Convince & Convert

MARCH 8, 2017

For example, my Jay Today video blog is a “show” on my Facebook page, and on my YouTube channel. To do so, we helped them architect a daily Instagram “show” that features two or three lovely photos of a David Weekley Home model. It’s a highly targeted, nearly free focus group.

Television marketing 165

Television marketing Social Media Media Marketing & Strategy 165

ClearVoice

MAY 15, 2020

Chew on these eye-catching, pre-pandemic stats for a second: 500 hours of video get uploaded to YouTube every minute – Statista. 83 percent of consumers worldwide prefer YouTube to watch video content – HubSpot. Just don’t put a video on YouTube because people are putting videos on YouTube.

Marketing Budget 59

Marketing Budget Video Marketing Marketing & Strategy Marketing Strategy 59

Hubspot

MARCH 10, 2021

And even if you know very well how to do something, it's critical you conduct research to ensure you're writing content that can help both the beginner and the expert who's searching for your post. This can help you create a well-rounded piece that will answer all your readers' questions, and help you rank on Google.

Examples 101

Examples RFP Lead Scoring Lead Ranking 101

BenchmarkONE

SEPTEMBER 13, 2018

Focus groups. Beyond collecting data, Survey Monkey has a suite of tools to help you analyze data, predict the success of different types of surveys, collaborate with teams, and more. If you already have a solid mailing list and online social network, FocusGroupIt makes it easy to put together online focus groups.

Paid Content 71

Paid Content Research Enterprise Management Tools 71

LeadSquared

DECEMBER 7, 2020

While an effective campaign can help improve the brand’s image, increase their revenue, or help them sell a product, a poor campaign can be devastating. Usually, such campaigns help in: Increasing sales of an existing product Clearing out the inventory Attracting more customers Introducing new products.

Top of Funnel 52

Top of Funnel Promotion Enterprise Management Examples 52

Sprout Social

FEBRUARY 13, 2019

Before the proliferation of social media, brands sought these insights through a variety of different tactics: surveys, focus-groups, shop-alongs. We all benefit because you can intimately understand your audience, helping to better build community and connection. Get to your “aha!” moments, fast.

Analysis 103

Analysis Custom Publishing Advertising Benchmark Keywords 103

Vision6

NOVEMBER 12, 2020

They want you always there, always knowing who they are and always ready to help. Kat shared three helpful strategies to creating personal, helpful and authentic conversations through live chat: Attract by… Engage by… Delight by… It’s important to stay ahead of the tech curve by building chat into your existing tech stack.

Email Marketing 111

Email Marketing Ideal Customer Profiles Paid Search Agency Privacy 111

Content Standard

NOVEMBER 13, 2015

What if YouTube’s community doesn’t draw or appeal to your audience? A year before YouTube was founded in 2005, Vimeo came into existence with the slogan “Film with a passion,” and the intention of providing a digital community for filmmakers. Social media. But what is it that sets the platform apart?

Video Marketing 40

Video Marketing Marketing & Strategy Marketing Strategy Webinar Metrics 40

seo.co

MARCH 28, 2021

Have you run a study, survey, or focus group and discovered interesting insights that your reader may find valuable? By developing a group that targets your ideal customers, you create a community of people who can be educated and nurtured over time. Create a Podcast or YouTube Channel. Research and data. Conversations.

Top of Funnel 100

Top of Funnel Sales Qualified Leads Lead Ranking Work Management 100

Conductor

JUNE 4, 2020

Read surveys, respond to reviews, do focus groups. There are a handful of different tools you can use to surface the questions they’re asking, not only on Google but on different search engines like Bing, Twitter, and Youtube. That helps us see what the common vocabulary is. Create content that’s going to help someone.

SEO 64

SEO Tips SERP Forrester 64

Convince & Convert

APRIL 7, 2015

Content marketing is realizing that “when you sell a product, you make a customer for a day, but when you help them, you make a customer for life” ( Jay Baer ). YouTube Channels. It’s not about creating more exciting communications, but creating communications that HELP (highlight to tweet). Here’s how. Newsletters. Town Halls.

Lead Scoring 157

Lead Scoring Lead Ranking Work Management Statistics 157

Buzz Marketing for Technology

JUNE 5, 2013

Here are some ideas to help win at the Zero Moment of Truth: Mobile Optimization. Try adding a YouTube channel to your social media arsenal. Not only are consumers seeking information about your products, but their searches also allow you to gain insight that helps you give them exactly what they’re looking for.

