Optinmonster

FEBRUARY 11, 2024

Check out our guides on getting traffic from Facebook and using Twitter for lead generation for more actionable tips you can use to spread the word on social media. At OptinMonster, we host live free webinars every Wednesday on topics ranging from lead generation to email marketing, providing valuable content to our audience.

Paid Content 87

Paid Content Webinar Metrics Marketing Automation Services Marketing & Strategy 87

Full Circle Insights

JULY 27, 2022

Let’s face it in the B2B landscape, money talks, and marketers know that while creative campaigns and viral content are fun to develop and deploy, they mean little if they don’t help generate long-term revenue for the organization. Here’s how ABM can help generate ROI. How to Measure Your B2B Revenue Waterfall Webinars.

Account Based Marketing 52

Account Based Marketing Ideal Customer Profiles ROI Full Circle Insights 52

The Effective Marketer

FEBRUARY 7, 2011

The report goes a bit further and also tells us that 52% of all registrations occur within 10 days before a scheduled webinar and 15% registering on the day of the webcast. I personally think these numbers are high, but it depends heavily on the webinar platform you’re using. senior management when your results are being questioned.

Webinar Metrics 100

Webinar Metrics Webcast Marketing Automation Services Sales Qualified Leads 100

Optinmonster

FEBRUARY 21, 2024

Just plug in your main keyword, and it will generate a list of related keywords. Generate Backlinks Backlinks (links on other websites pointing to your website) are a very important SEO ranking factor in Google. All of these related Google searches are LSI keywords that you can weave into your post.

Paid Content 75

Paid Content Traffic Webinar Metrics Marketing & Strategy 75

Optinmonster

OCTOBER 31, 2023

In this generation of headline readers, users often skim through content. ” “You’re Invited: Exclusive Webinar on Digital Trends” “Missed Out? ” “Invest in Your Future: Financial Webinars This Week!” Here’s what makes a headline stand out: 1. Get to know your target audience.

Click Rate 98

Click Rate Examples Lead Ranking Work Management 98

ClearVoice

MARCH 14, 2024

Partnerships can allow brands to explore various content formats, such as podcasts , videos , webinars, and co-written articles, which can significantly increase audience engagement. One example is the viral collab between Heinz and Absolut Vodka , which brought to life a limited-edition pasta sauce inspired by a TikTok trend.

Advertising Agencies 52

Advertising Agencies Planning Distribution Peer-to-peer 52

Webbiquity

JUNE 7, 2018

In survey after survey, year after year, lead generation is a top priority for B2B brands. Generating high-quality leads is essential to get more sales and more revenue. However, the process of lead generation is not that easy. And 23% say that lead generation is the topmost benefit of email marketing. Email Marketing.

Paid Content 276

Paid Content Lead Scoring Lead Ranking Lead Gen 276

Heinz Marketing

MAY 22, 2023

In B2C video marketing, the content may revolve around showcasing the benefits and features of a product, entertaining and viral content, behind-the-scenes glimpses, user-generated content, or influencer collaboration. The main objective is to drive immediate sales and create brand loyalty.

B2B Marketing 110

B2B Marketing Video Marketing B2B Thought Leadership B2B 110

Sprout Social

JUNE 29, 2023

In the world of social today—where generating organic reach feels like a moving target and production budgets are limited—pursuing smart risks can be the deciding factor in your content’s success. The quarter following the campaign’s release, same-store sales were up 14%. Enter: lo-fi content.

Content 108

Content Advertising Agencies Social Media Webinar Metrics 108

LeadSquared

OCTOBER 23, 2016

That is exactly what Aditi Ohri , is trying to answer in this webinar. With over 5 years of experience in social media marketing, she talks about the subtlety of designing a Social Media Marketing Strategy in this webinar. View the webinar recording. For more insights on viral video marketing, watch this webinar.).

Webinar Metrics 52

Webinar Metrics Paid Content FAQ Social Media 52

Sprout Social

JANUARY 6, 2021

Generate demand with tutorials and other types of how-to videos. Once consumers have reached the consideration stage, they may know about your brand and what you offer, but it’s your job to generate demand for your products and services. Webinars and social media live videos can be highly effective mediums for this kind of content.

Social Media 130

Social Media Video Marketing Social Marketing Top of Funnel 130

Contently

JANUARY 22, 2021

And you know what my generation wants? That’s why social impact storytelling was one of the top content trends I presented in our State of Content Marketing 2021 trends webinar (which you can get on-demand here.). And in the webinar, I suggested taking three steps: 1. I’m a card-carrying millennial.

Storytelling 218

Storytelling Trends Ethics Content 218

LeadSquared

FEBRUARY 10, 2016

Last week, we had a chance to discuss with our webinar audience, their challenges in content marketing, and the changing trends in 2016. View the Webinar Recording. It doesn’t necessarily has to go viral. You can listen to this guest session by award winning viral video marketer Aashish Chopra from ixigo.

