Marketing Insider Group

NOVEMBER 16, 2021

I cannot exactly remember when I started working with ITSMA, and leveraging their work in B2B solutions and services, but it was sometime in the mid-2000s when I led the SAP Services Marketing team for SAP North America Field Marketing. Not long after, I attended my first ITSMA Marketing Vision event.

Account Based Marketing 227

Account Based Marketing B2B Thought Leadership Planning Thought Leadership 227

Sprout Social

MARCH 7, 2024

Your company is launching a new product, eyeing a new market segment or contemplating a strategic pivot—as a seasoned marketer, your first move would be to conduct a competitive analysis. This exercise is elementary to uncover critical insights about the new market and gain visibility into the competitive landscape.

Analysis 94

Analysis Marketing AI Examples SWOT 94

Marketing Insider Group

NOVEMBER 10, 2020

As I discussed earlier this year in my BLOG “ Executive Insights: World-Class Demand Generation and Corporate Social Responsibility Converge at Televerde ”, I was very fortunate to work with some tremendous partners during my nearly 19 year tenure with SAP Global Marketing.

Planning 322

Planning Analytics Enterprise Management Work Management 322

Zoominfo

OCTOBER 10, 2023

The rapid adoption of modern go-to-market (GTM) is creating immense opportunity for businesses in every sector and vertical. As companies in highly competitive industries look for new vectors to drive efficient and sustained growth, they’re increasingly turning to global markets.

Zoominfo 261

Zoominfo Marketing Analytics Tools Privacy Network Marketing 261

Marketing Insider Group

MARCH 18, 2020

In the world of digital marketing, there is a wide and growing range of digital marketing tools designed to help you to be more organized and efficient. This wealth of choice is great news for marketers, but it can also be quite overwhelming. So I’ve created a list of the digital marketing tools we use on a regular basis.

Marketing Management 363

Marketing Management Tools Planning RSS 363

Webbiquity

NOVEMBER 21, 2021

The events of 2021 have forced marketers and entrepreneurs to be agile. Have the tools in your marketing technology matrix kept up? Email Marketing Software. OptinMonster is the best lead generation software for marketing agencies, bloggers, eCommerce websites, and all small businesses. In the UK or Ireland? Click here.

Budget Programs 330

Budget Programs Marketing Management Software Webinar Metrics 330

Contently

JULY 7, 2022

B2B content marketers may groan at the thought of optimizing their brilliantly written, carefully crafted copy for search engines. Nevertheless, because search engine optimization (SEO) is essential to achieve first-page rankings and garner more traffic, having the right tools to optimize intelligently can lessen the burden.

SEO 197

SEO Marketing Analytics Tools B2B Marketing Tools 197

Sprout Social

JANUARY 9, 2024

Regardless of size, most companies face the same challenges—tough competitors, and evolving customer and market demands. They’re eagerly adopting AI-enabled data for AI marketing to thrive and evolve in a data-driven and dynamic business environment. Enter AI analytics. Thus making scaling easy and frictionless.

Analytics 114

Analytics Enterprise Management Work Management Business 114

Martech

APRIL 19, 2023

Complex decision-making has become increasingly challenging as strong operational excellence and productivity, especially within marketing organizations , become vital competitive advantages. Decision intelligence is a framework that bridges the gap between insights and decisions. What is decision intelligence?

Allocation 117

Allocation Marketing Attribution Enterprise Management Marketing AI 117

Martech

MARCH 20, 2024

.” Defining the position-less marketer The position-less marketer, akin to versatile players in sports or music, excels in reshaping traditional marketing roles to drive business outcomes in the digital realm. This dynamic approach emphasizes adaptability and collaboration, fostering agility in marketing strategies.

Positioning 78

Positioning Marketing AI Work Management Marketing Management 78

Sprout Social

FEBRUARY 19, 2024

The intuitive collaboration between artificial intelligence (AI) and human effort is driving innovation across a range of industries such as health sciences, supply chain management, manufacturing and research & development. AI automation has revolutionized how brands approach their business and marketing strategies.

Marketing AI 105

Marketing AI Work Management Automation Marketing Management 105

Zoominfo

MARCH 9, 2023

The job market has been undergoing a major reset for the past three years. While labor market signals remain mixed, employees still have a strong say in demanding better work-life balance, more flexibility, and competitive benefits from their employers. That dynamic, like so much else, was turned on its head in 2020.

Acquisitions 130

Acquisitions Zoominfo Word of Mouth High Quality Lead 130

Marketing Insider Group

JULY 25, 2023

Promoting your business is a neverending battle for supremacy in the market. Advances in artificial intelligence have provided more tools for automation than ever. Currently, the AI market is approaching $200 billion in 2023, and estimates say that it will be nearing $2 trillion by 2030! Image Source 1.

