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How Personalized Brand Experiences Help Drive Customer Loyalty

Webbiquity

Beyond top-notch products, they expect quick customer service and tailored shopping experiences. A McKinsey report notes that 71% of customers expect brand personalization and 76% get frustrated if it’s not provided. Personalization can help. Spotify also recommends music and podcasts based on your search history.

Loyalty 256
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B2B Digital Advertising Spend Growth Stays Steady in 2020 While Everything Else Changes

KoMarketing Associates

B2B digital advertising spend may end up being the one thing that hasn’t changed much for marketers this year. Despite all the challenges of 2020, B2B digital advertising is doing great. This substantial increase in ad spend is good news for publishers and ad platforms.

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Reaching Holiday Shoppers with Paid Social Advertising

Digilant

We all know that one person (maybe some of us are them!) Whether your holiday decorations are still in the basement or already scattered around your house, there’s no doubt you’ve already seen ads highlighting holiday deals, early Black Friday Specials, and the like. Guide for Advertisers: Understanding Key Holiday Shoppers in 2021.

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How to optimize your marketing budget: Do more with less

Sprout Social

Marketers are finding it increasingly difficult to set the right budget, optimize it and keep the leads flowing. Managing social media and other marketing channels in this economy can be challenging. Do your research You need to be aware of the market conditions to allocate the right marketing budget.

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Sendoso launches a freemium eGifting service

Martech

Sendoso, the corporate branded gifting service, this week announced the launch of a freemium offering, Sendoso Express. With no contracts, subscriptions or fees, it is aimed at the SMB market. Sendoso’s full offering supports the sending of a wide variety of gifts, not just cards, with customization and personalization available.

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How Marketing Agency Services Have Evolved: Two Perspectives from Brandpoint Experts

Brandpoint

As a content marketing agency, Brandpoint has a staff that is filled with marketers who have either been with the company for years and years or have been in the industry for much of their adult life. Two marketers who have joined the agency this year are part of that second classification. For the better!)

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Digital Marketing In 2020 | 7 Reasons Why Small Businesses Need It

Adobe Experience Cloud Blog

Let’s start this with a statistic that should by itself be enough to have any small business owner invest in digital marketing. According to RetailDive , 87% of buyers start searching for products to buy online. Digital marketing helps small businesses build lasting customer relationships. Eighty-seven.