KoMarketing Associates

JULY 24, 2018

Compared to how much time we invest in every other element of a lead generation campaign – the advertising, the content download, the landing page – the opt-in form often just gets slapped in like an afterthought. What to expect when you optimize lead generation forms. This download page has 17 fields. It depends.

Lead Generation 168

Lead Generation Optimization Generation Opt-out 168

KoMarketing Associates

JUNE 22, 2017

For B2B companies, advertising a product or service to businesses through search engines is the perfect way to generate leads. Issues arise, however, when a company finds themselves unknowingly targeting irrelevant users thanks to poor keyword selection, ad copy and landing pages. Track Leads Through the Funnel. Final Thoughts.

Lead Generation 122

Lead Generation PPC Paid Search Agency Tips 122

KoMarketing Associates

FEBRUARY 13, 2018

If changes in the social advertising landscape had you hesitant about testing Facebook Ads for your B2B lead generation driving efforts, it’s safe to say that your audience is there – and video ads are one of the most effective ways to give yourself a competitive edge. How can it generate more money for their business?

Paid Search Agency 180

Paid Search Agency Webcast Facebook Video Marketing 180

KoMarketing Associates

NOVEMBER 8, 2018

We’ve discussed the benefits of B2B content marketing in the past, but the benefits of an overall campaign strategy is more than lead generation. Adding a note or graphic about the award or milestone on the company’s about us or awards page on their website. One of the biggest elements of a landing page that can be tested is pricing.

Lead Generation 123

Lead Generation B2B Marketing Lead Scoring Lead Ranking 123

KoMarketing Associates

OCTOBER 13, 2016

Driving qualified leads is a pain point for many B2B marketers, as the pressure to generate these leads is increasing. Increasing overall site traffic is good; generating leads from this traffic is great. Below I’ve outlined a few B2B marketing strategies to increase lead generation.

Lead Generation 120

Lead Generation Sales Qualified Leads B2B Marketing Marketing & Strategy 120

KoMarketing Associates

APRIL 13, 2017

As many B2B marketers know, PPC is an effective way to generate leads in both China and the US. Today, I will introduce four exclusive lead generation tactics that B2B marketers can use via Baidu PPC to drive more conversions from Chinese prospects. One final tip: generating leads only is the halfway mark for B2B marketers.

PPC 120

PPC Tactics Sales Qualified Leads Tools 120

KoMarketing Associates

MARCH 12, 2019

Pop quiz: Which is better for B2B lead generation? We wouldn’t recommend that, but if you already had a list of keywords and you already had landing pages, you could write a few ads quickly, set up campaign tracking and launch the campaign in one work day. It’s nice to be near the top of the page. And the answer is….

PPC 205

PPC Sales Qualified Leads Lead Scoring Lead Ranking 205

KoMarketing Associates

NOVEMBER 2, 2017

User-generated content (UGC) is one of the best forms of content: your users create it for you, and all it takes on your end is simply to organize and publish it on your website or other online platforms. Luckily, there are at least five other ways that brands can use user-generated content in B2B marketing. Industry Events.

User-Generated Content 123

User-Generated Content Organization Generation B2B Thought Leadership 123

KoMarketing Associates

FEBRUARY 27, 2018

You can learn a lot from a company’s landing pages. First of all: Do they have any landing pages at all? Even a few years ago, only 67 percent of medium-sized companies used any landing pages (!). And only 48 percent built a new landing page for each marketing campaign. And that’s smart.

Landing Pages 244

Landing Pages Optimization Effectiveness Adwords 244

KoMarketing Associates

AUGUST 26, 2020

LinkedIn video content generates five times the engagement as image or text-based content and Live video on LinkedIn generates a whopping 24x more engagement. 41% of marketers think video is THE best content format for building relationships that generate leads. But maybe you knew all that already. Product videos.

Linkedin 209

Linkedin Video Marketing B2B Marketing Marketing Strategy 209

KoMarketing Associates

MARCH 22, 2018

Essentially, DSA campaigns allow the search engine to crawl the indexed pages on your website or your predefined page feed. The search engine then matches users’ search queries to the most relevant landing page on your website and dynamically delivers a tailored ad. Page Feed (specific to Google). Source: [link].

Paid Search Agency 207

Paid Search Agency Advertisements Advertising Ads 207

KoMarketing Associates

NOVEMBER 3, 2015

Which brings me to the point of this post: How to generate new keyword ideas. It can also be extremely valuable for generating new keyword ideas. Consider matching this data against your WMT data to generate keyword and content ideas. How does this help with keyword generation? Site Search Data. The results? Check it out!

