Remove get-a-demo
article thumbnail

4 Calls-to-Action Proven to Increase Lead Generation

Marketing Insider Group

Or are we engaging with well-nurtured leads who are ready for a demo? For example, Download Now, Get Details, Read the eBook, or Request a Demo all tell the visitor exactly what action to take—making it very clear what will happen once they click. Then, it’s all about making it as strong as possible. What Makes a CTA Strong?

article thumbnail

Lead Scoring Model: Building a Framework to Drive Conversion

Act-On

Follow these important tips to get set up for migration success. Get everyone aligned with a clear customer journey map : a picture of the most important touchpoints they encounter and steps they take as they move from would-be lead to loyal customer. Designing a lead scoring model seems like a complex proposition.

Insiders

Sign Up for our Newsletter

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

article thumbnail

The B2B Marketer’s Guide to Creating Irresistible Lead Magnets

Marketing Insider Group

Buyers are savvy, and they don’t want to dole out their contact information without getting something tangible in return, even if they like your brand and your content. Checklists, product demos, webinars, e-books, and whitepapers are some of the most popular types of B2B lead magnets. So you’re a B2B marketer. Sound right?

article thumbnail

How to Choose the Right Digital Asset Management Software for Your Business Needs

Webbiquity

Get Internal Buy-In for DAM Software Another key step in choosing DAM is getting internal buy-in for the DAM software. One important step in this process is getting quotes and scheduling demos with vendors to evaluate their solutions. Guest post by Jonathan Liebenberg. What is DAM Software?

article thumbnail

What is Lead Scoring for Marketing and What Are the Benefits?

Act-On

All you know about the person sitting across from you is their name, maybe what they do for a living, and that your cousin Susan thinks you might get along. But before you have a chance to ask any questions or get to know them better, they give you a big smile and say, “It’s so nice to meet you. Imagine going on a blind date.

article thumbnail

Why Marketers Should Prioritize Lower Funnel Keywords to Get Better Results

Act-On

We’d argue that when you can sprinkle in solid bottom-of-the-funnel keywords, you’ll get more focused and profitable traffic. At this point, she might search for lower funnel keywords such as “How to buy a marketing automation solution” or “What to look for in a marketing automation demo.” We’ll give you an example.

article thumbnail

Email tactics and CTAs for lead generation: Best of the MarTechBot

Martech

After that, how to improve prompts to get even better answers from me. Whether it’s downloading a whitepaper, requesting a demo, or signing up for a webinar, make sure your CTAs are visually appealing, prominently displayed, and aligned with the recipient’s stage in the buyer’s journey. Tone) Keep answers simple.