Engagio

OCTOBER 11, 2023

Nowhere is this more noticeable than in today’s Generative AI craze and the massive appetite that large language models, or LLMs, have for training data. This is why I was pleased to see Demandbase’s inclusion in Forrester’s recent landscape report on B2B marketing and sales data providers.

Marketing AI 77

Marketing AI Marketing Management B2B Sales Marketing Analytics Tools 77

InsightSquared

APRIL 7, 2020

According to Forrester SiriusDecisions, companies that align their revenue operations grow 12-15 times faster than their peers and are 34% more profitable. At InsightSquared, we had the incredible opportunity to hear directly from Anthony McPartlin, Principal Analyst, Forrester at our company kickoff. Here are a few key takeaways: .

Peer-to-peer 156

Peer-to-peer Marketing Analytics Tools Forrester B2B Sales 156

The ROI Guy

MARCH 12, 2015

At the Forrester’s Sales Enablement Forum last week, a study by Andy Hoar, Principal Analyst at Forrester was revealed showcasing this 22% expected decline over the next five years. A Forrester survey of 250 B2B Buyers reveals that it’s not just B2C purchases that have moved online. Another sign as to “The Death of a Salesman”?

Forrester 40

Forrester B2B Sales Marketing Proposals Case Studies 40

Vidyard

DECEMBER 11, 2015

“If ‘mobile-first’ is the new rallying cry for digital design, then ‘sales-first’ should be the mantra by which marketing delivers and distributes content.” – Laura Ramos, Forrester Analyst. Research released by Forrester this month found some shocking information about sales’ use of marketing content.

Top of Funnel 50

Top of Funnel Forrester Relevance Planning 50

SnapApp

JULY 10, 2018

So we set out to compile a list of the top training resources that we guarantee will up your demand gen game, so you don’t have to sort through the thousands of emails cluttering your gmail promotions tab to find the best training. Forrester B2B Marketing Forum. Lead Generation: Lynda.com.

Training 59

Training Demand Demand Generation Agencies Demand Generation 59

SmartBrief - Marketing

JANUARY 22, 2024

Let’s take a look at three trends in AI for B2B marketing that Forrester sees. This, along with developing a strategy for its purposeful utilization, creates an environment in which marketer and machine get smarter together and empower the customer-obsessed future of work.

Marketing AI 83

Marketing AI B2B Marketing Trends Planning 83

Zoominfo

JULY 5, 2023

Speedy customer acquisition without a hefty price tag is the target, but doing it effectively can be a challenge without the right tools and training. Go-to-market efficiency is a hot topic for companies looking to succeed in the current market.

Marketing Analytics Tools 130

Marketing Analytics Tools Zoominfo Ideal Customer Profiles Marketing & Strategy 130

Biznology

JULY 5, 2017

Forrester Research recently stated that 44% of online consumers are of the opinion that a live person in the middle of an online purchase is one of the most important features a website can offer. Training goes a long way to ensure that you are efficient, focused, and keen to satisfy the customers.

Software 163

Software Customer Satisfaction Paid Search Agency Forrester 163

Zoominfo

DECEMBER 20, 2021

Analysts at Forrester Research call this approach content contextualization , noting that “marketers must be able to respond to customers in real time with content that motivates the next best action.” When making a purchase, they typically want all interactions to occur on their terms.

Conversion 130

Conversion Account Based Marketing Zoominfo Planning 130

Zoominfo

OCTOBER 12, 2022

Unlock the Full Conversation with Integrated Sales Tech In a Forrester survey, 58% of respondents agreed that customer, prospect, and account data comes from too many sources. But without an integrated, automated system, you’re barely scratching the surface of its potential.

Work Management 130

Work Management Analysis Marketing Management Zoominfo 130

SnapApp

JULY 10, 2018

Forrester B2B Marketing Forum. Forrester’s B2B Marketing Conference gives marketers the opportunity to network with some of the brightest minds in the industry while learning actionable ways to enhance their demand gen strategies. The post 16 Can’t-Miss Training Opportunities for Demand Gen Marketers appeared first on SnapApp.

Training 48

Training Demand Demand Generation Agencies Planning 48

Martech

NOVEMBER 30, 2021

Can we invest in organizational training? Many ABM tool vendors offer an array of add-on professional services to help with strategy goals, in addition to onboarding and training on their products. Training needs to be comprehensive, consistent and continuous. ABM is a strategy, not just a software investment.

Account Based Marketing 122

Account Based Marketing Work Management Marketing Management ABM 122

Vision Edge Marketing

OCTOBER 10, 2023

Forrester research found that business process management (BPM) typically delivers 30-50% productivity gains. The impact of process mapping on operational excellence and business performance is supported by robust data and research. Here are three data points on why process management matters.

