Content4Demand

JULY 13, 2021

Marketers are quickly discovering the value of intent data to identify and engage the buyers actively researching their solutions. According to Gartner , more than 70% of B2B marketers are expected to be targeting buyers with third-party intent data by 2022. We’ll start with some intent data basics here.

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Only B2B

JUNE 30, 2023

Recent data highlights the importance of understanding B2B buying intent: According to a study by Forrester , 68% of B2B buyers prefer to research independently online before engaging with a sales representative. Understanding their online activities and intent can significantly impact the success of marketing and sales efforts.

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6sense

DECEMBER 9, 2021

Gartner found prospects spend 50% of their time getting information from third-party sources, and sales teams can use buyer intent signals to learn about that activity and act on it. Marketers need to go beyond basic intent, though. Buyer intent is increasingly demonstrating its potential for B2B marketers.

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Only B2B

FEBRUARY 11, 2024

Understanding the Buyer Journey: It’s All About “Intent” Imagine a customer embarking on a buying journey like a treasure hunt. Then, they research solutions (following clues). Leverage their anonymized data on prospects actively researching similar tools. First, they realize they need something (the map).

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Martech

MARCH 6, 2024

The companies that dig into their ICPs and harness intent data see their outbound efforts pay off twofold. Deep intent data can boost conversion rates from 6% to 10% , per Gartner. Therefore, focus on deep intent signals. That’s how we turned cold outreach into warm handshakes.

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Binary Demand

FEBRUARY 23, 2024

Below are the few insights gathered from diverse surveys and research on B2B buyer behavior: Gartner, Inc. 75% now use more sources for research. By analyzing these signals, businesses can decipher what prospects are actively seeking, enabling them to tailor their marketing strategies precisely.

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Only B2B

FEBRUARY 6, 2024

It encompasses various online activities, behaviors, and signals that indicate a prospect’s interest in a specific product, service, or industry. Imagine knowing exactly which companies are actively researching your solutions, comparing competitors, or preparing for purchase – that’s the power of intent data.

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Zoominfo

DECEMBER 16, 2020

You do your research, figure out relevant messaging for each of your buyer personas, and right before you go to execute the game plan, you realize you never checked Salesforce to check on ownership. “Has this lead opted out to receiving emails from my organization?” Think about it. In fact, just 17% is spent meeting with potential vendors.

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NetLine

DECEMBER 7, 2023

To put it another way, Gartner offers the following definition : Account-based marketing (ABM) is a go-to-market strategy targeting certain accounts with a synchronized, continuous set of marketing and sales activities. Either way, using intent data can ease the way and help you determine the accounts that are likely to convert and when.

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PathFactory

MAY 2, 2022

Using actual, near real-time content engagement signals, AI-driven targeting, and personalization, Go To Market teams can easily provide a relevant, seamless experience where the buyer can find all the information they need to make a purchase decision. “A Match the best performing content journeys to your targeted accounts.

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Albacross

JANUARY 19, 2022

According to a Gartner research, you need to gather qualitative, quantitative, and predictive data to keep your ICP up to date. Intent data gives you the power of predictability based on collecting real-time website activities. For example, Tier A+ signals require immediate reaction so that the buyers’ interest isn’t lost.

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6sense

JANUARY 20, 2022

According to Gartner research, buyers spend only 17% of their buying experience engaging directly with suppliers. Customizable alerts give you control over which intent signals you’d like teams or individuals to be notified about, based on what’s most relevant to their specific territory or targets. For Marketing Teams.

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Marketing Analytics Tools Product Lead Ranking Marketing Qualified Leads 62

PathFactory

MAY 3, 2022

The first is “ Traditional B2B Sales and Marketing Are Becoming Obsolete ” posted on The Harvard Business Review by Brent Adamson, Vice President at Gartner. According to research from SnapApp and Heinz Marketing, around 82% of B2B buying committees now include at least one Millennial employee. Product-led growth (PLG) has exploded.

