Hubspot

MARCH 3, 2020

30% of Google searches are for local information. Source: HubSpot via Google ). It lets you write helpful content about your geographic area in a relevant way so you're not faced with awkward keyword stuffing that Google's algorithm punishes. Target long-tail keyword variations. Source: comScore ).

Long Tail Marketing 69

Long Tail Marketing SERP Keywords Mobile Marketing 69

Hubspot

DECEMBER 22, 2020

This is why Google has become a modern day casino for advertisers. Google often signals their own interpretation of a search term, based on the types of results. For example, if you Google "sales funnel" the search engine results page (SERP) indicates you're looking for the definition of a sales funnel. Probably not.

PPC 101

PPC Work Management SEO Top of Funnel 101

Hubspot

APRIL 2, 2018

Modern SEO strategy is the process of organizing a website's content by topic, which helps search engines like Google understand a user's intent when searching. By optimizing a web page around topics first, you can rank well for long-tail keywords related to that topic. What Is SEO Strategy?

SEO 101

SEO Long Tail Marketing Template Lead Ranking 101

Hubspot

NOVEMBER 6, 2019

But sometimes, running paid ads -- like pay-per-click (PPC) on Google -- feels like you're spending a lot of money without seeing any results. In fact, 64% of respondents in a HubSpot study said ads are annoying and intrusive. According to Google, each ad group should contain anywhere from five to 50 keywords.

Ads 85

Ads PPC Long Tail Marketing Keywords 85

Ledger Bennett

MARCH 25, 2020

Earlier this year, Google announced that it would begin phasing out third party cookies in an effort to ensure that “ads are relevant for users” while minimizing “data shared with websites and visitors.” It’s all part of Google’s new initiative called “Privacy Sandbox”, which was launched late last year. Market with Intent.

Paid Content 40

Paid Content Paid Search Agency Enterprise Management Google 40

Hubspot

JUNE 5, 2019

Unsurprisingly, online product searches -- especially on Google -- are booming. In Q4 of 2018, spend on Google Shopping ads rose by 43%. Although Amazon is still the first stop for many customers' product searches, Google isn't far behind. They also report that 35% of users purchase a product within 5 days of the Google search.

PPC 77

PPC eCommerce Long Tail Marketing Advertisements 77

Hubspot

MAY 31, 2018

Searches are becoming more personalized. Natural language processing helps systems like Alexa, Siri and Google Assistant "understand" what you say. Says Forrester, “There is a lot of nuance and subtlety here, but this document from Google explains how their Quality Raters are trained to evaluate voice answers, for example.

Marketing AI 74

Marketing AI Forrester Long Tail Marketing Act-On 74

Hubspot

APRIL 23, 2018

According to a HubSpot survey of 300 U.S. After the Zuckerberg hearings, Blind app users were asked if they've deleted Facebook since original revelations about the misuse of personal data by consulting firm Cambridge Analytica. Facebook CEO Mark Zuckerberg's testimony before U.S. According to this most recent survey, however, 13.7%

Facebook 76

Facebook Long Tail Marketing Amazon Lead Scoring 76

Valasys

NOVEMBER 23, 2022

To answer this, we have cumulated some statistics –Research by ‘Social Media Today’ shows that 97% of search engine users search online to find a local business, and a total of 46% of Google searches seek local information. If a company implements a good local SEO strategy, Google will automatically display results based on the location.

SEO 40

SEO Lead Ranking Lead Scoring Long Tail Marketing 40

SmartBug Media

DECEMBER 19, 2022

Long-tail keywords, such as “labrador retriever puppies near me,” receive smaller keyword volumes. Core web vitals are a set of three user experience metrics Google considers mission-critical. Domain Authority is not a Google ranking factory and has no effect on the SERPs.”. Core Web Vitals. Time on Page.

Lead Scoring 98

Lead Scoring Lead Ranking SEO Domain 98

Optinmonster

FEBRUARY 21, 2024

Google likes articles that are fresh and new. All of these related Google searches are LSI keywords that you can weave into your post. Create Internal Links Google has a much easier time indexing your content, and understanding what content is the most important when you crosslink your posts.

Paid Content 72

Paid Content Traffic Webinar Metrics Marketing & Strategy 72

EveryoneSocial

FEBRUARY 26, 2019

You may have a list of all sorts of related keywords that would be good to rank in the top 3 in Google, but I find you may lose sight without a plan. That is target both long-tail and short-tail keywords that will have the best impact. Websites with a blog tend to have 434% more indexed pages. Techclient ). Slideshare ).

Paid Content 77

Paid Content B2B Marketing Marketing & Strategy Enterprise Management 77

SmartBug Media

APRIL 2, 2020

But the Buyer’s Journey is one of the most important aspects of SEO because search engines like Google ultimately want to help buyers find what they're looking for. You need to use the tools that are out there (like Moz, SEMrush, HubSpot) to make sure that people are actively searching for your terms. What Is a Buyer’s Journey?

