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How Personalized Brand Experiences Help Drive Customer Loyalty

Webbiquity

Beyond top-notch products, they expect quick customer service and tailored shopping experiences. A McKinsey report notes that 71% of customers expect brand personalization and 76% get frustrated if it’s not provided. Personalization can help. But you need to create meaningful connections to retain their business.

Loyalty 255
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How To Get Started With Customer Service Automation

Salesforce Marketing Cloud

Are your service agents drowning in mundane daily tasks? Then your business might be a good candidate for customer service automation. Customer service automation isn’t a switch you simply flip. Our guide reveals how high-performing service orgs make it happen. That’s where a service workflow process map comes in.

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Sendoso launches a freemium eGifting service

Martech

Sendoso, the corporate branded gifting service, this week announced the launch of a freemium offering, Sendoso Express. Sendoso’s full offering supports the sending of a wide variety of gifts, not just cards, with customization and personalization available. Personalized experiences. Sample eGift selection.

Service 127
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5 Practical Tips To Grow Your Field Service Career

Salesforce Marketing Cloud

Working in field service is both rewarding and challenging. In fact, you may be the only person from your employer that a customer ever sees. While you may find your current work to be fulfilling, it’s worth taking time to consider how you’ll prepare for growth throughout your field service career. Here’s what they said.

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Why and How to Send A Personalized Discount Email

SendX

Personalized email campaigns work much better than generic ones. What’s a personalized discount email. How to collect customer data for personalization. How to use the data in creating personalized email campaigns. But before jumping into details, let’s understand what exactly personalized discount emails are.

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Improve Close Rates with a More Personal, Differentiated Sales Conversation That Stops Sales Drops

Marketing Insider Group

Limits customer lifetime value as they are not getting top-to-bottom engagement needed for customers to utilize the full portfolio of services. Sales Is Calling for More Personal Account-Based, Conversational Support to Win, Protect & Expand Specific Accounts. Closes 30 – 35% of the time.

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Even In-Person Shopping Is Becoming More Digital

Salesforce Marketing Cloud

With in-store associates predicted to fuel growth no matter where a customer’s journey starts, retailers are investing in tools that upskill employees, enhance fulfillment, and more. Level up store fulfillment. Some retailers even turned certain store locations into “dark stores” whose sole purpose was to handle fulfillment.