KoMarketing Associates

NOVEMBER 18, 2014

The growth of all things digital continues to gain traction around the world, and We Are Social’s new Social, Digital & Mobile Worldwide report summarizes findings on key social, digital, and mobile statistics worldwide. Google Quality Ratings Guideline (Version 5.0). Forrester’s New B2B Buyer.

Budget Programs 120

Budget Programs Marketing Report B2B Marketing Research 120

Martech

OCTOBER 1, 2022

Nearly 60% of consumers in a recent BCG/Google survey think companies are selling their data even though the reality is that most companies don’t do this. The term zero-party data was first coined by Fatemeh Khatibloo, VP principal analyst at Forrester Research. Here’s an overview of each. Zero-party data.

Privacy 107

Privacy Paid Search Agency Ad Exchange Transparency 107

Adobe Experience Cloud Blog

FEBRUARY 12, 2018

But the real question is, do you know where to find these numbers, and will those statistics provide actual value for your business ( a.k.a. According to a Forrester report, “ engagement is the level of involvement, interaction, intimacy, and influence an individual has with a brand over time.” Understand your audience.

Social Media 134

Social Media ROI Social Marketing Media 134

seo.co

JANUARY 10, 2022

According to Forrester , in 2021, the customer service interactions via digital avenues are projected to increase by 40%. Forrester also anticipates that, on average, the digital brand channels numbers will surge from 8 to 11. As a result, Google push sites that comprise videos. Voice Search Assistants. User-Generated Content.

Marketing AI 98

Marketing AI Trends Work Management Marketing Management 98

chiefmartech

JULY 14, 2020

From a high-level view in Google Maps, it looks like you’ve got to travel quite a ways from Boston to Portland, and then it’s just a short hop to a spot on the coast north of the city. Statistical Self-Similarity and Fractional Dimension. Definitely a way better view than my basement. It’s a fractal.

Work Management 76

Work Management Marketing Management Software Multi-Channel 76

Digital B2B Marketing

APRIL 2, 2013

No one makes a million dollar decision based on one white paper, one email or one Google search. The buying process may take 12 to 18 months. Measure the impact of your overall marketing mix using sophisticated statistical models. The image is Forrester’s reimagined sales funnel.

Top of Funnel 100

Top of Funnel Peer-to-peer B2B Work Management 100

seo.co

FEBRUARY 16, 2021

According to Forrester , in 2021, the customer service interactions via digital avenues are projected to increase by 40%. As a result, Google push sites that comprise videos. Although voice search is not currently incorporated in Google’s algorithm, it still dictates the current search results. Voice Search Assistants.

Marketing AI 116

Marketing AI Trends Work Management Marketing Management 116

EveryoneSocial

JULY 31, 2018

This most likely falls into the marketing departments laps, but sales teams should also have a part in helping with the content research process. Some quick content marketing statistics: The average person consumes 11.4 pieces of content before making a purchasing decision, according to Forrester. What is Content Research?

Research 79

Research Effectiveness Brand Identity Branding 79

KEO Marketing

MARCH 30, 2017

(Source: Forrester Research). Search engine optimization (SEO) is the process of deploying great content that maximizes the numbers of visitors to a particular website by ensuring that the website appears high on the list of results returned by a search engine. Google, 2015). Source: iMedia Connection). Retailing Today, 2014).

Lead Generation 48

Lead Generation Lead Scoring Lead Ranking Marketing Qualified Leads 48

Marketing Insider Group

FEBRUARY 5, 2024

We’ve sorted these statistics into clear, relevant categories, capturing the essence of digital marketing and consumer trends. Search Engine Journal) 97% of marketers incorporate customer data into their decision-making process. Moz) A staggering 90.63% of content receives no traffic from Google. of global web traffic.

Paid Content 221

Paid Content Stats Marketing Budget Webinar Metrics 221

Porch Group Media

AUGUST 3, 2021

50 Statistics on the Latest Marketing Trends and Strategies (updated for 2021). Below is a list of 50 incredible marketing statistics that every marketer should know. Source: Google). Source: Forrester). Alchemer and Forrester Consulting , 2021). Think with Google, 2019). Email Marketing. LoopMe , 2021).

Statistics 85

Statistics Marketing Budget Marketing & Strategy Trends 85

Hubspot

MARCH 15, 2019

We're losing more than we're gaining for the first time since those statistics have been tracked, and the crossover coincided with the recession of 2007-2009. Although that might surprise you, it's definitely a much better statistic to focus on. It's not enough to simply set goals and processes. Source: Capterra. Look online.

Tips 101

Tips Business Lead Scoring Lead Ranking 101

Porch Group Media

JUNE 29, 2021

25 Amazing Omnichannel Statistics Every Marketer Should Know (Updated for 2021). Check out these 25 amazing statistics on the benefits of being an omnichannel brand: Marketers using three or more channels in any one campaign earned a 287% higher purchase rate than those using a single-channel campaign. Google Research ).

