Valasys

DECEMBER 5, 2019

Forrester predicts that progressive marketers will be more proactive in their engagement with buyers in 2020. According to Forrester by the year 2021, 48% of the marketing organizations will be organized to support customers’ journeys. The Key B2B Digital Marketing Trends for 2020. However, not very far is the time for a renaissance.

Marketing AI 110

Marketing AI Trends B2B Marketing Top of Funnel 110

Contently

AUGUST 22, 2017

While the Google trends chart is very useful when you’re making the case for content marketing, it’s not nearly as telling as a different chart from Forrester, which maps the hype cycle of marketing technologies. Look where content marketing falls—smack dab in what Forrester calls the trough of disillusionment.

Paid Content 166

Paid Content Content Marketing Content Forrester 166

Convince & Convert

FEBRUARY 5, 2018

Innovative brands are activating employees to be storytellers. While the data paints the perfect picture, activating employee storytellers just because your competitors are doing it isn’t a smart strategy. This should not be self-serving, and stories must show humility and lead with customers first. Other data suggests the same.

Social Media 148

Social Media Social Marketing Marketing & Strategy Peer-to-peer 148

The ROI Guy

APRIL 15, 2014

An interview with Dario Priolo, Chief Strategy Officer for Richardson, a leading training and sales effectiveness firm. And research from Forrester indicates that the late engagement could have serious impacts on win rates? Research indicates that sales reps are being engaged later and later into the decision making process?

Storytelling 40

Storytelling Enterprise Management Peer-to-peer Work Management 40

Marketing Insider Group

DECEMBER 30, 2019

They need to be a data whizz and understand data and analytics, and they must also be creative and expert storytellers. According to a 2018 Forrester report , 90% of businesses see the CMO as “the connective tissue between different lines of business.”. More engaged employees lead to better customer service. Quick Takeaways.

CMO 144

CMO Sales Qualified Leads Forrester Organic Leads 144

DemandBase

SEPTEMBER 13, 2018

In my role as CMO of Demandbase, I worked to help the company become the ABM category creator, with recent recognition as a leader by Forrester. Dispelling the Myth: Why ABM is Not the Death of Storytelling and Creative Marketing. Business leaders expect a marketer to support demand gen but also want a brand leader and storyteller.

Account Based Marketing 80

Account Based Marketing ABM B2B Marketing DemandBase 80

seo.co

JANUARY 10, 2022

According to Forrester , in 2021, the customer service interactions via digital avenues are projected to increase by 40%. Forrester also anticipates that, on average, the digital brand channels numbers will surge from 8 to 11. You can use Instagram stories and promoting your brand and storytelling. Shoppable Posts.

Marketing AI 98

Marketing AI Trends Work Management Marketing Management 98

Content Standard

NOVEMBER 19, 2018

Similarly, Forrester’s 2018 CX research reported a drop in customer trust toward companies. Forrester predicts that one of the most important needs for marketers in 2019 will be the ability to lead full life cycle experiences for customers. Tell Your Story.

Ad Building 78

Ad Building Forrester Content Storytelling 78

Webbiquity

DECEMBER 26, 2012

It was viewed as being about name recognition and industry credibility, not something as mundane as lead generation. 7 secrets of a master digital storyteller by Get in Front Communications. ” Why PR Should Take Social Media Seriously by jeffbullas.com. .” ” Best Practices In B2B PR by Fast Company.

PR 100

PR Paid Search Agency Tips Advertising Agencies 100

Valasys

NOVEMBER 21, 2019

According to a prediction by Forrester by the year 2021, 48% of the B2B marketing organizations will be organized to support customers’ journeys. The on-demand & digestible audio-storytelling format makes podcasts a stackable piece of content as compared to other media.

Planning 58

Planning Studies B2B Marketing Trends 58

Vidyard

MARCH 13, 2018

“Video resonates with your customers and personalized video gives your brand a human touch at scale,” writes Nick Barber, Analyst at Forrester Research, in a recent blog post. For more details on the success of the organizations above and to see their personalized videos in action, check out [link].

Video Marketing 65

Video Marketing Personalization Work Management Marketing Management 65

Metadata

FEBRUARY 5, 2024

We’ve experimented with new forms of storytelling to really humanize the typically stale world of enterprise sales, SaaS, and B2B.” Case in point: Over 90% of respondents to a 2023 Forrester survey said they completely or somewhat trust peers in their industry. But it’s not just people on your payroll who’ve got creative chops.

Paid Content 52

Paid Content Advertisements Advertising Peer-to-peer 52

Adobe Experience Cloud Blog

MARCH 7, 2017

Here are a few that I’m particularly excited about: Embrace Customer-Centric Measurement To Optimize Business Performance— Rusty Warner, Principal Analyst, Forrester. Being a marketer is about being a storyteller, and both James Corden and Queen Latifah have spent their careers telling stories across a variety of channels.

