rates, clicks, leads, and sales.
The Winning Formula for Sustainable Lead Generation
DECEMBER 23, 2011
That foreboding presence is their leads goal, and even if you're hitting your target this month, visions of next month's goal mean you have to hit the ground running to keep feeding your sales organization. So how do you ensure you hit that leads goal every month, instead of experiencing intermittent (and often random) success? Converting traffic into leads. lead goals.
The Big List of (Not Provided) Search Recommendations for B2B Marketers
SEPTEMBER 25, 2013
A discussion on Threadwatch Monday drew greater visibility to the fact that Google has begun encrypting all queries through the search engine, even for users who aren’t signed in to Google. Danny Sullivan of Search Engine Land confirmed this shift with Google, as discussed in the recent article on SEL this week and highlighted in news coverage on our site as well.
Content Marketing Strategy: A Comprehensive Guide for Modern Marketers
JULY 21, 2015
That is to say you're about to dive into a pretty in-depth post (that's a nice way of saying "long") about content marketing, one which you may want to bookmark to read later. You write a few posts a week, and eventually those blog posts start to rank in Google and other search engines. Let's say you're using PPC as your primary means of generating leads for your business.
Optimize Your Content for Inbound Marketing: Part 2
JUNE 23, 2014
“The best place to hide a dead body is Page 2 of Google’s search results.”. If you haven’t read Part 1 and simply don’t wanna, or you read it but that was, like, a week ago (and really, who has time to store information for that long anymore?), Do not break, circumvent, or otherwise “game” Google’s rules. Because sooner or later, Google will put a hurtin’ on your website.
B2B Marketing Trends I’m Thankful for
B2B Marketing Traction
NOVEMBER 23, 2011
Social media sites like Facebook, LinkedIn, Twitter, YouTube and Google Plus have indeed grown and allowed the average citizen platforms from which to voice their preferences. They will take advantage of the long-tail of demand , which allows them to get found online for even the most obscure products and services very cost-effectively. 2. ” What say you?
15 Ways Content Marketers Can Use Pinterest to Drive Traffic
JANUARY 7, 2015
Pew Research raised a lot of eyebrows earlier this year when they announced Pinterest had become more popular than Twitter. PEW pulled their data nearly a year ago now, so it’s actually bee 12 months that Pinterest has been more popular than Twitter. Just pin the lead-in to your podcast episodes. Connect your Pinterest account to your Facebook, Twitter and Google+ accounts.
Best Social Media and Digital Marketing Research and Statistics of 2011, Part 2
FEBRUARY 7, 2012
59% are on Twitter, and 43% use a company blog for marketing. Twitter, Facebook And LinkedIn: Age, Ethnicity And Gender Of The Major Social Networks [STUDY] by All Twitter. women make up 64% of Twitter’s following), men (63% to 37%) are the larger share on LinkedIn. How long will people pay attention? The mean half life of a link on twitter is 2.8
6 Tips for Creating Content That Spreads Naturally
DECEMBER 6, 2012
mean, think about how often content is shared across the web -- there are one billion Facebook users, and according to Twitter itself , there are about one billion tweets sent every two and a half days. So it takes more effort than simply publishing content and doing your typical marketing to reach your audience and generate leads. organic traffic and Google referrals. Forever.
57 Things You Can Do Right Now to Improve Your Website
MARCH 21, 2011
Tweet Is your company website not doing its job — i.e. generating leads and sales? Register and verify your site with Google Webmaster Central. Get your local listing(s) verified in Google Places (Maps) — do this even if you do business nationally. Google Analytics). Publicize your content via Twitter, LinkedIn and Facebook (and YouTube, if video).
87 New (Really) Marketing Automation Stats
JANUARY 5, 2015
Many of the marketing automation stats we regularly use – to make strategic decisions, craft presentations, prepare for sales calls – are getting a bit long in the tooth. Case in point: “Companies that excel at lead nurturing generate 50% more sales-ready leads at 33% less cost.”. Lead & Relationship Management. LinkedIn is 2nd (43%) and Twitter is 3rd (35%).
