SmartBug Media
MAY 9, 2024
Regardless of whether the event lasts a day or a week, trade shows are a whirlwind and require a robust plan of action. Pre-trade show planning should be your attempt to virtually wine and dine your top-tier targets to drive better results once the event rolls around (and, preferably, even after it’s concluded).
Schubert B2B
MAY 11, 2018
I can’t believe it…it’s been almost six months since I had written a blog to marketing managers about planning ahead for your first b2b trade show. Even though it was mainly targeted to those who have never exhibited at a show before, it can also apply as a reminder to those who have.
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Schubert B2B
DECEMBER 15, 2017
If your company has tasked you with getting your business brand out in front of potential customers by exhibiting at b2b trade shows, your first thought is probably, “Where do I even begin?” There are 5 things you need to consider before you even pick out that shiny new trade show booth. and running for the hills!
Champion Communications
APRIL 30, 2020
expos, exhibitions, and networking events have historically been important for demand generation.? an average of 11% of their marketing budget on third-party trade shows, and 6% on hosting events. In light of this disruption, how else can B2B tech brands start conversations and generate demand? tech community; ?expos,
Schubert B2B
NOVEMBER 30, 2017
With digital marketing on the rise, many people believe that B2B trade shows will soon go the way of the typewriter, the rotary phone and, let’s take a huge jump back in time, the dinosaurs (R.I.P. In a world of mobile apps, social media, and chatbots, trade shows still remain a viable option for reaching your target audience.
Schubert B2B
NOVEMBER 30, 2017
With digital marketing on the rise, many people believe that B2B trade shows will soon go the way of the typewriter, the rotary phone and, let’s take a huge jump back in time, the dinosaurs (R.I.P. In a world of mobile apps, social media, and chatbots, trade shows still remain a viable option for reaching your target audience.
Golden Spiral
OCTOBER 30, 2018
Public Relations (PR), as a part of an integrated marketing plan, can dramatically boost your return on investment (ROI). PR, for the most part, is “top-of-the-funnel activity” — generating leads. At its best, PR builds brand awareness. PR also: drives loyalty to your brand.
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