Customer Experience Matrix

JUNE 25, 2008

But I recently spoke with on-demand business intelligence vendor LucidEra , who also said they had found that demand generation systems could not integrate such information. They even cited one demand generation vendor that had turned to them for help. (In Perhaps I'm missed some limit on exactly what kind of data they can bring back.

Work Management 120

Work Management Marketing Management Demand Generation Marketing Automation Services 120

Customer Experience Matrix

JULY 29, 2008

I’ve been pondering recently how to classify demand generation systems. Right--classifying demand generation systems. In particular, really big companies are likely to have separate marketing operations in different regions and perhaps for different product lines and customer segments.

Demand Generation 120

Demand Generation Work Management Demand Marketing Management 120

Customer Experience Matrix

MARCH 14, 2017

There’s also considerable variation in exactly what gets automated: some automate campaign assignments but use static content; some automatically run a/b tests and pick the winners; some automatically create customer segments that receive different content; some use machine learning to dynamically generate custom content.

Ideal Customer Profiles 214

Ideal Customer Profiles Work Management Terms and Conditions Elasticity 214

Customer Experience Matrix

DECEMBER 3, 2008

My little tour of demand generation vendors landed at Pardot just before Thanksgiving. As you’ll recall from my post on Web activity statistics , Pardot is one of the higher-ranked vendors not already in the Raab Guide to Demand Generation Systems. This pricing is low even among SMB demand generation systems. Back to Pardot.

Demand Generation 120

Demand Generation Enterprise Management Small Business Marketing Pricing 120

Customer Experience Matrix

JUNE 20, 2018

The offering includes ten different attribution models and lets users drill into results by customer segments, campaigns, and keywords. June 20, 2018 RichRelevance Launches Next-Generation AI-Based Experience Personalization Personalization vendor RichRelevance has launched its next generation of AI-based personalization tools.

Marketing Management 120

Marketing Management Cross-Selling Mobile Advertising Newsletter 120

Customer Experience Matrix

NOVEMBER 15, 2013

The largest marketing automation vendor in the segment, Infusionsoft , has under 20,000 clients. Those other vendors could easily see marketing automation as a natural line extension, since it would help their clients make better use of the traffic those vendors generate. according to Manta. This is barely scratching the surface.

Small Business Marketing 120

Small Business Marketing Work Management Marketing Management Marketing Automation Services 120

Customer Experience Matrix

AUGUST 23, 2012

This group had about 1,400 clients in mid-2012, generating an estimated $85 million in revenue. The non-specialist vendors such as IBM Unica and SAS, are not included in these figures but also have significant revenue in this segment. This is 5% of industry installations and 25% of industry revenue.

Eloqua 120

Eloqua Marketing Automation Services Lead Ranking Enterprise Management 120

Customer Experience Matrix

AUGUST 13, 2013

This addresses one of the central dilemmas of selling through partners, which is losing contact with the leads and, as a result, not being able to measure effectiveness of corporate lead generation programs. The point of all this is to minimize the effort that the resellers themselves must put into marketing.

Marketing Automation Services 120

Marketing Automation Services Advertising Agencies Marketing Management Marketing Automation 120

Customer Experience Matrix

FEBRUARY 18, 2016

But I also chatted with people from Adaptive Campaigns (which did not exhibit), whose system uses rules to generate highly customized programmatic display ads. To some extent, this argues against the notion of machine-generated content, which will probably never be better than mediocre and formulaic.

Conference 120

Conference Marketing Automation Services Content Customer Satisfaction 120

Customer Experience Matrix

NOVEMBER 4, 2010

Summary: Right On Interactive has added great life stage reporting to the data integration and output generation features of its earlier 5Buckets product. segmentation: users can define segments using a step-by-step query builder or by writing SQL. It can also pull file segments and Salesforce.com campaign members as lists.

Salesforce.com 120

Salesforce.com Lead Scoring Lead Ranking Marketing Automation Services 120

Customer Experience Matrix

AUGUST 14, 2014

Whether the company maintains a permanent database on all businesses or only scans when clients request information about specified businesses or segments. It can find new prospects in specified segments and enhance names provided by the client. Here are brief profiles of the vendors I’ve identified in or near this space.

Lead Ranking 120

Lead Ranking Work Management Marketing Management Lead Scoring 120

Customer Experience Matrix

JANUARY 18, 2013

The general trend of the changes has been closer integration with other components of the IBM/Unica marketing suite. For example, the original Interact had its own flow chart interface, but the system now uses the same segmentation interface as IBM Campaign. A couple of other features seem more or less unique.

Enterprise Management 120

Enterprise Management Interactive Marketing Merchandising Touchpoints 120

Customer Experience Matrix

JANUARY 5, 2011

Summary: Here are my estimates for the size of the B2B marketing automation industry, broken down by customer segments. The industry can be divided into three segments serving different types of clients: • Small business (under $20 million revenue). This segment covers a broad range of marketing users with widely varied needs.

