Martech

JULY 18, 2022

Companies that implement ABM experience a nearly two-fold increase in annual contract value (ACV) according to research conducted for the ABM Leadership Alliance. Can we invest in organizational training? Once you have satisfactory answers to the above questions, you can start drawing up a list of vendors to contact with RFPs.

Enterprise Management 86

Enterprise Management Account Based Marketing Work Management Marketing Management 86

Webbiquity

DECEMBER 4, 2018

More than 75 percent of prospects feel the sales professionals who contact them lack knowledge of their specific business, role and responsibilities at work, or even the issues they’re trying to resolve, according to research from Forrester. Nurture Your Sales Team like Customers. And for marketing, that’s your sales team.

Sales Management 221

Sales Management Top of Funnel B2B Sales Tactics 221

Velocity Partners

APRIL 9, 2024

Hubspot research shows that B2B brands with aligned sales and marketing teams: Deliver 20% annual revenue growth as opposed to a 4% decline in non-aligned companies Have 38% higher win rates Enjoy 14% faster sales cycles And Forrester adds 27% higher margins to this growth. It’s a profit windfall.

Sales Management 79

Sales Management Top of Funnel B2B Lead Ranking 79

Only B2B

JUNE 19, 2023

According to InsideSales.com, 50% of B2B sales go to the vendor who responds first. A study by Forrester Research found that companies that excel at lead nurturing generate 50% more sales-ready leads at a 33% lower cost per lead. According to Nucleus Research, companies that utilize CRM systems achieve an average ROI of $8.71

Sales Qualified Leads 62

Sales Qualified Leads High Quality Lead Lead Ranking Marketing Qualified Leads 62

Outreach

JUNE 22, 2021

Now, your reps are no longer expected to remember ALL the information they learned in sales training, which (based on research) was never possible in the first place. We track around a dozen vendors as direct competitors — some good, some bad, some in between. Or they might bring up our position on the Forrester Wave report.

Work Management 89

Work Management Marketing Management Outreach Sales Cycle 89

Seismic

DECEMBER 20, 2022

Do your research. So before you craft and deliver your presentation, it’s important to take the time to research the market. To begin, you can turn to trusted third-party sources and studies like The Forrester Wave or The Aragon Hot Vendor Report for an honest assessment of the platforms in the space. Ready to learn more?

Marketing Management 40

Marketing Management Marketing Analytics Tools Ad Building Business 40

Martech Advisor

DECEMBER 12, 2019

Creating that new customer-centric mindset and culture needs a lot of training, learning, unlearning and reskilling across the marketing team and in fact across the organization as a whole. Who should attend: CEOs, CXOs, CX Managers, CX design experts, Customer Research Experts. Did we mention Oprah Winfrey will be there?

Conference 71

Conference Marketing Management Marketing Automation Services Customer Satisfaction 71

Thinkers360

FEBRUARY 28, 2024

All these influencers each contribute to B2B influencer marketing in their own way whether it’s through articles, blogs, books, courseware, education and training, media interviews, industry events and conferences, podcasts, social media channels, public speaking, videos, webinars, whitepapers, and much more.

Enterprise Management 52

Enterprise Management Work Management Marketing Management B2B Thought Leadership 52

The Effective Marketer

MAY 3, 2011

Based on a recent report on Marketing Technology Adoption for 2011 , the findings of their research shed some light on the challenges we face when it comes to marketing technology. Marketers as Technologists According to Forrester’s research, data driven marketers are divided about technology investments.

Work Management 100

Work Management Marketing Management Planning Marketing Automation Services 100

Hinge Marketing

JUNE 12, 2019

Forrester defines sales enablement as “A strategic, ongoing process that equips employees with the ability to consistently have a valuable conversation with the right set of customer stakeholders at each stage of the customer’s journey. Continuous Training: Provide training that can be measured.

Top of Funnel 91

Top of Funnel Planning Enterprise Management Webinar Metrics 91

The ROI Guy

AUGUST 15, 2010

A new role has emerged at many leading B2B companies, Sales Enablement, and recent research from Forrester and IDC proves this new sales enablement practice as the key linchpin required to help a B2B company bridge the gap between their business strategies and how they execute in the field. April 2009).

Forrester 40

Forrester Lead Ranking Cross-Selling Sales Cycle 40

Circle Studio

OCTOBER 4, 2018

According to a recent report from Forrester , researchers predict that marketing automation software spending will grow to $25.1 So, what should you look for and how do you evaluate potential vendors? Each solution has their own way of doing things, so find one that will require the least amount of learning and training.

Marketing Automation Services 79

Marketing Automation Services Enterprise Management Work Management Marketing Management 79

The ROI Guy

OCTOBER 1, 2014

Each year Forrester asks this question of Executive Buyers worldwide, and the results reflect the Good, the Bad and the Ugly of current sales rep capabilities: > The Good – A majority of buyers ( 62% ) indicate that your vendor sales reps are knowledgeable about your company and products.

