An Extension of Your Brand: Creating an Authentic Company Hashtag
Televerde
JANUARY 15, 2019
What’s in a hashtag? Done right, a company hashtag can dramatically increase social media engagement and brand awareness. But it isn’t easy, and hashtags fail all the time, as companies like JP Morgan, Starbucks and McDonald’s have learned. Believe it or not, creating the perfect company hashtag. billion by 2020.
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