PureB2B

JANUARY 2, 2020

Fulfillment. Finding out what really matters to your customers and empathize and respond to those needs are the very basic tenets of fulfillment, even if it means your company needs to innovate itself. Lead generation requires an abstract mix of data analysis, brand strategy , demographic targeting, and many other tactics.

B2B 62

B2B Customer Satisfaction Fulfillment Loyalty 62

The Point

AUGUST 18, 2011

A client asks: “If we’re offering a white paper as part of an upcoming campaign, should we remove it from our Website for the duration, especially if it’s ungated?”. 2) creating a landing page that promises fulfillment with speed and convenience. And what of the people who are determined to ignore instructions?

Landing Pages 100

Landing Pages Marketing Websites Campaigns Demand Generation 100

Martech

FEBRUARY 28, 2022

But in all of my years in B2B, whether as a marketer, an agency person, a consultant or a fractional CMO, people have considered email an important channel but have overlooked its true potential for fulfilling company goals. Across the board, email is a lead-generation tool.

Marketing Automation Services 121

Marketing Automation Services Intent Marketing Automation Email Marketing 121

Biznology

NOVEMBER 6, 2014

Webinars and white papers – hopefully they are of real value and not sales pitches. The quick and promised fulfillment of offers from the website, webinars or direct marketing. The very first call you receive as a follow up from attending a webinar, requesting a white paper or attending a trade show.

Brand Identity 80

Brand Identity Branding Trade Show PR 80

The Point

OCTOBER 30, 2013

As I discussed in this earlier post , it’s not essential that all lead nurturing content be gated, or even that all lead nurturing emails have an offer in the first place, but it is a good idea to host most offer content behind a landing page and registration form, even in the context of lead nurturing. Here’s why: 1.

Lead Nurturing 100

Lead Nurturing Lead Scoring Lead Ranking Landing Pages 100

Adobe Experience Cloud Blog

FEBRUARY 15, 2011

Follow these six ways for increasing conversion rates and improving lead generation: 1. Use an arrow graphic to show users how and where to get what they came for and build your content around fulfillment such as free downloads, reports or demos. Include a mock-up of the white paper or photo of the webinar presenter.

Landing Pages 48

Landing Pages Lead Generation Optimization Lead Scoring 48

Anything Goes Marketing

JULY 18, 2007

I like to read a white paper on actual paper! If you think waaaaay back, there was a time when all newsletters and white papers were sent by mail. The MarketingSherpa study indicted that 44% of survey respondents would choose to receive a white paper by direct mail if the option existed.

Online Marketing 100

Online Marketing Lead Qualification Top of Funnel Paper 100

The Point

OCTOBER 21, 2009

Email marketing and marketing automation provider Silverpop just released a timely white paper (registration required) that gives new hope to B2B marketers looking for creative ways to increase response from email campaigns. Test links in landing pages, thank you pages, fulfillment emails, even lead nurturing campaigns.

Landing Pages 100

Landing Pages Demand Generation Lead Nurturing Click Rate 100

KEO Marketing

MAY 24, 2017

As a business to business (B2B) company, lead generation is an essential part of your marketing and sales strategy. Successful lead generations campaigns leverage effective marketing strategies that will draw prospects in and keep them interested in your offerings. Create content for your audience.

Paid Search Agency 48

Paid Search Agency Marketing Strategy Marketing & Strategy B2B Marketing 48

Anything Goes Marketing

AUGUST 24, 2006

Brian Carrol over on his blog wrote an article called " Using White Papers for Lead Generation " in which he claims that you shouldn't try and sell to people who just downloaded a white paper. Tags: business blog B2B lead generation Sales process Marketing Sherpa. Makes sense eh?

Buy 100

Buy Personalization Sales Qualified Leads Case Study 100

thePoint

SEPTEMBER 10, 2019

Content may be an educational webinar presentation, a trade show booth live presentation or demonstration, a brochure, a white paper, a case study, or even the traditional product sales sheet. Added Insights: What types of responses are you trying to “generate” in a demand/lead-generation campaign?

B2B Marketing 40

B2B Marketing Paid Search Agency Personalization Sales Qualified Leads 40

Industrial Marketing Today

MAY 5, 2010

According to Bob Carrigan, CEO of International Data Group , “It [content] fulfills the promise of the Web, which is relationship marketing.” A white paper would fit the bill nicely here. This white paper aims to change that perception of them. Get Engineers Can Sell white paper now.

Sales Cycle 60

Sales Cycle Web 2.0 Buying Cycle Privacy Policies 60

The ROI Guy

MAY 14, 2012

He knew this was going to be a heck of a challenge, but he did have some good value oriented white papers to start with. All with one click, the interactive white paper wasgenerated, prospect engaged, and lead captured, helping Tony fulfill his lead generation goals.

