Forrester Lead Scoring ROI Studies White Paper 
Only B2B
APRIL 3, 2024
You got it—Generating sales-qualified leads. According to a Gartner survey, a mere 34% of marketing-qualified leads (MQLs) progress to sales-accepted leads (SALs), and only 47% of these SALs become sales-qualified leads (SQLs) , with just over half culminating in successful deals. But how does it work?
Marketing Insider Group
MAY 3, 2021
It doesn’t add value to your audience and can seem completely irrelevant. In this post, we’ll review why B2B content marketing sucks and how to improve it so that it delivers a true ROI (return on investment). In looking at some research, I found an interesting study from Forrester every B2B content marketer should see.
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The ROI Guy
APRIL 18, 2012
Concur needed a way to communicate the current cost of travel and expense management to prospects, and the potential savings and ROI of automation. The more personalized and relevant interactive white paper is leveraged in marketing campaigns to drive better lead generation and quality.
Thinkers360
FEBRUARY 28, 2024
com, the world’s leading platform for B2B influencer marketing and managing analyst and influencer relations, delves into 10 best practices that will optimize your AR and B2B influencer relations programs, transforming them into powerful engines for business success. Driving high-quality leads? What are you hoping to achieve?
Martech
FEBRUARY 28, 2022
Two recent studies measured ROI for social media versus email, and they appear to contradict each other. One said social media was first and email second for ROI, and the other said the opposite. Across the board, email is a lead-generation tool. When we focus on intent, we see email’s uses and value differently.
Ambal's Amusings
NOVEMBER 12, 2010
Measuring ROI on content marketing is not straightforward; that is why most firms put measurement on the back burner. We asked our panel of B2B marketing experts "How can B2B marketers measure return on investment (leads generated, market awareness etc) for the money/effort spent on creating and marketing content?
Martech
DECEMBER 8, 2021
Other data, this from a study conducted by Heinz Marketing for Integrate, suggests that 60% of B2B marketers are not confident in their current strategy, technology or team structure. “However, the thing that has not changed is that marketing leaders are still held accountable for funnel metrics,” such as leads, MQLs, SQLs.
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