KoMarketing Associates

MARCH 12, 2019

Pop quiz: Which is better for B2B lead generation? We wouldn’t recommend that, but if you already had a list of keywords and you already had landing pages, you could write a few ads quickly, set up campaign tracking and launch the campaign in one work day. It’s nice to be near the top of the page. And the answer is….

PPC 205

PPC Sales Qualified Leads Lead Scoring Lead Ranking 205

KoMarketing Associates

DECEMBER 8, 2021

Organic search traffic. Organic search traffic refers to traffic that comes to your site from a search engine, not from paid ads. This activity generally occurs in the discovery phase, when users are looking for resources or solutions. Pageviews refer to the number of times each page on your site is viewed.

Top of Funnel 244

Top of Funnel Buyer's Journey Advertising Benchmark B2B 244

KoMarketing Associates

MARCH 22, 2018

Essentially, DSA campaigns allow the search engine to crawl the indexed pages on your website or your predefined page feed. The search engine then matches users’ search queries to the most relevant landing page on your website and dynamically delivers a tailored ad. Page Feed (specific to Google). Source: [link].

Paid Search Agency 207

Paid Search Agency Advertisements Advertising Ads 207

KoMarketing Associates

OCTOBER 23, 2018

Every landing page, every micro-conversion – all of it. The example above is extreme, but it illustrates the point: Faster pages convert better and pages that convert better are faster to test. Over time, the losing variations get less and less traffic, and the winning variation gets most of the traffic.

Budget Programs 165

Budget Programs Landing Pages Statistics Conversion Rate 165

KoMarketing Associates

NOVEMBER 2, 2017

User-generated content (UGC) is one of the best forms of content: your users create it for you, and all it takes on your end is simply to organize and publish it on your website or other online platforms. Luckily, there are at least five other ways that brands can use user-generated content in B2B marketing. Industry Events.

User-Generated Content 123

User-Generated Content Organization Generation B2B Thought Leadership 123

KoMarketing Associates

AUGUST 7, 2018

What can you cut from: landing pages. It applies to elements on a landing page, and to editorial calendars. Which sections of this landing page would you try to cut? Test traffic streams instead of creative. Except in this case, “the list” is the traffic. email opt-in forms. email messages.

Conversion Rate 162

Conversion Rate Conversion Top of Funnel Landing Pages 162

KoMarketing Associates

AUGUST 26, 2020

LinkedIn video content generates five times the engagement as image or text-based content and Live video on LinkedIn generates a whopping 24x more engagement. 41% of marketers think video is THE best content format for building relationships that generate leads. But maybe you knew all that already. Product videos.

Linkedin 209

Linkedin Video Marketing B2B Marketing Marketing Strategy 209

KoMarketing Associates

FEBRUARY 27, 2018

You can learn a lot from a company’s landing pages. First of all: Do they have any landing pages at all? Even a few years ago, only 67 percent of medium-sized companies used any landing pages (!). And only 48 percent built a new landing page for each marketing campaign. And that’s smart.

Landing Pages 244

Landing Pages Optimization Effectiveness Adwords 244

KoMarketing Associates

NOVEMBER 8, 2016

A site will become very slow when there is Google Analytics code inserted on the page. The challenge is, if the code is removed, how can marketers gain the insight they need on site traffic? Baidu Analytics is a free tool for tracking and reporting traffic data of users visiting your site. Basic Baidu Analytics Reports.

Analytics 203

Analytics Marketing Analytics Tools PPC Mobile Advertising 203

KoMarketing Associates

NOVEMBER 3, 2015

Which brings me to the point of this post: How to generate new keyword ideas. It can also be extremely valuable for generating new keyword ideas. This is important because we want to identify keyword ideas that will actually drive relevant traffic to our site. How does this help with keyword generation? Site Search Data.

Keywords 120

Keywords Generation User-Generated Content Search Marketing 120

KoMarketing Associates

OCTOBER 11, 2018

Every so often, it’s important to audit your site and ensure your content assets – whether it be a landing page, blog post, eBook, or product brochure – are high-quality, on-brand and valuable for prospects, leads, or customers. There is an unsatisfying amount of main content for the purpose of the page.

Top of Funnel 121

Top of Funnel Lead Scoring Lead Ranking B2B 121

KoMarketing Associates

OCTOBER 23, 2014

The typical B2B organization has many unique web pages and content assets. Analyzing overall organic or referral traffic data is helpful, but sometimes those performance metrics do not indicate whether specific SEO efforts are working or allow us to properly frame the story of our efforts to important stakeholders.

