Digital B2B Marketing

APRIL 2, 2013

Peers, consultants and analysts will provide their input. Let me know in the comments below or on Twitter ( @wittlake ) if you see most B2B organizations moving away from Salesforce (or similar) lead source as the primary measurement of their lead generation campaigns. The image is Forrester’s reimagined sales funnel.

Top of Funnel 100

Top of Funnel Peer-to-peer B2B Work Management 100

The ROI Guy

NOVEMBER 18, 2014

At the same time, Forrester reports that earlier engagement is more important than ever - with 76% of the deals going to the solution provider that is able to help the prospect identify the top priority issues to address and establish the buying agenda (versus only 24% going to the rep who can win the bake-off).

Peer-to-peer 40

Peer-to-peer Forrester Ideal Customer Profiles Storytelling 40

Smashmouth Marketing

MAY 1, 2009

Below are a few questions for Gerhard on the topic: Mike : Given the economy, some people instinctively think "cut budgets", but I think it was Forrester at the last Sales 2.0 Gerhard : It wasn't Forrester who said that, it was IDC. I have always found him an engaging, insightful, and a personal inspiration to many. Mike : Sales 2.0

Top of Funnel 100

Top of Funnel Peer-to-peer Web 2.0 Budget Programs 100

Smashmouth Marketing

MAY 3, 2009

Below are a few questions for Gerhard on the topic: Mike : Given the economy, some people instinctively think "cut budgets", but I think it was Forrester at the last Sales 2.0 Gerhard : It wasn't Forrester who said that, it was IDC. I have always found him an engaging, insightful, and a personal inspiration to many. Mike : Sales 2.0

Top of Funnel 100

Top of Funnel Peer-to-peer Web 2.0 Budget Programs 100

Convince & Convert

APRIL 28, 2010

million followers on Twitter? In Search of Mass Influencers In a fascinating new Forrester Research study about online peer influence, Augie Ray and Josh Bernoff determine that consumers generated more than 500 billion online impressions about products and services in 2009. Fly more miles, get priority seating on an airline.

Social Media 149

Social Media Media Webinar Metrics Marketing & Strategy 149

Hubspot

JUNE 29, 2012

Source: Forrester Research ) Peer-to-peer communication through text messaging has become of core part of society's communication infrastructure. Source: Forrester Research ) Commerce is shifting more and more online. Sick of hearing the same "the internet is changing marketing" speeches? Tweet This Stat!

Internet Marketing 28

Internet Marketing Stats Peer-to-peer Planning 28

Ambal's Amusings

AUGUST 27, 2010

Blog Marketing Interactions Twitter Ardath421. B2B Marketing Content falls under 2 broad category - 1. Content addressed to a Technical Decision Maker 2. Content addressed to a Business Decision Maker. Ardath Albee. "Write Content to Address the Problem and the Perspective" Ardath Albee's Bio. Ardath Albee's Tip.

Work Management 100

Work Management Marketing Management B2B Business 100

B2B Marketing Savvy

SEPTEMBER 15, 2009

Other Twitter Topics: Tools for Business Teams Multiple Account Layering Strategy More Analytics Email The Scoopdog Team. Ah… Twitter and Facebook, we knew you when…. Douglas’ book is an edited and authorized collection of the funniest tweets of all time w/forward by Biz Stone, co-founder of Twitter.

Social Media 40

Social Media Facebook Research Peer-to-peer 40

The ROI Guy

DECEMBER 6, 2010

The consumer is now in charge: researching specifications, configuring and customizing solutions, getting peer reviews and advice, comparing prices, and “buying now&#. Monday, December 06, 2010 Predictions for 2011: The End of B2B Sales & Marketing as We Know It?

Work Management 40

Work Management Marketing Management ROI Marketing Automation Services 40

Industrial Marketing Today

MAY 14, 2010

Home Marketing Matters About Contact B2B Marketing Store Company Website 7 Strategies for Using Content to Market Industrial Products by Achinta Mitra on May 14, 2010 in Content Marketing , Industrial Marketing & Web 2.0 , Industrial Marketing Blog I am a big fan of Content Marketing or as some people like to refer to it as Inbound Marketing.

Webinar Metrics 60

Webinar Metrics Marketing & Strategy Marketing Strategy Product 60

The ROI Guy

SEPTEMBER 17, 2010

The past decade has seen an exciting and dramatic increase in new digital marketing channels including Twitter, Facebook, e-mail, search engines, webinars, virtual trade shows and more. For example, the typical B2B prospect receives an average of 20.3 For example, the typical B2B prospect receives an average of 20.3

Interactive Marketing 40

Interactive Marketing Marketing Automation Services Peer-to-peer Buying Cycle 40

The ROI Guy

OCTOBER 22, 2010

According to the Harte-Hanks survey results, technology buyers become aware of new technology solutions most often through peers/ colleague interactions, magazines and trade journals, product review websites, search engines and industry analyst reports.

