B2Bbloggers

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10 Ways To Put Old Blog Posts To Good Use

B2Bbloggers

Just make sure your re-do is unique enough to avoid having Google see it as duplicate content. If you have brilliant posts gathering dust in the archives, there’s plenty of things you can do to with them to give your marketing a major lift. Here are 10 proven ways to repurpose or remarket valuable blog content. Publish an e-book. downfall of blogs is the content is scattered. Attract links.

B2B And A Resistance To Video Marketing

B2Bbloggers

YouTube, in sync with its parent company Google, provides plenty of opportunities for SEO. Google uses speech recognition software to convert audio for closed-captioning, meaning your audio can be crawled by search engines. Conventional wisdom says that you would use every tool at your disposal to reach potential business prospects. That’s not always the case, however.

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B2B Social Media FAQ: How Much Should We Budget?

B2Bbloggers

Setting up a presence on all of the popular social networks – Facebook, Twitter, LinkedIn, Google+ — requires minimal fees, if any. A question we get repeatedly from B2Bs that are new to social media marketing is, how much should we budget? Minimum Budgeting Requirements. With social media, a large portion of the cost is time.  This is a daily activity. Brand monitoring. Engagement.

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25 Awesome LinkedIn Tips for B2B

B2Bbloggers

and conversion rates have been shown to be 122% higher than those on Google. Shanna Mallon of Straight North, a leader among  Chicago Web design agencies , has shared  25 Awesome B2B Blogging Tips  and 25 Awesome Twitter Tips. Now to complete her “Awesome Tips” series, she takes on LinkedIn. Enjoy, Jeremy. How can you make the most of LinkedIn for your B2B company? B2B Blogger

Content Methodology: A Best Practices Report

resources Blog, social, email Google Analytics, biannual. editor) Blog, social, email, paid distribution Google Analytics, engagement. on social Google Analytics, engagement. Content. Methodology: A Best. Practices Report Copyright © 2016 Contently. All rights reserved. contently.com by Rebecca Lieb and Joe Lazauskas 2Content Methodology: A Best Practices Report I. the stories.

How To Market Internet Videos On Social Media Platforms

B2Bbloggers

For those of you with a few pennies in your back pocket you can make use of YouTube’s Promoted Videos feature, which works on a very similar basis to Google Ad Words. Google+. Google+ is the new kid on the block. In terms of social media features Google+ realistically offers the same marketing approaches as Facebook, but with a slight twist. YouTube. Facebook. LinkedIn.

Follow The Money To The CMO

B2Bbloggers

Google:  Buys Wildfire in August 2012. How Tech Companies Are Setting Sights On The Swelling Marketing Budget. It began in 2009.  Tech companies woke up and saw the growing role of technology in the marketing department – web analytics, marketing automation, social media, digital advertising and digital creation. The CMO’s budget was surging and the CIO’s was receding.  Tech companies started to follow the money long before Gartner Analyst Laura McLellan boldly declared earlier this year: “by 2017, the CMO will spend more on IT than the CIO.”. So began the gold rush…. Portfolio or suite?

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3 Simple Ways To Differentiate Your Business To Attract Today’s B2B Buyers

B2Bbloggers

For audio testimonials, I use Google Voice (free) to call and record conversations with customers. In the uber-connected and ultra-competitive world we live in today, you have to differentiate your product, your company and your people from others looking to knock you off your game. It is not a matter of simply showing buyers how good your product is, it’s about connecting with your buyer so they can solve a problem, improve performance or have the confidence necessary to open their wallet. Building that differentiation is difficult, especially when you offer a commodity-based product.

50 Ways To Make 2011 Rock | B2Bbloggers.com - B2B Social Media and.

B2Bbloggers

Determine your company’s ranking on Google AND Bing (Bing’s marketshare is growing). We’ve had to make difficult decisions; cut back on expenses, let good people go from jobs we knew they needed. There is no denying that times have been difficult. In the face of all of that though, a commitment to both personal and professional development has never been more important. Here’s a list of 50 ways to make 2011 rock for you and your company. Put customers at the center of every decision. If an activity is not benefiting your customers, stop and ask “Why are we doing this?” Read a lot.

Evangelizing a Content Marketing Program

And in the wake of Google Hummingbird, high-quality, engaging content that people spend lots. There’s. a lot of evidence to indicate that Google is looking at. ULTIMATE CONTENT STRATEGIST PLAYBOOK CONTENTLY1 The Ultimate Content Strategist. Playbook No. 1: Evangelizing Content and Setting Yourself Up for Success Copyright © 2015 Contently. All rights reserved. Introduction 4 II.

7 Steps For Dealing With Negative Blog Reviews And Comments.

B2Bbloggers

To start, set up Google Alerts on your name and company name. someone in your office gasps. Negative blog reviews and negative comments are a reality of the new world order where everyone’s a publisher. He referenced a video by Michael Martine , better know as @remarkablogger on Twitter, and proceeded to critique SEO Scribe. It pays to monitor what’s being said about you.

Practical B2B Blog Strategy | B2Bbloggers.com - B2B Social Media.

