Martech

AUGUST 30, 2022

A full thirty-one percent of marketers surveyed by Gartner said they end their journey maps with the purchase, the lead acquisition, the initial transaction or the delivery of the product or service. “A Gartner’s depiction of the customer journey. Raising the stakes with the customer journey during the COVID-19 pandemic.

Touchpoints 109

Touchpoints Gartner Word of Mouth Loyalty 109

The ROI Guy

OCTOBER 20, 2010

In the latest research from Gartner and Forrester, both IT research firms revised their annual spending projections over the next few years, predicting lower budgets and slower growth. Gartner's View: Timid Growth for Next Five Years According to Gartner's latest projections, global enterprise spending on IT should increase 3.1%in

Gartner 40

Gartner Forrester Spending Budget Programs 40

Zoominfo

OCTOBER 23, 2019

Artificial intelligence may seem like a new edition to the business world– but it’s already transformed the way we sell B2B products and services. The State of AI in Business Only 23% of businesses have incorporated AI into processes and product/service offerings today ( source ). Keep reading! jobs by 2025. jobs by 2025. 46% of U.S.

Marketing AI 100

Marketing AI Statistics Enterprise Management Work Management 100

Vision Edge Marketing

OCTOBER 10, 2023

Forrester research found that business process management (BPM) typically delivers 30-50% productivity gains. Gartner research stated that 80% of organizations conducting business process management (BPM) projects will experience an internal rate of return better than 15%. Here are three data points on why process management matters.

Process 229

Process Optimization Work Management Marketing Management 229

Only B2B

APRIL 3, 2024

According to a Gartner survey, a mere 34% of marketing-qualified leads (MQLs) progress to sales-accepted leads (SALs), and only 47% of these SALs become sales-qualified leads (SQLs) , with just over half culminating in successful deals. ” – Dillon Allie, VP of Client Services, HDMZ.

Sales Qualified Leads 71

Sales Qualified Leads Intent Data Lead Ranking High Quality Lead 71

Tony Zambito

MAY 26, 2021

Respected analyst firms such as Forrester and Gartner have used the phrase frequently. That you want to help them to buy your products, solutions, and services. . In various webinars, online conferences, and Zoom events we have seen this phrase filtered in throughout presentations and interviews. Yes, of course.

Buy 196

Buy Buyer Personas B2B Sales Gartner 196

Martech

AUGUST 9, 2023

Chris has been named a “Leader” of the ABM category by Forrester Research and Gartner Marketing and was DM News’ Technology Executive of the Year in 2018 and 2019. Before that, he spent more than 20 years working as a CMO in the professional services, SaaS and educational technology sectors.

Account Based Marketing 97

Account Based Marketing ABM DemandBase Marketing Analytics Tools 97

Top Rank Marketing

SEPTEMBER 4, 2023

1 — Budgets are tightening, but expectations are up According to over 400 North American and European CMOs surveyed in the latest marketing budget report from Gartner , marketing budgets have still yet to recover from the COVID pandemic. Gains reported by CMOs surveyed in the 2022 Gartner report have slipped from 9.5%

Enterprise Management 83

Enterprise Management Work Management Marketing Management B2B Marketing 83

Martech Advisor

DECEMBER 17, 2019

New research from Accenture Interactive has identified how B2B sellers who embrace an elevated standard of service can transform their business and overall buyer experiences. As a result, B2B leaders looking to differentiate their customer service from competitors are struggling. Today’s B2B marketplace has shifted significantly.

B2B Sales 57

B2B Sales Service B2B Forrester 57

Lead Forensics

APRIL 16, 2024

Studies by Gartner reveal that companies that leverage AI for customer sentiment analysis experience increased customer retention rates, as they can address issues before they escalate and foster loyalty through proactive communication. Amazon Comprehend: Provides sentiment analysis capabilities as part of Amazon Web Services (AWS).

Ideal Customer Profiles 52

Ideal Customer Profiles Cross-Selling Budget Programs High Quality Lead 52

The ROI Guy

NOVEMBER 10, 2014

According to Gartner, worldwide IT spending growth has been revised upwards to 2.6% This is good news, and is the first time in three years that Gartner is revising its growth predictions up versus down mid-year. For technology solution / service providers, revenue growth remains a challenge. Why Your Solutions?

Gartner 40

Gartner Forecasting Spending Marketing Proposals 40

The ROI Guy

APRIL 14, 2015

Gartner has revised worldwide IT spending down for 2015, predicting a 1.3% This latest estimate comes on the heels of Gartner RAISING forecasts to kickoff the New Year, expecting a 2.4% This latest estimate comes on the heels of Gartner RAISING forecasts to kickoff the New Year, expecting a 2.4% YoY decline from 2014.

