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DECEMBER 21, 2011 2012: No Predictions, Just Actions
The challenge for 2012 will be to figure out how to use our Google+ page , but first I think Google needs to figure out Google+ for brands. don’t see a lot of focus there yet from Google so do not plan to spend much time there. Application Discussion Soap Box 2012 B2B social media facebook google linkedin stocktwits TwitterI stopped reading them.
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AUGUST 3, 2011 Quotes That Inspire Me and Why
Knowing how to use tools like Twitter, Google, YouTube and delegating tasks are all important skills to do your research. Looking for inspiration to improve your work can come from many areas — colleagues, customers, partners and even competitors. Inspiration can also come from reading, writing or simply going for an afternoon break to get your coffee. — Henry David Thoreau.
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DECEMBER 14, 2011 Social Clutter or Social Clarity?
also still rely on RSS feeds and Google Reader. The past year has been a year of more dashboards , more ways to measure , more apps, more blogs and just more of more. And it’s all happening in real-time. So how can we keep track of what we need to keep track of without losing track of things to track? What do you see? Clutter or potential content? Review Content Regularly. Make Time.
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MAY 10, 2011 Has Social Media in Financial Services Arrived?
Google Analytics is one way of doing this. Discussion Soap Box Cognito Financial Brand Financial services Finextra Google Analytics Hootsuite IR Web Report stocktwits Visible BankingIt’s been a busy week for social media in financial services…and it’s only Tuesday. For years I’ve been an advocate of using social media in a B2B/financial services setting. recently spoke in London at the Finextra conference about our experiences. It allows you to educate, build advocacy and monitor for issues. But who is lagging and why? Why now? So what’s changed?
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NOVEMBER 6, 2012 The Three I’s of Social Business Media
The Google analytics looks strong. While we continue to hear more about social media and the ways companies are leveraging these tools, I want to point out the significance of the business purpose for using them. Influence, Information, Interpretation. Part of this transition will cause frustrations. ”). Your number of followers that you’ve built up are great. The Trust Economy.
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B2B VOICES Are You Ready for a Real-Time B2B World?
| MONDAY, OCTOBER 3, 2011
And while companies like Twitter and Google
(search only since Google
+ brands pages have yet to officially launch) have been leading the way for B2B brands to look at and use real-time news and analysis, recent changes at Facebook are now under scrutiny by brands. Think Quarterly (Google
): Predicting the Present. Google
: Predicting the Present with Google
Trends. Can Google
queries help predict economic activity? Discussion Resources Derwent Capital facebook google
real time stocktwits The Economist Think Quarterly TwitterNeed a Strategy? MORE >>
B2B VOICES Guest Post: How B2B Companies Can Use Video/Photos in Social Media
| WEDNESDAY, JUNE 9, 2010
After a short time, I noticed that the photos I posted, when properly tagged and titled, were being searched and found by Google
& Yahoo (and sometimes other search engines like Bing and Ask.com). I then use the Google
keyword tool – [link] to find relevant keywords to tag my pictures. say “potentially” because I don’t want to mislead, it is not a magic bullet, you don’t tag a photo and POOF your photo shows up at the top of the Google
search. By Leyla Arsan , Lotus Marketing Services. Flickr. I stumbled upon this inadvertently as I perused my Flickr analytics. MORE >>
B2B VOICES The Future of Social Media is Not Digital
| THURSDAY, MARCH 14, 2013
That is a topic I personally follow regularly, and right now, I’m interested in content aggregation, especially in light of yesterday’s Google
Reader news, and how individuals wade through the endless streams of information and vertical communities that help focus conversations. Yes, Google
Hangouts can make a difference and hashtags on Twitter create virtual discussions, but that is not good enough. I spoke at three separate events last week with a focus on how social media has disrupted B2B communications and the way we operate. What is the next platform? Maybe. MORE >>
B2B VOICES Three Areas for B2B Communicators to Focus in 2013
| WEDNESDAY, JANUARY 30, 2013
Analytics can help us better calculate ROI. Discussion Soap Box analytics Armano CIO google
measurement metrics SWOTAnother year and another post to avoid making predictions for next year. Frankly, there are too many…some good, some not. Last year, I used this space to talk about what actions were on my calendar for 2012, and I’m confident to say we accomplished many of my objectives. This year, I want to take this space to talk about the things we should focus on for 2013. And there are some interesting trends to watch this year. The idea that your B2B brand. MORE >>
B2B VOICES Socialnomics: The Revolution is Us
| MONDAY, JANUARY 17, 2011
Qualman’s concept here is that I care more about what my neighbor thinks than what Google
thinks (true) and so we don’t need to go hunting around on search engines. A Book Review. If you didn’t read Socialnomics , by Erik Qualman, when it originally came out in mid-2009, a revised and updated edition just came out in November. It’s worth checking out. This book is written primarily as a guide to social media for marketers and entrepreneurs. Like most, it comes at it with a B2C emphasis, with the rare exception. But that’s nothing new. Here’s Qualman at a recent TedX event. Yikes! MORE >>
- Who are Your Content Superheroes? B2B VOICES | TUESDAY, FEBRUARY 12, 2013
- What Google’s Acquisition of Motorola Mobility Means for Marketers B2B VOICES | WEDNESDAY, AUGUST 17, 2011
- Education & Thought Leadership Will Drive Most B2B Content Production Plans to Be “Brick Heavy” B2B VOICES | SUNDAY, FEBRUARY 19, 2012
- B2B Companies Discovering the Value of an Intangible Asset B2B VOICES | SUNDAY, JULY 10, 2011
- Where Does Facebook Fit in Your B2B Communications Plan? B2B VOICES | FRIDAY, NOVEMBER 16, 2012
- We’re All Publishers Now B2B VOICES | MONDAY, OCTOBER 4, 2010
- Search Marketers Pack ‘Em In at BMA Gathering B2B VOICES | MONDAY, FEBRUARY 20, 2012
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