FAQ 52

FAQ Webinar Metrics Trends Content Marketing 52

The Effective Marketer

MAY 25, 2009

The Effective Marketer Effectiveness is a discipline and it can be learned Home About the Effective Marketer Books Speaking Webinar Presentations That Suck You are not even 3 minutes into the webinar and you know it: The presentation will suck. Here are five key rules to guide you when preparing your webinar: 1.

Webinar Metrics 100

Webinar Metrics Planning Work Management Effectiveness 100

markempa

SEPTEMBER 4, 2007

B2B Lead Generation Blog About Free Resources Get FREE Updates Instantly Get A FREE Chapter from my book. FREE E-Book 8 Critical success factors for lead generation Just tell us where to send your FREE updates Subscribe in a reader Podcast Feed Subscribe via iTunes Recognition Thanks for Reading!

Demand Generation Agencies 120

Demand Generation Agencies Demand Generation Lead Generation Demand 120

LeadSquared

FEBRUARY 23, 2016

Last week, Sanchit Malik , the founder and CEO of Townscript , hosted an insightful webinar for us, on the importance of inbound marketing for businesses. View the webinar recording. Here’s a breakdown of the riveting Q&A session that followed the webinar! How can we generate more leads for a B2B software company?

Inbound Marketing 52

Inbound Marketing FAQ Webinar Metrics Work Management 52

The Effective Marketer

APRIL 29, 2009

The Effective Marketer Effectiveness is a discipline and it can be learned Home About the Effective Marketer Books Speaking Tools of the Trade: Webinars and Online Presentations Webinars or webcasts, as they are sometimes called, have increased in popularity and in effectiveness within the past 5 years or so.

Marketing Automation Services 100

Marketing Automation Services Webinar Metrics Budget Programs Work Management 100

FunnelEnvy

DECEMBER 11, 2023

These goals include increasing brand awareness, generating leads, or boosting engagement. Here’s some info to consider to determine which platform aligns best with your B2B marketing goals: TikTok: Known for its virality and creative content, TikTok is ideal for reaching a younger demographic.

B2B Marketing 62

B2B Marketing Video Marketing Effectiveness Buyer Personas 62

NuSpark Consulting

JANUARY 21, 2012

B2B lead generation and lead management is a complicated process that can’t be detailed all in one book. It’s easier said than done which is why firms like mine exist, to implement proper lead generation tactics that build revenue. General B2B Marketing & Lead Generation. Books are listed by funnel category.

Demand Generation 100

Demand Generation Lead Generation Demand Generation 100

QuanticMind

JUNE 21, 2023

Granted, goofiness and viral challenges might not be your brand’s bag, and that’s OK! Wendy’s created their own national holiday, #NationalRoastDay, and used it as an opportunity to invite tons of user generated content (UCG) from TikTokers who wanted the brand mascot to roast them. wendys Is this thing on?

Advertising Agencies 52

Advertising Agencies Planning Viral Marketing ROAS 52

Liveintent

DECEMBER 18, 2019

They’ve launched robust influencer partnerships, user-generated campaigns, and viral videos that grabbed the attention of online consumers – and they’re not slowing down any time soon. D2C ads in emails with news, shopping, and travel content generate 5x higher conversions and clicks compared to the average for D2C brands.

Ads 103

Ads Mobile Advertising Brand Identity Branding 103

ClearVoice

AUGUST 9, 2021

For example, within your social media strategy for an upcoming campaign, create a user-generated incentive to use the Hashtag. For your audience, that’s a huge compliment, and it gives their profiles additional exposure while you receive the user-generated content and contribution to your Hashtag. CASE STUDY .

Case Studies 105

Case Studies Case Study Twitter Studies 105

KoMarketing Associates

NOVEMBER 30, 2017

While not every organization will have “viral” link building content , it is unlikely the business archive is completely devoid of material. Are there webinars or presentations in the works? Put plans in place for content generation or re-purposing, as well as targeted outreach to third-party site owners.

Link Building 169

Link Building Planning SEO Ad Building 169

ClearVoice

JANUARY 26, 2024

As a bonus, leads generated using content versus paid are 6x more likely to convert than other marketing methods, including paid (more on this later). Despite a glut of bad content online — increasing daily due to the rise of generative AI — the fact of the matter is that people do value quality content.

Paid Content 92

Paid Content Top of Funnel Work Management Marketing Management 92

Heinz Marketing

OCTOBER 22, 2021

Sales Pipeline Radio covers the entire pipeline—demand generation, lead management, sales effectiveness, technology and more—all focused on helping you find, manage and win more business. If you can’t commit the time or resources to one of these larger events, search for a relevant webinar! MarketingProfs B2B Forum. RevTech Summit.