Top of Funnel 102

Top of Funnel Buyer's Journey SEO Buyer Personas 102

Hubspot

OCTOBER 14, 2013

” moments at my time here at HubSpot. And if I’ve been hesitant to Google a few things here and there, I bet there are some fellow marketers out there that also have been. 1) Long-Tail Keywords. 1) Long-Tail Keywords. Long-tail keywords are cool. 6) Personalization. 2) Above the Fold.

Long Tail Marketing 28

Long Tail Marketing Work Management Marketing Management RSS 28

Hubspot

OCTOBER 14, 2013

” moments at my time here at HubSpot. And if I’ve been hesitant to Google a few things here and there, I bet there are some fellow marketers out there that also have been. 1) Long-Tail Keywords. 1) Long-Tail Keywords. Long-tail keywords are cool. 6) Personalization. 2) Above the Fold.

Long Tail Marketing 28

Long Tail Marketing Work Management Marketing Management RSS 28

Hubspot

SEPTEMBER 8, 2010

Have you ever thought finding what you were looking for on Google took too long? Google did. Google is calling this new interface Google Instant. Google Instant provides real-time suggested results as a user begins to type a keyword into Google. How Google Instant Changes SEO.

Google 28

Google Long Tail Marketing Keywords SEO 28

SmartBug Media

FEBRUARY 5, 2020

Optimize Content to Obtain Google Featured Snippets. Ever since the 2011 Panda algorithm update , Google has prioritized content as its number one ranking factor. When creating blog posts, remember that longer-tail, lower competition keywords have higher conversion rates and are easier to rank for. Use the Right Keywords.

SEO 87

SEO Tips SERP Content 87

Outgrow

SEPTEMBER 23, 2022

About our guest: Scott Brinker is the VP of Platform Ecosystem and HubSpot as well as the founder and editor of Chiefmartec.com , the most popular blog on the internet devoted solely to the nexus of marketing and technology. And for this month we’re going to interview Scott Brinker, who is the VP of Platform Ecosystems at HubSpot.

Work Management 52

Work Management Marketing Automation Services Marketing Management Paid Search Agency 52

Moz

FEBRUARY 24, 2021

Zoomers are looking for a reflection of their personal values in brands and are prepared to hold them accountable. The stereotype that people are now glued to their phones has some merit, and companies like Google have taken notice. They found that out of all the generations, Gen Z has the highest preference for long-tail queries.

SEO 73

SEO CMS Development Marketing Analytics Tools Mobile Advertising 73

Golden Spiral

MARCH 28, 2019

You scaled back your outbound efforts, hired a content marketer, redesigned your website, reallocated ad budget to digital mediums, became active on social media, and purchased HubSpot. Are you thinking about the right short and long tail keywords? But now, all of a sudden, you’re questioning yourself.

Inbound Marketing 74

Inbound Marketing Paid Content Lead Ranking Work Management 74

Hubspot

OCTOBER 10, 2013

This post originally appeared on Inbound Ecommerce , the ecommerce section of HubSpot''s Inbound Marketing blog. It''s been a busy month for Google, the 50 billion pound gorilla of the search world. summarizing her opinions on the changes from Google. Google Keywords We Won''t Miss Being Able to Track. Not even joking.

Keywords 28

Keywords Google Lead Ranking Long Tail Marketing 28

Hubspot

SEPTEMBER 24, 2010

Yesterday, we hosted an incredibly popular webinar called “Google Instant: Major Change for SEO.” We couldn’t answer them all, but I’ve done my best to answer some of the most common questions and address some of the major changes we feel the release of Google Instant has brought about.

Cost Per Click 28

Cost Per Click Google Webinar Metrics Long Tail Marketing 28

Hubspot

AUGUST 27, 2015

Despite the ever-present advice that long-tail keywords are king, many businesses still struggle to strategically use them to get content to the top of organic and paid search results. The truth is, tackling these long-tail keywords feels hard when you know you're up against the giants. Top Keyword Research Tools to Try.

Sales Qualified Leads 28

Sales Qualified Leads Lead Scoring Lead Ranking Keywords 28

Hubspot

MARCH 8, 2016

Use these messages to build a working list of long-tail phrases (also called "long tail keywords" or "LTKs"). First, Google keeps getting better at understanding how people actually talk. The more you know about a lead, the better you can personalize the content you deliver to them. That's logical.

Marketing Websites 28

Marketing Websites Long Tail Marketing Digital Marketing Funnels Keywords 28

Moz

FEBRUARY 20, 2019

You're not making an automated report — even a HubSpot intern can do that. From the measurement setup and stack toolbox, we used: Google Analytics with tailored channel definitions, enhanced e-commerce and Search Console integration. UTM routine for social and email traffic implemented via Google Sheets & UTM.io.