Keywords 120

Keywords Generation User-Generated Content Search Marketing 120

KoMarketing Associates

OCTOBER 23, 2018

Every landing page, every micro-conversion – all of it. The example above is extreme, but it illustrates the point: Faster pages convert better and pages that convert better are faster to test. A form with a page or two for each task. So go check everything – landing pages, website, ads – the works.

Budget Programs 165

Budget Programs Landing Pages Statistics Conversion Rate 165

KoMarketing Associates

AUGUST 7, 2018

What can you cut from: landing pages. It applies to elements on a landing page, and to editorial calendars. Which sections of this landing page would you try to cut? Take one of your landing pages, for example. Where is the traffic to that page coming from? email opt-in forms.

Conversion Rate 162

Conversion Rate Conversion Top of Funnel Landing Pages 162

KoMarketing Associates

JUNE 5, 2018

This type of content marketing initiative can be important for SEO because long-form content typically generates a higher number of page views, inbound links, and social media shares. This asset generated 10 organic inbound links, one form submission (i.e. media assets, content types, video, etc).

B2B Marketing 197

B2B Marketing Content Marketing Lead Scoring Lead Ranking 197

KoMarketing Associates

APRIL 1, 2020

64 percent of B2B buyers want to see contact information on a vendor website home page and 52 percent expect to navigate quickly to company “about” information as well. This type of cross-linking further may establish SEO relevance between content marketing assets and keyword rich, lead generation-specific solutions pages.

Trust Marketing 180

Trust Marketing Marketing Management B2B Marketing Ad Building 180

KoMarketing Associates

AUGUST 18, 2020

LinkedIn video content generates five times the engagement as image or text-based content and Live video on LinkedIn generates a whopping 24x more engagement. 41% of marketers think video is THE best content format for building relationships that generate leads. But maybe you knew all that already. Product videos.

Linkedin 120

Linkedin Video Marketing B2B Marketing B2B 120

KoMarketing Associates

NOVEMBER 15, 2017

Social media (71 percent), YouTube (68 percent) and landing pages (62 percent) are also popular places for marketing video content. According to a survey conducted by Wochit, 75 percent of marketers who published social video content were optimistic about generating revenue this year.

ROI 182

ROI Video Marketing Content Landing Pages 182

KoMarketing Associates

NOVEMBER 13, 2013

According to a study sponsored by Eloqua, the biggest challenge for B2B marketers is generating enough high quality leads. Generating Enough High Quality B2B Leads. Last Fall we crunched some numbers involving our own B2B landing pages and the landing pages of several B2B clients. Calls are valuable.

B2B 120

B2B Landing Pages Leads Lead 120

KoMarketing Associates

DECEMBER 8, 2021

Pageviews refer to the number of times each page on your site is viewed. During the discovery phase of the buyer’s journey, users may view several pages on your site to better understand what services or products you offer, look for specific features, or learn about payment options. Validation stage. Purchase stage.

Top of Funnel 244

Top of Funnel Buyer's Journey Advertising Benchmark B2B 244

KoMarketing Associates

NOVEMBER 8, 2016

A site will become very slow when there is Google Analytics code inserted on the page. It allows you to understand how people come to your site and interact with it, and then use this information to develop strategies to optimize the site, improve user experience, and generate more traffic and conversions. Other Helpful Reports.

Analytics 203

Analytics Marketing Analytics Tools PPC Mobile Advertising 203

KoMarketing Associates

AUGUST 22, 2017

The site performed well for the primary keyword targets, had thousands of pages successfully addressing more specific, secondary keyword phrases, and had been able to acquire links organically through a range of tactics. Established sites lacking SEO focus may benefit from a refined keyword strategy coupled with on-page optimization.

SEO 121

SEO Long Tail Marketing B2B Marketing & Strategy 121

KoMarketing Associates

APRIL 25, 2017

Generate knowledge and awareness of your offerings to these audiences: Job Title. With B2B being the focus of your business, there are some terrific methods to reach others in business, using work demographic targeting.

Facebook 209

Facebook Paid Search Agency Ads B2B 209

KoMarketing Associates

OCTOBER 23, 2014

The typical B2B organization has many unique web pages and content assets. Custom reports allow you to isolate site dimensions like landing pages and referral traffic as well as metrics like sessions, page views, pages/session and goal completions. Organic Performance to Optimized Pages.

Marketing Analytics Tools 120

Marketing Analytics Tools Analytics SEO Google 120

KoMarketing Associates

OCTOBER 17, 2017

Build a Landing Page. When creating B2B white papers that are designed to convert, you must have a conversion-optimized landing page. This page will serve as the gateway to the content the audience is looking to consume, and all promotion efforts should lead to it. A call to action. Track Results.