Work Management 40

Work Management Marketing Management ROI Marketing Budget 40

The ROI Guy

JANUARY 25, 2011

Buyers, Fueled by the Internet, Firmly in Control With a wealth of information from vendors, analysts and peers, buyers are doing more research on-line. Buyers, Fueled by the Internet, Firmly in Control With a wealth of information from vendors, analysts and peers, buyers are doing more research on-line.

ROI 40

ROI Marketing Budget Work Management Budget Programs 40

The ROI Guy

JANUARY 17, 2011

Tom Pisello: The ROI Guy This blog is dedicated to the strategies and tools used by solution providers to better prove and improve the value of B2B solutions to frugal buyers - using diagnostic assessments, interactive white papers, ROI calculators and TCO comparisons.

Budget Programs 40

Budget Programs Marketing Automation Services Enterprise Management ROI 40

Online Marketing Institute

JULY 31, 2009

In fact, 88% said Web sites were important in helping them decide what to buy. However, many tech buyers visit vendor Web sites many times to learn about and compare products, yet few register or leave evidence of their activity. B2B marketers looking for ways to turn their Web sites into demand generation tools have some new solutions to consider.

Enterprise Management 40

Enterprise Management Work Management DemandBase Marketing Management 40

The ROI Guy

NOVEMBER 4, 2010

Tom Pisello: The ROI Guy This blog is dedicated to the strategies and tools used by solution providers to better prove and improve the value of B2B solutions to frugal buyers - using diagnostic assessments, interactive white papers, ROI calculators and TCO comparisons. In this blog post, I present a few of the key research metrics and advice.

Work Management 40

Work Management ROI Marketing Management Marketing Budget 40

Sword and the Script | B2B

DECEMBER 28, 2022

Communicators found their influence grew with executives, even as the functions they performed evolved in 2022; PR and marketing alike battled to win trust amid clutter, noise and skepticism. Every year I read and write about dozens of reports on B2B marketing and PR. Just 27% said most vendors are honest most of the time.

PR 75

PR Trust Marketing Stats B2B Marketing 75

Pam Didner

JANUARY 20, 2021

As a marketing professional, successfully supporting sales takes tact, experience, perseverance, conviction and imagination. . I learned that lesson early in my corporate career at Intel during my first encounter with sales. . He said succinctly: “Enable sales to do their jobs, but don’t do their jobs for them.” . Who Owns Sales Enablement.

Enterprise Management 138

Enterprise Management Work Management Marketing Management Ideal Customer Profiles 138

Sword and the Script | B2B

JULY 19, 2022

Twitter is still a journalist’s favorite social media site. A survey of 2,500 journalists finds Twitter is still their favorite social media network. More than three-quarters (77%) of journalists surveyed say Twitter is the most valuable social network – the next most valuable network isn’t even close with 39%.

Statistics 59

Statistics Marketing Report B2B Marketing B2B 59

Heinz Marketing

JUNE 3, 2019

By Matt Heinz, President of Heinz Marketing. If you’re not already subscribed to Sales Pipeline Radio , or listening live every Thursday at 11:30 a.m. Pacific you can find the transcription and recording here on the blog every Monday morning. Spotify , iTunes , Blubrry , Google Play , iHeartRADIO , or Stitcher. How do you bridge that gap?

Top of Funnel 55

Top of Funnel Lead Ranking Enterprise Management Work Management 55

Televerde

OCTOBER 30, 2019

While Nostradamus didn’t leave us with any insights in regards to the future of B2B marketing in the 2020’s, many of my fellow content marketers like to put their Miss Cleo hats on and make predictions like “social media is dying!!!” or “ROBOTS ARE GOING TO STEAL ALL OUR JOBS!!!”. On content marketing: 1. Unsplash, 2018). Stratabeat, 2019).

Paid Content 45

Paid Content Statistics B2B Marketing Peer-to-peer 45

EveryoneSocial

OCTOBER 26, 2021

Here is a list of dark social examples to keep in mind: Social Networks (LinkedIn, Twitter, Instagram, etc.) It’s where buyers go to learn and discover with industry peers. It’s where buyers go to learn and discover with industry peers. The term seemingly first hit the world in 2012 when Alexis C.

Ideal Customer Profiles 69

Ideal Customer Profiles Work Management Paid Search Agency Marketing Management 69

Buzz Marketing for Technology

MAY 19, 2010

Not only that but a recent Forrester study showed that customers actually prefer a better customer experience compared to everyday low prices, and moreover great customer experiences drive positive word of mouth (WOM). Related posts: It pays to provide Support with Social Media In a recent Forrester Report on “Customer Experience Pays Off.

Paid Search Agency 100

Paid Search Agency ROI Peer-to-peer WOM 100

Convince & Convert

SEPTEMBER 21, 2010

She specializes in social media strategies that lead to actionable plans to achieve real world objectives. I’ve spent a lot of time working with various social media monitoring tools and I’ve whittled my list of favorites down to two or three. First – What are the objectives? What questions are you trying to answer?

Social Media 157

Social Media Media Paid Content Work Management 157

ViewPoint

APRIL 13, 2012

In this second episode of PowerViews, I have the pleasure of talking with Jeff Ernst who provides advisory services to CMO and marketing leadership professionals as Principal Analyst at Forrester Research. Jeff joined Forrester after spending 20 years in sales and marketing.

