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How Personalized Brand Experiences Help Drive Customer Loyalty

Webbiquity

It boosts customer loyalty and ROI by: Customizing fulfilling experiences Making the journey memorable Showcasing your customer-centric values Generating trust among your audience This post details the ins and outs of how personalized experiences help drive customer loyalty and how to create those experiences.

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How to Lock Your Digital Door: Data Privacy Best Practices in 2024

Salesforce Marketing Cloud

Safeguarding against such risks requires a proactive approach: with strong data privacy, governance, and precaution. It’s important to note that data privacy is different from data security. Keep up with trends Why is data privacy important? Fortunately, strong data privacy practices foster and maintain trust.

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Increase Subscriber Loyalty With These Email Marketing Automation Best Practices

Vision6

In general, there are two types of automation triggers: A behavioural trigger is when a subscriber fulfils a certain action.This could be when they subscribe, download a piece of gated content, or leave an unpurchased item in their cart. A time-sensitive trigger is determined by a date or time frame.

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What is identity resolution and how are platforms adapting to privacy changes?

Martech

Central to that are identity resolution platforms, which is software that integrates consumer identifiers across channels and devices in a way that is accurate, scalable and privacy compliant to create a persistent and addressable individual profile. Compliance with privacy regulations. Privacy compliance and data ownership.

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Building Loyalty from the Ground Up: Jenn McMillen and TheCustomer

The Customer

Look through Jenn McMillen’s dossier and you wonder if she didn’t actually invent modern loyalty marketing: Blockbuster Rewards (remember VHS tapes?), Now she and her team at Incendio advise brands and consultancies on the mechanics of building loyalty and how to see what’s coming over the next hill.

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5 Ways Generative AI Is a Game-Changer for Ecommerce

Salesforce Marketing Cloud

It’s also increasing productivity, conversions, and customer loyalty. This service will feel more comfortable due to the natural-language capabilities of generative AI, and can open new doors to customer loyalty. And they’ll do it while ensuring strict data security and privacy controls. See how it works

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Geomarketing in Email Newsletters: How to Catch a Customer at the Right Time in the Right Place?

SendX

Gain Customer Loyalty By analyzing locations, we also can analyze customer behavior. This kind of analysis helps you to understand the needs of your customers better and behave accordingly in order to fulfill them. Thirdly, it increases brand loyalty. State your privacy policy very clearly.