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Adobe Experience Cloud Blog

JUNE 9, 2017

Now, savvy marketers are turning to intent data to listen to their target audience. What is Intent Data? Intent data is time-based, information collected about a person’s activities which tell you the topics they are showing interest in or researching. How do I use intent data in practice?

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SnapApp

OCTOBER 17, 2019

But research from Gartner shows that buyer journeys are becoming more complex, and are no longer compatible with this model of early sales outreach. Instead of handing all of your leads to sales, differentiating by the baseline buying intent signals prospects give you through their conversion channel is a key first step.

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Lead Ranking Top of Funnel Lead Scoring Marketing Qualified Leads 92

Binary Demand

FEBRUARY 23, 2024

Below are the few insights gathered from diverse surveys and research on B2B buyer behavior: Gartner, Inc. 75% now use more sources for research. By analyzing these signals, businesses can decipher what prospects are actively seeking, enabling them to tailor their marketing strategies precisely.

Demand Generation Agencies 52

Demand Generation Agencies Demand Generation Demand Account Based Marketing 52

Heinz Marketing

MAY 29, 2023

Matt: People probably don’t know your background– you’ve spent years at CBE which became Gartner and then years at Challenger and are now running The Brooks Group. So you bring a lot of pedigree from the sales methodology standpoint, from a research and consultant standpoint. We’ve got it on our website as well.

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Ideal Customer Profiles Enterprise Management Gartner B2B Sales 102

TrustRadius Marketing

OCTOBER 3, 2022

Even before the pandemic, 68% of B2B buyers preferred to research online independently , according to Forrester. As the industry moves toward a cookieless future, intent data adoption is growing—and it’s not a fad. Intent data focus on prospects’ overall decision-making processes rather than the final result. .

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Content4Demand

SEPTEMBER 24, 2021

First-party intent data is known intent data —data such as de-anonymized web traffic, cookies, web visitors, content that is gated or other form-fill activities. Gated content may be research reports from analysts like the Gartner Group, so may be better suited for top-of-the-funnel content strategies.

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Content4Demand

MAY 21, 2020

During her session , DeAnn Poe, SVP of ZoomInfo, cited recent research from HubSpot that highlighted a renewed interest in marketing but less interest in speaking with a sales rep, which could be because budgets are in flux. According to a Gartner study quoted in the webinar, 80% of future profits come from 20% of customers.

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Valasys

APRIL 3, 2023

Data on third-party intent: Some businesses sell information obtained from third-party websites to B2B marketers. As a matter of fact, Gartner shows that imminent purchasers spend around half of their exploration time gathering data from outsider sources. The average B2B sales cycle is upwards of 4-6 months.

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Madison Logic

OCTOBER 11, 2022

Look at the graphic below from Gartner: most of the time spent by a B2B buying committee is away from solution providers. Within this time, they are using content and research to inform their decision to meet with a provider, so marketers need to be sure that buyers have the content they need to move forward in the buyer’s journey.

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Heinz Marketing

MAY 29, 2023

Matt: People probably don’t know your background– you’ve spent years at CBE which became Gartner and then years at Challenger and are now running The Brooks Group. So you bring a lot of pedigree from the sales methodology standpoint, from a research and consultant standpoint. We’ve got it on our website as well.

Ideal Customer Profiles 59

Ideal Customer Profiles Enterprise Management Gartner B2B Sales 59

Vision Edge Marketing

AUGUST 22, 2023

These are the most common pros and cons of the buyer intent approach: PROs : Enhanced personalization : BI data enables businesses to personalize their marketing and sales efforts based on the specific needs and interests of the potential customer. How Do Buyer Intent Signals Lead to Better Conversion Rates?

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Lead Ranking Lead Scoring Marketing Qualified Leads MQL 207

Valasys

SEPTEMBER 27, 2019

With the advent of technologies & amalgamation of new technologies to aid the customer research process, the buyers’ journeys have evolved beyond the funnel structure to be more like a loop. Understand both the Explicit as well as Implicit Intent : The analysis of the intent data from omnichannel.