Process 229

Process Optimization Work Management Marketing Management 229

Tony Zambito

MAY 26, 2021

Respected analyst firms such as Forrester and Gartner have used the phrase frequently. Sales development and training organizations use this phrase as well. In various webinars, online conferences, and Zoom events we have seen this phrase filtered in throughout presentations and interviews. The phrase certainly makes sense.

Buy 196

Buy Buyer Personas B2B Sales Gartner 196

Zoominfo

MARCH 31, 2023

In a recent survey for Airtable, Forrester Consulting found that large companies use more than 360 software tools across their teams on average — each using, producing, and storing its own set of data. And despite their obvious downsides, data silos are startlingly common.

Enterprise Management 130

Enterprise Management Marketing Analytics Tools Zoominfo Work Management 130

Marketing Insider Group

SEPTEMBER 14, 2020

Check out our virtual LinkedIn training to see how profiles can drive more selling conversations.). Studies by Forrester Research revealed that salespeople who create a buying vision end up winning out against the competition about 74% of the time.

Differentiation 181

Differentiation Enterprise Management Work Management Marketing Management 181

Vision Edge Marketing

MAY 2, 2019

In their report, B2B Buyers Mandate A New Chart for Marketing and Sales, Forrester Research posited that, “The misalignment between sales and marketing teams continues to be a hot topic, even after a decade of B2B firms trying to solve this problem.” They are well trained and disciplined. They are aligned to the mission.

Top of Funnel 164

Top of Funnel Planning Work Management Paid Search Agency 164

Vidyard

DECEMBER 16, 2020

Sellers embracing a digital-first and video-first approach to customer engagement see significant gains in 2020; New video-for-sales training tools help every business ramp up their sales teams to embrace video in new ways in 2021 . Free Video-for-Sales Training Tools Help Sellers Embrace Video in 2021.

B2B Sales 76

B2B Sales Video Marketing Class B2B 76

Martech

APRIL 3, 2023

To build your strategy, identify your audience, select tools, create a messaging framework, train your team and measure results. More than half of demand and account-based marketers use conversation automation technologies , according to Forrester’s State of Demand and ABM Tactic Survey.

Marketing Analytics Tools 129

Marketing Analytics Tools B2B Marketing Conversion Marketing & Strategy 129

Seismic

JUNE 27, 2022

As new products are made available, messaging and processes will change, requiring new training and coaching. As a result, it’s important to tailor training in such a way that sales reps can improve upon their weaknesses. Continuous learning and coaching models are important because businesses are always changing.

Marketing Analytics Tools 52

Marketing Analytics Tools Training Paid Search Agency Forrester 52

The Point

SEPTEMBER 25, 2018

These comments align with industry studies (most recently: Forrester ) bemoaning the inability of B2B marketers to fully leverage marketing automation to its full capability, most specifically in areas like lead nurturing and customer marketing. It’s not enough to simply train a client how to use the technology. What can be improved?

Marketing Automation Services 179

Marketing Automation Services Enterprise Management Work Management Marketing Management 179

KoMarketing Associates

DECEMBER 12, 2017

Forrester research shows that less than 1 percent of leads turn into customers. Additionally, the widespread praise of ABM by practitioners who are successfully practicing the new approach has helped B2B marketers jump on the ABM train.

Account Based Marketing 177

Account Based Marketing Planning ABM Forrester 177

Seismic

NOVEMBER 2, 2023

How AI presents an opportunity for enablement leaders Forrester predicts that the global demand for AI software will reach $37 billion by 2025. Customized coaching and training: AI-driven coaching tools can analyze sales calls and provide feedback to your sellers and leaders.

Marketing Analytics Tools 87

Marketing Analytics Tools Allocation Work Management Customer Satisfaction 87

Vidyard

DECEMBER 16, 2020

Free Video-for-Sales Training Tools Help Sellers Embrace Video in 2021 While the use of video is not entirely new for many sales teams, very few have learned how to unlock its real potential to engage remote prospects. In Forrester Research’s Predictions 2021: B2B Sales report, authors Principal Analyst Mary Shea, Ph.D.,

B2B Sales 65

B2B Sales Video Marketing Class B2B 65

Seismic

MARCH 22, 2022

Here’s the short answer: sales training and coaching. What is sales training and coaching? Sales training is closely related but slightly different from coaching. Training educates your sellers on the knowledge and techniques they need to be most successful when selling your company’s products, services, or solutions.