Marketing Analytics Tools 120

Marketing Analytics Tools Analytics SEO Google 120

KoMarketing Associates

AUGUST 22, 2017

The site performed well for the primary keyword targets, had thousands of pages successfully addressing more specific, secondary keyword phrases, and had been able to acquire links organically through a range of tactics. Established sites lacking SEO focus may benefit from a refined keyword strategy coupled with on-page optimization.

SEO 121

SEO Long Tail Marketing B2B Marketing & Strategy 121

KoMarketing Associates

APRIL 19, 2018

Among the top goals of any B2B company engaged in SEO work is to rank on the first page of Google results for their priority keywords. These few steps guide you through how to analyze search engine results pages (SERPs) and identify what’s necessary to compete for a top ranking. Are the top results product pages?

SEO 149

SEO Top of Funnel SERP B2B 149

KoMarketing Associates

MAY 22, 2018

At the start of online advertising, there was a “one-size-fits-all” approach to generating clicks. With the use of Google Tag Manager, advertisers are able put users in an audience based on how far they scroll down the page. Over the next few years mobile traffic will continue to rise significantly. Well, things have changed.

Adwords 151

Adwords Marketing Analytics Tools Mobile Advertising Funnel Advertising 151

KoMarketing Associates

APRIL 25, 2017

Generate knowledge and awareness of your offerings to these audiences: Job Title. Although Facebook has a B2C positive reputation, there are a variety of creative ways for B2B brands to reach business related users on the network, in effort to drive traffic, awareness, leads, and sales. Fans – Remarketing – Lead Gen.

Facebook 209

Facebook Paid Search Agency Ads B2B 209

KoMarketing Associates

MARCH 7, 2017

SEO is a critical component in most B2B marketers’ traffic acquisition initiatives. Organic search also came in a close second for lead generation, trailing only email (70 percent versus 73 percent, respectively). Organic search engine traffic. Percentage of traffic from organic search.

Advertising Benchmark 120

Advertising Benchmark SEO Lead Scoring Lead Ranking 120

KoMarketing Associates

AUGUST 18, 2020

LinkedIn video content generates five times the engagement as image or text-based content and Live video on LinkedIn generates a whopping 24x more engagement. 41% of marketers think video is THE best content format for building relationships that generate leads. But maybe you knew all that already. Product videos.

Linkedin 120

Linkedin Video Marketing B2B Marketing B2B 120

KoMarketing Associates

FEBRUARY 21, 2017

As a paid search consultant, you should be prepared to answer a few questions to the skeptical client who thinks that branded conversion volume can just be acquired for free through organic traffic based on brand loyalty alone. Brand loyalty clearly goes a long way in the lead generation space.

Activities 136

Activities Campaigns Brand Identity Branding 136

KoMarketing Associates

DECEMBER 22, 2016

Each piece of content produced must be tied to a certain goal (organic traffic, conversions, lead generation, brand awareness, etc.) – or else it’s just a waste of everyone’s time. What have been the peak traffic periods and what may have accounted for them (this is where it’s helpful to have annotations in Analytics)?

Content Marketing 205

Content Marketing Planning Marketing Analytics Tools Content 205

KoMarketing Associates

AUGUST 11, 2015

Not only will we often uncover several different conversion “actions” on a website, but it is not unusual for several to function more closely towards lead nurturing objectives instead of generating direct sales action. Clicks to site measure how many visitors paid search drove to the client’s landing page. METRIC 1: CLICKS.

PPC 120

PPC Cost Per Click Paid Search Agency CTR 120

KoMarketing Associates

APRIL 18, 2017

Blog Traffic. Before diving into the nitty-gritty of blog performance, you should first understand the content’s impact on site traffic. When putting together the report, use an analytics platform of your choice to include slides around: Total traffic from the blog. Percentage of blog traffic from organic search.

B2B 121

B2B Top of Funnel Keywords CTR 121

KoMarketing Associates

SEPTEMBER 25, 2013

Danny Sullivan of Search Engine Land confirmed this shift with Google, as discussed in the recent article on SEL this week and highlighted in news coverage on our site as well. Deeper analysis of site, brand, and page level performance, associated to organic search traffic, will be even more critical moving forward.

Search Marketing 120

Search Marketing B2B Marketing Marketing Analytics Tools Paid Search Agency 120

KoMarketing Associates

AUGUST 18, 2015

Everyone keeps landing on those properties!” While playing experience might be enough to tell you which properties are landed on the most, there is actually statistical evidence behind it as well. These terms are typically less competitive, making it possible to generate a piece of content (blog post, whitepaper, etc.)

Content Marketing 120

Content Marketing Long Tail Marketing Content Marketing & Strategy 120

KoMarketing Associates

MARCH 13, 2018

Technology and software vendors realize how important SEO can be for generating leads and building brand awareness for their solutions and the organization in general. Use Google Search Console to find the URLs that link to 404 pages on your site. But link building is not easy.

