ClickZ

JANUARY 12, 2024

Top of Funnel Marketing Top-of-funnel marketing is about more than just creating buzz; it’s about laying a sustainable foundation for growth. Consequently, marketing attribution models that do not account for top-of-funnel activities may overestimate the effectiveness of lower-funnel activities.

Advertising Agencies 105

Advertising Agencies Top of Funnel Marketing Attribution ROAS 105

Marketing Insider Group

JUNE 14, 2021

78% say it directly helps increase sales, and 84% say it’s helped generate leads. Consider your marketing funnel when setting specific, measurable, attainable, relevant, and timely (SMART) goals for your video marketing strategy. Over 500 hours of content are uploaded to YouTube every minute. Interviews. Source: Sprout Social.

Video Marketing 363

Video Marketing Top of Funnel Content Marketing Planning 363

Webbiquity

OCTOBER 28, 2020

Home In On Your Sales Funnel. One way to do that is to make updates to your sales funnel. Presuming one of your major goals for the rest of this year and into the first quarter of 2021 is boosting your sales, that means boosting your online presence. Or host a livestream Q&A session on Facebook and YouTube.

Top of Funnel 266

Top of Funnel Business Funnel Advertising Paid Search Agency 266

Vidyard

JANUARY 24, 2022

There’s a whole world of great free sales content out there to help you do your job better. So much so that it can be overwhelming, and as a busy sales professional, you probably don’t have a lot of extra time on your hands to keep on top of it all. Maybe you prefer a curated sales newsletter delivered straight to your inbox each day.

Sales Management 124

Sales Management Top of Funnel B2B Thought Leadership Youtube 124

Oktopost

OCTOBER 30, 2023

In fact, Gartner research indicates that businesses employing intent data are twice as likely to achieve a 10% conversion rate at the top of the marketing funnel, compared to the standard 6% conversion rate without utilizing intent data. Recent findings indicate that leveraging intent data yields promising results.

Intent Data 124

Intent Data Top of Funnel Intent Urgency Marketing 124

Scoop.it

APRIL 11, 2024

According to On24 , 66% of marketers say their sales teams prioritize leads generated by varied webinar strategies. The webinar itself can also work as great content for a YouTube post. Most brands opt for traditional content approaches involving sales funnels for generating and nurturing leads.

Webinar Metrics 85

Webinar Metrics Top of Funnel Marketing & Strategy Marketing Strategy 85

FunnelEnvy

DECEMBER 11, 2023

After its 2005 launch, YouTube was the dominant video platform until TikTok’s meteoric rise in US popularity from 2018 to the present. For example, after almost changing careers due to a lack of business traction on LinkedIn, B2B Marketing expert Jade Tambini now leverages 30,000 followers on TikTok and a growing YouTube presence.

B2B Marketing 62

B2B Marketing Video Marketing Effectiveness Buyer Personas 62

Contently

FEBRUARY 22, 2023

Top 3 video formats and how they drive engagement Brand videos can be lighthearted, but there’s a danger in thinking of video as only a top-of-the-funnel (TOFU) asset. If executed well, video formats such as short-form, live streaming, and user-generated content can serve all stages of the marketing funnel. And brands noticed.

Top of Funnel 148

Top of Funnel Video Marketing Marketing Strategy Marketing & Strategy 148

KoMarketing Associates

MAY 25, 2022

In B2B marketing, lead generation is the most crucial step in the sales and marketing pipeline. If you don’t have anyone to sell or market to, sales plummet. While those strategies can work, they often target leads higher in the funnel, which can be less valuable. . Reach YouTube viewers . Brand awareness .

Lead Generation 265

Lead Generation Paid Search Agency Google Ads 265

Vidyard

DECEMBER 12, 2013

While most marketers are aware of the incredible effect video can have as part of the marketing mix, I still see a lot of B2B brands create top-of-the-funnel explainer videos and call it a day. This is a huge mistake as a worthwhile video strategy doesn’t end at the top of the funnel if you’re trying to realize ROI.

Top of Funnel 56

Top of Funnel Marketing Funnels Video Marketing FAQ 56

Vidyard

JULY 28, 2021

How to Use Video CTAs on YouTube 4. Here’s an example you’ve probably seen (or heard) before on YouTube: “Subscribe and ring that bell!” Your video content’s probably springing leaks in your marketing funnel. Here’s an example of a video CTA on YouTube, in the form of a watermark in the corner. Contents 1.

Video Marketing 160

Video Marketing Top of Funnel Banners Marketing Automation Services 160

The Marketing Blender

MARCH 22, 2024

Understanding B2B Digital Marketing Strategies Unlike B2C marketing, which focuses on reaching individual consumers who can often make an immediate decision, B2B marketing typically involves multiple decision makers, longer sales cycles, and higher price points. They often listen to podcasts or YouTube videos. Were those good leads?

