Marketing Insider Group

JUNE 19, 2023

Don’t forget social media postings and off-site collaborations, such as affiliate websites from influencers and guest blog posts. Google Analytics is always a good starting point, but look into others, such as BuzzSumo, HubSpot, Ahrefs, and Yoast. Auditing content takes a significant amount of work.

Analysis 287

Analysis Top of Funnel Advertising Agencies Content 287

Hubspot

JUNE 16, 2020

Whether you're providing social media management, marketing, or consulting services, the crucial step in winning a client is sending out a business proposal. And, if you're particularly interested in providing social media-related services, you'll need to create a social media proposal.

Social Media 100

Social Media Marketing Proposals Media Work Management 100

Spiralytics

APRIL 25, 2024

Perhaps the reason why HubSpot research suggests that 82% of customers consider an immediate response to a question about sales or marketing as very important. It includes — Declining login frequency Limited feature usage Increased support tickets on specific issues.

CRM 62

CRM Cross-Selling Paid Search Agency B2B Marketing 62

Martech Advisor

AUGUST 23, 2019

Social media down time is a challenge for any brand. To mitigate the impacts of social media outage (an increasingly common phenomenon), we look at: What marketers can do to prepare for outage scenarios. What to do when social media is down – three action points.

Social Media 62

Social Media Contingency Planning Media SMS 62

Webbiquity

SEPTEMBER 19, 2017

There’s (almost) no correlation between publishing frequency and marketing success. This contradicts earlier research from sources like HubSpot , which found a strong correlation between higher blogging frequency and content marketing success. So what’s the best approach? When in doubt, experiment.

Webinar Metrics 262

Webinar Metrics Marketing Report Marketing Strategy Marketing & Strategy 262

Valasys

JULY 31, 2023

By automating repetitive tasks, such as content scheduling, social media posting, and email campaigns, businesses can save valuable time and resources, allowing their teams to focus on more strategic and creative endeavors. Buffer is a well-known content automation tool that simplifies social media management.

Marketing Automation Services 98

Marketing Automation Services Automation Budget Programs Tools 98

FMG Suite

APRIL 25, 2024

survey on global wealth and asset management, clients’ satisfaction with their financial advisor is directly correlated with the frequency of the advisor’s communications. You can carve out content for social media the same way. In fact, according to a recent McKinsey & Co. The result is an abundance of material. Not at all!

Tips 52

Tips Work Management Burn Rate Ad Frequency 52

Hubspot

MAY 15, 2017

Most of us know that social media is an essential part of a brand’s marketing strategy. After all, 92% of marketers say that social media is important to their business. That’s understandable -- there are many moving parts to a successful social media strategy. As it turns out -- no. 1) Facebook.

Social Media 101

Social Media Advertising Channels Copywriting Media 101

Webbiquity

AUGUST 23, 2010

Can the financial return on expenditures for social media business activities– in marketing, PR, customer support, HR, product development or other areas — be accurately measured? Among social media pundits, the debate rages on. Among social media pundits, the debate rages on.

Social Media 100

Social Media ROI Media Emarketing 100

Launch Marketing

SEPTEMBER 7, 2022

Main Benefits of Moz: Has many free tools that analyze keyword performance, your domain and more Can see the monthly frequency of a keyword in Keyword Explorer Consider suggested keywords that relate to a topic Useful for narrowing down a focus keyword for content pieces Helps analyze other technical search engine aspects.

Planning 104

Planning Paid Search Agency B2B Marketing Effectiveness 104

Hubspot

SEPTEMBER 24, 2012

Here's the thing: Social media timing matters. In 2011, HubSpot's Dan Zarrella conducted extensive research on the topic of social media timing. He examined a database of more than 100,000 accounts to determine what timing and frequency resulted in the greatest outcomes for social shares.

Social Media 28

Social Media Social Marketing Media Guidelines 28

Webbiquity

JANUARY 18, 2024

For this purpose, gather data from various sources, such as: Website interactions: Page views, time spent on pages, general user behavior; Social media analytics: Shares, likes, comments; Existing customer data: Feedback, purchase history, response to campaigns; Industry trends: Technological advancements, regulatory changes.

Email Marketing 167

Email Marketing Work Management B2B Marketing Marketing Management 167

Televerde

AUGUST 22, 2022

Evaluate each channel on how effective it will be in reach, coverage, and frequency. Social media and email marketing are two of the most popular channels for lead generation. According to a 2021 marketing report from HubSpot, generating more leads was the top priority for marketers in 2021.

