Marketing Insider Group

DECEMBER 30, 2019

They need to be a data whizz and understand data and analytics, and they must also be creative and expert storytellers. More and more organizations are treating their CMO as the glue that holds the business together. Some organizations have even ditched their CMO completely. Quick Takeaways. Why Are So Many CMOs Failing?

CMO 141

CMO Sales Qualified Leads Forrester Organic Leads 141

DemandBase

SEPTEMBER 13, 2018

In my role as CMO of Demandbase, I worked to help the company become the ABM category creator, with recent recognition as a leader by Forrester. Dispelling the Myth: Why ABM is Not the Death of Storytelling and Creative Marketing. Business leaders expect a marketer to support demand gen but also want a brand leader and storyteller.

Account Based Marketing 80

Account Based Marketing ABM B2B Marketing DemandBase 80

The ROI Guy

APRIL 15, 2014

An interview with Dario Priolo, Chief Strategy Officer for Richardson, a leading training and sales effectiveness firm. And research from Forrester indicates that the late engagement could have serious impacts on win rates? And most organizations lack the meat – insights and financial justification.

Storytelling 40

Storytelling Enterprise Management Peer-to-peer Work Management 40

Vidyard

MARCH 13, 2018

Organizations including Amnesty International, Axonify, Quorum Software and YMCA are embracing personalized video powered by Vidyard to do just that: to create memorable customer experiences that double engagement, increase satisfaction and inspire customer action.

Video Marketing 65

Video Marketing Personalization Work Management Marketing Management 65

Valasys

NOVEMBER 21, 2019

According to a prediction by Forrester by the year 2021, 48% of the B2B marketing organizations will be organized to support customers’ journeys. The on-demand & digestible audio-storytelling format makes podcasts a stackable piece of content as compared to other media.

Planning 58

Planning Studies B2B Marketing Trends 58

Adobe Experience Cloud Blog

MARCH 7, 2017

The Marketing Nation Summit is no longer just for Marketo customers to learn more about Marketo, it’s become a space and time for business professionals of all shapes and sizes to completely rethink the way their organization interacts with customers to drive results that matter in the Engagement Economy. This one’s for you!

Advertising Agencies 117

Advertising Agencies Marketo Gartner Paid Search Agency 117

Metadata

FEBRUARY 5, 2024

We’ve experimented with new forms of storytelling to really humanize the typically stale world of enterprise sales, SaaS, and B2B.” Melissa said it well: “When you’re utilizing brand channels, especially LinkedIn, you’re fighting with your competition for 20% of all organic reach dedicated to brand pages.”

Paid Content 52

Paid Content Advertisements Advertising Peer-to-peer 52

Vidyard

MARCH 7, 2017

KITCHENER, Canada (March 7, 2017) – Vidyard, the leading video platform for business, announces Shannon Stubo , has joined Vidyard’s board of directors. Over the last twenty years, Shannon has worked at five of the world’s leading technology companies: Intuit, Yahoo!,

CMO 65

CMO Linkedin Enterprise Management Press 65

ClearVoice

JUNE 11, 2019

According to a 2018 Forrester Research report [original report is available here ], marketers in the United States will increase their spending on marketing technology by 27 percent through 2022. The formula you use to calculate SEO ROI depends on if you are representing a lead generation site or an ecommerce site.

ROI 81

ROI Content Marketing Marketing Budget Budget Programs 81

Vidyard

MARCH 13, 2018

KITCHENER, Ontario – March 13, 2018 – In today’s increasingly digital world, organizations are turning to rich online content to better engage their audience, build brand affinity and increase customer satisfaction. Donors are the lifeblood of most not-for-profit organizations.

Video Marketing 61

Video Marketing Personalization Work Management Marketing Management 61

DemandBase

JANUARY 3, 2019

One of the first conferences of the year, the B2B Marketing Exchange is all about bringing together leading brands to discuss the most cutting-edge B2B practices and technologies. This summit is bound to spark some big ideas you can take back to your organization. Forrester B2B Forum. February 25-27, Scottsdale, AZ. TOPO Summit.

Conference 55

Conference Account Based Marketing B2B Marketing B2B 55

Vidyard

OCTOBER 19, 2016

Viewtopia ® is where we explore the latest trends in digital content and storytelling, and the expanding role that video is playing throughout the customer lifecycle. Online video is changing the way businesses connect and communicate with modern buyers,” said Michael Litt, co-founder and CEO of Vidyard.

Enterprise Management 50

Enterprise Management Video Marketing B2B Thought Leadership Forrester 50

Vidyard

OCTOBER 19, 2016

YouTube and Vine star Zach King, Forrester analysts Nick Barber and Laura Ramos, Solarwinds video director René Lego join top voices in video, marketing, content and customer success. Online video is changing the way businesses connect and communicate with modern buyers,” said Michael Litt, co-founder and CEO of Vidyard.