Mobile Advertising 100

Mobile Advertising Mobile Marketing User-Generated Content Internet Marketing 100

Content Marketing Institute

APRIL 10, 2018

After conducting a competitive assessment and focus groups, our team determined the buyer persona was an African-American woman with a master’s degree, promoted into a senior role within the last five years. Create buyer personas to help you understand media consumption & values of target audience. Click To Tweet.

Buyer Personas 110

Buyer Personas Ideal Customer Profiles Work Management Marketing Management 110

Hubspot

JUNE 14, 2018

Human-centered design means creating products to solve your consumer’s struggles and help them live better, easier lives. If you don’t feel comfortable with surveys, you could facilitate a focus group. Now that you know what problems your consumer faces, what solutions could help them become better, happier, and more productive?

Design 94

Design Examples Product Customer Surveys 94

ConvertKit

DECEMBER 19, 2018

Only then can you create a market research plan that will help you craft a comprehensive sales strategy. Understanding our target audience, their pain points, and what our competitors’ offer will help us determine what our foolproof competitive advantage is. Here’s a quick list to help you get started. Education level.

Research 83

Research Planning Buyer Personas Marketing & Strategy 83

Convert

MAY 31, 2022

Dan Nelken , author of “ A Self Help Guide for Copywriters. Research, data, and iterative testing are the foundation of the creative process and help validate your selling angles. There are two opportunities for Olipop—to “sell the taste” and pull focus on how it’s a low sugar alternative. It helps if it’s permanent.

Product 52

Product Best Practices Work Management Paid Search Agency 52

ConvertKit

DECEMBER 19, 2018

Only then can you create a market research plan that will help you craft a comprehensive sales strategy. Understanding our target audience, their pain points, and what our competitors’ offer will help us determine what our foolproof competitive advantage is. Here’s a quick list to help you get started. Education level.

Research 65

Research Planning Buyer Personas Marketing & Strategy 65

Hubspot

MAY 28, 2013

Rensing wanted to create shows that could live not just on the cable platform but across the internet too -- on sites like Twitter, Facebook, and YouTube. Sites like YouTube serve as a place where newcomers and amateurs can try to gain the attention of a studio or network. So the internet guys are leaping past them. Netflix went first.

Cable 28

Cable Media Multi-Channel Internet Marketing 28

Online Marketing Institute

MAY 26, 2010

Facebook Fast becoming the key destination for many businesses and their products, Facebook offers some great built-in tools as well as demographic options to help gauge a campaign. Facebook Insights can help you here. You need to ask: How many new fans did you make over how many you targeted?

Social Media 40

Social Media Advertising Channels Media Blogger 40

Marketing Insider Group

JULY 14, 2020

Take social media use as an example – according to a study by Pew Research, platforms like Snapchat and Instagram are preferred by younger consumer groups, whereas Facebook and YouTube are used more widely by older generations. Do they read blogs or would they rather watch YouTube tutorials? Track closely but give things time.

Marketing Strategy 307

Marketing Strategy Marketing & Strategy Ad Building Marketing Management 307

Sprout Social

AUGUST 23, 2016

Some users put a lot of helpful information in their bios, which often gets overlooked by social businesses. Before social media you’d have to pay thousands of dollars to put together focus groups and send surveys. Compare that information with the avatar you created and that will help you determine which site to focus on.

Social Media 111

Social Media Paid Content Media Business 111

Webbiquity

JUNE 20, 2011

It’s why posts like 20 Ways to Generate ROI from a Corporate Blog have to be written to help people who are “doing everything right&# but still not seeing business results from social media make adjustments to their efforts. YouTube reaches 36% of all business decision makers (more than 10 times the figure for Forbes.com).

Social Media 100

Social Media Peer-to-peer Media PR 100

Hubspot

FEBRUARY 8, 2011

Pundits, critics and focus groups barely let the confetti settle before they gave their verdicts (If you want to see the ads go to either USA Today Super Bowl Ad Meter or YouTube Ad Blitz ). YouTube subscribers, video views and channel views. Other winners on YouTube were Chrysler with its Detroit Motor City ad (3.78

Social Media 28

Social Media Paid Search Agency Ads Media 28

Hubspot

FEBRUARY 8, 2011

Pundits, critics and focus groups barely let the confetti settle before they gave their verdicts (If you want to see the ads go to either USA Today Super Bowl Ad Meter or YouTube Ad Blitz ). YouTube subscribers, video views and channel views. Other winners on YouTube were Chrysler with its Detroit Motor City ad (3.78

Social Media 28

Social Media Paid Search Agency Ads Media 28

ClearVoice

JULY 12, 2022

Marketing can also give input into what they’ve seen from their research or data-collection efforts to help narrow down better prospects. As new data comes back to the marketing team, such as that gathered from a focus group or user survey, it gets incorporated into the strategy for further refinement. Blog posts.