Advertising Agencies 117

Advertising Agencies Marketo Gartner Paid Search Agency 117

The ROI Guy

NOVEMBER 22, 2013

The #1 reason sales reps do not achieve quota goals is not a lack of leads, products, CRM or training – but a failure to effectively communicate value to today’s more frugal / skeptical prospect. Worse, according to Forrester, up to 3 years for complex selling like for technology sales reps, medical equipment and many more.

Forrester 40

Forrester Storytelling Training Deliverability 40

Content Standard

JULY 1, 2015

Skyword was cited for highest gross customer satisfaction scores in Forrester Research’s first Wave Report for Content Marketing Platforms (CMPs). According to Forrester, “Skyword is known by most content marketers for its pool of writers, photographers, and videographers, offered as a service.

Work Management 40

Work Management Marketing Management Marketing Report Research 40

Vidyard

OCTOBER 19, 2016

Viewtopia ® is where we explore the latest trends in digital content and storytelling, and the expanding role that video is playing throughout the customer lifecycle. Online video is changing the way businesses connect and communicate with modern buyers,” said Michael Litt, co-founder and CEO of Vidyard.

Enterprise Management 50

Enterprise Management Video Marketing B2B Thought Leadership Forrester 50

Vidyard

OCTOBER 19, 2016

YouTube and Vine star Zach King, Forrester analysts Nick Barber and Laura Ramos, Solarwinds video director René Lego join top voices in video, marketing, content and customer success. Online video is changing the way businesses connect and communicate with modern buyers,” said Michael Litt, co-founder and CEO of Vidyard.

Enterprise Management 50

Enterprise Management Video Marketing B2B Thought Leadership Forrester 50

Vidyard

MARCH 13, 2018

“Video resonates with your customers and personalized video gives your brand a human touch at scale,” writes Nick Barber, Analyst at Forrester Research, in a recent blog post. Personalized Video Isn’t A Gimmick Anymore, It Boosts Customer Service Experiences, March 2018 Forrester blog post. press@vidyard.com.

Video Marketing 61

Video Marketing Personalization Work Management Marketing Management 61

Vidyard

MARCH 7, 2017

KITCHENER, Canada (March 7, 2017) – Vidyard, the leading video platform for business, announces Shannon Stubo , has joined Vidyard’s board of directors. Over the last twenty years, Shannon has worked at five of the world’s leading technology companies: Intuit, Yahoo!,

CMO 65

CMO Linkedin Enterprise Management Press 65

Metadata

SEPTEMBER 14, 2020

As marketers, if we had 1 superpower it would be storytelling. Mostly we use our powers for good, but like in the schoolyard game Telephone, sloppy storytelling can also blur the line between fact and fiction. All of this activity was supposed to lead to higher revenues and lower CACs (aka Profit), but again it didn’t.

Account Based Marketing 52

Account Based Marketing Marketing Analytics Tools ABM Demand Generation 52

Marketing Insider Group

JANUARY 24, 2013

Forrester – Forrester Research, Inc – An independent research company that provides pragmatic advice to global leaders in business and technology. Gartner_Inc – Gartner – The leading global provider of independent and objective technology related to research and advice. Cambridege, MA – [link].

Twitter 100

Twitter Demand Generation Agencies Paid Search Agency B2B Marketing 100

ClearVoice

JUNE 11, 2019

According to a 2018 Forrester Research report [original report is available here ], marketers in the United States will increase their spending on marketing technology by 27 percent through 2022. The formula you use to calculate SEO ROI depends on if you are representing a lead generation site or an ecommerce site.

ROI 81

ROI Content Marketing Marketing Budget Budget Programs 81

Marketing Insider Group

JUNE 4, 2013

Billed as the world’s largest B2B Marketing event, I was honored to present on the need to win the battle for custom attention through better content and storytelling. stated that previous year conferences had covered the classic challenges in B2B marketing such as lead generation and sales and marketing alignment.

B2B Marketing 100

B2B Marketing B2B Paid Search Agency Advertising Agencies 100

DemandBase

JANUARY 3, 2019

One of the first conferences of the year, the B2B Marketing Exchange is all about bringing together leading brands to discuss the most cutting-edge B2B practices and technologies. Leading companies, including Google, LinkedIn and Twilio, will share their alignment stories and best practices for bringing Sales and Marketing together.

Conference 55

Conference Account Based Marketing B2B Marketing B2B 55

seo.co

FEBRUARY 16, 2021

According to Forrester , in 2021, the customer service interactions via digital avenues are projected to increase by 40%. While the decision is also contingent on different factors, the increasing popularity of artificial intelligence will lead more companies to incorporate this digital marketing strategy trend. Shoppable Posts.