Statistics 131

Statistics Forrester Multi-Channel Marketing Management 131

Webbiquity

DECEMBER 11, 2013

The number of Google searches for the phrase have increased 400% since January 2011. As the title implies, Jayson DeMers here outlines a solid content strategy-building process based on five questions (starting with “Who Are You Writing For?”) 2: 30 Remarkable Content Marketing Facts and Statistics for 2013 (and 2014).

Marketing Strategy 100

Marketing Strategy Marketing & Strategy Content Marketing Planning 100

KoMarketing Associates

JANUARY 18, 2018

If you haven’t already, take a deeper look at your content creation process, as well as your overall strategy, to see where improvements can be made. While monetary investments vary depending on business size, industry, and overall marketing program, this statistic makes clear that SEO plays a critical role in digital marketing.

Paid Content 236

Paid Content Statistics B2B Marketing Planning 236

Hubspot

APRIL 27, 2015

If you’re in the business of content marketing, there is a 100% chance you need marketing statistics. Statistics lend authority and weight to your blogs, ebooks, and social media posts. However, not all statistics are worth citing. A search engine exclusively for inbound marketing and consumer statistics? 7) eMarketer.

Paid Content 28

Paid Content Stats Resources Peer-to-peer 28

Industrial Marketing Today

AUGUST 3, 2010

These metrics are all linked to 10 stages in Sopheon’s sales process. This way the company can see exactly where the leads are coming from, how old they are, where they are in the process, which account executive is handling them and where leads typically fall out. Let’s see how Google Analytics can help you do just that.

B2B 60

B2B Marketing Analytics Tools Web 2.0 Buying Cycle 60

TrustRadius Marketing

AUGUST 21, 2018

Research from a study by Google and The Boston Consulting Group (BCG) reports that mobile usage drives or influences more than 40% of revenue in leading B2B companies. How does mobile usage influence the purchase process? The Google/BCG study concluded that mobile usage can accelerate the time to purchase by as much as 20%.

Marketing Attribution 40

Marketing Attribution Ideal Customer Profiles B2B Mobile Advertising 40

Hubspot

JULY 29, 2012

B2B Marketers Have a Blind Spot: The Buyer's Journey From Forrester. This story comes to us from Jeff Ernst's Forrester blog. Google "Reveals Index Secrets": Charts Indexing of Your Site Over Time From Search Engine Land. After all, you do want to generate leads from Pinterest, right? Check out the full story here.

Top of Funnel 28

Top of Funnel B2B Marketing Planning Forrester 28

Marketing Insider Group

SEPTEMBER 14, 2020

A great way to increase your chances of success as a business and a brand is to understand the latest digital marketing statistics. We’ve also tried to use statistics that are no more than two years old unless otherwise noted. On average, Google receives more than 77,000 searches per second. Think with Google ).

Stats 268

Stats Webinar Metrics Marketing & Strategy Marketing Strategy 268

Hubspot

OCTOBER 10, 2017

This list of 75 sales statistics has invaluable nuggets of wisdom on everything from which words to avoid in your email subject line to the optimal number of questions to ask during a discovery call. Sales Statistics [2017]. Seven in 10 B2B buyers watch a video sometime during their buying process. Sales prospecting stats.

Statistics 101

Statistics Top of Funnel Peer-to-peer Stats 101

Heinz Marketing

JANUARY 27, 2020

Spotify , iTunes , Blubrry , Google Play , iHeartRADIO , or Stitcher. They can ask a couple of extra questions early in the sales process, maybe even in the qualify stage where they ask about do you have other divisions with the product or service we’re talking about be replicable throughout your organization. Paul: Okay.

Top of Funnel 79

Top of Funnel B2B Sales Webinar Metrics Marketing Prospects 79

Marketing Insider Group

FEBRUARY 4, 2021

Leading eCommerce platforms (or Google Analytics added on top) will capture device statistics. Here are two ways that you can optimize the purchase process and keep your shoppers moving efficiently through the sales funnel: Use device-specific features. Don’t forget: analytics are your friend. Image source: Envato Elements. ).

eCommerce 363

eCommerce Paid Search Agency Top of Funnel Advertising Funnels 363

Televerde

OCTOBER 30, 2019

I spent hours upon days scouring the internet for the most up-to-date and relevant marketing statistics you can use to inform your strategy, to stay ahead of the competition, or maybe just because you want to be the smarty-pants at the next company meeting. trillion each year from competitors that don’t, according to Forrester.

Paid Content 45

Paid Content Statistics B2B Marketing Peer-to-peer 45

Ambal's Amusings

OCTOBER 15, 2009

Forrester Blog for Interactive Marketing Professionals. Tune and refine the buying process. There are a couple of things you need to do to make this metric viable: • Map your prospects’ buying process (personas and segmentation will help). I use Google Analytics and Sitemeter, and advise my clients to do the same.

