Forrester Leads Peer-to-peer Storytelling 
Convince & Convert
FEBRUARY 5, 2018
Innovative brands are activating employees to be storytellers. They are authentic, and they are trusted by their peers. Credible research and data validate the proposition that mobilizing employees as media is a good thing: Peer recommendations drive business value. But don’t take my word for it. Click To Tweet.
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FEBRUARY 5, 2024
We’ve experimented with new forms of storytelling to really humanize the typically stale world of enterprise sales, SaaS, and B2B.” “We’ve experimented with new forms of storytelling to really humanize the typically stale world of enterprise sales, SaaS, and B2B.” How did ClickUp go from zero to 8M users in just a few years?
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The ROI Guy
APRIL 15, 2014
An interview with Dario Priolo, Chief Strategy Officer for Richardson, a leading training and sales effectiveness firm. And research from Forrester indicates that the late engagement could have serious impacts on win rates? Research indicates that sales reps are being engaged later and later into the decision making process?
Heinz Marketing
JULY 2, 2018
Demandbase is one of the leading providers of account based marketing technology to B2B companies. I think probably the best example of that for you guys more recently is the Forrester Wave that recently came out. You can listen to full recordings of past shows at SalesPipelineRadio.com and subscribe on iTunes. Peter: Sure.
The ROI Guy
JANUARY 8, 2013
According to Gartner’s latest estimates, the reigns on worldwide IT spending are loosening, with annual technology spending growth increasing to 4.2% This represents a significant uptick in spending growth from the anemic 2012 rate of only 1.2%. In fact, Gartner predicted that 2012 growth was going to be 3.7%
The ROI Guy
MARCH 1, 2016
Financial justification is the new language of IT selling, where CFOs are more involved through all stages of the purchase decision, and procurement is there to demand a discount if you lead with product and price vs. value. 2) Central IT is Irrelevant? In fact, According to IDC, 48% of IT spending is controlled or influenced by the business.
The ROI Guy
JULY 15, 2015
Financial justification is the new language of IT selling, where CFOs are more involved through all stages of the purchase decision, and procurement is there to demand a discount if you lead with product and price vs. value. increase for the year. Frugalnomics in Effect So what are the real reasons behind the continued slow growth?
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