QuanticMind

OCTOBER 11, 2018

New Forrester Report: “Customer-Obsessed Marketing Demands Unified Management”. As a digital marketer and advertiser, you know that the media and marketing landscape have become vastly more complicated over the last few decades, thanks in part to exponential amounts of data from countless new and evolving sources.

Marketing Attribution 40

Marketing Attribution Forrester Planning Peer-to-peer 40

Convince & Convert

FEBRUARY 5, 2018

Credible research and data validate the proposition that mobilizing employees as media is a good thing: Peer recommendations drive business value. Technologists are active on social media. They should also understand the best practices for engaging in social media. They have no agenda. But don’t take my word for it. It’s a fact.

Social Media 147

Social Media Social Marketing Marketing & Strategy Peer-to-peer 147

Nuvi

APRIL 27, 2021

Consisting of ad-hoc customer comments such as informal social media posts, unstructured feedback is typically qualitative in nature and provides a valuable source of real-time insight. As more consumers interact with brands across various digital touch points, such as chat and social media, it is gaining in prominence.

Studies 40

Studies Forrester Lead Scoring Lead Ranking 40

Martech

APRIL 12, 2024

Fully 75% of global 100 organizations say CX is a top priority, according to Forrester Research. BlueConic For B2C and B2B companies with significant experience across consumer goods, retail/ecommerce, media and publishing, telecommunications and financial services sectors.

Enterprise Management 115

Enterprise Management Work Management Marketing Management Marketing AI 115

SmartBrief - Marketing

JANUARY 22, 2024

Let’s take a look at three trends in AI for B2B marketing that Forrester sees. This, along with developing a strategy for its purposeful utilization, creates an environment in which marketer and machine get smarter together and empower the customer-obsessed future of work.

Marketing AI 83

Marketing AI B2B Marketing Trends Planning 83

Madison Logic

MAY 24, 2023

Forrester evaluated 14 providers against 26 criteria across three categories, including data coverage, data acquisition and processing, data security and compliance, and analytics capabilities. Click here to access a complimentary download of The Forrester Wave™: B2B Intent Data Provider, Q2 2023 report.

Intent Data 52

Intent Data Intent Account Based Marketing Enterprise Management 52

Madison Logic

MAY 24, 2023

Forrester evaluated 14 providers against 26 criteria across three categories, including data coverage, data acquisition and processing, data security and compliance, and analytics capabilities. Click here to access a complimentary download of The Forrester Wave™: B2B Intent Data Provider, Q2 2023 report.

Intent Data 52

Intent Data Intent Account Based Marketing Enterprise Management 52

Biznology

DECEMBER 17, 2020

Andy Hoar , former Forrester analyst, saw a hole in the B2B events marketplace and co-founded B2BNext , a lively conference dedicated to B2B eCommerce. Moss , marketing executive in the media world, was an early adopter and advocate of podcasting as a driver of B2B revenue. More B2B marketers making lemonade out of the lemons of 2020.

B2B Marketing 197

B2B Marketing Paid Search Agency Advertising Agencies Marketing Management 197

Top Rank Marketing

DECEMBER 29, 2023

B2B growth plan: perfecting partner ecosystem marketing 45 percent of B2B marketing decision-makers at typical B2B organizations have said that new or renewed ecosystem partners were their primary revenue source, as more B2B companies have moved towards broadening their partner ecosystems, according to newly-published Forrester Research data.

Paid Search Agency 107

Paid Search Agency B2B Marketing Advertising Agencies Linkedin 107

Marketing Insider Group

MAY 3, 2021

B2B content teams can inject creativity, simplicity, and a point of view to resonate better. In looking at some research, I found an interesting study from Forrester every B2B content marketer should see. Develop a Point of View. A point of view doesn’t have to be controversial. It’s not this intangible corporation.

B2B Marketing 289

B2B Marketing Content Marketing B2B Thought Leadership Planning 289

Madison Logic

OCTOBER 18, 2023

Forrester research finds that 67% of B2B marketers say buyers are taking longer to commit to purchases than last year. For example, if you focus too much on strategies that increase brand reputation and not enough on demand generation, Forrester research found that buyers will fall into a category they call, “Adoring Hesitation.”

Paid Content 52

Paid Content Advertising Agencies Demand Advertisements 52

Sprout Social

APRIL 17, 2023

At Sprout Social, we recognize the hurdles that come with understanding social media ROI. To better understand Sprout Social’s ROI, we commissioned a Total Economic Impact™ study conducted by Forrester Consulting that clearly quantifies how a composite organization comprised of our customers benefited from our platform. in savings.

