Vidyard

DECEMBER 16, 2020

Sellers embracing a digital-first and video-first approach to customer engagement see significant gains in 2020; New video-for-sales training tools help every business ramp up their sales teams to embrace video in new ways in 2021 . Free Video-for-Sales Training Tools Help Sellers Embrace Video in 2021.

B2B Sales 76

B2B Sales Video Marketing Class B2B 76

Vidyard

JANUARY 8, 2021

Your next sales kickoff or training event is going virtual for 2021. And as with any year, you’ll likely focus on soft skills, the sales process and using new technologies. Help Your Remote Sales Team Shine An all-in-one video selling resource to support your strategic planning, SKO, and ongoing enablement.

Training 65

Training Top of Funnel Resources Work Management 65

Vidyard

DECEMBER 16, 2020

New data from Vidyard , the video platform for businesses, suggests that in response to the shift to digital selling, the use of video for sales–both live video conferencing and personalized video messaging–has grown exponentially in 2020, and so too has its impact on sales performance.

B2B Sales 65

B2B Sales Video Marketing Class B2B 65

InsightSquared

APRIL 7, 2020

This fast-growing approach is changing the game in B2B sales and marketing organizations—and for good reason. According to Forrester SiriusDecisions, companies that align their revenue operations grow 12-15 times faster than their peers and are 34% more profitable. Are you looking to step into the realm of RevOps in 2020?

Peer-to-peer 156

Peer-to-peer Marketing Analytics Tools Forrester B2B Sales 156

Tony Zambito

MAY 26, 2021

Marketing And Sales Teams Should First Align With An Important Buyer Mindset Before Jumping In Helping Buyers To Buy. Respected analyst firms such as Forrester and Gartner have used the phrase frequently. Sales development and training organizations use this phrase as well. The phrase certainly makes sense. A purchase.

Buy 196

Buy Buyer Personas B2B Sales Gartner 196

Zoominfo

JULY 5, 2023

Speedy customer acquisition without a hefty price tag is the target, but doing it effectively can be a challenge without the right tools and training. They rely on ZoomInfo throughout their sales cycle for comprehensive data about accounts they’re targeting — and new accounts that can expand their market.

Marketing Analytics Tools 130

Marketing Analytics Tools Zoominfo Ideal Customer Profiles Marketing & Strategy 130

Martech

APRIL 3, 2023

If your B2B go-to-market strategy doesn’t prioritize delivering a personalized and engaging experience for your audience, you could be missing out on potential customers and growth opportunities. This article is a guide to conversational marketing and why it should be a key component of your B2B go-to-market strategy.

Marketing Analytics Tools 127

Marketing Analytics Tools B2B Marketing Conversion Marketing & Strategy 127

Zoominfo

DECEMBER 20, 2021

By understanding a prospect’s tone, language, and approach, marketing and sales teams can better grasp where the prospect is in their buying journey and deliver a tailored experience. It’s another trend that started in the consumer marketing world and quickly migrated to B2B contexts.

Conversion 130

Conversion Account Based Marketing Zoominfo Planning 130

Velocity Partners

APRIL 9, 2024

At most B2B companies, the marketing/sales relationship has taken a wrong turn. Because the B2B go-to-market playbook — what worked before — no longer matches the reality of how customers buy. You can see the results of this in the growing lack of trust between sales and marketing teams. But revenue didn’t follow.

Sales Management 79

Sales Management Top of Funnel B2B Lead Ranking 79

Martech

NOVEMBER 30, 2021

Can sales and marketing work together to identify our target accounts? Both sales and marketing must agree on the accounts to target, as well as the criteria for choosing target accounts and when to add (or remove) them from the ABM program. Marketing and sales must be closely aligned for any ABM strategy to be successful.

Account Based Marketing 120

Account Based Marketing Work Management Marketing Management ABM 120

Zoominfo

OCTOBER 12, 2022

When Sarena Wing took on a new international sales territory, she was excited to get started. My life would be a nightmare without it,” says Wing, a ZoomInfo global sales manager who focuses on Europe, the Middle East, and Africa. But she also knew she needed to get up to speed very quickly. Luckily for her, that era is over.

Work Management 130

Work Management Analysis Marketing Management Zoominfo 130

InsightSquared

AUGUST 14, 2019

For sales professionals, AI is not only impacting your personal life, but it will soon influence your professional work too if it hasn’t already done so. Many of today’s forward-thinking companies have already begun using AI in their sales strategies. Strengthens Communication With Sales Leads.

Sales Management 228

Sales Management Marketing AI Process Top of Funnel 228

The ROI Guy

MARCH 12, 2015

Despite a growing economy, research indicates that there will be over 1 million less B2B sales reps employed in 2020 compared to today. At the Forrester’s Sales Enablement Forum last week, a study by Andy Hoar, Principal Analyst at Forrester was revealed showcasing this 22% expected decline over the next five years.