Marketing Automation Services 120

Marketing Automation Services Enterprise Management Work Management Marketing Management 120

Customer Experience Matrix

AUGUST 11, 2010

In fact, the fit is so obvious that it doesn’t seem to have generated much comment, at least among the marketing gurus I read. release attempted to do this by adding targeting capabilities, including segmentation and segment-driven personalization. publishing. But the significance to marketers may be greater than they think.

Digital Asset Management 120

Digital Asset Management Enterprise Management Marketing Management Marketing Automation Services 120

Customer Experience Matrix

MARCH 2, 2015

These include Salesforce.com for CRM, InsideView and FullContact for data enhancement, Twilio for text messaging, Lob for postcards, Segment for event tracking, and GoodData for reporting. But the system does integrate with Segment, an expanded tag management system that qualifies as a CDP quite nicely. Get a life, people.)

Multi-Channel 120

Multi-Channel Marketing Automation Services Enterprise Management Marketing Management 120

Customer Experience Matrix

NOVEMBER 27, 2013

This intelligence ranges from behavior flags, segment codes, or predictive model scores to treatment recommendations to full-blown campaign management. The system automatically generates scripts to load new data and distribute it appropriately on the data appliance.

Marketing Management 120

Marketing Management Ideal Customer Profiles Analytics Paid Search Agency 120

Customer Experience Matrix

SEPTEMBER 7, 2010

It’s a major improvement over traditional lead generation. LeadPAC lets marketers order prospect lists based on segmentation criteria such as title, industry and company size. It makes email lead generation possible for companies that lack even basic skills in managing such programs. That's worth some excitement.

Marketing Automation Services 120

Marketing Automation Services Lead Ranking Work Management Adwords 120

Customer Experience Matrix

JULY 11, 2011

One obvious question is whether different segments of the industry are growing at different rates. The micro-business segment is concentrated among three vendors: Infusionsoft and OfficeAutoPilot, which serve micro-businesses almost exclusively, and HubSpot, which estimates 50% of its clients are micro-businesses.

Marketing Automation Services 120

Marketing Automation Services Manticore Marketing Automation ActiveConversion 120

Customer Experience Matrix

DECEMBER 8, 2011

Importing social data: loading social data into the marketing automation database so it can be used for segmentation, analysis, and sharing with salespeople via CRM integration. Plenty of third party applications can do this, so providing it within the marketing automation system is mostly a matter of convenience.

Marketing Automation Services 120

Marketing Automation Services Work Management Marketing Management Social Media 120

Customer Experience Matrix

FEBRUARY 21, 2013

The hottest topic within this segment is probably algorithmic attribution, which uses advanced statistics to calculate the incremental impact of each marketing contact on final results. Once the parameters are set, the system generates a graph showing the best possible results for each spending level.

Buy 120

Buy Allocation Media Ad Exchange 120

Customer Experience Matrix

OCTOBER 22, 2013

We segment reviewers that rate a product 9-10 as Promoters, 7-8 as Passives, and 0-6 as Detractors. The product segmentation data is aggregated to determine Net Promoter Score at a category level.” marketing automation effectiveness software satisfaction g2crowd demand generation' on a 0-10 scale. But I doubt it.

Marketing Automation Services 120

Marketing Automation Services Enterprise Management Marketing Automation Lead Scoring 120

Customer Experience Matrix

FEBRUARY 5, 2015

What this says to me is that the all-in-one segment is more crowded and more mature than it has seemed. Let me know what you think. _ *In fact, the micro-business segment is even more complicated than I’ve suggested. b2b marketing automation demand generation software marketing technology Raab VEST report'

Marketing Automation Services 120

Marketing Automation Services Demand Generation Agencies Marketing Report Marketing Automation 120

Customer Experience Matrix

OCTOBER 1, 2014

This is used to select names from V12’s master database of 208 million postal addresses, 80 million email addresses, and 150 million Web browser cookies; to segment previously purchased names; to retarget email responders and Web site visitors; and to select from the client’s own uploaded lists. Geographic selections begin with a U.S.

Cost Per Thousand 120

Cost Per Thousand Marketing Automation Services Campaigns Ad Frequency 120

Customer Experience Matrix

MARCH 23, 2011

For example, the system-generated forms and emails automatically include campaign-specific tracking codes, which most systems require users to add manually. The exceptions are small marketing agencies and business coaches, who form a major segment of successful micro-business marketing automation users. Okay, that was totally unfair.

Work Management 120

Work Management Marketing Automation Services Marketing Management Marketing & Strategy 120

Customer Experience Matrix

AUGUST 3, 2010

This is critical in large organizations, where regional and product groups may be responsible for different market segments and where users will have different functional specialties and approval authorities. available to different user groups.

