Unbounce

JULY 14, 2020

Below, you’ll find eight lead generation landing page examples from Unbounce customers that prove effective lead gen comes in all forms. Steal Some Lead Gen Landing Page Tips From These Clever Unbounce Customers. They need more than a blank form field. That value is communicated through more than just copy.

Landing Pages 145

Landing Pages Lead Generation Sales Qualified Leads Lead Scoring 145

Biznology

MARCH 27, 2015

As a marketer, I’m always looking for new ways to engage prospects and drive leads for my sales team. For example, research shows that visitors to a website are 80% more likely to watch a video, while only 20% will read web copy (source: Digital Sherpa ). That’s why webinars become interesting as a lead generation tactic.

Lead Gen 80

Lead Gen Webinar Metrics Lead Ranking Marketing Qualified Leads 80

Launch Marketing

NOVEMBER 15, 2023

33% of B2B marketers are currently using Instagram in their social media marketing efforts, however, 80% of Instagram users choose to follow businesses on the platform and the opportunity to grow your B2B company on the platform should be part of any well-rounded strategy. times more engaging than long-form videos.

Social Media 127

Social Media Social Marketing Tactics B2B Marketing 127

The Marketing Blender

MARCH 15, 2021

Why Lead Gen Has Been So Difficult Since COVID and What You Can Do Get More Leads. Generating leads with B2B marketing strategies is not low effort. We highly recommend a CRM and automation platform that will help you build segmented workflows that will help you nurture new leads into customers.

Paid Content 126

Paid Content Lead Scoring Lead Ranking Marketing Strategy 126

Valasys

AUGUST 18, 2020

LinkedIn, besides, being a popular professional networking website can also be used as an effective tool to generate leads for B2B companies. LinkedIn, besides, being a popular professional networking website can also be used as an effective tool to generate leads for B2B companies. LinkedIn needs no introduction.

Paid Content 98

Paid Content Lead Generation Linkedin Sales Qualified Leads 98

Vidyard

SEPTEMBER 27, 2018

Fast forward 50 years and that number shoots up to 80%. Demand creation is about generating demand for a product or service when no demand exists. Demand creation is about generating demand for a product or service when no demand exists. Everyone knows that “a diamond is forever.” had a diamond engagement ring.

Demand Generation Agencies 84

Demand Generation Agencies Demand Generation Stats Demand 84

BOP Design

MAY 7, 2018

Lead generation strategies, methods, channels, and tools continue to be a major focus for B2B marketers in 2018 and for good reason – it impacts the bottom line. Top Lead Gen Source: Word of Mouth / Referrals. When asked about the biggest challenges with lead generation , the results were more varied.

Lead Generation 51

Lead Generation Sales Qualified Leads Word of Mouth Generation 51

Metadata

JANUARY 7, 2021

Metadata also saw efficiencies with cost-per-leads around $70, and 80% of prospects who filled out the Lead Gen Form on LinkedIn taking a demo. The team built a campaign to drive awareness, interest, and demo requests from buyers within target accounts. ROI in as little as 90 days using Metadata. 233 in the Inc.

Advertising Agencies 98

Advertising Agencies Marketing Analytics Tools Cost per Lead Work Management 98

KoMarketing Associates

OCTOBER 23, 2017

When it comes to lead generation, B2B marketers are still connecting a significant amount of progress back to email marketing, according to recent research. The “2018 B2B Lead Gen Outlook” report from Chief Marketer recently looked at how activities, such as content and email marketing, are helping marketers generate leads.

Email Marketing 120

Email Marketing B2B Marketing Content Marketing B2B 120

PathFactory

JANUARY 30, 2023

Post-sales nurturing and customer marketing involve many of the same tactics as a lead gen strategy, but instead of planning for a buyer journey , you’re now thinking about a post-sales customer journey. From lead gen to post-sale, curious to see how PathFactory can help elevate your marketing? The result?

Planning 52

Planning Buyer's Journey Advertising Agencies Lead Gen 52

Choozle

NOVEMBER 14, 2023

Research by Google and Microsoft Advertising – the two largest paid search platforms – found that paid search ads can also raise brand awareness by as much as 80%. Remember that a top-of-funnel campaign is designed to generate interest, not necessarily conversions. But this limited role really sells this versatile media short.

Top of Funnel 80

Top of Funnel Paid Content Paid Search Agency Funnel Advertising 80

The Point

DECEMBER 14, 2012

One of the most frequent questions we’re hearing from clients during this planning season pertains to the balance between pure lead generation on the one hand, and lead nurturing on the other. The fact that B2B marketers are even asking this question shows how far demand generation thinking has progressed. In short: no.

Lead Nurturing 100

Lead Nurturing Demand Generation Budget Programs Demand 100

FunnelEnvy

NOVEMBER 27, 2023

Gartner predicts that by 2025, 80% of B2B sales interactions will occur in digital channels, making landing pages more crucial to lead gen and conversion than ever. Optimizing landing pages can result in more effective lead generation, higher conversion rates, and better customer retention.