Paper 120

Paper Promotion B2B Marketing Top of Funnel 120

KoMarketing Associates

OCTOBER 11, 2018

Every so often, it’s important to audit your site and ensure your content assets – whether it be a landing page, blog post, eBook, or product brochure – are high-quality, on-brand and valuable for prospects, leads, or customers. There is an unsatisfying amount of main content for the purpose of the page.

Top of Funnel 121

Top of Funnel Lead Scoring Lead Ranking B2B 121

KoMarketing Associates

JULY 12, 2018

If 1-on-1 demos won’t work with your business model, another option is a landing page walk-through with screenshots instead of a video format. Scheduling or using an on-demand online demo can be a great lead generation tool. Online training, in whatever format, is useful for driving additional upselling from existing users.

Work Management 154

Work Management CMS Development B2B Marketing Marketing Management 154

KoMarketing Associates

MAY 22, 2018

At the start of online advertising, there was a “one-size-fits-all” approach to generating clicks. With the use of Google Tag Manager, advertisers are able put users in an audience based on how far they scroll down the page. A user could type in a keyword, or browse the internet and see an ad that may or may not be of interest.

Adwords 151

Adwords Marketing Analytics Tools Mobile Advertising Funnel Advertising 151

KoMarketing Associates

FEBRUARY 21, 2017

However, apart from a few additional highlighter links below the headline, that spot is generally reserved to drive to the home page. Additionally, it creates a great opportunity to A/B test landing pages and sitelink extensions with direct gated assets that are more likely to record leads.

Activities 136

Activities Campaigns Brand Identity Branding 136

KoMarketing Associates

APRIL 19, 2018

Among the top goals of any B2B company engaged in SEO work is to rank on the first page of Google results for their priority keywords. These few steps guide you through how to analyze search engine results pages (SERPs) and identify what’s necessary to compete for a top ranking. Are the top results product pages?

SEO 149

SEO Top of Funnel SERP B2B 149

KoMarketing Associates

NOVEMBER 12, 2015

For one recent purchase, I was disappointed to see that the actual flow between the link to review in email and the actual opportunity to review simply took me to the organization’s home page, requiring login. Alignment of user experience between key call-to-actions in email messaging and landing experience. CONFIRMATION PAGES.

SEO 120

SEO Content Marketing Marketing Management Paid Search Agency 120

KoMarketing Associates

MARCH 3, 2015

Fortunately, Google has made this a bit easier AdWords professionals in setting up a dedicated page which highlights changes and enhancements by month, with references to help center articles and the announcements themselves. See Derek’s column from Search Engine Land detailing considerations for report benchmarking and lead tracking.

PPC 120

PPC Optimization Advertising Agencies B2B Marketing 120

KoMarketing Associates

FEBRUARY 15, 2018

Ever since Facebook debuted its new Messenger platform and review options for business pages, customers have been using the social network to connect to businesses with complaints, questions, or praise. Either the landing page doesn’t give the user the information they are looking for, or it makes them work harder just to find what they want.

Automation 200

Automation B2B Marketing Paid Search Agency Marketing Automation Services 200

KoMarketing Associates

MARCH 13, 2018

Technology and software vendors realize how important SEO can be for generating leads and building brand awareness for their solutions and the organization in general. Use Google Search Console to find the URLs that link to 404 pages on your site.

Marketing Management 182

Marketing Management Link Building Software B2B Marketing 182

KoMarketing Associates

DECEMBER 13, 2016

Search engine advertising is an effective way to boost website traffic and generate leads – and, when done correctly, many have found it is the most effective way. Meanwhile, while the campaigns are running, marketers can track the data and generate a geographic report, and then optimize accordingly. This is as true in the U.S.

Search Marketing 120

Search Marketing Advertisements Advertising Adwords 120

KoMarketing Associates

DECEMBER 13, 2016

Search engine advertising is an effective way to boost website traffic and generate leads – and, when done correctly, many have found it is the most effective way. Meanwhile, while the campaigns are running, marketers can track the data and generate a geographic report, and then optimize accordingly. This is as true in the U.S.

Search Marketing 0

Search Marketing Advertisements Advertising Adwords 0

KoMarketing Associates

MARCH 10, 2014

The survey responses were both validating and surprising and we’re excited to share our findings in this free, 32 page report: The 2014 B2B Web Usability Survey. The full report can be downloaded, without form submission , through the following landing page: The 2014 B2B Web Usability Report.

B2B 120

B2B Demand Generation Agencies Validation Vendors 120