Peer-to-peer 40

Peer-to-peer Forrester Training Storytelling 40

Mereo

JULY 29, 2021

Jay McBain, principal analyst at Forrester does not see this trend going away: “I estimate there are more than 100,000 software companies (ISVs) today around the world — up from 10,000 only 10 years ago. Our solution management experts at Mereo independently researched 20 B2B software companies, including application and platform providers.

Enterprise Management 60

Enterprise Management Pricing Price Marketing Management 60

Computer Market Research

MARCH 20, 2018

For vendors who sell products through their own sales department or networks of distributors and resellers, channel data analytics define and consolidate nearly all information guiding business decision making. In return, salespeople receive marginal reports on the effectiveness of their sales tactics from the vendor they represent.

Sales Management 60

Sales Management POS Advertising Channels Work Management 60

The Effective Marketer

MAY 27, 2015

Some vendors have a direct link on their main website to their support pages but a lot don’t, so this might come in handy. Other than Googling the heck out of your competitor, another great online tool for competitive research is LinkedIn. There’s quite a bit you can do for sales training, which is a good topic for another post.

Work Management 100

Work Management Marketing Management Marketing Proposals Paid Search Agency 100

Litmus

MAY 4, 2021

So, to enhance skills development in your organization in a way that excites and engages your team, you need to support hands-on, continuous practice outside of structured training to make things stick. Additionally, take a critical look at your supplier ecosystem—from agencies and production houses to marketing technology vendors.

Planning 80

Planning Paid Search Agency Advertising Agencies Work Management 80

Martech

JANUARY 25, 2022

billion by 2028, according to Grand View Research, Inc. It’s often the case that brands can’t find adequate amounts of time to evaluate an entirely new system, much less train team members to use it. CRM software can be a valuable asset to all departments within your organization, which is why many brands have some form of it.

Enterprise Management 95

Enterprise Management Work Management Marketing Management Paid Search Agency 95

SugarCRM

DECEMBER 17, 2015

For example, Forrester Research reports that B2B marketers who implement marketing automation increase their sales pipeline contributions by 10%, and organizations like the Cleveland Caveliers professional basketball team have used marketing automation to increase sales and enhance the customer experience while simultaneously reducing costs.

Marketing Automation Services 50

Marketing Automation Services Marketing Automation Automation Lead Scoring 50

The ROI Guy

FEBRUARY 20, 2019

He’s well-spoken and obviously well-trained, as he’s been talking for the last twenty minutes about his company and the capabilities of the product he wants you to buy. And new research validates that belief. This includes focusing content to avoid overload and leveraging micro-learning, mobile learning, and more contextual training.

Training 40

Training Case Studies Validation B2B Sales 40

The ROI Guy

DECEMBER 16, 2014

Your value messaging, tools and training all need to be designed to facilitate the right conversations based on the stage of the buyer’s journey: Ideas Phase Early in the decision making process, buyers may not be aware of important challenges they need to address, or if aware, may not be setting the proper priority on known issues.

Conversion 40

Conversion Buyer's Journey Advertising Benchmark Differentiation 40

Litmus

OCTOBER 1, 2018

In this webinar, Litmus Research Director Chad S. White and Community & Product Evangelist Jason Rodriguez share findings from our first-ever State of Email Service Providers report , along with insights from other research we’ve done. Have you done research into which brands are satisfied with their ESP? What is an ESP?

Marketing Automation Services 40

Marketing Automation Services Webinar Metrics Marketing Budget RFP 40

The ROI Guy

APRIL 15, 2014

An interview with Dario Priolo, Chief Strategy Officer for Richardson, a leading training and sales effectiveness firm. Research indicates that sales reps are being engaged later and later into the decision making process? And research from Forrester indicates that the late engagement could have serious impacts on win rates?

Storytelling 40

Storytelling Enterprise Management Peer-to-peer Work Management 40

The Effective Marketer

MAY 9, 2011

Email Vendor Selection Methodology - Part 2 now online: [link] #emailmarketing #b2bmarketing 2 hours ago I just grabbed @ AppSumo action video, Google AdWords secrets for Free. The power of marketing automation is the ability to target your marketing database with specific content based on their behavior and stage in the purchasing process.

Planning 100

Planning Marketing Budget Creation Work Management Marketing Management 100

Content Marketing Institute

MAY 8, 2018

Other research shows consumers are accessing approximately nine apps a day and 30 apps per month, leading to projections that app downloads will reach nearly 353 billion worldwide by 2021. Consider these usage trends: According to eConsultancy , the time U.S. consumers spend with mobile apps is rising by 69% year over year. The time U.S.

