Forrester B2B Summit EMEA 2023: Focusing on Customer-First
Modern B2B
OCTOBER 20, 2023
and tech spending growth (YoY) is predicted at 3.6% (European Tech Market Forecast, 2022 to 2027) – all pretty banal. The dimensions of value Value isn’t just monetary or business related, there are other dimensions that we don’t usually consider or measure in marketing. The projections certainly weren’t rosy.
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