Analysis 55

Analysis Advertising Channels Marketing Analytics Tools SEO 55

Hubspot

SEPTEMBER 26, 2013

Google has made a lot of changes in the last couple of years, and despite the fact that some of these changes have been labeled as furry, cuddly animals (pandas and penguins), they have been anything but cute. I''ve said it before and I''ll say it again: Companies can''t control Google rankings, only affect them. 3) Personalization.

Lead Scoring 28

Lead Scoring Lead Ranking SEO Paid Search Agency 28

Hubspot

AUGUST 23, 2012

SEOmoz CEO Rand Fishkin and HubSpot Co-Founder Dharmesh Shah held a captive audience (and cracked a few jokes) talking about the SEO industry in 2012 -- and boy has it come a long way. And the easiest way to get those quick wins is to target long-tail keywords -- typically classified as phrases that are three or more words in length.

Long Tail Marketing 28

Long Tail Marketing SEO SERP Ideal Customer Profiles 28

Hubspot

SEPTEMBER 16, 2013

There are 3 billion searches a day on Google. One of the biggest missed opportunities for nonprofits is Google for Nonprofits, which includes a free membership and access to a variety of products including Google Grants, which is a $10,000 monthly grant to advertise on Google.com. Yes, we said billion.

Google 28

Google Adwords Landing Pages PPC 28

Hubspot

NOVEMBER 1, 2016

Your SEO strategy will return the most relevant visitors to you if work with long tail keywords (LTKs) that are queries containing the language your ideal students use to search for what they want. The more relevant your long tail keywords are to your personas, the more interested and qualified an audience you'll attract.

SEM 28

SEM Top of Funnel Long Tail Marketing Digital Asset Management 28

Hubspot

FEBRUARY 10, 2012

To show you how to prevent landing page abandonment, we took a HubSpot landing page and broke down what it looks like before optimization, and after. Here's an example of a landing page to access HubSpot's ebook that explains how to build your Google+ business page. See if you can identify the mistakes and how to fix them!

Landing Pages 28

Landing Pages Optimization Lead Scoring Lead Ranking 28

Hubspot

DECEMBER 23, 2011

Use tools like HubSpot's Keyword Grader to identify appropriate keywords and Google Insights for Search to see which keywords are trending in your industry, and you'll have an easier time not only brainstorming topics, but developing topics around what people clearly need more information on. Connect with HubSpot :

Lead Generation 28

Lead Generation Sales Qualified Leads Lead Scoring Lead Ranking 28

Hubspot

AUGUST 2, 2010

Regular readers of HubSpot's blog are probably already experiencing the benefits of regular blogging, including harvesting the long tail of search traffic to drive incremental, high-quality leads to their site. Recently, I took a cab across the Charles River from HubSpot toward downtown Boston to meet up with a few friends.

Business Blogging 28

Business Blogging Long Tail Marketing Business High Quality Lead 28

Webbiquity

OCTOBER 6, 2020

Once you’ve identified your influencers, personalize your outreach. Can you find contact info on the site, and does that person have any authority or industry influence? Google is enabling mobile-first indexing in early 2021 for all sites. Complete and keep up to date your Google My Business information.

SEO 207

SEO Webcast Budget Programs High Quality Lead 207

Hubspot

APRIL 18, 2013

Long-Tail Keyword Expansion. These are your long-tail keywords , things like "red capri pants in petite," or "Red Sox bleacher seats.". Sort by the keywords that have converted and try to identify those long-tail keywords, which will tend to contain a few specific product details. Competitive Campaign.

PPC 28

PPC eCommerce Long Tail Marketing Lead Ranking 28

Hubspot

JUNE 18, 2012

Google is the most used search engine on the web. With over 2 billion searches a day, your customers are probably "Googling" something for which you want to show up. If it's because you're intimidated by Google's AdWords interface, we get it. If it's because you're intimidated by Google's AdWords interface, we get it.

Adwords 28

Adwords Cost Per Click Lead Scoring Lead Ranking 28

Hubspot

JUNE 10, 2011

To learn more about Kevin, register for his upcoming webinar with HubSpot entitled "B2B eCommerce: The Next Frontier of Inbound Marketing". The more your audience finds your content in their Google searches, the more they will look to you for industry-related information in the future. Connect with HubSpot :

Inbound Marketing 28

Inbound Marketing eCommerce B2B Marketing B2B Thought Leadership 28

Valasys

AUGUST 19, 2019

Furthermore, two independent studies by HubSpot unveil following statistics: 65% of the businesses acceded that driving traffic on their websites & generating quality leads were amongst their biggest marketing challenges. Tools such as Google Keyword Planner, KeywordTool.io. & Focus on Personalizing Omnichannel Marketing: .

Lead Generation 40

Lead Generation Top of Funnel Lead Ranking Sales Qualified Leads 40