6sense

MAY 9, 2017

Dell: saw a 3x lift on MQL to SQL conversion, a 2x-6x lift in opportunity size, 50% higher deal sizes, and a 12x return in media spend. Panasas: experienced 4x lift in account-based marketing media conversions. Register here for the upcoming session at SiriusDecisions Summit 2017!

Lead Ranking 48

Lead Ranking Demand Top of Funnel In-market Buyers 48

6sense

DECEMBER 9, 2021

There’s value in targeting every company that could be a potential fit for your solution, but you 100% should be focused on the in-market buyers to give yourself the best opportunity—across marketing, sales, and success tactics—to help buyers and get into their purchase consideration or protect against losing your existing customers.

Buyer Intent 62

Buyer Intent Intent Data Digital Asset Management Privacy 62

TrustRadius Marketing

OCTOBER 3, 2022

Even before the pandemic, 68% of B2B buyers preferred to research online independently , according to Forrester. Successful businesses use intent data to reach some of the highest-quality in-market buyers available, while slower-moving companies will miss key revenue-driving opportunities. .

Intent Data 52

Intent Data Top of Funnel Intent Work Management 52

Anteriad

DECEMBER 14, 2022

There are emerging tools that support content generation—allowing marketers to create more content, oftentimes at low cost. Generative text AI can support blog writing, social media or even personalized sales emails. And as a result, they expect growth strategies to focus on the retention, cross-sell and upsell of existing accounts.

Ideal Customer Profiles 40

Ideal Customer Profiles Budget Programs B2B Marketing Psychographics 40

Madison Logic

NOVEMBER 30, 2023

What Happens When You Focus Too Much on Demand Many marketers recognize the power of a brand-building strategy, but demand activities still dominate their budgets and focus. And while many marketers recognize the benefits of strong brand-building efforts, demand generation still dominates.

Demand 52

Demand Brand Identity Branding Work Management 52

NetLine

NOVEMBER 30, 2023

A B2B sales astronaut celebrates as they’ve closed a deal, all thanks to the intent-led content provided by marketing. Creating new content can be time-consuming and use up marketing resources that could be better used elsewhere. If you need to quickly connect in-market buyers to your sales team, NetLine can help.

B2B Sales 52

B2B Sales Intent B2B Marketing Digital Asset Management 52

Inbox Insight

NOVEMBER 13, 2018

This essential guide looks at how content amplification can help marketers fight back by putting the right content in front of the right audiences, with greater effectiveness. B2B in-market buyers now have to wade through reams of it to find the right content that fulfills their information needs. Paid media.

Paid Content 52

Paid Content Top of Funnel B2B Marketing Content Marketing 52