Enterprise Management 50

Enterprise Management Video Marketing B2B Thought Leadership Forrester 50

Marketing Insider Group

JUNE 4, 2013

And now the topic of conversation in B2B Marketing is change itself: our need to transform our organizations to be more customer-centric, agile marketing departments, with the technology and the talent required to meet demanding customer needs. Or tell us: how is your organization managing the change happening in your business?

B2B Marketing 100

B2B Marketing B2B Paid Search Agency Advertising Agencies 100

Golden Spiral

JUNE 21, 2023

Organizations must strategically communicate their brand to stand out in today’s highly competitive B2B HealthTech market. The Truth about the B2B Buyer Dipanjan Chatterjee, Forrester VP and Principal Analyst, says that in B2B, a brand’s worth is based on the fulfillment of its promises and the emotional resonance it strikes.

Brand Identity 48

Brand Identity Branding Differentiation Forrester 48

The ROI Guy

NOVEMBER 22, 2013

To hit these targets you will have to do more, with most organizations investing in three key areas to try and drive results: More Sales Reps More Training More Traditional Content But is “more” really more, or will “more “result in the same, or worse, less? Why is this?

Forrester 40

Forrester Storytelling Training Deliverability 40

Vidyard

MARCH 7, 2017

KITCHENER, Canada (March 7, 2017) – Vidyard, the leading video platform for business, announces Shannon Stubo , has joined Vidyard’s board of directors. Over the last twenty years, Shannon has worked at five of the world’s leading technology companies: Intuit, Yahoo!,

CMO 52

CMO Linkedin Enterprise Management Press 52

Vidyard

MARCH 7, 2017

KITCHENER, Canada (March 7, 2017) – Vidyard, the leading video platform for business, announces Shannon Stubo , has joined Vidyard’s board of directors. Over the last twenty years, Shannon has worked at five of the world’s leading technology companies: Intuit, Yahoo!,

CMO 50

CMO Linkedin Enterprise Management Press 50

Adobe Experience Cloud Blog

SEPTEMBER 6, 2017

Kyle Gray ’s The Story Engine : An entrepreneur’s guide to content strategy and brand storytelling without spending all day writing. Josh Turner ’s Connect: The Secret LinkedIn Playbook to Generate Leads, Build Relationships, and Dramatically Increase Your Sales. Michael makes content marketing manageable!

B2B Thought Leadership 134

B2B Thought Leadership Thought Leadership Planning Digital Marketing Funnels 134

Exo B2B

FEBRUARY 22, 2018

The Ignite conference is organized by B2B Marketing, an organization created in 2004 as an expertise center for marketers specializing in B2B. To get to know them better, take a look at some interviews on the DemandGen blog that organizes this annual gathering. From 0 to 60: Building a Mature B2B Content Marketing Organization.

Marketing AI 40

Marketing AI Conference B2B Marketing Trends 40

Valasys

OCTOBER 15, 2019

This can be done by publishing pieces of content or videos evidencing positive customer experience, via active media or by utilizing influential customers, who witnessed phenomenal customer experiences, to bring forth their positive experiences in the form of storytelling to aid branding.

B2B Sales 51

B2B Sales Enterprise Management B2B Word of Mouth 51

Allocadia

JULY 3, 2019

As the old business adage goes “perception is everything”, and to be frank, the way marketing is perceived in many organizations is a legitimate problem. No two organizations are the same – every business’ goals are unique and specific to their market, regions, product lines, etc. This is easier said than done, but not to worry!

Trust Marketing 40

Trust Marketing Efficiency Planning Paid Search Agency 40

Marketing Interactions

JANUARY 30, 2017

It’s also the reason why effectiveness with content marketing is in question for many B2B organizations. According to Forrester, two-thirds of CMOs are now responsible for customer experience. Yet repetition (in a progressive way) is what imprints on the minds of our audiences, leading them to adopt a new way of thinking with our help.

B2B Marketing 73

B2B Marketing Marketing Strategy Marketing & Strategy Webinar Metrics 73

Heinz Marketing

JULY 2, 2018

Demandbase is one of the leading providers of account based marketing technology to B2B companies. I think probably the best example of that for you guys more recently is the Forrester Wave that recently came out. Demandbase is one of the leading providers of account based marketing technology to B2B companies.

Account Based Marketing 42

Account Based Marketing Peer-to-peer DemandBase Forrester 42

Valasys

JULY 29, 2019

By Impactful Storytelling: Stories have the power to entice users to act. ” So, when it comes to effective inbound strategies for marketing, impactful storytelling becomes very important. The more the customers would resonate with the ad campaigns being displayed by the organizations, the higher will be chances of conversions.

