And while companies like Twitter and Google (search only since Google+ brands pages have yet to officially launch) have been leading the way for B2B brands to look at and use real-time news and analysis, recent changes at Facebook are now under scrutiny by brands. Think Quarterly (Google): Predicting the Present. Google: Predicting the Present with Google Trends. Can Google queries help predict economic activity? Discussion Resources Derwent Capital facebook google real time stocktwits The Economist Think Quarterly TwitterNeed a Strategy? MORE >>

After a short time, I noticed that the photos I posted, when properly tagged and titled, were being searched and found by Google & Yahoo (and sometimes other search engines like Bing and Ask.com). I then use the Google keyword tool – [link] to find relevant keywords to tag my pictures. say “potentially” because I don’t want to mislead, it is not a magic bullet, you don’t tag a photo and POOF your photo shows up at the top of the Google search.  By Leyla Arsan , Lotus Marketing Services. Flickr. I stumbled upon this inadvertently as I perused my Flickr analytics. MORE >>

That is a topic I personally follow regularly, and right now, I’m interested in content aggregation, especially in light of yesterday’s Google Reader news, and how individuals wade through the endless streams of information and vertical communities that help focus conversations. Yes, Google Hangouts can make a difference and hashtags on Twitter create virtual discussions, but that is not good enough. I spoke at three separate events last week with a focus on how social media has disrupted B2B communications and the way we operate. What is the next platform? Maybe. MORE >>

Google Analytics can help us better calculate ROI. Discussion Soap Box analytics Armano CIO google measurement metrics SWOTAnother year and another post to avoid making predictions for next year. Frankly, there are too many…some good, some not. Last year, I used this space to talk about what actions were on my calendar for 2012, and I’m confident to say we accomplished many of my objectives. This year, I want to take this space to talk about the things we should focus on for 2013. And there are some interesting trends to watch this year. The idea that your B2B brand. MORE >>

Qualman’s concept here is that I care more about what my neighbor thinks than what Google thinks (true) and so we don’t need to go hunting around on search engines. A Book Review. If you didn’t read Socialnomics , by Erik Qualman, when it originally came out in mid-2009, a revised and updated edition just came out in November. It’s worth checking out. This book is written primarily as a guide to social media for marketers and entrepreneurs. Like most, it comes at it with a B2C emphasis, with the rare exception. But that’s nothing new. Here’s Qualman at a recent TedX event. Yikes! MORE >>