Lead Generation 64

Lead Generation Paid Content Ideal Customer Profiles Advertising Channels 64

Scoop.it

MARCH 2, 2023

Attract and retain customers Your audience is inundated with marketing messages and content from every direction—social media, emails, videos; you name it. According to HubSpot , most marketers who leverage blogging say it’s effective, and 10% say it generates a higher ROI (return on investment). Social media content 3.43

Content Marketing 91

Content Marketing Lead Scoring Lead Ranking Brand Identity 91

SmartBug Media

JULY 25, 2023

At SmartBug, we’re currently using AI tools to help us with blog writing , social media post creation, SEO optimization, data analysis, sales support , email marketing , and more. I use it to create first drafts of social media posts, blogs, emails, etc. I also use it to enhance our writing.

Marketing AI 98

Marketing AI Marketing Budget Paid Search Agency Marketing Budget Creation 98

Only B2B

FEBRUARY 28, 2024

By analyzing website visits, content downloads, and social media engagement, intent data platforms create a comprehensive buyer journey map. – HubSpot Leverage insights from intent data to personalize your outreach and establish meaningful connections with potential customers.

Intent Data 71

Intent Data Intent Intent Signal Sales Qualified Leads 71

ClearVoice

MARCH 26, 2024

While exposure measures the frequency and depth of audience engagement. Content Performance by Channel: If you distribute content on multiple platforms, such as social media, email, and organic search, break out performance. HubSpot Analytics: HubSpot offers an elite suite of marketing automation tools.

Distribution 52

Distribution Cost per Acquisition Marketing Analytics Tools Enterprise Management 52

Hubspot

DECEMBER 23, 2020

Trends, content, and discussion on any social media channel move much faster than they do on older platforms, like television or radio. While content is vital to winning over audiences, quickly and consistently creating new social posts can overwhelm even tech-savvy social media managers. Worth noting?

Facebook 101

Facebook Work Management Budget Programs Marketing Management 101

Sprout Social

APRIL 6, 2023

Within it, you can track the production and maintenance of different content formats ranging from social media posts and blogs to emails and events. With a solid schedule, you can establish a routine for content creation, like managing the frequency of posting and delegating.

Content 82

Content Work Management Ad Frequency Marketing Management 82

Sprout Social

AUGUST 22, 2023

Artificial intelligence (AI) technologies, especially natural language processing (NLP) and machine learning (ML) have transformed social media listening tools into comprehensive platforms for business intelligence. In doing so, they have leveled the playing field for brands of all sizes and industries. For example, Simpli.fi

Analytics 85

Analytics Marketing AI Conversion Brand Identity 85

Hubspot

MAY 25, 2016

One of the most daunting things about social media advertising is the fact that you are dropping cold hard cash on your campaigns. For example, here at HubSpot, we promoted an industry-specific piece of content — The Little Book of Inbound for Finance Marketers — on both LinkedIn and Facebook. 1) How Do I Manage My Budget?

Paid Content 73

Paid Content Cost Per Click Social Media Top of Funnel 73

ClearVoice

MAY 29, 2023

Buying habits: Frequency and timing of purchases, what channels they prefer to buy from, and how much they’re willing to spend. For example, social media, search engines, email marketing, influencer marketing, etc. Using tools such as Google Analytics, Facebook Audience Insight, and social media monitoring platforms.

Work Management 52

Work Management Marketing Management Buyer Personas Marketing Analytics Tools 52

Hubspot

JULY 6, 2020

In HubSpot's 2020 State of Marketing Report , roughly 80% of marketers said their brand's email engagement had improved in the last year. To give you an example of a content-based marketing email, take a look at HubSpot's Service Blog email. Email Frequency. Preventing Frequency-Related Unsubscription. Think again.

Top of Funnel 101

Top of Funnel Click Rate Work Management Hubspot 101

Contently

APRIL 4, 2023

Start by considering content that is at least six months to one year old (depending on your posting frequency). HubSpot Academy offers thousands of training hours on content marketing for free, including certifications that can increase your team’s expertise and authority (part of Google’s E-E-A-T formula for quality content).

Top of Funnel 155

Top of Funnel Budget Programs Content Marketing Marketing Management 155

Hubspot

NOVEMBER 23, 2020

Buying patterns are defined by the frequency, timing, quantity, etc. These patterns may not always result in a purchase, but understanding how your audience behaves on social media can teach you how to optimize your social and other promotional content to better entice them to buy. HubSpot CRM. HubSpot Service Hub.