Paid Content 97

Paid Content Sales Management B2B Marketing Marketing Strategy 97

Contently

SEPTEMBER 12, 2019

” YouTube series, which shows that any brand, no matter how sexy the product, can use video to drive sales. Clips helped drive sales of the blender up 500 percent in 2008 without any overt calls-to-action. You need high engagement to retain an audience, and that’s where middle-of-the-funnel (MOFU) content comes in.

Top of Funnel 149

Top of Funnel Video Marketing Generation Leads 149

Scoop.it

DECEMBER 29, 2022

You have audiences distributed across every stage of this customer journey, represented by a marketing funnel. Below is a great visual representation of what the funnel looks like. The top of the funnel (ToFu) accommodates customers who are just interacting with your business for the first time. Focus on Informative Content.

Top of Funnel 83

Top of Funnel Digital Marketing Funnels Advertising Funnels Content 83

Marketing Insider Group

APRIL 6, 2021

However, in today’s world, where we can utilize predictive analytics tools to create highly personalized experiences for customers, it’s critical to focus on delivering value over making a sale or focusing too much on cost. Focus on building value for customers over driving sales. Add more value, and the sales will come.

Top of Funnel 336

Top of Funnel Work Management Marketing Management Content Marketing 336

Sprout Social

JULY 19, 2023

Thanks to the OG TikTok, social media algorithms have prioritized video, especially short-form vertical video, like Reels and YouTube Shorts. Our survey also revealed marketers are prioritizing short-form vertical video across TikTok (60%), Instagram (53%) and YouTube Shorts (52%). Consumers can spot a sales pitch from a mile away.

Conversion Rate 90

Conversion Rate Video Marketing Top of Funnel Webinar Metrics 90

Contently

DECEMBER 26, 2022

Organizations are taking a more proactive approach to content these days as it relates to audience engagement, lead funnel growth, prospect nurturing, customer loyalty, and strong brand affinity. And I’m not talking about marriage proposals (although the flash mob proposals on YouTube smash). We all know that engagement is good.

Lead Ranking 129

Lead Ranking Marketing Qualified Leads Top of Funnel Sales Qualified Leads 129

Marketing Insider Group

AUGUST 12, 2020

Use customer research and employee-created content to move those prospects further along the sales funnel. As NewsCred’s Gaby Tama rightly points out, you need to create a “documented, full-funnel [social media] strategy that’s fully integrated with your content marketing program.” Look at Disney, for instance.

Social Media 325

Social Media Top of Funnel Social Marketing Marketing & Strategy 325

seo.co

MAY 15, 2023

When Google and Bing insert AI answers to queries above what originally were natural search results, website traffic, leads and sales will most definitely suffer. In addition, those top-of-the-funnel informational queries can more easily be answered by AI than ever before. ” AI is changing that game. ” “How to…?

Long Tail Marketing 104

Long Tail Marketing Marketing AI Top of Funnel Lead Ranking 104

Oktopost

APRIL 4, 2022

Listen to the Podcast: Or subscribe on Spotify , Apple Podcasts , or Youtube. Enter Haily Moulton, Social Growth Marketer at Biteable, and the face behind Biteable’s YouTube and TikTok strategies. Being relatable as an employer branding strategy where traditional B2B sales methods don’t work. Episode Summary. Meet Haily.

B2B 118

B2B Youtube Top of Funnel Verticals 118

Vidyard

MAY 21, 2021

Let’s break down these two factors by the stage of the funnel: 1. Awareness Stage (Top of Funnel) Videos The nature of your content: Videos in the awareness stage are designed to generate just that—awareness. The m ain goal of YouTube is to get the viewer to your website.

Top of Funnel 132

Top of Funnel Video Marketing Examples Webinar Metrics 132

Marketing Insider Group

NOVEMBER 3, 2020

Content marketing can be used to connect with customers not only at the start of the funnel and at the buying decision stage but also post-purchase and for repeat customers who are between purchases. Many organizations see content marketing as a way to attract prospects at the very top of the marketing funnel – the awareness stage.

Planning 362

Planning Top of Funnel Marketing & Strategy Paid Search Agency 362

Vidyard

MAY 18, 2015

Last week’s final blog post discussed tips and advice to help modern marketers brainstorm awesome marketing campaigns that have a direct and impressive impact on sales. The company allows YouTube visitors to easily choose videos based on their use case: choose K-12, Higher Ed, International Canvas uses, and more.

Youtube 52

Youtube Top of Funnel Enterprise Management Work Management 52

Webbiquity

MARCH 31, 2022

Make sure that your brand has a presence on social media platforms like Facebook, Twitter, Instagram, and YouTube as well as video sharing sites so businesses can find you when they conduct voice searches through those channels, too. Account-based marketing is here to stay. Omnichannel can be a game-changer in B2B marketing.

Marketing Budget 289

Marketing Budget Enterprise Management Sales Management Work Management 289

Contently

JANUARY 26, 2023

Content marketing is the broad strategy for moving customers through a sales funnel from top to bottom using different kinds of information at the top, middle, and bottom to achieve different goals. With thought leadership, brands build trust with potential customers and expand reach at the top of that funnel.