Analytics 49

Analytics Marketing AI Work Management WOMM 49

6sense

MAY 24, 2017

But we soon learned that Jewel’s success was the result of many years of hard work leading to her tipping point. We lead less fulfilling lives. In a conference full of talk about leads, contacts, prospects and customers – we need to remember that we are marketing and selling to humans. She began her musical career at age 6.

B2B Marketing 59

B2B Marketing B2B B2B Sales Sales Cycle 59

The ROI Guy

JUNE 24, 2014

Unfortunately, only 1 in 10 sales reps have made the transition from pitching products to engaging prospects with value according to Forrester Research, and 60 percent of buyers disengage with sales because reps do not communicate compelling value according to Qvidian’s recent Sales Execution Trends report.

B2B Sales 40

B2B Sales Lead Scoring Lead Ranking Marketing Proposals 40

The ROI Guy

JANUARY 8, 2013

And the leads you thought were such great sales opportunities will stall unless you can help convince the prospect that the issue is a priority and that your solution represents a unique competitive advantage. According to Forrester, less than 12% of sales engagements are focused on customer value. Click here to learn more.

Gartner 40

Gartner Spending Marketing Proposals Terms and Conditions 40

Content Standard

AUGUST 26, 2016

When I think about digital storytelling, there are a few images that come to mind. But in all that, it’s easy to forget one key element of a comprehensive storytelling strategy that’s too important to leave behind: email marketing. B2Bs are in the lead. I think of catchy hashtags and emotional Instagram campaigns.

Stats 40

Stats Email Marketing Storytelling Mobile Marketing 40

Contently

MARCH 22, 2017

and The Atlantic, in exchange for ambitious, interactive storytelling. It’s clear that audiences crave organic interactions, but as brands try to accommodate them, the struggles are real. Brands are ready to embrace the power of storytelling. But when those one-off projects run their course, what happens next?

Storytelling 167

Storytelling Marketing Budget Marketing & Strategy Marketing Budget Creation 167

The ROI Guy

MARCH 1, 2016

Financial justification is the new language of IT selling, where CFOs are more involved through all stages of the purchase decision, and procurement is there to demand a discount if you lead with product and price vs. value. Many organizations are relying more and more on channel partners and inside sales to drive growth. #3

Gartner 40

Gartner Spending Effectiveness Marketing Proposals 40

Marketing Insider Group

JANUARY 6, 2020

Digital Summit conferences bring thought leaders and speakers from some of the world’s leading brands together at conferences throughout the US. The program for 2020 has yet to be confirmed, but previous years included topics such as CRO testing, storytelling, voice search optimization, technical SEO, and machine learning for PPC.

Conference 55

Conference Marketing AI Work Management Marketing Management 55

Hubspot

FEBRUARY 24, 2015

Today’s CMOs will also “step forward and take responsibility for turning the enterprise toward the customer, evolving their role into the engine that fuels customer-centric company growth,” according to Forrester Research. 3) Be a Storyteller and a Storymaker. 1) Be a Data Wizard. Data is no longer used to describe past events.

CMO 28

CMO Multi-Channel Forrester Enterprise Management 28

Marketing Insider Group

FEBRUARY 17, 2021

chance of finding a new warm lead. Multiply that by the average conversion rate for most leads and you get exactly ZERO new customers. Back in 2018, Adweek quoted a Forrester report predicting venture capital would scatter from ad tech within the next few years. More than 90% of those clicks bounce. So $3 billion gets you a 0.2%

Paid Content 362

Paid Content Paid Search Agency Ads Banner Ads 362

The ROI Guy

JULY 15, 2015

We think the decline goes beyond just currency, pointing to a major "sea change" in technology purchase decision-making – one that could put a significant chill in your organizations‘ sales and marketing strategy if you don’t adjust to the changing landscape. Sources: Gartner Says Worldwide IT Spending to Decline 5.5%

Gartner 40

Gartner Spending Effectiveness Marketing Proposals 40

Martech Advisor

DECEMBER 16, 2019

The hero’s journey is an effective storytelling technique, popularized by Joseph Campbell, an American Professor of Literature. Gamification boosts engagement by providing rewards that lead to the release of dopamine – the feel-good chemical – in the brain, keeping the user returning to your product.

Marketing Automation Services 68

Marketing Automation Services Enterprise Management Customer Satisfaction Work Management 68

Oktopost

AUGUST 5, 2021

Natalie Lambert, Global Director of Storytelling for Google Cloud at Google, takes the hot seat today. Natalie began her career at Forrester Research where she was a principal analyst covering end user computing. Watch the recording: Want to hear more from renowned marketing leaders?

Top of Funnel 125

Top of Funnel B2B Thought Leadership Thought Leadership Transparency 125