Marketing AI 116

Marketing AI Trends Work Management Marketing Management 116

Digital Marketing World Forum

AUGUST 20, 2019

They’re expert photographers, videographers, editors, and storytellers , who can help your brand share your message in an engaging way. AspireIQ, the leading influencer marketing platform, empowers brands to produce branded creative at scale through large-scale communities of content creators. We even offer [something fun here].

Work Management 54

Work Management Marketing Management Lead Ranking Content 54

Vidyard

MARCH 7, 2017

KITCHENER, Canada (March 7, 2017) – Vidyard, the leading video platform for business, announces Shannon Stubo , has joined Vidyard’s board of directors. Over the last twenty years, Shannon has worked at five of the world’s leading technology companies: Intuit, Yahoo!,

CMO 52

CMO Linkedin Enterprise Management Press 52

Vidyard

MARCH 7, 2017

KITCHENER, Canada (March 7, 2017) – Vidyard, the leading video platform for business, announces Shannon Stubo , has joined Vidyard’s board of directors. Over the last twenty years, Shannon has worked at five of the world’s leading technology companies: Intuit, Yahoo!,

CMO 50

CMO Linkedin Enterprise Management Press 50

Adobe Experience Cloud Blog

SEPTEMBER 6, 2017

Kyle Gray ’s The Story Engine : An entrepreneur’s guide to content strategy and brand storytelling without spending all day writing. Josh Turner ’s Connect: The Secret LinkedIn Playbook to Generate Leads, Build Relationships, and Dramatically Increase Your Sales. Michael makes content marketing manageable!

B2B Thought Leadership 134

B2B Thought Leadership Thought Leadership Planning Digital Marketing Funnels 134

Content Standard

MARCH 31, 2017

In the other corner, weighing 190 analytics programs, with a crushing right hook of lead-generating earned media, our CMO! Indeed, according to A Customer-Obsessed Operating Model Demands a Close Partnership with Your CIO , Forrester Research, Inc., In fact, today, they’ve become more deeply intertwined than ever before.

Enterprise Management 40

Enterprise Management Work Management Marketing Management Budget Programs 40

Digital Marketing World Forum

OCTOBER 4, 2019

Authors want you to love their storytelling, comedians want to make you laugh, movie makers want to transport you (and make you come back for the sequel). In fact according to Forrester, 90% of a prospect’s journey may be complete before they reach out to a salesperson. All content is designed to persuade. Test your assumptions.

Brand Identity 40

Brand Identity Branding B2B Thought Leadership B2B 40

Vidyard

MARCH 17, 2015

We frequently go on and on about how video can be more than a high-level brand awareness tool, and can, instead be used strategically to engage more prospects, generate more leads, and impact other influential marketing activities. Simplify Lead Capture with Downloads in-Video Fewer steps to conversion means fewer opportunities for drop-off.

Demand Generation 56

Demand Generation Demand Examples Video Marketing 56

Content Marketing Institute

OCTOBER 5, 2018

HANDPICKED RELATED CONTENT: The 1-2-3-4 Content Strategy to Drive Leads From Instagram Marketing. As Forrester writes in its recent report Maximize Business Value With Fast, Connected Technology , “Compelling experiences, delivered digitally, separate winners from laggards in the new era,”. It’s all about innovative storytelling.

Forrester 98

Forrester Video Marketing Opt-out Opt-in 98

Valasys

OCTOBER 15, 2019

This can be done by publishing pieces of content or videos evidencing positive customer experience, via active media or by utilizing influential customers, who witnessed phenomenal customer experiences, to bring forth their positive experiences in the form of storytelling to aid branding.

B2B Sales 51

B2B Sales Enterprise Management B2B Word of Mouth 51

Golden Spiral

JUNE 21, 2023

The Truth about the B2B Buyer Dipanjan Chatterjee, Forrester VP and Principal Analyst, says that in B2B, a brand’s worth is based on the fulfillment of its promises and the emotional resonance it strikes. You need to understand the real problems facing your buyers, and speak with empathy about how you help solve them.

Brand Identity 48

Brand Identity Branding Differentiation Forrester 48

Strategic-IC

SEPTEMBER 25, 2018

That's a staggering insight from Forrester research a while ago. Related: If we move into the middle of the funnel, the consideration to decision stage, where you're moving MQLs or leads into sales conversations, you can consider this from both the sales and marketing perspective. million words. And sales stories is really interesting.

Top of Funnel 54

Top of Funnel Lead Ranking Lead Scoring Video Marketing 54

Exo B2B

FEBRUARY 22, 2018

Several “stars” and influencers of B2B marketing were there, such as Laura Ramos from Forrester, Brian Solis , Lee Odden , Rebecca Lieb , Pam Didner , James Taylor , Paul Peterman from Facebook and many others. Obviously, Forrester is very interested in the subject: Of course, Lee Odden was on site and lectured on Millennials.

Marketing AI 40

Marketing AI Conference B2B Marketing Trends 40