Account Based Marketing 52

Account Based Marketing Sales Management Work Management Planning 52

Hubspot

SEPTEMBER 7, 2011

And yes, businesses are beginning to understand its potential to help them achieve their marketing goals. To help you stay ahead of the curve, we've put together a handy cheat sheet that businesses and marketers can use to make the most of Facebook. This will help you generate new fans! Access your Page's Insights at [link].

Facebook 28

Facebook Work Management Marketing Management Paid Search Agency 28

Hubspot

AUGUST 24, 2011

A few years ago, while working at a management consulting firm, I was using some focus group findings to craft two prospective marketing personas for a new product launch. Download this eBook to learn to enhance your business' Internet presence using Facebook, Twitter, LinkedIn, and YouTube. It was one bullet point.

Inbound Marketing 28

Inbound Marketing Social Marketing Allocation Work Management 28

WebMarketCentral

NOVEMBER 18, 2009

Personally, I believe that trade pubs can continue to play an important role in the distribution of industry-specific, niche content to focused groups of readers due to several advantages they have over other channels. Those marketers are now writing insightful, helpful thought-leadership content. Conversation Aggregation.

Social Media 20

Social Media Aggregators Thought Leadership Media 20

Convince & Convert

APRIL 1, 2010

So, I peeked at YouTube. 213 videos on YouTube , the most recent just five days ago. The Facebook page has a not-too-shabby 13,000+ fans, but most of the YouTube videos have just a few dozen views. The YouTube channel is barely mentioned on Facebook. The team has a lot of photographs on Facebook (and also some on Flickr).

Social Media 120

Social Media Paid Search Agency Media Advertising Agencies 120

Hubspot

APRIL 13, 2021

An audience profile can help you personalize your campaign's messaging to reach those most likely to convert, and limit the amount of spend you might've otherwise wasted on underperforming ads. Plus, we'll dive into a media audience profile and how that type of profile can help you increase the success of your paid ads campaigns.

Paid Content 86

Paid Content Ideal Customer Profiles Profiling Examples 86

Single Grain

SEPTEMBER 12, 2023

Here are some tips to help you start creating a more personal community of like-minded entrepreneurs (or anyone, really): Define Your Purpose and Vision : If you understand why you want to build this community — for networking, sharing resources, mutual support? — This will help attract the right members. ” The catch?

Communities 59

Communities Ad Building Business Peer-to-peer 59

Martech

MARCH 23, 2022

Further up, we have digital traffic, which is also relatively easy to measure — web analytics, individual channel analytics like Facebook, LinkedIn, YouTube, etc. The lack of attributive modeling and analytics makes it even more difficult to help them along the way.

Marketing Attribution 112

Marketing Attribution Lead Ranking Sales Qualified Leads Marketing Automation Services 112

Adobe Experience Cloud Blog

NOVEMBER 28, 2017

Unlocking insights about an individual physician’s newsletter subscriptions, which articles they’ve read, and which CME’s (Continuing Medical Education) they’re interested in, can help target communications and drive conversations to help physicians understand truly what’s in it for them. Leverage Virtual Health. more ROI.

Paid Search Agency 134

Paid Search Agency Marketing Management Demographics Digital Transformation 134

ClearVoice

JANUARY 29, 2024

Interviews and focus groups: Conduct one-on-one or group interviews to gather detailed insights into customers’ needs, preferences, and attitudes toward a product, service, or market. This helps you gauge the content’s reach. Need help making your content stand out?

Webinar Metrics 69

Webinar Metrics Ad Building Marketing & Strategy Content 69

Sprout Social

JANUARY 20, 2021

Market research helps companies to: Understand and build B2B buyer personas. Keyword research , while most often associated with SEO, can also help you understand your audience and how they search for products and services like yours. Social listening can help with that. This is why B2B market research is critical.

Work Management 114

Work Management Marketing Management Research B2B Marketing 114

ClearVoice

DECEMBER 19, 2018

The small test group that currently has access to the new accounts is able to access some insights that are not typically available. This more complete look will help personalities better understand how their content in different parts of Instagram leads to an increase (or decrease) in followers. Countdown stickers.

Paid Search Agency 63

Paid Search Agency Youtube Social Media Stats 63

Single Grain

DECEMBER 5, 2023

AI’s list of uses for marketing is constantly expanding, but the main categories we’ve seen are: Customer segmentation and targeting: AI algorithms can analyze vast amounts of customer data to identify patterns and trends, allowing marketers to segment their target audience into more focused groups.

Marketing AI 52

Marketing AI Marketing Strategy Marketing & Strategy Work Management 52