Where is B2B marketing headed? 7 predictions for 2018
Biznology
DECEMBER 29, 2017
In the meantime, Forrester predicts that 40% of marketers are going to take their chances and not even try to comply. It’s been a long time coming, but B2B marketers are finally waking up to the fact that purchase decisions are based far less on price and more on direct and indirect experience with the product, the brand, and the company.
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