Forrester 40

Forrester B2B Sales Marketing Proposals Case Studies 40

Vision Edge Marketing

MAY 2, 2019

In their report, B2B Buyers Mandate A New Chart for Marketing and Sales, Forrester Research posited that, “The misalignment between sales and marketing teams continues to be a hot topic, even after a decade of B2B firms trying to solve this problem.” They are well trained and disciplined.

Top of Funnel 164

Top of Funnel Planning Work Management Paid Search Agency 164

SnapApp

JULY 10, 2018

So we set out to compile a list of the top training resources that we guarantee will up your demand gen game, so you don’t have to sort through the thousands of emails cluttering your gmail promotions tab to find the best training. Forrester B2B Marketing Forum. MarketingProfs B2B Marketing Forum.

Training 59

Training Demand Demand Generation Agencies Demand Generation 59

Vidyard

DECEMBER 11, 2015

“If ‘mobile-first’ is the new rallying cry for digital design, then ‘sales-first’ should be the mantra by which marketing delivers and distributes content.” – Laura Ramos, Forrester Analyst. Research released by Forrester this month found some shocking information about sales’ use of marketing content.

Top of Funnel 50

Top of Funnel Forrester Relevance Planning 50

Martech

JULY 18, 2022

Most B2B businesses have some kind of account-based marketing strategy. Automating ABM data, analytics, campaigns and workflow processes can provide numerous benefits, including the following: Improved sales and marketing alignment. Shortened sales cycles. The B2B sales process is notorious for its length.

Enterprise Management 106

Enterprise Management Account Based Marketing Work Management Marketing Management 106

Only B2B

JUNE 19, 2023

In the current highly competitive business environment, generating high-quality leads and expediting the sales journey is of utmost importance. BANT qualification, a well-established approach in lead assessment, has revolutionized the game by offering a framework to evaluate prospects and identify sales-ready leads.

Sales Qualified Leads 62

Sales Qualified Leads High Quality Lead Lead Ranking Marketing Qualified Leads 62

markempa

JULY 6, 2017

In this post, I’m going to focus on how to do lead management that increases sales conversion. Here’s why: First, B2B lead conversion to actual revenue conversion is low. According to Forrester, top performers convert 1.54% of leads to revenue. Source: Forrester US and Europe B2B Marketing Tactics and Benchmarks Online Survey.

Sales Management 326

Sales Management Lead Management Ideal Customer Profiles Lead Ranking 326

Martech

JULY 29, 2022

Most B2B marketing organizations today practice some kind of account-based marketing (ABM) strategy. At its most basic, that means investing marketing and sales resources in guiding high value accounts through the journey to conversion. How much training will we need to use the software, and what kind of training is available?

Enterprise Management 119

Enterprise Management Marketing Automation Services Marketing Management Account Based Marketing 119

KoMarketing Associates

DECEMBER 12, 2017

The “2017 State of Account-Based Marketing Survey” from #FlipMyFunnel discovered that the percentage of B2B marketers who said they used account-based marketing (ABM) increased from 49 to 81 percent over the past 12 months, but why? In 2017, nearly half of B2B marketers said that their primary goal was to generate revenue.

Account Based Marketing 177

Account Based Marketing Planning ABM Forrester 177

Zoominfo

MARCH 31, 2023

In a recent survey for Airtable, Forrester Consulting found that large companies use more than 360 software tools across their teams on average — each using, producing, and storing its own set of data. Improve customer experience Today’s B2B customer journey touches nearly every department: marketing, sales, support, and billing.

Enterprise Management 130

Enterprise Management Marketing Analytics Tools Zoominfo Work Management 130

NetLine

APRIL 23, 2024

Technology and data—specifically buyer-level intent data —take a lot of the guesswork out of sales prospecting, making it more precise. How can intent data help sales teams identify high-potential prospects more effectively? These signals can help later on when your sales team approaches a potential buyer. The good news?

Intent Data 52

Intent Data Top of Funnel Intent Outreach 52

SalesIntel

DECEMBER 27, 2021

The ultimate goal of any sales and marketing team is to increase total sales volume by maximizing the number of lead conversions. But despite their best efforts, some organizations cannot scale up their sales because of underlying mistakes in their lead nurturing system. . Not having a well-planned sales pitch.

Lead Nurturing 132

Lead Nurturing Lead Scoring Lead Ranking Conversion 132

Valasys

AUGUST 13, 2019

Sales readiness is a core component of sales enablement. Nowadays, B2B dominion is fiercely competitive. Companies are under tremendous pressure to deliver the results desired, particularly in terms of sales revenues. The efforts of sales & marketing teams need to be intertwined.