Marketing AI 189

Marketing AI Budget Programs Tools Copywriting 189

Sprout Social

FEBRUARY 28, 2024

But as social media has evolved, management platforms have matured beyond this primary function, delivering much more to brands and the people behind them. Centralize and share data-driven insights Social’s role has expanded well beyond marketing, touching nearly every corner of a business.

Social Media 103

Social Media Work Management Marketing Management Media 103

Sprout Social

MARCH 28, 2022

Competitive intelligence can seem more like a to-do list item than a business function. But strong competitive intelligence–the kind that impacts marketing and communications strategy for years to come–is more than checking a box. If competitive data is everyone’s job, it’s no one’s job.

Ad Building 106

Ad Building Analysis Public Relations CRM 106

Sprout Social

AUGUST 28, 2023

Artificial intelligence (AI) emerged as one of the hottest technology trends in 2023. Not only is it fundamentally shifting how we work but AI marketing tools are also reshaping marketing now and in the future. For businesses, these investments mean faster, better decisions and a competitive advantage.

Marketing AI 88

Marketing AI Marketing Automation Services Enterprise Management Planning 88

Martech

JUNE 14, 2023

There are a lot of stats out there about marketing and artificial intelligence. Here’s a collection of statistics about AI and marketing with the date of the survey included. Marketers’ attitudes towards AI 50% of marketers believe inadequate AI adoption is holding them back from achieving their goals.

Marketing AI 136

Marketing AI Stats Planning Marketing Automation Services 136

Vision Edge Marketing

FEBRUARY 16, 2021

Read on to learn more about growth opportunities, including: The importance of organizational and Marketing alignment. The three criteria to evaluate when doing your Marketing plan self-assessment below. For example, artificial intelligence or cloud-based services. Pursuing new markets with an existing solution and/or service.

Planning 190

Planning Work Management Paid Search Agency Marketing Management 190

Martech

MARCH 23, 2023

Artificial intelligence (AI) is sprouting everywhere in marketing technology. To help with that, here is a roundup of recent AI-powered martech products, platforms and features to hit the market, grouped by function. The post A roundup of the latest AI-powered marketing technology releases appeared first on MarTech.

Marketing AI 103

Marketing AI Paid Search Agency Training Search Engine Marketing 103

Sprout Social

MAY 9, 2023

And the world of marketing is going through a tremendous change right now. Artificial intelligence (AI) marketing is taking on a bigger role with the advent of intelligent marketing tools and generative AI like ChatGPT, creating an abundance of opportunities for marketing teams to do more of what they already do best.

Marketing AI 132

Marketing AI Lead Ranking Paid Search Agency Marketing Management 132

Zoominfo

FEBRUARY 1, 2021

Job functions: sales, operations, and marketing. Beat the Competition in the Door: With intent data, you get intel on prospects (beyond their contact info). Reps can track buyer behaviors to enhance their prospecting and get an edge on the competition. A sales rep uses the information (i.e.,

Cold Calling 246

Cold Calling Zoominfo Marketing & Strategy Ideal Customer Profiles 246

Martech

JANUARY 31, 2023

Over the last several years, digital marketers have been focused on delivering a customer experience (CX) that differentiates them from the competition. Conversion optimization platform functionality typically includes: A/B and multivariate testing. Tools to manage testing programs and “roll out” successful experiments.

Marketing AI 99

Marketing AI Optimization Conversion Enterprise Management 99

Zoominfo

OCTOBER 23, 2019

Artificial intelligence may seem like a new edition to the business world– but it’s already transformed the way we sell B2B products and services. We’ve compiled more than 65 statistics about artificial intelligence. The AI market will grow to a $190 billion industry by 2025, according to research firm Markets and Markets ( source ).

Marketing AI 247

Marketing AI Statistics Enterprise Management Work Management 247

Valasys

APRIL 25, 2024

In the modern business landscape, where competition is fierce, and customer expectations are higher than ever, businesses are increasingly turning to technology to enhance their customer interactions. AI and ML are now shaking the B2B marketers’ role from the inside -out.

Enterprise Management 40

Enterprise Management B2B Marketing Management Marketing Automation Services 40

Martech

MAY 3, 2023

Does the vendor seem to understand our business and our marketing needs? Knowing how the system treats information types will impact how you ascribe value to certain keyword terms, make decisions about keyword and content choices and affect the ROI of your search marketing efforts. Are they showing us our “must-have” features?

