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Why Marketing Needs to Own Demand Generation Right Out of the Gate

Webbiquity

In his book, Profitable Growth is Everyone’s Business , Dr. Ram Charan explains that upstream refers to the “strategic process of identifying and fulfilling customer needs.”. You also collect contact information from people who attend events, whether at an in-person tradeshow or a virtual presentation. Understanding prospective buyers.

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5 Gamification Companies You Need To Know About

Lead Liaison

Developed to engage audiences in sessions, workshops and presentations, Mentimeter provides solutions that help presenters deliver messages that demand audience participation and increase interaction and memorability. The post 5 Gamification Companies You Need To Know About appeared first on Lead Liaison.

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A Day in the Life of a Content Strategist

Contently

This week, I’m focused on two key tasks: completing a set of strategy proposals and preparing to launch a new content strategy workshop. The workshop will give companies a chance to learn how to analyze the tone of their current content and determine if they should shift their brand voice to reach their target audience.

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Optimizing B2B Lead Generation: Uncovering Common Pitfalls

The Marketing Blender

These platforms present opportunities for us to insert our B2B marketings strategies or advertising content, potentially offering exposure that your competitors overlook. Instead, focus on presenting thought-provoking content that captures the audience’s attention and encourages them to participate in a dialogue.

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Interview with ?Lillian Pierson, P.E.

Onalytica B2B

Well, I’m an in-person technical trainer, so teaching and presenting technical topics is something I love to do, as well as something with which I’ve got a lot of experience. I recently had the honor of holding a private workshop in Dubai on data strategy for a group of C-level executives from a micro-lending institution in Uganda.

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B2B Sales and Marketing: The Ultimate Power Couple

Inbox Insight

Regular meetings ensure everyone is on track, feels connected, and are fulfilling expectations. Company guides, templates, presentations, promotional information and so on should be included here. Plan and review continually in order to ensure it is working efficiently and effectively. Meet regularly. Create ample new content.

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A Q&A with Seismic Pride Alliance

Seismic

Other Pride 2023 events included drag bingo and a workshop on practicing sustainable allyship that were planned in part by Seismic Pride Alliance’s co-chairs Kat Smith and Sergio Toranzo. Kat: I think it’s really important because in order to be fulfilled at work, you need to be able to be yourself.