B2B Sales 40

B2B Sales Work Management Top of Funnel Paid Search Agency 40

SnapApp

JULY 10, 2018

The soon-to-be 14 th annual SiriusDecisions Summit is one of the most widely-anticipated marketing events of the year where more than 3,200 industry professionals gather to share tips and techniques relating to sales and marketing. Forrester B2B Marketing Forum. MarketingProfs B2B Marketing Forum.

Training 48

Training Demand Demand Generation Agencies Planning 48

Marketing Insider Group

AUGUST 30, 2021

The problem with modern sales and marketing. I see with marketing (and sales) this: we get clinical and treat our customers as objects to convert rather than people who need help. I recently met with a group of sales and marketing influencers and we discussed trends and our projects. Examples of empathetic B2B companies.

Paid Search Agency 291

Paid Search Agency B2B Sales Marketing & Strategy CMO 291

Salesforce Marketing Cloud

NOVEMBER 29, 2023

Channel sales — or selling through partners — represents 75% of the world’s commerce, according to Forrester. This approach helps companies accelerate sales and grow revenue without adding to their headcount, a move that’s increasingly important during economic uncertainty. What you’ll learn: What is channel sales?

Enterprise Management 111

Enterprise Management Work Management Advertising Channels Marketing Management 111

Valasys

OCTOBER 15, 2019

Post-Sales Customer Experience is a strategic B2B marketing approach wherein B2B brands strategically use their marketing budgets & resources to inspire their existing customers to advocate their brands. Ways to Deliver Phenomenal Post-Sales Customer Experience.

B2B Sales 51

B2B Sales Enterprise Management B2B Word of Mouth 51

Sana Commerce

JANUARY 5, 2023

According to research done by McKinsey , at the end of 2020 only 30% of B2B buyers wanted to order from their suppliers in person. So, it’s no surprise that 49% of manufacturers will be investing in online sales channels. The rise in D2C sales among manufacturers. Top 12 B2B e-commerce trends in 2023 and beyond.

Trends 98

Trends Digital Transformation Forrester Order 98

Lake One

APRIL 18, 2023

As we move through another cycle of uncertainty post-pandemic, how can companies account for the Crisis of Disconnection and develop B2B marketing strategies to win in the midst of it? For example, HubSpot offers sales outreach tools that can replace some tools specifically designed for that. Incorporate training where necessary.

Marketing & Strategy 82

Marketing & Strategy Paid Search Agency Work Management Hubspot 82

ANNUITAS

NOVEMBER 13, 2014

ANNUITAS recently published a B2B Enterprise Demand Generation Survey. Among the many insights that came from the study, there were two in particular that stood out from the others in terms of the ability for B2B marketers to perform at a high level within their roles. Imagine if these were responses from a sales organization survey?

Planning 100

Planning Demand Generation Forrester Case Studies 100

ANNUITAS

DECEMBER 23, 2014

In their 2012 study End of Solution Sales , the Corporate Executive Board (CEB) revealed that 57 percent of a typical B2B purchase decision is made before a customer even talks to a supplier. CEB states the following as part of the study: “ The hardest thing about B2B selling today is that customers don’t need you the way they used to.

Marketing Strategy 100

Marketing Strategy Marketing & Strategy Forrester Content Marketing 100

ANNUITAS

MARCH 24, 2015

There is an ever-increasing complexity in B2B marketing that shows no signs of slowing down. In Forrester’s Report – B2B CMOs Must Evolve or Move On , 97% of CMOs either agreed or strongly agreed that “marketing must do things it hasn’t done ever before to be successful.” Lack of Knowledge & Expertise.

Forrester 100

Forrester CMO Marketing Report ROI 100

Seismic

FEBRUARY 28, 2023

B2B businesses are looking more closely at their cost structure given the economic and market fluctuations over the past year. In fact, Forrester has forecasted that growth in US tech spending will fall from 7.4% Executives and sales leaders realize that sales enablement is critical for the success of their go-to-market (GTM) teams.

Budget Programs 52

Budget Programs Work Management Marketing Management Software 52

Seismic

FEBRUARY 28, 2023

B2B businesses are looking more closely at their cost structure given the economic and market fluctuations over the past year. In fact, Forrester has forecasted that growth in US tech spending will fall from 7.4% Executives and sales leaders realize that sales enablement is critical for the success of their go-to-market (GTM) teams.

Budget Programs 52

Budget Programs Work Management Marketing Management Software 52

B2B Digital Marketer

MARCH 14, 2024

00:01:56 – 00:02:39) Revealing research with Forrester, George shows that only 1% of marketing leaders are satisfied with their content strategies, highlighting a gap in strategy execution. (00:03:43 Whether it’s increasing lead generation, improving customer engagement, or driving sales, having specific targets is crucial.

Planning 52

Planning Marketing Management Allocation Marketing & Strategy 52