Planning 122

Planning Work Management Marketing Management Marketing Automation Services 122

markempa

DECEMBER 30, 2008

When I started, there wasn’t a business case on the ROI of blogging, nor was there a lot written on B2B lead generation. I started blogging because I wanted to share with everyone what I thought were useful B2B lead generation ideas, tips, and resources – material that I was already freely giving to my clients.

Lead Generation 120

Lead Generation Social Media Generation Webinar Metrics 120

Hubspot

MARCH 4, 2011

So, you’re going to make a “viral video.” The truth is you are more likely to wake up with your head sewn to the carpet than to see your next marketing campaign (video or otherwise) “go viral.” 3 Simple Examples of Going Viral. Webinar: How to Use Online Video for Inbound Marketing.

Viral Marketing 28

Viral Marketing Mobile Advertising Webinar Metrics Youtube 28

Content Standard

SEPTEMBER 10, 2021

A timely content strategy uses a combination of assets to generate a spike of interest at a specific moment in time. Campaign/Launch Content A campaign is a perfect opportunity to create timely content that generates buzz and interest.

Ad Building 140

Ad Building Brand Identity Branding Thought Leadership 140

Heinz Marketing

MAY 22, 2023

In B2C video marketing, the content may revolve around showcasing the benefits and features of a product, entertaining and viral content, behind-the-scenes glimpses, user-generated content, or influencer collaboration. The main objective is to drive immediate sales and create brand loyalty.

B2B Marketing 52

B2B Marketing Video Marketing B2B Thought Leadership B2B 52

Hubspot

MAY 3, 2017

Viral Marketing and How to Craft Contagious Content " by Coursera. " Blogging: Generate 100s of Blog Topics and Headlines " by Udemy. Social Media Week of Webinars " by Buffer. Learn to Code Awesome Websites " by General Assembly. Blogging: Generate 100s of Blog Topics and Headlines " by Udemy. QuickSprout.

Class 101

Class Enterprise Management Online Marketing Work Management 101

Sprout Social

SEPTEMBER 14, 2023

Utilizing user-generated content: Aerie, Glossier The only thing better than happy customers is happy customers who post about how much they love a brand. Reposting user-generated content (UGC) rewards customers who post it while also boosting authenticity on your channels by putting your audience at the forefront of your brand.

Marketing & Strategy 120

Marketing & Strategy Marketing Strategy Webinar Metrics Top of Funnel 120

Scoop.it

OCTOBER 12, 2021

For example, if your goal is to introduce your new brand to the industry through a targeted brand awareness strategy, your content might focus on viral social media videos, SEO, and paid traffic (as a way of reaching a cold audience). When you have a strategy, you’re able to more quickly identify opportunities and adapt to them.

Organization 99

Organization Marketing & Strategy Marketing Strategy Webinar Metrics 99

Unbounce

OCTOBER 18, 2021

Y’know, the big-scale campaigns that go viral, make you cry with their upbeat messages of hope and wonder, and are forwarded to you by your Aunt Annette 10 years after the fact? It can inspire audiences, tell meaningful stories, and share valuable information with the world. Community is also a key feature in their marketing lead gen efforts.

Marketing AI 136

Marketing AI Work Management Landing Pages Paid Search Agency 136

Brandpoint

NOVEMBER 10, 2020

Webinars, online classes, Zoom meetups and full-fledged conferences. Jen Capstraw, Women of Email I’m pretty certain I saw a social post go viral recently that said something like “My new hobby is signing up for online conferences and never attending.” Relatable, right?

Work Management 149

Work Management Marketing Management Planning B2B Thought Leadership 149

Hubspot

JANUARY 1, 2014

Don''t be fooled: Webinars can be a lot more work than they may initially seem. Before you decide to set the date for one, make sure a webinar is really the right piece of marketing creative based on your goals. Take a look below to find out if webinars align well with your marketing plans. When to Host a Webinar.

Webinar Metrics 28

Webinar Metrics Adwords Word of Mouth Viral Marketing 28

markempa

AUGUST 22, 2007

B2B Lead Generation Blog About Free Resources Get FREE Updates Instantly Get A FREE Chapter from my book. FREE E-Book 8 Critical success factors for lead generation Just tell us where to send your FREE updates Subscribe in a reader Podcast Feed Subscribe via iTunes Recognition Thanks for Reading! Ardath, thanks for the tag.

Lead Generation 120

Lead Generation B2B Thought Leadership Generation Thought Leadership 120

6sense

OCTOBER 5, 2021

6sense customers already experience the benefits of a unified go-to-market platform, generating an average 2x increase in deal values, 10% increase in win rates, and 25% reduction in days-to-close-opportunities. To learn more about the combined value of 6sense and Slintel, register here for a webinar and product tour on Oct.

Marketing Analytics Tools 62

Marketing Analytics Tools B2B Marketing Lead Scoring Lead Ranking 62