Brand Identity 95

Brand Identity Branding Ad Building Work Management 95

Hinge Marketing

FEBRUARY 2, 2016

If you are familiar with our research, you’ll recall that an effective differentiator must be true, important to potential clients, and provable. Using research to identify differentiators reduces risk. In a Forrester study last year, 74% of B2B buyers told Forrester they research half or more of their work purchases online.

Work Management 48

Work Management Marketing Management Demand Paid Search Agency 48

The ROI Guy

SEPTEMBER 3, 2010

IDC research shows that because of frugal buyer sentiment, 62% of B2B vendors need more leads in order to generate the same amount of sales, and 72% indicate an increase in sales cycle time over the past 6 months. April 2009.

Effectiveness 40

Effectiveness Forrester B to B Sales Cycle 40

Contently

NOVEMBER 18, 2016

You see companies that are willing to invest in training their people and promoting more experimentation, and those are the ones that tend to have greater success. Do you think that’s partly the fault of martech vendors as well? Martech vendors, and I say this being a martech vendor myself, are looking to sell things.

Work Management 60

Work Management Marketing Management Budget Programs Marketing AI 60

Heinz Marketing

MARCH 7, 2022

I tell the story early in the book about going to my first sales training class, my first job out of college, and thinking, listening to the training videos and going what human acts this way? And I think I saw some new research recently on sort of changes in the buying committee. How do you create this experience for them?

Urgency Marketing 103

Urgency Marketing Work Management Ideal Customer Profiles Demand Generation Agencies 103

Marketing Insider Group

JANUARY 6, 2020

Attending a marketing conference is a great opportunity to learn about up-and-coming trends and new technology in the industry, network with peers, brands, and vendors, and just stir up a bit of new inspiration and enthusiasm for your work. Marketing Festival Prague. April 23 – 24, Prague, Czech Republic. ANA Masters of B2B Marketing.

Conference 58

Conference Marketing AI Work Management Marketing Management 58

LEADership

AUGUST 13, 2015

Current research shows that, in 2014, this was 55% of the interactions.” . The buyer journey is more than 60% complete before there is even a desire to connect with a possible vendor. Forrester had an insightful report on B2B Loyalty, the B2C Way—you can download it here. That is a prediction 1 by analysts at Gartner, Inc.

Enterprise Management 40

Enterprise Management Work Management Marketing Management Service 40

The ROI Guy

MARCH 30, 2011

At IDC , research indicates that B2B purchase decisions more than ever being driven by financial requirements, such as enabling business growth (30%), improving profitability (25%), and reducing costs(22%) versus other goals, leaving the economic-focused buyer clearly in control. So how do you prepare for the changes these forecasts predict?

Enterprise Management 40

Enterprise Management Work Management Marketing Management Practices 40

Buzz Marketing for Technology

JUNE 27, 2008

Research & Analysis. Personal IT Organization Enterprise Partner/Vendor. Partner/Vendor. Vendor Management. Five things the legacy ERP vendors dont want you to know about on-demand ERP. Vendor Management. Forrester Wave: Service Desk Management Tools, Q2 2008. Webcasts |. Podcasts |. Newsletters |.

Enterprise Management 100

Enterprise Management Work Management Marketing Management Paid Search Agency 100

The ROI Guy

DECEMBER 6, 2010

From our research and best practices work with leading B2B sales and marketing groups, Alinean provides its top 5 predictions for 2011: 1. The consumer is now in charge: researching specifications, configuring and customizing solutions, getting peer reviews and advice, comparing prices, and “buying now&#.

Work Management 40

Work Management Marketing Management ROI Marketing Automation Services 40

The Effective Marketer

MARCH 9, 2010

What I Don’t Like: The ‘download’ button with the Forrester logo on top and right next to the image looks a bit out-of-place, maybe it’s just me? Design #7 Email Sender: Omniture Email Title: A Recipe for Relevance What I Like: Clean, nice looking header containing image of the whitepaper and download button.

Marketing Budget Creation 100

Marketing Budget Creation Design Email Marketing Planning 100

SpotMe Blog

SEPTEMBER 22, 2023

2 Host Check-In There is a group of hosts positioned at the venue entrance who have a dedicated interface that they have been trained on beforehand. Pro tip: Unfortunately, many onsite event badge printing software vendors claim their solution integrates with third-party systems. Solving technical issues that can occur is not easy.

Work Management 52

Work Management Enterprise Management Marketing Management Budget Programs 52

Envy

OCTOBER 12, 2021

Katie Moussouris is a leading voice in the computer security world and an advocate for security research. Her company, SocialProof Security , trains companies how to keep their data safe and protect themselves against social engineering cyberattacks. He blogs at the AWS blog and has an active Twitter feed. Katie Moussouris.

Enterprise Management 133

Enterprise Management Work Management Marketing Management Consulting 133