For those of you with a few pennies in your back pocket you can make use of YouTube’s Promoted Videos feature, which works on a very similar basis to Google Ad Words. Google+. Google+ is the new kid on the block. Well actually Google+ is like that rich kid at school that practically has everything imaginable yet they still go out and buy a hover-board with matching jet pack just because they can. In terms of social media features Google+ realistically offers the same marketing approaches as Facebook, but with a slight twist. YouTube. Facebook. LinkedIn. MORE >>

Track stats, whether through Google Analytics or something else to see how your SEO strategy is working. Why are so many B2B businesses, from the providers of a credit card processing service to the makers of GPS for vehicle tracking, blogging today? Because they recognize the potential power blogging represents—when done right, blogging gives B2B companies a way to generate greater interest, leads, orders, brand awareness and brand loyalty. Below, here are 25 quick ideas for making your B2B blog succeed! Overall Guidelines. Then, write your content to reach those individuals. MORE >>

Determine your company’s ranking on Google AND Bing (Bing’s marketshare is growing). We’ve had to make difficult decisions; cut back on expenses, let good people go from jobs we knew they needed. There is no denying that times have been difficult. In the face of all of that though, a commitment to both personal and professional development has never been more important. Here’s a list of 50 ways to make 2011 rock for you and your company. Put customers at the center of every decision. If an activity is not benefiting your customers, stop and ask “Why are we doing this?” Read a lot. MORE >>

Targeted Traffic One way to go about this is arguably to spend some of that marketing budget on Google’s sponsored links. Call-to-Actions If, as Marketo’s study (PDF) from earlier this year suggests, that 92% of buyers use search to begin the buying process then it’s probably worthwhile to think of blogs as a storefront: The visitor clicks through from Google (or an integrated social media campaign, say, from a link on Twitter) giving you a few moments to capture their attention and funnel them to your squeeze page. clicks down. 50 Ways To Make 2011 Rock 2. MORE >>

For audio testimonials, I use Google Voice (free) to call and record conversations with customers. In the uber-connected and ultra-competitive world we live in today, you have to differentiate your product, your company and your people from others looking to knock you off your game. It is not a matter of simply showing buyers how good your product is, it’s about connecting with your buyer so they can solve a problem, improve performance or have the confidence necessary to open their wallet. Building that differentiation is difficult, especially when you offer a commodity-based product. MORE >>