B2Bbloggers

Targeted Traffic One way to go about this is arguably to spend some of that marketing budget on Google’s sponsored links. But at the end of the day success in the B2B sphere isn’t about conversations and engagement: it’s about sales. Especially when studies suggest that the overwhelming majority of visitors to a B2B blog are first timers. clicks down. Or Does It? 5.

B2B Mobile Marketing. there's an app for that | B2Bbloggers.com.

B2Bbloggers

However Google’s Android OS is quickly gaining popularity along with Blackberry and other devices.  As B2B marketers, consider what device your customers are primarily using for business connectivity.  reasing brand engagement. A more powerful use of B2B apps is to enable greater personal productivity and connectivity.  Find out what would make your customers and prospects more productive. 

Mayday and Caffeine – Two Google Projects That Changed Your.

B2Bbloggers

In recent weeks, Google completed two rather significant changes; one, Mayday , is related to how Google handles search queries and the other, Caffeine , deals with how Google indexes the web. Here’s Google’s Matt Cutts with an explanation: CAFFIENE Think; search timeliness. Think again. The question is no longer, “if we should get started?” MAYDAY Think; search quality.

Content Marketing Playbook: Strategy and Roadmap

you Google it, you’ll find a thousand different blog posts. ULTIMATE CONTENT STRATEGIST PLAYBOOK CONTENTLY1 The Ultimate Content Strategist. Playbook No. 2: Strategy and Roadmap Copyright © 2015 Contently. All rights reserved. contently.com By Joe Lazauskas ULTIMATE CONTENT STRATEGIST PLAYBOOK CONTENTLY2 I. Introduction 3 II. Adopting a Winning Perspective 7 III. Back at GE and in. emerge.

Is It Time Now For A Chief Marketing Technologist? [#B2Bchat Recap]

B2Bbloggers

b2bento : Web Apps toolbox – Google Analytics, @ Jamiq / @ viralheat / @ radian6 , Campaign Monitor @kimgeralds : Mobile apps are waning, IMHO. asuthosh : Hootsuite too, and @ JamIQ for a good Asian focus RT @ shotgunconcepts : # B2Bchat q4 Google Analytics. This week’s  140-char blitzkrieg raced through ideas on the true convergence of both worlds. Read the full version here.

Upcoming Event: How To Build A Demand Generation Machine With.

B2Bbloggers

He has also deployed webcasting solutions for NYU, USC, California Pizza Kitchen, DoubleClick (Google), and hundreds of other small to enterprise-sized organizations. However, most still find it challenging to build a demand generation machine that turns out audience and fuels their sales department with quality leads. Sign up. Get all the articles via email. 50 Ways To Make 2011 Rock 2.

5 Sites To Help You Find People To Follow On Twitter | B2Bbloggers.

B2Bbloggers

love it, I use it every day, and quite honestly, it’s led the way in real-time search and Facebook , Google , and Bing all changed as a result. Let’s just remember that during the #B2Bwebinar we defined community as: A group of like minded people that share common interests, feelings, situations, and experiences. Once you do that first step, the question is where to go? Rating: 4.5

Mobile Optimization: How To Optimize Your Website For Mobile.

B2Bbloggers

million smartphone users in the US.  These numbers are hard to ignore. ComScore, also reported that as of December 2009 more than 234 million Americans were using mobile devices — 28 percent of them to surf the Web.”  That translates into approximately 60 million potential customers. The first is content—less is more for mobile browsers.  They want to get the information quick and easy. 

Staffing and Launching Your Content Marketing Program

on each of our primary distribution channels (email, Facebook, Twitter, LinkedIn, and Google+). ULTIMATE CONTENT STRATEGIST PLAYBOOK CONTENTLY1 The Ultimate Content Strategist. Playbook No. 3: Staffing and Launching Your Content Marketing Program Copyright © 2015 Contently. All rights reserved. contently.com By Joe Lazauskas ULTIMATE CONTENT STRATEGIST PLAYBOOK CONTENTLY2 I. 200,000 readers.

Technology Naughty Vs. Nice In 2010

B2Bbloggers

If you’re looking for bargains, use tools like Google’s Product Search, PriceGrabber.com or NexTag. About | Advertise | Submissions | Write for Us CrowdsourcedFRD Home Advertising Branding Content Marketing Lead Gen SEO-SEM Social Media More Strategy Design PR eBooks Educational Facebook Guest Posts Twitter Technology Naughty Vs. Nice In 2010 December 23rd, 2010 | By Sean Sullivan The following is guest post by Sean Sullivan, security advisor for F-Secure North America. For the top B2B professionals, 9 to 5 is a myth. Unfortunately security is not always top of mind. Or Does It? 5.

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A B2B Perspective on The Microsoft – Yahoo! Search Alliance.

B2Bbloggers

Tactical Advice Do at least these few basic things, if you have to choose… Start using the Bing webmaster tools , in addition to the Google webmaster tools. Brainstorm ways to take advantage of real-time reporting available to you in the adCenter – you may be able to run some pretty keyed-in campaigns because you can see results as they happen, whereas Google still does not offer this.