Work Management 40

Work Management Marketing Automation Services Marketing Management Lead Scoring 40

NuSpark Consulting

FEBRUARY 18, 2016

In the Evaluation stage, they have fully defined their need and the direction to take for fulfilling it. They are qualified leads, actively seeking solutions and have likely narrowed down their search to a few possible alternatives. Evaluation. As soon as they select the right product, package or service, they will buy.

Marketing Websites 100

Marketing Websites Buying Cycle Marketing Analytics Tools Sales Qualified Leads 100

Industrial Marketing Today

JUNE 8, 2010

Create and deliver useful information such as white papers, industry research and trends and how-to guides for selecting the right solution provider. Once there, make sure your content fulfills their search queries and encourages them to engage with you further. This white paper aims to change that perception of them.

Buying Cycle 60

Buying Cycle Buy Work Management Marketing Management 60

The Point

APRIL 29, 2011

Second, the subject line gives no clue as to what the offer is (a white paper) and thus provides virtually no reason to read the email, unless I’m in the mood to optimize email productivity, whatever it is that means. And if you must use “Optimizing” (a horribly over-used word), why not “Optimize”? Now to the email itself.

Email Campaigns 100

Email Campaigns Campaigns Bandwidth Fulfillment 100

Adobe Experience Cloud Blog

AUGUST 9, 2011

Testing provides proof marketers need to predict how a landing page will perform and what impact that imposes on lead generation. Fulfillment – Email the white paper to ensure proper tracking and prospect email address. Give customers a vote. Marketers not only need proof, they need a reliable source of that proof.

Landing Pages 48

Landing Pages Optimization Fulfillment Forecasting 48

Contently

SEPTEMBER 29, 2016

They’ve been tasked with building audiences and delivering leads to hungry sales teams. Eighty-five percent of B2B content marketers report> that lead generation is the most important KPI for their organization. Can they reliably hit their goals without lead forms? But can you really blame marketers?

Lead Ranking 60

Lead Ranking Marketing Qualified Leads Lead Scoring Webinar Metrics 60

Salesforce Marketing Cloud

SEPTEMBER 19, 2023

Now you can move the deal toward order fulfillment. You can send personalized content like blogs, videos, white papers, and e-books in your emails, delivering valuable information that addresses prospects’ unique needs. Post-purchase The close of a deal is just the beginning of the customer experience.

Top of Funnel 59

Top of Funnel Work Management Marketing Management Ad Building 59

NetLine

NOVEMBER 12, 2019

Being a content-centric lead generation platform for B2B marketers, my team and I are responsible for capturing, filtering, scrubbing, and dynamically fulfilling millions of fully-permissioned data-points on a daily basis. There is a lot happening in the world of data compliance. .

B2B Marketing 58

B2B Marketing B2B Planning Advertising Agencies 58

ViewPoint

SEPTEMBER 20, 2012

Bob adds, “I’m afraid that companies become so dependent on the technology and content management and lead generation that they’ll forget those basics. Not everybody can write, but there are ways to provide content to other people who are writing like input into articles and white papers.

Work Management 120

Work Management Paid Search Agency Marketing Management B2B Sales 120

Adobe Experience Cloud Blog

MARCH 28, 2011

However, if you are a B2B company dedicated to quality lead generation, a one-page hit won’t do you much good. Perhaps your Pay Per Click team has identified that your visitors respond best to fulfillment labeled as ‘3 Steps to…’ as opposed to ‘white paper’.

Analytics 48

Analytics Landing Pages Planning Marketing Analytics Tools 48

Ontraport

JUNE 7, 2020

Companies that invest in automation can see up to a 451% increase in qualified leads , 70% faster sales cycle times , and a 54% improvement in meeting sales goals. With so much promising data suggesting that automating the sales process can lead to faster customer acquisition and growing revenue, why are so few companies investing in it?

Automation 111

Automation Top of Funnel Marketing AI Lead Scoring 111

The ROI Guy

OCTOBER 11, 2010

As each need is met, personal achievement rises and purpose is fulfilled. For first world countries, the lower needs are viewed as commonplace commodities, while the focus moves towards meeting much higher end needs of careers, vacations, hobbies and spiritual fulfillment. co-registration, email list purchases, etc.)

Efficiency 40

Efficiency Marketing Budget Marketing Management Effectiveness 40

Marketing Insider Group

SEPTEMBER 21, 2020

Downloading an ebook or white paper. Does it, in some way, make their life easier, better, or more fulfilling? Lead generation and nurturing. Great content will motivate them to sign up for your email list, download your white paper, or bookmark your blog to come back for more. Publish Frequently.