Marketing Management 182

Marketing Management Link Building Software B2B Marketing 182

KoMarketing Associates

FEBRUARY 18, 2014

My not-so-bold prediction for 2014 is that content creation will continue to be one of the best ways to earn links and drive traffic to websites. Even worse, Google had no idea what the videos were about and so the gallery pages had little visibility in Google search results. Image Galleries. Change in the SEO industry is inevitable.

SEO 120

SEO Paid Search Agency B2B Companies 120

KoMarketing Associates

JUNE 25, 2019

Facebook referral traffic increased 213% when comparing the two months we did Facebook Live. Your organization can offer a one-page PDF that could come in a variety of options, including: Checklist of supplies for a new strategy, event, or piece of equipment. We found the following: Average post reach more than doubled for live videos.

B2B Marketing 218

B2B Marketing Marketing & Strategy Marketing Strategy Planning 218

KoMarketing Associates

SEPTEMBER 27, 2017

On-Page SEO, where you will concern yourself with content (i.e. images and copy), page structure and layout, and keyword strategies. Off-Page SEO, where you will invest time and energy in promoting your site and its content through acquiring strong backlinks via press releases, guest posts, connections, and online relationships.

SEO 128

SEO Work Management Marketing Management Lead Scoring 128

KoMarketing Associates

JANUARY 8, 2019

If you notice lots of trips to the help page after a landing page about a service offering, then the content you have on the landing page likely isn’t providing the right information users are looking for. User path: where do users go and what is their journey on your website or in your app?

B2B Marketing 125

B2B Marketing Content Marketing Planning B2B 125

KoMarketing Associates

AUGUST 2, 2016

Earlier this year I presented a case study on how we grew our digital presence by more than 200% , in terms of total site traffic, over a two year timeframe. As I detailed in my most recent column on Search Engine Land, we committed to an aggressive production goal for content marketing: 250 assets per year or approximately one per day.

SEO 120

SEO Content Marketing Planning Work Management 120

KoMarketing Associates

OCTOBER 20, 2015

According to Search Engine Land , digital media usage has grown 49% and mobile app usage has grown 90% between June 2013 and June 2015. This is an extremely important point – next year more than half of all digital ad spend is projected to be generated through mobile device accessibility. Generate App Downloads and Engagement.

Mobile Advertising 120

Mobile Advertising Mobile Marketing Paid Search Agency Advertisements 120

KoMarketing Associates

DECEMBER 13, 2016

Search engine advertising is an effective way to boost website traffic and generate leads – and, when done correctly, many have found it is the most effective way. Meanwhile, while the campaigns are running, marketers can track the data and generate a geographic report, and then optimize accordingly. This is as true in the U.S.

Search Marketing 120

Search Marketing Advertisements Advertising Adwords 120

KoMarketing Associates

DECEMBER 13, 2016

Search engine advertising is an effective way to boost website traffic and generate leads – and, when done correctly, many have found it is the most effective way. Meanwhile, while the campaigns are running, marketers can track the data and generate a geographic report, and then optimize accordingly. This is as true in the U.S.

Search Marketing 0

Search Marketing Advertisements Advertising Adwords 0

KoMarketing Associates

FEBRUARY 15, 2018

Ever since Facebook debuted its new Messenger platform and review options for business pages, customers have been using the social network to connect to businesses with complaints, questions, or praise. Either the landing page doesn’t give the user the information they are looking for, or it makes them work harder just to find what they want.

Automation 200

Automation B2B Marketing Paid Search Agency Marketing Automation Services 200

KoMarketing Associates

MARCH 1, 2016

Last year Casie wrote a post on how to generate keyword lists and ideas. Once completed, B2B marketers face a different challenge: making certain the generated keyword list matches content marketing tactics as best as possible. Domain and web page / web address. 4 technology-oriented solutions pages. Probably not.

Keywords 120

Keywords Lead Scoring Lead Ranking Research 120

KoMarketing Associates

AUGUST 26, 2014

Organic search engine traffic. Percentage of traffic from organic search. Unique keywords sending traffic. Landing pages receiving traffic. The number of web addresses found in search engine results that received traffic or impressions (if using Webmaster Tools). keyword strategy applied).

Marketing Analytics Tools 120

Marketing Analytics Tools SEO Lead Scoring Lead Ranking 120

KoMarketing Associates

JULY 28, 2015

Based on competitive SEO research from SEMRush, I’m pretty certain the site receives a fair amount of organic traffic for its position. However one critical issue arose in page evaluation: there was nothing left to do when I was finished reviewing the content marketing asset in question.

Conversion 120

Conversion Landing Pages Search Engine Marketing Click Rate 120