Gartner 40

Gartner Forecasting Planning Marketing Proposals 40

The ROI Guy

MARCH 1, 2016

Gartner recently published their latest worldwide IT spending forecasts, and with a likely economic slowdown on the horizon, are projecting an anemic 0.6% And Gartner is predicting that by 2020, as much as 90% of IT spending could be driven by the business. YoY increase from 2015. Why Your Solutions?–

Gartner 40

Gartner Spending Effectiveness Marketing Proposals 40

Only B2B

FEBRUARY 6, 2024

It encompasses various online activities, behaviors, and signals that indicate a prospect’s interest in a specific product, service, or industry. 71% of B2B organizations collect buyer signals, but over half fail to operationalize the data – according to Gartner.

Intent Data 62

Intent Data Intent B2B Sales ROI 62

Zoominfo

MARCH 31, 2023

Industry experts at Gartner estimate that poor data quality costs businesses about $13 million a year. In a recent survey for Airtable, Forrester Consulting found that large companies use more than 360 software tools across their teams on average — each using, producing, and storing its own set of data.

Enterprise Management 130

Enterprise Management Marketing Analytics Tools Zoominfo Work Management 130

Zoominfo

JANUARY 23, 2021

Additionally, according to Forrester, organizations with growing annual revenues of 10% or more do a better job measuring and describing customer-lifecycle value ( retention rates, customer lifetime value , customer satisfaction and customer advocacy). With increased innovation, there are greater selling opportunities for account managers.

Work Management 130

Work Management Marketing Management Zoominfo Cross-Selling 130

Vidyard

AUGUST 28, 2017

To keep up, modern customer support teams are turning to social media, video, and service design for answers. As Shep Hyken, an expert on customer service and New York Times bestselling author wrote in Forbes , “Great companies don’t put customers on hold for extended periods of time.”

Service 61

Service Trends Paid Search Agency Gartner 61

Marketing Insider Group

OCTOBER 15, 2020

We were followed on the Webinar World agenda by both Forrester and SiriusDecisions analysts – organizations I had also worked with for many years. Fred is a Research Director at Dresner Advisory Services, a high technology industry marketing veteran and former Senior Marketing Director for SAP Global Marketing.

Digital Transformation 356

Digital Transformation Webinar Metrics Planning B2B Thought Leadership 356

The ROI Guy

JULY 15, 2015

Gartner recently published their latest worldwide IT spending forecasts with a sharp downward revision, now projecting a 5.5% This latest estimate from Gartner is a further downward revision of the overly optimistic forecast published to kickoff the New Year, where Gartner was anticipating a 2.4% YoY decline from 2014 levels.

Gartner 40

Gartner Spending Effectiveness Marketing Proposals 40

Zoominfo

MAY 31, 2022

A total addressable market (TAM) is a calculation that represents the overall revenue opportunity for a given set of products or services. Secondary market research, from companies such as Forrester and Gartner, can be used to determine how many users meet your market criteria, and how big that industry is.

Enterprise Management 130

Enterprise Management Analysis Marketing Management SMB 130

LeanData

OCTOBER 13, 2022

It’s making noise in the Technology Research Services category — alongside behemoths like Gartner, Forrester and IDC — by allowing B2B SaaS buyers to explore, evaluate and test potential solutions completely anonymized and blind to vendors.

Work Management 98

Work Management Marketing Analytics Tools Ideal Customer Profiles Marketing Management 98

Velocity Partners

APRIL 9, 2024

Hubspot research shows that B2B brands with aligned sales and marketing teams: Deliver 20% annual revenue growth as opposed to a 4% decline in non-aligned companies Have 38% higher win rates Enjoy 14% faster sales cycles And Forrester adds 27% higher margins to this growth. It’s a profit windfall. We have thoughts.

Sales Management 79

Sales Management Top of Funnel B2B Lead Ranking 79

InsightSquared

AUGUST 14, 2019

In fact, Gartner reported by the year 2020, AI will become a more integral part of the sales process for up to 30% of companies around the world. The new AI Forecast from InsightSquared is an example of a monthly or quarterly predictive forecasting service that is based on customized AI algorithms tuned precisely to your business.

Sales Management 228

Sales Management Marketing AI Process Top of Funnel 228

6sense

JANUARY 31, 2022

New research from TrustRadius, Gartner, Forrester, and others adds a new, critical layer of understanding to the buying committee mix: generational differences. . Self-service research . For example, Gartner research already shows that B2B buyers spend only 17% of their buying cycle time meeting with potential suppliers.

CMO 62

CMO Peer-to-peer Buy Gartner 62

Heinz Marketing

JANUARY 26, 2023

While you might be marketing a product or service yourself, you’re also getting marketed to countless times throughout the day. Think about the Gartners and Forresters of the B2B world – they’ve become category leaders because they’ve done enough research that their audience trusts what they have to say.