Landing Pages 62

Landing Pages Intent Top of Funnel B2B 62

Velocity Partners

APRIL 9, 2024

They’re emailing prospects, investing heavily in third-party intent platforms like 6Sense, and generally doing their own messaging and outreach. The fact that they’re ignoring most MQLs while sourcing their own leads should tell you something is drastically wrong. Sellers are taking marketing into their own hands. We have thoughts.

Sales Management 79

Sales Management Top of Funnel B2B Lead Ranking 79

PureB2B

JULY 6, 2022

A common challenge in the B2B demand generation world centers around the balance of automation and reporting software. According to Invespcro , 80% of marketing automation users saw an increase in the number of leads using marketing automation software, and 77% had an increase of conversions. Streamlined Campaign Management.

Marketing Automation Services 114

Marketing Automation Services Marketing Automation Sales Management Automation 114

Marketing Insider Group

MAY 26, 2020

Could this be why I’m hearing about 50-80%+ sales and revenue drops? Instead of going dark when clients and prospects need us most – or filling the digital space with the same content, Lisa is advising that marketing teams get creative with their lead gen and demand gen programs, get bold with their brand and involve interactive content.

Webinar Metrics 239

Webinar Metrics Peer-to-peer Co-Registration Paid Search Agency 239

Leadspace

OCTOBER 26, 2016

Few things can be more frustrating in B2B lead generation than the experience many in sales sometimes encounter – particularly SDRs. Why can’t marketing provide you with enough qualified leads? At times like this, B2B lead generation feels like eating soup with a fork. So what are you going to do?

Ideal Customer Profiles 54

Ideal Customer Profiles Lead Generation Efficiency Lead Ranking 54

Strategic-IC

MAY 21, 2018

Quality lead generation is a crucial part of a marketing strategy. To be effective, lead generation strategies must do more than check off points on a ‘success tactics’ list. Below are some key tactics and approaches to consider in your campaigns, to enhance lead generation and help you engage the right audience.

Lead Generation 54

Lead Generation Webinar Metrics Lead Scoring Lead Ranking 54

Vidyard

AUGUST 17, 2016

Funny thing is, your leads want more video. But you get the gist: use video to get more leads. by 2018, video will account for more than 80% of all web traffic. In other words: use video to generate leads! Of course there are many different ways to generate leads with video (like with any lead capture initiative).

Lead Scoring 50

Lead Scoring Lead Ranking Video Marketing Generation 50

6sense

JANUARY 10, 2022

MJ Craig, ContinuumCloud’s VP of Marketing, shared how her company successfully leveraged ABX during the pandemic — and generated nearly 270% growth in pipeline in the process — in a recent webinar hosted by 6sense. Lead-Gen Before the Pandemic. And the “recovery” of 2021 wasn’t nearly as robust as expected for many industries.

Webinar Metrics 62

Webinar Metrics Marketing & Strategy Lead Gen Conference 62

SocialPilot

JANUARY 14, 2024

57% of LinkedIn’s traffic is generated via smartphones. At first, it was a job-seeking platform. Cut to today – It has grown into a platform to share world-changing thoughts and ideas for businesses, brands, and professionals alike. You can say industry leaders deemed Linkedin as a new top choice for marketing And why not? are females.

Statistics 76

Statistics Linkedin User-Generated Content CTR 76

SnapApp

NOVEMBER 13, 2015

At the end of each quiz, contestants were sent to a lead gen form consisting of only their email address. A button directed the contact to continue to finish the lead gen process in Eloqua. 3,189 total unique leads generated – of these, 876 leads (27.5%) were new to the database. Content loading.

Eloqua 48

Eloqua Lead Ranking Generation Lead Gen 48

Lake One

MARCH 12, 2020

Like we covered in our blog on sales and marketing automation , marketing automation helps to accomplish the following: Updated tracking Real-time alerts Automated lead-hand off Forms Landing pages Social post scheduling Emails Lead nurturing Lead qualification. But did you also know that it can help with lead generation?

Marketing Automation Services 53

Marketing Automation Services Marketing Automation Automation Lead Scoring 53

6sense

NOVEMBER 19, 2015

That’s according to our 2015 Survey of B2B Marketers , which shows that a full 70% of marketing teams are measured on the amount of revenue generated from marketing campaigns and lead-generation activities. In addition, we discovered that lead-generation continues to be a particular area of contention for many teams.

Marketing Qualified Leads 48

Marketing Qualified Leads Customer Surveys Lead Ranking Top of Funnel 48

Oktopost

MARCH 4, 2024

B2B SaaS marketing refers to all marketing activities B2B SaaS companies use to improve brand visibility , get leads down the funnel, and ultimately increase customer acquisition, retention, and revenue. But you can’t measure the success of your B2B SaaS marketing purely on revenue- other key metrics lead and impact your bottom line.