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Heinz Marketing

MAY 29, 2023

Matt: People probably don’t know your background– you’ve spent years at CBE which became Gartner and then years at Challenger and are now running The Brooks Group. So you bring a lot of pedigree from the sales methodology standpoint, from a research and consultant standpoint. We’ve got it on our website as well.

Ideal Customer Profiles 52

Ideal Customer Profiles Enterprise Management Gartner B2B Sales 52

Zoominfo

NOVEMBER 6, 2023

We’re very proud to say that ZoomInfo has been named a Visionary in the 2023 Gartner ® Magic Quadrant™ for Account-Based Marketing for our Ability to Execute and Completeness of Vision. Intent Data Takes Center Stage Without a solid data foundation, account-based campaigns can’t reach their full potential. All rights reserved.

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SalesIntel

FEBRUARY 1, 2022

There are three methods to calculate TAM: Top-down, using industry research and reports. In a top-down approach, TAM is determined using industry data, market surveys, and research studies. You might employ a market research consulting firm to conduct a new study tailored to your specific requirements. 1) Top-down.

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Planning Marketing Automation Services Cross-Selling Paid Search Agency 52

SalesIntel

FEBRUARY 1, 2022

There are three methods to calculate TAM: Top-down, using industry research and reports. In a top-down approach, TAM is determined using industry data, market surveys, and research studies. You might employ a market research consulting firm to conduct a new study tailored to your specific requirements. 1) Top-down.

Planning 52

Planning Marketing Automation Services Cross-Selling Paid Search Agency 52

Valasys

JULY 12, 2019

Capturing & relying upon the intent signaling of the prospects, the B2B marketers are now in a position to run better-targeted campaigns than ever before, to attract, engage & convert the prospects – leveraging omnichannel marketing. This will open up more ideas and doors for creativity and new practices”. To Sum All.

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Valasys

AUGUST 29, 2019

As searchers are beginning to speak in search engine’s keyword-driven language, the search engines have evolved their algorithms to keep abreast with the evolving research methodologies of the customers. Consequently, the B2B marketers too, have started to optimize their SEO strategies to be featured in the voice searches of the prospects.

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B2B Sales Lead Ranking SEO Top of Funnel 40

PureB2B

JULY 7, 2022

B2B data solutions can provide you with intent-driven leads who are ready to buy. Hiring such services is a straightforward and cost-effective way to leverage intent data. There are no guesswork, false positives, and intensive research process involved if you find the right partner for your intent data needs.

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NetLine

MARCH 2, 2023

In this post, we’ll provide a brief overview about intent data; specifically, what is the definition of intent data, why it has become such a hot topic, the types and sources of intent data, and how B2B marketers and salespeople are putting it to use. What is the Definition of B2B Buyer Intent Data?

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Smashmouth Marketing

JANUARY 19, 2023

Most of their research, 67% according to Gartner, will be conducted online. Either way, these prospects are showing you an intent signal. Why Does Content Syndication Matter? It’s important to understand the B2B buyer’s journey - the path the buyer takes from recognizing a need to purchase your product or service.

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SalesIntel

FEBRUARY 28, 2024

According to a Gartner study, poor data quality costs organizations roughly $15 million annually. Main features: 250 public and private data sources 100+ business-to-business characteristics Website intent signal optimization Social media advertisements are immediately synchronized. Lead routing and scoring have been improved.

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Work Management Marketing Management Ideal Customer Profiles Zoominfo 52

Zoominfo

AUGUST 23, 2022

In a recent survey of 1,000 B2B decision-makers, researchers at Gartner determined that 29% of B2B buyers who identified as Baby Boomers (born between 1946 and 1964) preferred a digital sales process, compared to 54% of Millennials (born between 1981 and 1994).

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Zoominfo

JUNE 6, 2023

According to Gartner , poor-quality data costs companies some $13 million per year. Perhaps more troubling, the research firm reports that 60% of businesses don’t really know how much poor-quality data costs them because they don’t actually measure the impact. How much damage can it do?

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