Thought Leadership 194

Thought Leadership Top of Funnel Peer-to-peer Digital Marketing Funnels 194

Only B2B

NOVEMBER 23, 2021

Over a long time, the sales and marketing operations in B2B organizations were thought to be discrete. At some point throughout the sales cycle, marketers must transfer over marketing qualified leads (MQLs) to sales teams as sales qualified leads (SQLs). The Sales Funnel. Sales Funnel.

Marketing Qualified Leads 118

Marketing Qualified Leads Lead Ranking Top of Funnel Sales Qualified Leads 118

ClearVoice

DECEMBER 18, 2023

Engagement and Conversion Issues Don’t rely on generic conversion funnels. Map out where they are in your funnel and decide the best content to push them to the next step. Map out where they are in your funnel and decide the best content to push them to the next step.

Account Based Marketing 95

Account Based Marketing ABM Tactics Top of Funnel 95

Oktopost

APRIL 25, 2022

Listen to the Podcast: Or subscribe on Spotify , Apple Podcasts , or YouTube. His team of four social media marketers develop demand generation and brand marketing programs in support of EY’s sector, service line, employer brand, talent and executive teams to drive increased differentiation, engagement, loyalty, and sales.

Marketing & Strategy 118

Marketing & Strategy Work Management Demand Generation Agencies Top of Funnel 118

Sprout Social

JANUARY 4, 2022

B2B #sales leaders need to move away from conventional approaches and embrace the realities of today’s digital-first buying climate: [link] @pjharrell @mikepregler_biz @JStevenSilver @JenMBullock_ pic.twitter.com/bitcVaJSoV. YouTube video statistics. 74% of consumers use YouTube. Tweets with video get 2.5 times more replies, 2.8

Social Media 142

Social Media Statistics Video Marketing Social Marketing 142

Vidyard

OCTOBER 26, 2021

KITCHENER, Ontario – October 26, 2021 – Vidyard , the leading video platform for businesses, today announced the launch of Sales Feed , a digital media network dedicated to serving a new generation of sellers with the latest sales tips, news, and entertainment. Episodes 1-6 are now available. Episode 1 is available now.

Top of Funnel 100

Top of Funnel Generation Media Digital Marketing Funnels 100

Oktopost

MARCH 16, 2022

Listen to the podcast: Or catch us on Apple Podcasts , Spotify , or YouTube. The B2B customer journey has changed—far from the linear funnel most of us love to draw. Today, customers are taking charge and leading the sales process. Hot Topics of this Episode: The dark funnel, or dark social, and how the sales funnel is changing.

Peer-to-peer 62

Peer-to-peer Marketing Analytics Tools Transparency Word of Mouth 62

FunnelEnvy

DECEMBER 26, 2023

Helping simplify the overwhelm is where Funnel Envy can help. Well-designed forms increase the chances of conversion and ensure better alignment between your marketing campaigns and sales efforts. Podcasts and YouTube are still the most powerful channels for teaching and trust-building. Reach out today. We’re here to help.

Lead Generation 123

Lead Generation Lead Ranking Generation Ideal Customer Profiles 123

SalesIntel

NOVEMBER 17, 2022

The top 3 2022 marketing priorities include funnel conversion, lead generation and marketing automation. Overall, the edtech market is growing rapidly and is expected to continue to grow in the coming years, with online education and B2B sales being particularly strong areas of growth. Social Media.

Top of Funnel 98

Top of Funnel Marketing Budget Paid Content Paid Search Agency 98

ClickDimensions

NOVEMBER 9, 2021

I’m deeply interested in understanding the processes used by sales teams to convert a prospect into a customer. With ClickDimensions, I can explore new opportunities to generate leads and implement sales funnel strategies while also automating manual processes related to lead generation. What do you like best about your job?

Digital Marketing Funnels 98

Digital Marketing Funnels Demand Generation Agencies Youtube Top of Funnel 98

Scoop.it

DECEMBER 28, 2023

From seasonal upticks and downturns in sales to market trends to consumer behavior tendencies, ecommerce brands must manage a variety of factors when attempting to surpass the average CR of (approximately) 2%. Imagine a scenario where your business is trying to convert consumers in the bottom stages of the sales funnel.

Conversion Rate 107

Conversion Rate eCommerce Top of Funnel Conversion 107

SmartBug Media

MARCH 19, 2020

If you are uploading to YouTube, take advantage of YouTube’s call-to-action overlays that make offers to viewers, can include more information about your business, and help drive traffic to your website. More than 50 percent of videos on YouTube include comments from the community; make sure yours is one that people are talking about.

Video Marketing 115

Video Marketing Practices Top of Funnel Work Management 115

Heinz Marketing

MAY 26, 2022

To simplifying things, we are going to break up our metrics to measure videos by their purpose along the sales funnel (top, middle, bottom). Top Funnel Metrics (Awareness). With top funnel videos, your goals will likely be similar to any other top funnel content. Remember, you’re aiming for top funnel here.

Cost Per Thousand 99

Cost Per Thousand Cost per Lead Top of Funnel Video Marketing 99