Generation Related Topics 
Marketing Insider Group
AUGUST 26, 2024
In the ever-evolving landscape of medical technology, staying ahead requires more than just innovation; it necessitates a robust demand generation strategy. Learn the basic steps involved in smart demand generation and how to leverage it effectively to drive ROI in the B2B medtech sector. What Is Demand Generation?
Visitor Queue
AUGUST 25, 2024
As marketing professionals, we always hear, “We need to generate more leads!”. But, are you creating enough demand to then generate leads? Demand generation and lead generation are two critical strategies that often get used interchangeably. appeared first on Visitor Queue Blog | Identify Website Traffic.
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Oktopost
AUGUST 1, 2024
However, there is a bright side: new technologies and tools enable businesses to take their lead generation game to the next level, improving customer acquisition and retention. By 2027, GenAI will take over 30% of traditional lead generation tasks such as lead scoring and customer data analysis. What is B2B Lead Generation, Exactly?
Martech
SEPTEMBER 13, 2024
Yesterday, Salesforce launched Agentforce — generative AI bots the company says can be trusted to take action on their own. Benioff said Agentforce has the lowest hallucination rate of any generative AI but did not say what that rate is. Benioff said customers will launch 1,000 of the bots at next week’s Dreamforce conference.
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How to strategically target your content and lead generation campaigns to disrupt the status quo and facilitate the sale.
PureB2B
AUGUST 27, 2024
Here's how predictive lead generation enhances lead prioritization using MQLs, intent data, and account intelligence for smarter marketing.
Acrolinx
JUNE 18, 2024
Learn about Acrolinx's latest generative AI features which are making content creation and governance even easier for the enterprise. The post Acrolinx’s Latest Generative AI Capabilities appeared first on Acrolinx.
Speaker: Brian Carroll, CEO & Founder of markempa
The single biggest issue for B2B growth is effective lead generation: increasing lead quality and quantity. Attend this webinar with Brian Carroll, author of Lead Generation for the Complex Sale , and learn the following: How to understand customer motivation and increase conversion.
Speaker: David Crane, Head of Content & Thought Leadership, Integrate
So, how will GDPR affect your various marketing efforts – inbound marketing, events, 3rd-party lead generation, channel partner marketing, sales-enablement and even account-based marketing (ABM) – and what can you do to prepare?
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Delivering sales-ready leads is a constant challenge for B2B marketers. Check out these 7 strategies to find and target high-value prospects who are ready to buy, and motivate them to act. Get the free guide.
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Explore key areas you should focus on with your content syndication strategy in order to help you get the attention of your target audience and build trust.
Speaker: Jessica Cross, Manager of Demand Generation, Rollworks
The benefits of using account-based marketing in your Demand Generation team are considerable: by getting as many engaged, qualified accounts as possible, your conversion rate will be higher and you'll find that Marketing and Sales are (gasp!) How to coordinate demand generation and ABM efforts. more aligned. Sounds great, doesn't it?
Speaker: Candyce Edelen, CEO, PropelGrowth
You will receive far more positive replies from this than from any other outbound lead generation strategy. This webinar shows how B2B Marketing and Sales can collaborate to generate new qualified sales opportunities. LinkedIn prospecting BLOWS AWAY the results from typical email marketing campaigns. You won't want to miss it!
Speaker: Paul Slack - Vende Digital CEO
Generate leads more predictably at a lower cost. You’ll learn cost-effective digital tactics that are working right now to produce qualified leads. We’ll show you specific examples of how other B2B companies are crushing it with digital marketing. Create the perfect landing page that converts. Sponsored by: Vende Digital.
Speaker: Dawn Colossi, CMO, FocusVision
We were measured by the number of leads we generate. How to influence organization-wide lead generation strategy change. A shift is occurring for B2B Marketers. So, we put gates up on our website, we stand in trade show booths and collect business cards, and run webinars or smaller events where we get people to sign up.
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