ROI 103

ROI Work Management Marketing Management Case Studies 103

Martech

MAY 3, 2022

The announcement came at the Forrester B2B Summit in Austin, Texas. Cross-channel insights enables a centralized view of campaign performance across social, content syndication, advertising, and in-person and virtual events. What Precision Social does. Get the daily newsletter digital marketers rely on. Processing.Please wait.

Advertising Channels 104

Advertising Channels Marketing Automation Services Account Based Marketing Marketing Management 104

Only B2B

FEBRUARY 6, 2024

CRM Data: Integrate your CRM with website analytics and marketing automation tools to create a holistic view of the buyer’s journey. They offer insights into website visits, search queries, social media activity, and more.

Intent Data 62

Intent Data Intent B2B Sales ROI 62

Marketing Insider Group

JULY 29, 2020

In fact, unified communications platform PingPilot did a survey with Forrester and found that 67% of people said valuing their time is the most important thing a company can do to provide them with good customer experience. Don’t get too hung up on vanity metrics , such as views and likes on your social media posts.

Top of Funnel 347

Top of Funnel ROI Lead Scoring Lead Ranking 347

Contently

NOVEMBER 10, 2022

Keith Johnston, VP and research director serving CMO professionals at Forrester , notes the rise of data-driven communication: “We’re at the tipping point where we’re trying to decide what marketing really means in this era.” Content is typically distributed across your website, social media, email, and internal teams.

Lead Ranking 130

Lead Ranking Enterprise Management Lead Scoring Work Management 130

Martech

JULY 25, 2022

And it’s not just marketing department jobs and media budgets that are at stake. Seventy-one percent of B2C marketing executives expected that demonstrating the value of marketing to the CEO, CFO and the board would be “very challenging” or “extremely challenging” in 2022, a Forrester survey found.

Marketing Attribution 109

Marketing Attribution Enterprise Management Work Management Marketing Management 109

Seismic

MARCH 11, 2021

This week, Seismic was named a Leader in The Forrester Wave : Sales Social Engagement Solutions, Q1 2021 report. Six months ago, almost to the day, Seismic was also named a Leader in The Forrester Wave : Sales Content Solutions, Q3 2020 report. Buyers know you, and they expect you to know them just as well, if not better.

Personalization 52

Personalization Forrester Content Social Media 52

ScanmarQED

MARCH 17, 2021

to provide a holistic view of incrementality?(efficiency) These learnings when applied to optimizing media budgets help drive long-term performance.?But?it Multi-Touch Attribution (MTA) provides you with a more granular, person-level view than Marketing Mix Modeling’s aggregate method can ever hope to achieve. efficiency) , ?coupled

Multi-Touch Attribution 52

Multi-Touch Attribution Marketing Mix Paid Search Agency Aggregators 52

KoMarketing Associates

FEBRUARY 13, 2020

When it comes to developing an integrated view of the customer journey, I’m sure you can see how this is extremely problematic. Forrester reports that interactive content leads to: Business growth: as a result of higher conversion rates, from improved lead generation processes and accelerated lead nurturing. Please stop doing this.

B2B Marketing 157

B2B Marketing Practices B2B Thought Leadership B2B 157

Only B2B

APRIL 10, 2024

Many marketers view MQL as flawed because less than 1% of these leads typically reach the final stage of the buying process, and even then, there’s no guarantee they’ll convert. Marketing and Sales Disconnect: According to Forrester: A well aligned team drives the 15% more revenue.

Marketing Qualified Leads 71

Marketing Qualified Leads Lead Ranking Sales Qualified Leads High Quality Lead 71

Madison Logic

FEBRUARY 7, 2024

However, it’s important to view the technology as more of a tool for inspiration rather than a replacement for the human element. Forrester Research predicts that poorly personalized content will degrade the purchase experience for 70% of buyers over its failure to demonstrate an understanding of their business needs.

Marketing AI 52

Marketing AI Work Management B2B Marketing Marketing Management 52

EveryoneSocial

JUNE 10, 2020

Below, I’ll explore the concept of brand equity, how it pertains to social media engagement, and tips for maximizing your brand’s equity through employees today. The Power of Social Media. While social media won’t solve all brand equity challenges, it can play a pretty big role in how audiences connect and perceive your organization.

Social Media 52

Social Media Ad Building Brand Identity Branding 52

Madison Logic

JULY 25, 2023

Earlier this year, Forrester named Madison Logic a Leader in The Forrester Wave™: B2B Intent Data Providers, Q2 2023 , recognizing the company as a proven demand generation partner for its proprietary intent data and extensive marketing campaign activation. “ML

Intent Data 52

Intent Data Buyer Intent Intent Account Based Marketing 52

Madison Logic

JULY 25, 2023

Earlier this year, Forrester named Madison Logic a Leader in The Forrester Wave™: B2B Intent Data Providers, Q2 2023 , recognizing the company as a proven demand generation partner for its proprietary intent data and extensive marketing campaign activation. “ML

Intent Data 52

Intent Data Buyer Intent Intent Account Based Marketing 52

Madison Logic

JANUARY 3, 2024

Forrester’s July 2023 Artificial Pulse Survey participants agree , ranking creating marketing content with genAI as the most important use case for AI over the next 12 months. AI’s automation capabilities also impact other repeatable processes, such as lead generation, email marketing, and social media management.