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Lessons Learned While Sharpening The Saw

B2Bbloggers

mean if I truly would have unplugged, just as one example, I would not have been able to use Google Voice search on my iPhone to: Determine the high and low tide (find the best spot to build our sand city) Check for the exact time of the sunset (find the best time for our family photo shoot) Locate a restaurant (eat) And on and on and on. Do it. Make the time. Gather facts and then decide.

Search Engine Marketing and B2B – #B2BChat

B2Bbloggers

Attend the B2B Search Strategy Summit June 23rd, 2010 in San Francisco, to share ideas, case studies and determine strategies with experts from Enquiro, Google, Business.com, Marketo. The amount of money companies spend on Search is forecast to double within five years, from $16bn to $32bn between 2009 and 2014, based on a recent study by Forrester Research. What are the pros and cons?

B2B Marketing Trends for 2016

Coached the president of a small sales management training company to become a widely-known figure in social media, capture the #1 Google search spot, and. B2B Marketing. processes are fundamentally changing. The first generation of digital natives expects to be able to complete most of their selection process. through their own research, without talking to sales—until late in the journey.

The Six Best Google+ Marketing Tools

Webbiquity

Despite its detractors , Google+ remains one of the “big four” social networks and has its share of prominent fans in the business world. For most websites, Google+ doesn’t drive the volume of social traffic that Facebook, LinkedIn, and Twitter do. As with Facebook , Twitter, and other popular networks, Google+ has also inspired its own ecosystem of tools.

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How to fix Google+

grow - Practical Marketing Solutions

Whether you think Google+ is dead, dying, or still on the rise, one thing is certain: something has to change. Google+ was meant to take on Facebook. Facebook was capturing a disproportionate share of our personal information and Google had to do something. Their You could argue that it did that … so why is Google+ in turmoil? Do we really need Google+?

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Google+ is an antisocial network

Biznology

Summary: While there may be a subculture of Google+ zealots who treat Google+ like a forum instead of a social network, the majority of people who love Plus are using it, according to Michael Reynolds , as a “source of content, inspiration, and communication” – more like a reader, a place to keep up with mentors, creators, influencers, and thought leaders. Google+ did no such thing.

Google “mobilegeddon” starts today — are you prepared?

Biznology

You’re in luck if you’re on the East Coast: Google’s on PST. Rarely does Google actually warn up of an upcoming apocalypse — but they did this time : Starting April 21, we will be expanding our use of mobile-friendliness as a ranking signal. Mobilegeddon Checklist: How To Prepare For This Week’s Google Mobile Friendly Update: Are you ready for Mobilegeddon?

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B2B Marketing Trends for 2016

Coached the president of a small sales management training company to become a widely-known figure in social media, capture the #1 Google search spot, and. B2B Marketing. processes are fundamentally changing. The first generation of digital natives expects to be able to complete most of their selection process. through their own research, without talking to sales—until late in the journey.

Two Killer Google+ Mistakes

Digital B2B Marketing

Last week WSJ ran an article entitled “ There’s No Avoiding Google+ ” on the front page. In short, it highlighted the drive by Google to make Google+ pervasive across other Google services. Here is why: There is no Google+ identity. I don’t mean a brand identity. mean Eric Wittlake, as a person, does not exist on Google+.

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The Complete Guide to Google+ for B2B Marketing [Infographic]

Webbiquity

Google+ seems to be an enigma in the social world, the quiet kid in the corner of the room that most are afraid to interact with. In fact, Google+ can be friendly and a resource with amazing results when a respective marketer learns how to utilize it in the right manner. Google+ is all about visibility , exponentially so when it comes to B2B campaigning. Need more details?

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How to be a Google+ success

Biznology

It just occurred to me, after spending a week deep-diving into Google+ , that Plus is not a social network — or even a social layer — it’s a global reboot of the message board. There are cooler, smarter, funnier people on Google+ than we have in our own lives now. Google Plus is a Forum and Not a Social Network. That’s apparently how Google+ is set up.

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Seven Expert Google Analytics Guides

Webbiquity

Google Analytics (GA) is the most popular tool for tracking web visits, used by more than half of all companies , including two-thirds of the Fortune 500. Why you can’t ignore Google’s new Universal Analytics by iMedia Connection. How to Quickly (and Correctly) Track Google Analytics Across Multiple Domains by Moz. Image credit: iMedia Connection. It’s very common.”

B2B Marketing Trends for 2016

Coached the president of a small sales management training company to become a widely-known figure in social media, capture the #1 Google search spot, and. B2B Marketing. processes are fundamentally changing. The first generation of digital natives expects to be able to complete most of their selection process. through their own research, without talking to sales—until late in the journey.

Google is a lying liar that lies

Biznology

The following list of Google lying liar lies all have exceptions to the rules. And, Google does make examples of bad actors. That’s all Google has and that’s really all you have when it comes to whether or not someone clicks on your content or not. You still need to write for robots  – Google is smart. And Google acts pretty dumb. Do it! Do it!

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