Ideal Customer Profiles 62

Ideal Customer Profiles Top of Funnel B2B Marketing Marketing & Strategy 62

SnapApp

MAY 27, 2014

Although B2B marketers face a slew of challenges on a daily basis, the one challenge that remains constant is the need to feed the sales team with new leads. Not surprisingly, 78% of B2B marketers state that generating more leads is the biggest challenge they are currently facing. Take EMC for example.

Lead Scoring 48

Lead Scoring Lead Ranking Webinar Metrics Generation 48

Heinz Marketing

MAY 19, 2023

Conventional inbound marketing tells you that you need to create a landing page for this content and gate that content behind a form that leads will need to fill to view and download your content. Doesn’t downloading your content symbolize some kind of intent or interest? Well – not necessarily!

Sales Qualified Leads 106

Sales Qualified Leads Lead Ranking Content Lead Scoring 106

Metadata

OCTOBER 6, 2021

You’ll optimize to this metric if you’re running a brand campaign, while you’ll optimize to CPL for lead gen. Cost per lead (CPL): CPL measures the efficiency of your campaign. How much can you spend to generate a qualified lead and convert that lead to a customer?

Cost per Lead 78

Cost per Lead Paid Social Agency Advertising Benchmark CPL 78

markempa

MAY 9, 2007

B2B Lead Generation Blog About Free Resources Get FREE Updates Instantly Get A FREE Chapter from my book. FREE E-Book 8 Critical success factors for lead generation Just tell us where to send your FREE updates Subscribe in a reader Podcast Feed Subscribe via iTunes Recognition Thanks for Reading! What’s lead nurturing?

Lead Generation 120

Lead Generation Lead Nurturing ROI Generation 120

Webbiquity

FEBRUARY 16, 2016

Lead generation is still a challenge. 68% of B2B marketers rank “generating high-quality leads” as their top priority for this year. But nearly 60% also rank this as their biggest challenge, and just 16% of marketers rate their lead generation efforts as “very” or “extremely” effective.

Stats 110

Stats Social Media Marketing Automation Services B2B Marketing 110

Rev

MARCH 9, 2016

B2B business leads are like gold coins in this business. The mobile revolution saw 80% of Internet users own a smartphone. If you want to know some of the secrets to generating and maintaining business leads, this is the guide for you. Follow Up Your Inbound Leads. That changed the business.

Lead Scoring 60

Lead Scoring Lead Ranking Generation Leads 60

Metadata

AUGUST 23, 2022

Metadata users give more weight to CTAs aimed at lead generation via content (“Download”) and demo requests via sales pages (“Learn More”). *. Looking at nearly 50,000 experiments in 2021, advertisers used these two CTAs for over 80% of their campaigns. and “LinkedIn is the most expensive digital advertising platform.”.

Cost Per Click 52

Cost Per Click CPC CTR Conversion Rate 52

markempa

NOVEMBER 26, 2012

They put together a list of attendees’ contact info based on collected business cards, contest entries and captures from the dreaded lead guns, which instantly gather contact information by scanning trade show badges. Find out how here: “ Universal Lead Definition: Why 61% of B2B marketers are wasting resources and how they can stop.”).

Trade Show 120

Trade Show Optimization Lead Scoring Lead Ranking 120

SalesIntel

MAY 27, 2022

It is considered a strong tool for your sales team and is 7x efficient compared to other lead gen tactics. . Improve sales lead generation. ? As social selling is based on finding the right prospects and nurturing the qualified ones for lead establishment, it offers seamless benefits to the company and the sales rep.

Sales Management 52

Sales Management B2B Sales Top of Funnel B2B 52

KoMarketing Associates

AUGUST 23, 2016

There’s no doubt that LinkedIn is one of the most effective social media lead generators for B2B marketers, offering businesses the chance to tell their brand story in a unique and meaningful way. Keep in mind the 80/20 rule – just 20% of your social media content should be about your brand. Be Nerdy, Yet Relatable.

Linkedin 120

Linkedin Enterprise Management Work Management Examples 120

markempa

OCTOBER 12, 2009

Research shows that about 80% of leads marketers generate end up getting lost, ignored or discarded. So, instead of continually struggling to find new leads for Sales, marketers should begin focusing on developing effective lead management processes for converting more leads into sales pipeline.

Webinar Metrics 120

Webinar Metrics Lead Management Sales Qualified Leads Marketing Qualified Leads 120

EveryoneSocial

OCTOBER 29, 2018

But before we dive in, let’s first get some fascinating general social media stats. Almost 80% of time spent on social media platforms happens on mobile. A Collection of the Best Social Selling Statistics. Looking for valuable social selling statistics that matter to sales and beyond? Social Media Statistics Your Company Needs to Know.

Statistics 82

Statistics Peer-to-peer Stats B2B Sales 82