Buy 101

Buy Work Management Marketing Management Marketing Analytics Tools 101

Hubspot

MAY 11, 2020

According to an analysis of anonymized data from HubSpot's global customer base , engagement with marketing emails, website traffic, and live chat sessions have all been on the rise, with email open rates an eye-catching 25% higher than pre-pandemic levels. If this sounds like a lot of work, it's because, in many cases, it is.

CMS Development 101

CMS Development Paid Search Agency Planning Content Marketing 101

Hubspot

MAY 3, 2017

That's not to say I don't learn a lot on the job here at HubSpot -- because I absolutely do. Given the frequency at which new technologies and software are developed, it can be overwhelming to try to keep up your knowledge by only reading blog posts and ebooks. Social Media. Social Media " by QuickSprout.

Class 101

Class Enterprise Management Online Marketing Work Management 101

Martech

MARCH 25, 2022

As a reputation consultant, I have handled a full range of public relations issues through Facebook, and if there is one issue that will always be as present as death and taxes, it is negative comments on social media! Facebook offers one of the best set of social media management tools out there. Processing.Please wait.

Facebook 122

Facebook Tips Work Management Social Media 122

BOP Design

JUNE 22, 2020

Pro tip: Make sure the frequency of your newsletter as well as the content are geared to keep readers engaged. You don’t need HubSpot, Pardot or a sophisticated CRM to nurture cold leads. Utilize Social Media. Use your CRM to find and follow your clients on social media. Nurture Cold Leads.

CRM 85

CRM Tips Ideal Customer Profiles Ad Frequency 85

BenchmarkONE

SEPTEMBER 27, 2018

Post frequency: 3-5 times a week. Brinker is the VP of the platform ecosystem at Hubspot, and a longtime entrepreneur and marketer. Post frequency: 2-5 times per month. Post frequency: 3-5 times per week. Topics: SEO, content marketing, marketing technology, blogging, social media. Post frequency: Daily.

Marketing Automation Services 57

Marketing Automation Services Marketing Automation Automation Marketing Management 57

nDash

JULY 12, 2022

According to Hubspot, the largest search engine–Google, processes 63k searches per second , and about 14% are questions. Dig through comments, social media engagements, and product feedback submissions and compile a list of common themes. There are many opinions about nailing down the ideal frequency for posting new content.

Content Marketing 52

Content Marketing Work Management Planning Marketing Management 52

Stevens & Tate

DECEMBER 7, 2020

According to HubSpot , there is a positive correlation between blogging frequency and visitor traffic. Today, online platforms such as social media and websites are a crucial part of marketing. Blogging is among the simplest yet most effective ways you can market. Remember to regularly update your contact lists.

Cost 59

Cost Marketing Strategy Marketing & Strategy Effectiveness 59

Hubspot

APRIL 17, 2014

This is especially true when it comes to social media cover photos. To ensure your social profiles showcase your brand and business in the best possible light, stick to the recommended image dimensions (in pixels) that the social networks provide. Test Post Frequency to Find Your Sweet Spot for Each Network.

Social Media 28

Social Media Advertising Channels Optimization Ad Frequency 28

Martech Advisor

JANUARY 8, 2020

The rise of social media platforms, artificial intelligence, the internet of things (IoT), and other technological advances have enabled marketers to move to a more innovative form of marketing. Social Media Marketing: Engagement (post likes, shares, comments), reach, audience growth, impressions, referral traffic, conversion rate.

ROI 109

ROI Practices Cost Per Click Lead Ranking 109

SmartBug Media

MAY 6, 2020

As a marketer, be cautious that you are not overwhelming your website visitors with remarketing by capping the frequency on the amount of times you are retargeting ads to avoid annoying your audience. Social Ads. Social media ads were a gold rush for marketers in 2015. just look back at Facebook’s stock price.

Paid Content 109

Paid Content Paid Search Agency Advertising Channels Effectiveness 109

The Lead Agency

APRIL 14, 2024

From your episodes, you could pull a quote and post it on social media. They could be sliced up into shorter-form content to capture attention on social media platforms like Facebook and LinkedIn. Now, I need to write a social media post for LinkedIn. The repurposing possibilities are endless.

Work Management 62

Work Management Paid Content B2B Marketing Trends 62

Valasys

JUNE 13, 2019

Social Media is a versatile platform that not only attracts, engages & converts customers from omnichannel marketing & but also serves the purpose of delighting the customers by serving as a medium for delivering exemplary customer service & for the promotions of after-sales services. Source: HubSpot).

ROI 56

ROI Social Marketing Work Management B2B Marketing 56