How to Create a Successful Blog Strategy: A Step-by-Step Guide
DECEMBER 29, 2014
It isn''t enough to simply have a blog -- businesses need to spend time creating a blogging strategy that allows for high quality content creation so you can, slowly, build a reputation for thought leadership that will pay off big time in the long term. Ideally, you''ll tailor your blog content to people who might buy from you -- after all, your blog will become a great lead conversion tool.
7 Keyword Research Mistakes That Stifle Your SEO Strategy
MARCH 22, 2012
Getting found in organic search is one of the most cost-effective means of lead generation , so it's no wonder marketers and SEOs spend plenty of time optimizing their online presence to get ranked in the SERPs for important keywords. Are your search terms full of industry jargon that aren't even part of your leads' vocabulary yet? Traffic and leads are good, but customers are better.
Best Web Presence Optimization Guides and Tips of 2011
MARCH 26, 2012
Oh well, whatever you call the discipline of maximizing a company’s online visibility in a world where search is much more than Google-Yahoo-Bing and where web presence is much more than a corporate website, here are 18 of the best blog posts and articles from the past year on how to do it well. That sounds like a Google search to me.” What Wins In Google Universal Search?
5 Key Tips CEOs of A/E/C Firms Should Know About B2B Online Marketing
MARCH 26, 2014
By integrating key areas of B2B online marketing into a cohesive marketing strategy, A/E/C firms and other professional services providers can create conversions and grow their inbound leads. And by providing offers (that is, actionable next steps… an invitation to subscribe or receive updates from the firm), blogs can lead to conversions. On Twitter or LinkedIn?
The ABCs of Content Marketing: A Glossary of Terms
JANUARY 13, 2014
Think about how cool it''ll be to tell your boss that your blog post actually generated not just a site visit, not just a lead. Blogging is a core component of content marketing, driving site traffic, quality leads, and establishing your position as a thought leader in your industry. Did that visitor turn into a lead? Google Hangouts? Facebook or Twitter Chats?
B2B Hubs Or PPC? Are All Leads Created Equal?
DECEMBER 23, 2010
Home Members Only News Features Columns SEM SEO PPC Social Media How To Google & Search First Time Here? Are All Leads Created Equal? Mar 17, 2010 at 11:34am ET by Andy Komack B2B companies crave leads. Good leads. Quality leads. This is about the leads paid for in the RFQ model. have seen many situations where the Cost Per Lead produced via a Buyer Hub is significantly less than leads generated via PPC. I’ve seen a few situations in the reverse as well. But, are all leads created equal? Are All Leads Created Equal?
40 Essential SEO Terms Marketers Should Know [Glossary]
DECEMBER 12, 2011
Conversion forms convert traffic into leads. Collecting contact information helps you follow up with these leads. Long Tail Keyword - An uncommon or infrequently searched keyword, typically with two or more words in the phrase. Small businesses should consider targeting long tail keywords , as they are lower difficulty and often have more qualified searchers.
Are People Stealing Your Content? How (and When) to Fight Back [SlideShare]
MAY 21, 2013
Google Alerts , Topsy , and HubSpot Social Inbox : Whichever tool you prefer, you can set up alerts to ping you when someone mentions your content online. For written content, search for a long-tail phrase -- whether it be the specific one you include at the bottom of every post or just an excerpt from the body text -- to find your content more quickly. Then the anger sets in.
Why Every Business Should Have a Blog
JANUARY 16, 2013
Want to increase leads for your business? With a lead generation form in the sidebar or at the end of the post, the business can easily capture this reader and turn them into a lead. If you use the official Twitter retweet button on your blog posts, you can set it up to include your username. Search engines (particularly Google) love websites with great content.
Content Curation Grows Up, Original Content Still Key
MARCH 30, 2011
Curation brings brands and customers together : elevating brand visibility/buzz (76 percent) and lead generation (48 percent) were also top objectives. When it comes to online marketing Google is now cracking down on bad content, so it’s important to be original. Connect With Joe: About Joe Joe Pulizzi is a leading author, speaker and strategist for content marketing.
10 Steps to Effective Online Marketing For Small Businesses
JULY 29, 2010
Here are the abbreviated 10 steps to effective marketing online : The Importance of Google – with approximately 80% of all searches being conducted via Google, it is critical to primarily focus SEO effort on this search engine. Look for multi-word phrases or ‘long-tail keywords’ as they are usually less competitive. image by: ExtraNoise ).