Work Management 120

Work Management Marketing Management Planning Paid Search Agency 120

SpotMe Blog

JUNE 16, 2023

You know how hard it is to get HCPs to pay attention these days. Their inboxes are overflowing, they have a million things demanding their time, and the last thing they want is another sales pitch about some new solution that likely won’t actually make their lives easier. Get ready to boost your engagement and make meaningful connections with HCPs.

Work Management 52

Work Management Marketing Management Marketing Automation Services Lead Ranking 52

Webbiquity

JULY 22, 2014

This shift has led to today’s emphasis on “social” PR. What role do press releases play in PR today? Are they still important for SEO? Is blogger outreach still an effective PR strategy? What are the best practices for social PR? Social PR Strategies and Tactics. What Brands Can Learn From @TODAYshow in 2014 by #SocialPR Chat.

PR 100

PR Paid Content Blogger Outreach 100

chiefmartech

FEBRUARY 16, 2016

According to Kate Leggett, principal analyst at Forrester Research, self-service increases customer satisfaction and lowers costs for the business. Forrester found that 72 percent of consumers prefer using a company’s website to answer their questions. Customers love this. They try to ensure that no question is asked twice,” he says.

Work Management 40

Work Management Marketing Management Service Peer-to-peer 40

Convince & Convert

FEBRUARY 23, 2012

Jay : This is the one where Jar-Jar Binks learns Twitter. For this week’s Jay’s Thought, I am very fascinated by what appears to be finally, at long last, after a lot of gnashing of teeth and conversation, what appears to be the actual launch of Twitter’s self-serve ads. Listen Now. The RSS feed is: [link].

Social Media 118

Social Media Paid Content Media Paid Search Agency 118

Content Standard

AUGUST 26, 2015

As dollars began to shift to content strategy, content marketers earned respect from peers and began to take on new responsibilities. As dollars began to shift to content strategy, content marketers earned respect from peers and began to take on new responsibilities. Amplification.

Budget Programs 40

Budget Programs Planning Marketing Budget Creation Trends 40

MarketJoy

MAY 8, 2018

This is vastly different from the simpler interaction you see with B2C, where the motivation to purchase is often instinctive and impulsive. Set out to impress all the stakeholders. Building a B2B relationship is not a simple, quick transaction like with B2C. However, some strategies to introduce brand loyalty will certainly be similar.

Ideal Customer Profiles 45

Ideal Customer Profiles B2B Work Management Marketing Management 45

Content Standard

NOVEMBER 27, 2017

He’s revered by his peers in the marketing industry and among brands across the world for his success in cracking the code. Or were they declining our meeting invitations? For a simple and elegant explanation to our question about SEO and search marketing priorities, we reached out to the leaders in the space. He matters. So it does.

SEO 54

SEO SERP Paid Search Agency Planning 54

Adobe Experience Cloud Blog

JUNE 16, 2016

With a s much as 90% of a buyer’s journey being self-directed, according to Forrester Research’s 2015 report, “Don’t Let Muddled Messaging Compromise Customer Experience,” it’s clear that the modern customer journey now begins with self-education. Author: Lisa Marcyes The customer journey has changed.

Social Media 48

Social Media Ideal Customer Profiles Media Marketing Automation Services 48

Martech Advisor

OCTOBER 18, 2019

This is the gist of earned media, or as Forrester puts it, “ When customers become the channel.” Earned media is defined as the unpaid coverage/mention of you or your brand or organization by third-party entities such as media publications, customers, or influencers. Product Reviews. Organic and Direct Traffic. Brand Synonymity.

Practices 43

Practices Examples WOM Media 43

Metadata

FEBRUARY 22, 2021

B2B Category Creators Episode 6 Complete Transcript Gil Allouche: Welcome everyone to the Category Creator podcast. My name is Gil Allouche. I’m the founder and CEO of Metadata. I have together with me, Michel Feaster, Nick Mehta and Mike Volpe. Maybe we’ll start with Michel, because you’re first on the Zoom video. Hey, everyone.

B2B 52

B2B Enterprise Management Work Management Marketing Management 52

Webbiquity

FEBRUARY 7, 2012

59% are on Twitter, and 43% use a company blog for marketing. Twitter, Facebook And LinkedIn: Age, Ethnicity And Gender Of The Major Social Networks [STUDY] by All Twitter. women make up 64% of Twitter’s following), men (63% to 37%) are the larger share on LinkedIn. We’re all hungry for data. hours to 6.3

Paid Content 100

Paid Content Social Media Statistics Research 100

B2B Marketing Zone Posts

DECEMBER 1, 2010

Twitter for B2B Marketing - MI6 Marketing Agency , November 18, 2010 Author: Chris Herbert. Every Thursday night Jeremy Victor and a group of B2B marketers hold a B2B Twitter Chat session. Here’s what the social signals said was the best content and the hottest topics. Facebook Insights. Google Analytics. Maybe so, maybe not.

Enterprise Management 40

Enterprise Management B2B Marketing Work Management Marketing Management 40