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B2B Marketing Mavericks: 5 Proven Paths to Career Growth In The B2B Space

B2B Marketing Exchange

In the ever-evolving landscape of B2B marketing, seizing opportunities for professional development is not just beneficial—it’s essential. Cultivate a Diversified Skill Set Expand your skill set beyond the traditional realms of marketing. Attend industry events, engage in online forums, and participate in networking groups.

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The 6-Step Guide to Creating a Thought Leadership Content Program

Contently

The good news is that many companies have already cracked the thought leadership code using strategies that content marketers can emulate. ” Thought Leadership vs. Content Marketing At face value, thought leadership and content marketing look similar. Create your thought leadership strategy.

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Interview with ?Lillian Pierson, P.E.

Onalytica B2B

Data Strategy Development, Marketing Data Science, Data Science Training. I recently had the honor of holding a private workshop in Dubai on data strategy for a group of C-level executives from a micro-lending institution in Uganda. I don’t think there could be anything more fulfilling to me than knowing that.

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A Day in the Life of a Content Strategist

Contently

Clearly, the strategy field is thriving, and plenty of people who used to promote themselves as marketers, writers, editors, etc. At Contently, our strategy team helps prospects and clients build the blueprint for connecting content to their business goals. now want to be become strategists.

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5 Lead Generation Techniques for Small Businesses in 2019

Adobe Experience Cloud Blog

Video marketing has other benefits beyond distribution and traffic generation. So, how should you use video in your marketing? What desires are you helping them to fulfill with what you offer? But you can also go one step further and make your customers the star of your video marketing. Create a Content Marketing Funnel.

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The 2021 Guide To Virtual Conferences (And Why You Might Want to go Hybrid)

SpotMe Blog

Conferences tend to be larger events that can last days or weeks, depending on the purpose, as opposed to shorter events such as webinars. Exciting content such as virtual tours and workshops are also becoming common in the digital event world. In addition to conferences, other virtual event types include: Webinars. Trade shows.

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Interview with ?Lillian Pierson, P.E.

Onalytica B2B

Data Strategy Development, Marketing Data Science, Data Science Training. I recently had the honor of holding a private workshop in Dubai on data strategy for a group of C-level executives from a micro-lending institution in Uganda. I don’t think there could be anything more fulfilling to me than knowing that.