Marketing AI 52

Marketing AI Account Based Marketing ABM Effectiveness 52

Convince & Convert

APRIL 28, 2010

But now, social media is enabling companies to make influencer outreach a foundational marketing tactic. Labeled “Mass Influencers&# this army of 29 million opinionated chatterboxes may very well be the key to your social media success. million followers on Twitter? Fly more miles, get priority seating on an airline.

Social Media 149

Social Media Media Webinar Metrics Marketing & Strategy 149

Buzz Marketing for Technology

APRIL 5, 2015

This week I moderated another Social Media Today webinar as part of their Best Thinker webinar series, this time on the topic of Social Customer Service is the New Heart of Marketing. We discussed why social media is becoming the primary channel for customer care. Here are three of the key takeaways: Become customer obsessed!

Marketing Management 100

Marketing Management Service Social Marketing Forrester 100

Convince & Convert

OCTOBER 28, 2010

Tweet B2B social media is one of the most nettlesome of all social media marketing topics. There are plenty of half-truths and misunderstandings about what, where, why, and how B2B social media works (or doesn’t). I tried to dispel the most common B2B social media myths in this Webinar for Genius.com and Focus.

Social Media 154

Social Media Media B2B Paid Search Agency 154

Convince & Convert

JANUARY 18, 2011

People say social media is unicorn, but it’s really just a horse. Sure, social media empowers customers like nothing before it. And of course, social media creates a new level of real-time accountability for companies previously accustomed to asynchronous communication. These are the ways social media is different.

Social Media 119

Social Media Media Digg Opt-in 119

ANNUITAS

DECEMBER 11, 2023

The key drivers of this breaking point are performance issues and budget issues: Performance issues: Conversion rates in paid digital media and content syndication have been trending down for some time, and outbound email is at some of its worst performance levels. Lead, follow or get out of the way, as the adage goes.

Marketing Analytics Tools 130

Marketing Analytics Tools Paid Search Agency Planning Budget Programs 130

Vision Edge Marketing

JUNE 6, 2023

The CGO, on the other hand, has a more comprehensive view of growth and is responsible for identifying and executing growth opportunities across all areas of the organization, including sales, marketing, product development, and CX. This involves gathering feedback from multiple sources, such as primary customer research and social media.

Touchpoints 182

Touchpoints CMO Work Management Cross-Selling 182

Valasys

MARCH 11, 2020

The focus of social media management leaders on marketing automation technologies has led to the strategic integration of leads. The integration of Hootsuite with Oracle Eloqua allows customers to view campaigns & social content together in the Oracle Eloqua calendar. About Hootsuite.

Eloqua 59

Eloqua Marketing Automation Services Advertising Agencies Paid Search Agency 59

Webbiquity

OCTOBER 13, 2010

The explosion of social media has led to a corresponding need for more sophisticated monitoring tools that can crawl the hundreds of social networking and bookmarking sites and millions of blogs across the globe. You can find a list of more than 150 social media monitoring tools here or close to 200 here , but—that can seem overwhelming.

Social Media 100

Social Media Budget Programs Tools Marketing Management 100

Sprout Social

JANUARY 9, 2017

Managing all of your social media networks can be a daunting task. Knowing the best times to post on social media is even more challenging. Just ask any seasoned social media manager how difficult it is to be on top of each network. Managing multiple accounts makes it hard to know the best times to publish on social media.

Social Media 112

Social Media Media Best Practices Viral Marketing 112

Top Rank Marketing

MARCH 18, 2024

As a result, there is reason to expect substantial, renewed demand for content that explores B2B topics in-depth from an expert point of view. As search habits evolve, staying innovative will ensure your audience can continue to discover your content, whether that’s through Google, social media, email, trade publications, or paid media.

Traffic 67

Traffic SERP Guidelines User-Generated Content 67

Marketing Insider Group

APRIL 21, 2011

I am always trying to address the big issues in B2B marketing—such as integrated marketing, demand generation, and social media—but somehow, the topic comes back around to the relationship between sales and marketing. They identify marketing’s long-term view vs. sales’ short-term view as the main reason for this disconnect.

PR 100

PR Social Media Social Marketing Planning 100