Top of Funnel 297

Top of Funnel Paid Search Agency Companies Marketing Automation Services 297

ClearVoice

OCTOBER 27, 2023

Businesses in this space are typically looking for products or services that will streamline their operations, enhance productivity, or fulfill specific organizational needs. It may involve creating informative white papers, webinars, and case studies catering to security-conscious businesses’ needs.

Enterprise Management 97

Enterprise Management Work Management Marketing Management SEO 97

Online Marketing Institute

JULY 31, 2012

Lead Generation. White Papers. Consultants, Fulfillment. Fulfillment. Paper Merchants. Reader Service and Lead Generation. B2B: Business Media. City & Regionals. CMS Insights. Consumer Media. Design & Production. Digital Editions. eMedia & Technology. M&A and Finance. Video Center.

Social Media 40

Social Media Enterprise Management Marketing Management CMS Development 40

ClearVoice

MARCH 19, 2020

Everything from SEO research and engagement tracking, to blogging and white paper writing, are included in a content plan. You’ve embraced the value of content marketing for generating hot leads, drumming up audience engagement and making your brand shine online. Lead generation. Click To Tweet.

Marketing Budget Creation 101

Marketing Budget Creation Sample Planning Top of Funnel 101

Sales Engine

AUGUST 23, 2016

They develop white papers, email campaigns, go to trade shows, and —well, you know, execute on lots of projects. So, marketing’s new role as lead generators for sales requires more than just project management and stellar execution. For decades, the B2B marketer has been a manager of projects.

Top of Funnel 120

Top of Funnel Process B2B Thought Leadership Work Management 120

Sales Engine

OCTOBER 8, 2015

They develop white papers, email campaigns, go to trade shows, and —well, you know, execute on lots of projects. So, marketing’s new role as lead generators for sales requires more than just project management and stellar execution. For decades, the B2B marketer has been a manager of projects.

Top of Funnel 120

Top of Funnel Process B2B Thought Leadership Work Management 120

SpotMe Blog

JULY 1, 2021

This includes how your B2B lead generation ideas are going to connect to the bigger picture — and result in the highest amount of conversions. You aren’t simply creating an event to have an event, but to fulfill your event objectives. An important goal is to generate as many leads as possible.

Lead Generation 59

Lead Generation Event Marketing Webinar Metrics CMS Development 59

Outgrow

FEBRUARY 5, 2021

In this blog, we’ll tell you everything there is to know about your demand generation business. We’ll not only tell you the meaning of demand generation, but also how it’s different from lead generation and inbound marketing. How Is Demand Generation Different From Lead Generation and Inbound Marketing?

Demand Generation Agencies 98

Demand Generation Agencies Demand Generation Case Studies Case Study 98

ClearVoice

AUGUST 3, 2022

A landing page is a stand-alone web page with the purpose of converting visitors into leads or even customers. If an immediate free offer is being shared (such as an ebook or white paper), it may also prompt visitors to sign up for a mailing list. In this case, it may be referred to as a lead magnet page or an “opt-in page.”.

Landing Pages 52

Landing Pages Urgency Marketing Webinar Metrics Paper 52

Hubspot

AUGUST 4, 2015

Sales and Marketing should be collaborating on a monthly basis about content creation topics for blog posts, white papers, e-books, webinars, and even what conferences to attend. I need ‘conversations’ with leads generated.” We need each other. And the closer we are, the more successful we will be.

Multi-Touch Attribution 28

Multi-Touch Attribution Paid Search Agency Work Management Marketing Management 28

SmartBug Media

NOVEMBER 26, 2019

And to be honest, there's no a black or white, one-size-fits-all answer to this question—it depends entirely on your company objectives, budget, and a plethora of other factors. For example, there are different best practices to writing white papers , writing an ebook, or creating an infographic. Anything else?

Advertising Agencies 101

Advertising Agencies Paid Search Agency Content Marketing Planning 101

ClearVoice

JUNE 21, 2022

What questions should you ask when executing a content plan to fulfill a content strategy? Are you executing a content plan to fulfill a #contentstrategy? 2 white papers (one every 6 months). Do your consumers thrive on YouTube tutorials rather than white papers? 2 additional white papers.

Sample 52

Sample Marketing Budget Creation Planning Top of Funnel 52

The Point

JUNE 10, 2013

One, they don’t require the resources and development cycles of a new white paper or Webinar or infographic. Secondly, what sales rep doesn’t like demo leads? A demo request is almost always a Sales Accepted Lead (SAL). Of course, designing demand gen campaigns solely to generate highly qualified leads is problematic.

Demand Generation 100

Demand Generation Demand Sales Qualified Leads Generation 100