Enterprise Management 120

Enterprise Management Marketo Marketing Management Marketing Automation Services 120

Customer Experience Matrix

JULY 21, 2009

The latest stop on my little tour of not-really-demand-generation systems is Jesubi. The flash show when you enter the company’s Web site could easily be mistaken for a demand generation product – it lists campaign workflow, list segmentation, email templates, Salesforce.com integration and dynamic reporting.

Efficiency 120

Efficiency Marketing Automation Services Work Management Marketing Management 120

Customer Experience Matrix

AUGUST 6, 2013

Still, the vendor comparison in our VEST report shows that RightWave’s core functionality – for lead generation, campaign management, scoring and distribution, and reporting – is on par with mid-tier leaders Pardot and Marketo. It’s a little hard to review software that isn’t used by its buyers.

Marketing Automation Services 120

Marketing Automation Services Marketing Automation Marketing Management Automation 120

Customer Experience Matrix

JANUARY 31, 2010

For more on vendor classifications, see my list of demand generation vendors from last November.) In other words, Marketing Studio competes with high-end demand generation systems like Eloqua , Market2Lead and Neolane. Batch campaigns include powerful segmentation supported by a sophisticated query builder, splits and merges.

Paid Search Agency 120

Paid Search Agency Work Management Marketing Management Resource Management 120

Customer Experience Matrix

SEPTEMBER 19, 2016

Each of those transitions involved a technology change: from lists to databases, from static messages to dynamic content, from segment-level descriptive analytics to individual-level predictions, from batch updates to real time processes, and from relational databases to “big data” stores. 3,000 BCE) before that.

Marketing Management 0

Marketing Management Telemarketing Paid Search Agency Television marketing 0

Customer Experience Matrix

AUGUST 28, 2014

Users can define segments based on these or other attributes and export their related data to CRM, marketing automation, ad targeting, or Web personalization systems via file transfers or API calls. 6sense b2b demand generation b2b lead scoring predictive marketing predictive modeling sales prospecting web scanning web scraping'

Lead Ranking 120

Lead Ranking Activities Lead Scoring Marketing Automation Services 120

Customer Experience Matrix

FEBRUARY 19, 2018

The result is an estimate of the average value generated by incremental spending in each channel. But there’s usually more of an effort to ensure the treated and non-treated groups are comparable, either by setting up a/b test splits in advance or by analyzing results for different segments after the fact.

Allocation 120

Allocation Paid Search Agency Analysis Comparison 120

Customer Experience Matrix

FEBRUARY 2, 2017

By then, the managers had already started work on a next-generation platform designed to handle both traditional and online data, using relational databases for one and a NoSQL system (in this case, Hadoop) for the other. AdVantage provides its own interactive reports and segmentation interface.

Work Management 120

Work Management Marketing Management Ideal Customer Profiles Outgrow 120

Customer Experience Matrix

APRIL 12, 2011

In particular, match the scale and sophistication of your marketing operations to the different buyer segments used in the report. Be sure to include processes beyond what you do already: one of the reasons you’re looking at marketing automation is to expand what your department can accomplish.

Marketing Automation Services 120

Marketing Automation Services Work Management Marketing Management Marketing Automation 120

Customer Experience Matrix

DECEMBER 14, 2016

The company offers what it calls an omnichannel marketing platform that builds a unified customer database, manages marketing campaigns, and generates personalized Web and email messages. BlueVenn has only been active in the U.S. market only since March 2016, although many U.S. marketers will recall its previous incarnation as SmartFocus.*

Marketing Management 120

Marketing Management Bundling Marketing Automation Services Personalization 120

Customer Experience Matrix

FEBRUARY 12, 2009

The company’s marketing is tightly targeted at very small businesses (under 25 employees) but its marketing features are competitive with demand generation products aimed at much larger firms. Three of the five core demand generation functions are clearly there: outbound email, Web forms, and lead nurturing campaigns. User rights (i.e.,

Pricing 120

Pricing Price Impressions Marketing Management 120

Customer Experience Matrix

AUGUST 22, 2011

This is a corner of the direct marketing industry I haven't examined in depth although it overlaps with lead generation, online advertising, and performance measurement segments I know well. I spent several hours this morning at the Affiliate Summit East in New York.

Churn Rate 120

Churn Rate Paid Search Agency Ethics Aggregators 120

Customer Experience Matrix

MAY 23, 2012

Sure, marketing’s job is to generate revenue, but is generating $1 million good or bad? Even if marketers can’t measure revenue, they can set benchmarks for metrics like number of leads generated, funnel conversion rates, or cost per order.

Lead Ranking 120

Lead Ranking Contingency Planning Planning Lead Scoring 120