Research 89

Research B2B Thought Leadership Thought Leadership Cold Calling 89

Heinz Marketing

MAY 17, 2023

B2B revenue teams need content intelligence to effectively engage and convert known and anonymous buyers into accounts through personalized, self-service journeys. Yet only 26% of B2B marketers report using AI for personalization in the most recent Forrester Global State of AI in B2B Marketing Survey.

Analytics 52

Analytics Automation Personalization Optimization 52

Heinz Marketing

MAY 17, 2023

B2B revenue teams need content intelligence to effectively engage and convert known and anonymous buyers into accounts through personalized, self-service journeys. Yet only 26% of B2B marketers report using AI for personalization in the most recent Forrester Global State of AI in B2B Marketing Survey.

Analytics 52

Analytics Personalization Automation Case Studies 52

The Customer

JULY 15, 2021

Kitewheel is a natural extension to CSG’s customer engagement portfolio and strengthens our presence in faster growing industry verticals like retail, financial services and healthcare, which further diversify our revenue mix and customer base,” said Alfred Binford, president of customer engagement for CSG.

Marketing Management 52

Marketing Management Gartner Forrester Verticals 52

Zoominfo

MAY 8, 2020

Total addressable market (TAM) is the total available opportunity for your product or services. The total addressable market, also known as total available market, is a calculation that represents the overall revenue opportunity for a given set of products or services. What is Total Addressable Market?

Enterprise Management 273

Enterprise Management Marketing Management Analysis Marketing Analytics Tools 273

Contently

MARCH 31, 2017

Back in 2015, technology market researcher Gartner published a statistic that sent waves throughout the marketing world: By 2018, companies that have “fully invested in all types of personalization” will outsell companies that have not by 20 percent. So how are content marketers taking advantage of these benefits?

Personalization 166

Personalization Account Based Marketing Content Marketing Gartner 166

ClickZ

FEBRUARY 2, 2021

According to the Gartner Marketing Data and Analytics Survey 2020, 54% of senior level marketers believe marketing analytics hasn’t had the influence expected. This can then be used by marketing teams in their conversations with both customers and prospects, leading to a better service and increased revenue. Looking beyond digital.

Marketing AI 109

Marketing AI Budget Programs Gartner CMO 109

Only B2B

MARCH 6, 2024

So, let’s get on: Lead Generation vs Lead Qualification: The Dynamic Duo of Sales Success Defining Lead Generation and Lead Qualification Lead Generation: This refers to the initial process of attracting potential customers who might be interested in your products or services.

Lead Qualification 71

Lead Qualification Lead Ranking Lead Generation Lead Scoring 71

Only B2B

JUNE 19, 2023

A study by Gartner revealed that an average of 6.8 The need of the prospect is then assessed to understand their pain points and how your product or service can address them. A study by Forrester Research found that companies that excel at lead nurturing generate 50% more sales-ready leads at a 33% lower cost per lead.

Sales Qualified Leads 62

Sales Qualified Leads High Quality Lead Lead Ranking Marketing Qualified Leads 62

Thinkers360

FEBRUARY 28, 2024

B2B influencer marketing is a marketing strategy in which businesses partner with industry experts and thought leaders to promote their products or services to other businesses. Exclusive briefings and demos of your products or services that address their audience’s needs and challenges.

Enterprise Management 52

Enterprise Management Work Management Marketing Management B2B Thought Leadership 52

ClickZ

APRIL 29, 2020

A survey by Gartner revealed that U.S. Forrester projections show spending on global marketing automation tech hit $13.4 They include the growth of cloud service, open source software, microservice architectures, and more. The rapid growth of martech. Martech’s ecosystem is growing rapidly. The dollar amounts are impressive.

Marketing Automation Services 129

Marketing Automation Services Work Management Marketing Management Budget Programs 129

PureB2B

JUNE 23, 2022

Therefore, as Forrester states, the role of B2B marketing is “no longer to attract and persuade; it’s really to engage buyers and help them through their journey.”. 77% of B2B buyers say their latest purchase was very difficult— Gartner . So, what exactly constitutes excellent customer service? Facilitate Digital Self-Serve.

Top of Funnel 62

Top of Funnel Buyer's Journey Ideal Customer Profiles B2B 62

Vision Edge Marketing

NOVEMBER 1, 2018

“Customer experience (CX) is the new Marketing battlefront,” declared Gartner in their Customer Experience study. Forrester defines customer experience as “how customers perceive their interactions with your company.” So what is customer experience, and how can you improve it?

Touchpoints 171

Touchpoints Customer Satisfaction Work Management Advertising Benchmark 171