Training 52

Training Outreach Sales Qualified Leads Forrester 52

Webbiquity

DECEMBER 4, 2018

More than 75 percent of prospects feel the sales professionals who contact them lack knowledge of their specific business, role and responsibilities at work, or even the issues they’re trying to resolve, according to research from Forrester. Nurture Your Sales Team like Customers. And for marketing, that’s your sales team.

Sales Management 220

Sales Management Top of Funnel B2B Sales Tactics 220

Salesforce Marketing Cloud

NOVEMBER 29, 2023

Channel sales — or selling through partners — represents 75% of the world’s commerce, according to Forrester. Partners can magnify your marketing efforts with their own by hosting local events, driving webinar registrations, or providing onsite training with customers. Amplified reach. Lower overhead.

Enterprise Management 111

Enterprise Management Work Management Advertising Channels Marketing Management 111

Only B2B

JUNE 19, 2023

A study by Forrester Research found that companies that excel at lead nurturing generate 50% more sales-ready leads at a 33% lower cost per lead. According to CSO Insights, organizations that provide ongoing training for their sales teams see a 50% higher win rate.

Sales Qualified Leads 62

Sales Qualified Leads High Quality Lead Lead Ranking Marketing Qualified Leads 62

Lake One

APRIL 18, 2023

Subscription expense, expense in training your team, the cost associated with your team switching between systems across the customer journey, and lost opportunity cost due to gaps in data across your customer journey. Ensure that training is in place once the implementation is complete. Incorporate training where necessary.

Marketing & Strategy 82

Marketing & Strategy Paid Search Agency Work Management Hubspot 82

ANNUITAS

MARCH 24, 2015

While there are plenty of articles, blogs and speeches given on the need for marketing to demonstrate ROI and drive pipeline and revenue, the reality is that most marketers have never been trained to measure the quantitative value of their marketing or demonstrating the Net Present Value (NPV) of their marketing activities.

Forrester 100

Forrester CMO Marketing Report ROI 100

Martech

JULY 29, 2022

How much training will we need to use the software, and what kind of training is available? Account engagement, win rate, average deal size, and ROI increase after implementing account-based marketing, according to a recent Forrester/SiriusDecisions survey. If not, is an API available for custom system integrations? Why we care.

Enterprise Management 112

Enterprise Management Marketing Automation Services Marketing Management Account Based Marketing 112

Martech

JULY 18, 2022

Can we invest in organizational training? Account engagement, win rate, average deal size, and ROI increase after implementing account-based marketing, according to a recent Forrester/SiriusDecisions survey. How many of the following questions would you answer in the affirmative? Have we identified our ABM goals? Why we care.

Enterprise Management 101

Enterprise Management Account Based Marketing Work Management Marketing Management 101

ANNUITAS

NOVEMBER 13, 2014

This is an issue that must be addressed given that according to Forrester, 96% of CMOs have stated that their departments are being asked to do things it has never been asked to do before. Blog ANNUITAS Enterprise B2B Demand Generation Study CEB content marketing Demand Generation Forrester marketing enablement'

Planning 100

Planning Demand Generation Forrester Case Studies 100

Velocity Partners

APRIL 9, 2024

Hubspot research shows that B2B brands with aligned sales and marketing teams: Deliver 20% annual revenue growth as opposed to a 4% decline in non-aligned companies Have 38% higher win rates Enjoy 14% faster sales cycles And Forrester adds 27% higher margins to this growth. It’s a profit windfall. We have thoughts.

Sales Management 79

Sales Management Top of Funnel B2B Lead Ranking 79

Top Rank Marketing

AUGUST 18, 2023

percent during November to 13 percent, according to recently-released data. .” — Valeria Piaggio @FuturesNewAmeri Click To Tweet Forrester’s 2024 Planning Guides: Economic Uncertainty Tempers 2024 Budget Expectations — Except In Technology Some 84 percent of U.S.

B2B Marketing 90

B2B Marketing Linkedin B2B Social Marketing 90

InsightSquared

AUGUST 14, 2019

This allows their predictive model to generally achieve greater than 90% accuracy within the first three months of training. Forrester research anticipates businesses that combine AI with human insights will experience a 66% boost in productivity, a 61% increase in customer satisfaction, and 68% greater operational efficiency.

Sales Management 228

Sales Management Marketing AI Process Top of Funnel 228

Seismic

MARCH 15, 2021

With countless other demands on their time and attention – and despite the ongoing training and encouragement efforts of program administrators – few see the benefit of remaining active and growing their social footprint. Great news awaits in The Forrester Wave : Sales Social Engagement Solutions, Q1 2021 report, released March 10, 2021.

Marketing Management 52

Marketing Management Service Forrester Curation 52