ROI 100

ROI B2B Marketing Paid Search Agency Planning 100

Single Grain

MARCH 9, 2021

The fundamental process of SEO remains the same for both B2B and B2C sites. 71% of B2B buyers begin their research with a Google search. Use Google. Most B2B research starts with a Google search. Back the claims you make in your content with linked-to statistics and data. Why Is SEO Important for B2B?

Lead Scoring 137

Lead Scoring Lead Ranking Marketing Automation Services SEO 137

Convince & Convert

SEPTEMBER 21, 2010

Using the Forrester Social Technographics Ladder, understand how your target audience (as defined by gender, age, and geography) uses social media. Terrific job at crystallizing the thought process that needs to occur instead of just signing up for FB and Twitter and “going for it.&# Thanks for the thoughts and processes.

Social Media 167

Social Media Media Webinar Metrics Marketing & Strategy 167

Hubspot

APRIL 29, 2010

It is important that the agent they choose is someone they’ll feel confident having by their side throughout the process. simply give buyers basic demographic statistics and perhaps some flowery language about the area. Solicit and gather feedback through informal polls or via free services like TweetBeep or Google Alerts.

Social Media 28

Social Media Media Webinar Metrics Forrester 28

Online Marketing Institute

DECEMBER 1, 2010

LinkedIn Events Setting up an event in LinkedIn is a fairly simple process. If you sell tickets, Eventbrite charges a fee, plus you will need to link to a Paypal or Google Checkout account to accept payment. You can even track your registration page in Google Analytics. so your event may show up in their recommendations.

Social Media 40

Social Media Event Marketing Social Marketing B2B Marketing 40

Hubspot

APRIL 3, 2012

Salespeople are being invited into the buying process much later, are expected to present and propose, and then wind up chasing the business. The reports based on that information provide statistically accurate fodder for coaching and accountability. The result? 4) Leverage lead generating and lead nurturing tools.

Ideal Customer Profiles 28

Ideal Customer Profiles Salesforce.com Enterprise Management Marketing Proposals 28

Inbox Insight

MAY 16, 2019

What do these insights reveal about the state of the modern B2B Buyer Decision Process? This is the only process step that is never skipped… 62% of B2B buyers say a web search is one of the first 3 resources they use to learn about a solution ( Demand Gen Report ). How are you adapting your strategy to meet modern demand?

Process 40

Process Peer-to-peer Forrester B2B 40

Hubspot

SEPTEMBER 11, 2018

My guess, you turn to Google. Faced with a problem, challenge or even a choice, they google it. And so, it’s a cold, harsh truth that without at least some presence in Google, your business is unlikely to survive long. This is a process that search engines use to determine where to place a particular web page in SERPs.

SEO 101

SEO Lead Scoring Lead Ranking Work Management 101

Convince & Convert

FEBRUARY 23, 2010

People coming from Google don’t know who you are yet, so you can’t treat them like a Facebook audience that’s already drinking your Kool-aid. I’m constantly referring back to Forrester’s POST methodology when planning campaigns. Of course, this isn’t entirely an either/or scenario.

Social Media 117

Social Media Webinar Metrics Media Marketing & Strategy 117

Vidyard

MARCH 23, 2021

We’ve compiled the top video marketing statistics that matter to businesses to help you make the best decision for your marketing needs. Video for Sales Statistics 1.1 Video Marketing Statistics 2.1 Video Publishing and Production Statistics 2.3 Video Length Statistics 2.4 Video Analytics Statistics 2.6

Stats 65

Stats Video Marketing Enterprise Management Planning 65

SnapApp

DECEMBER 4, 2017

There are a lot of content marketing statistics shown below. Blogging Statistics. Content Marketing Budget Statistics. Content Strategy Statistics. Content ROI Statistics. Content Promotion Statistics. Interactive Content Statistics. . Blogging Statistics . . #1.

Paid Content 122

Paid Content Top of Funnel Stats Marketing Budget 122

Marketing Insider Group

DECEMBER 1, 2021

A report from Forrester indicates that 92% of marketers have seen an increase in personalized marketing. Here’s an impressive statistic: 85% of people trust content made by other users. Google’s Knowledge Graph, for example, is helping search users pull up better results for their long-term search queries. How do you do that?

Trends 363

Trends Content Marketing Work Management Planning 363

Optinmonster

JANUARY 15, 2024

Here are some statistics that highlight the importance of free trials: The top 27% of SaaS companies get 25% or more business from free trials. According to research by Forrester , with buyers who chat before making a purchase, there is a: 10% increase in average order value. It helps make sales, too. There are several ways to do this.

Conversion Rate 101

Conversion Rate Conversion Tips Marketing Analytics Tools 101