Enterprise Management 104

Enterprise Management Digital Asset Management Work Management Marketing Management 104

Vision Edge Marketing

NOVEMBER 16, 2021

A message map serves as a tool to ensure consistent internal, cross-functional messaging and external channels and touchpoints. Less friction in the customer buying journey and more alignment between the Marketing and Sales processes. A message map isn’t just about marketing. How do you know if you need a message map?

Work Management 234

Work Management Bandwidth Marketing Management Paid Search Agency 234

Sprout Social

AUGUST 15, 2023

—not to mention brand makeovers, like Twitter rebranding to X—marketing teams are forever playing catch up. Fortunately, AI marketing techniques like sentiment analysis and machine learning (ML) enable marketers to overcome shrinking bandwidths and harness social listening for business intelligence.

Marketing AI 85

Marketing AI Brand Identity Branding Planning 85

Martech

AUGUST 11, 2021

Monitoring your marketing endeavors lets you track how your campaigns are playing out in real-time. With the speed of social your social media monitoring tools should have a robust alert functionality to notify your team when your social media mentions or sentiment is going off the rails. Advanced social media monitoring capabilities.

Social Media 132

Social Media Marketing AI Media Brand Identity 132

Valasys

APRIL 24, 2024

By enabling rapid retrieval of data, it transcends mere convenience and becomes an essential tool for competitive advantage. This predictive insight is invaluable for leaders navigating complex markets and making rapid, informed decisions.

Business 40

Business Barriers Customer Satisfaction Paid Search Agency 40

Top Rank Marketing

NOVEMBER 8, 2023

For over 22 years , TopRank Marketing has had the honor of helping a diverse selection of the world’s top B2B marketers and major global brands elevate beyond merely being competitive, to truly standing out from the crowd with creative and award-winning successes such as our recently-launched 2023 B2B Influencer Marketing Report.

B2B Marketing 119

B2B Marketing Paid Search Agency B2B Demand Generation Agencies 119

Martech

OCTOBER 23, 2023

In a report by The Harris Poll on the 2023 State of Social Media , the most pertinent business priorities in today’s economic environment include: Building brand reputation and loyalty Gaining a deeper understanding of customers Improving competitive positioning Moving forward with reduced budgets and predicting future trends.

Social Media 115

Social Media Work Management Marketing Management Media 115

Heinz Marketing

SEPTEMBER 22, 2023

By Cameron Katoozi , Marketing Consultant at Heinz Marketing As we navigate the landscape of B2B marketing, it becomes increasingly evident that leveraging technology is not just beneficial but essential. It also facilitates dynamic pricing strategies that respond to market trends, thus helping to maximize revenue.

Marketing AI 114

Marketing AI Analytics B2B Marketing Lead Ranking 114

Valasys

APRIL 25, 2024

Digital marketing is a term all businesses are familiar with. In this article, we will explore some digital marketing trends that will boost business growth in 2024 and help you stay competitive in the following year. The Rise of Artificial Intelligence Artificial intelligence is not limited to sci-fi movies anymore.

Marketing AI 40

Marketing AI Trends Paid Search Agency Marketing & Strategy 40

Contify

AUGUST 17, 2020

SaaS Magazine Prestigious ‘SaaS 1000’ honors Contify, a competitive intelligence company, for its fast growth. Contify, a pioneer in AI-enabled market and competitive intelligence solutions has been recognized as one of the world’s fastest-growing SaaS companies in the 2020 SaaS 1000 List. About Saas Mag.

Enterprise Management 93

Enterprise Management Marketing Management Paid Search Agency Companies 93

Martech

AUGUST 29, 2023

Instead of having one-way conversations where customers provide elements marketers seek, we can help customers navigate the breadth of information we make available. Tune into the podcast and learn: How to use data to help your customers achieve better business outcomes and grow faster than their competition.

Enterprise Management 110

Enterprise Management Work Management Marketing Management Conversion 110

Sprout Social

AUGUST 22, 2023

Artificial intelligence (AI) technologies, especially natural language processing (NLP) and machine learning (ML) have transformed social media listening tools into comprehensive platforms for business intelligence. In doing so, they have leveled the playing field for brands of all sizes and industries.

Analytics 85

Analytics Marketing AI Conversion Brand Identity 85

Unbounce

FEBRUARY 9, 2022

As a small business owner, we know you’ve got limited time and expertise to run digital marketing campaigns. We also know that a whopping 47% of you run your marketing efforts all by yourselves. We envision our apps will transform your Unbounce experience while making the launch and growth of your marketing campaigns more efficient.

Landing Pages 132

Landing Pages Tools Business Small Business Marketing 132