Content Standard

APRIL 2, 2019

However, when faced with the pressure of launch timelines, budget constraints, and performance expectations, marketers can easily overlook the foundational phase of content strategy development: audience research. Original research for content marketing takes the guesswork out of audience development. Image attribution: Omar Lopez.

Research 105

Research Content Marketing Paid Search Agency Content 105

BenchmarkONE

SEPTEMBER 13, 2018

With the growing demand for personalization, it’s never been more important to leverage market research in your marketing efforts. But where do you start with your research process? The good news is that the harrowing process of conducting market research is about to get way easier for you. Types of Market Research.

Paid Content 71

Paid Content Research Enterprise Management Tools 71

Savanta

MAY 8, 2013

This international dimension has important implications for how market research is conducted and interpreted. In my time I’ve run research projects in dozens of countries so thought I’d share a few pointers for those about to embark on an international B2B research study. Choose the research approach carefully.

Research 120

Research B2B Marketing B2B RSS 120

Savanta

MAY 8, 2013

This international dimension has important implications for how market research is conducted and interpreted. In my time I’ve run research projects in dozens of countries so thought I’d share a few pointers for those about to embark on an international B2B research study. Choose the research approach carefully.

Research 120

Research B2B Marketing Tips B2B 120

SmartBug Media

AUGUST 1, 2019

With constant change being the norm in marketing and business, one thing remains the same: the need for marketing research. Marketing research is a helpful tool for organizations to better identify marketing strategies and evaluate business decisions using data. Develop Your Marketing Research Plan.

Research 81

Research Process Planning Marketing Budget Creation 81

Albacross

JUNE 5, 2019

Doing a thorough research of the market can help you come up with better products and services, decide the pricing plan, and come up with marketing strategies that can help boost your revenue. Before we take a look at the various market research techniques, let us understand what is market research and what are its benefits in brief.

Research 84

Research Marketing & Strategy Marketing Strategy SWOT 84

The Lead Agency

NOVEMBER 14, 2023

Furthermore with the increasing use of the internet for buying and researching products and services, you need to bear in mind that you’re not just competing with your immediate neighbours, but also those online. Knowing your competitors means more than simply researching what’s already out there.

Ad Building 118

Ad Building Business Work Management SWOT 118

KoMarketing Associates

JUNE 7, 2018

Some of the top tools for researching are: Answer the Public. You can also set up free Google Alerts to get emails when new content is indexed that contains your tracked phrases. Focus Groups. It’s also fairly easy (with some planning) to hold your own focus group if it’s not something your company does regularly.

B2B Marketing 216

B2B Marketing Paid Search Agency Content Marketing Work Management 216

Oktopost

DECEMBER 21, 2023

Research your market The 2023 CMO Survey found that marketing budgets account for more than 10% of their organization’s total budget , and contribute to about 9% of their organization’s revenue. Furthermore, market research helps identify untapped opportunities, understand consumer needs, and tailor marketing campaigns for maximum impact.

Marketing Budget 62

Marketing Budget Budget Programs Paid Content Marketing Budget Creation 62

Hinge Marketing

OCTOBER 5, 2015

Through the appropriate use of research to guide our decisions. Now, we’re not talking about the typical consumer research used by packaged goods manufacturers. Our focus is on research suitable for business-to-business (B2B) situations that are the marketplace for most professional services firms. Bottom line?

Advertising Agencies 48

Advertising Agencies Research Marketing Management B2B 48

Circle Studio

NOVEMBER 23, 2021

Nearly 65% of Google searches ended without a click to another web property. In response to this trend more B2B marketers are going to be adjusting their SEO strategy to account for this by focusing on things like click-per-search keyword research and targeting featured snippet positions specifically. Zero-click search.

Marketing AI 193

Marketing AI Trends B2B Marketing SWOT 193

Stevens & Tate

APRIL 18, 2024

SEO Strategies : Implementing SEO strategies enhances a website’s visibility on search engines like Google, making it easier for potential clients to find when they search for senior living options. This involves optimizing site structure, improving meta descriptions, and using relevant keywords throughout web content.

Marketing Automation Services 52

Marketing Automation Services Communities Marketing Automation Automation 52

Martech Advisor

JANUARY 27, 2020

Google and other search engines understand the user intent behind search queries, so if your content doesn’t align with the keywords scattered throughout it, then you won’t rank for those terms and phrases. Remember, humans don’t speak in keywords, although Google may have trained them to search that way.

Keywords 77

Keywords Marketing & Strategy Ad Building Focus Group 77

The Lead Agency

DECEMBER 9, 2020

A buyer persona is a research-based profile that depicts a target customer. The first step to creating an effective buyer persona is to research the customers that you want to target. Step 2: Research Ideal Buyers on LinkedIn. Once you know who your ideal buyers are, it’s time to start researching.

Buyer Personas 118

Buyer Personas B2B Marketing Paid Search Agency B2B 118

ClearVoice

MAY 29, 2023

These characters are created based on research, data, and insights from actual customers. In 2017, researchers launched AI-powered tools to automatically turn customer data into personas. Preferred marketing channels: Preferred channels for gathering information, researching products, and seeking recommendations.

Work Management 52

Work Management Marketing Management Buyer Personas Marketing Analytics Tools 52

seo.co

SEPTEMBER 4, 2023

Google uses bots to crawl the web and index pages. How you structure and name your navigation links can play a role in how Google analyzes and indexes your website. Without proper navigation links, Google may treat every page of your website as having equal footing – which probably isn’t the case.

SEO 64

SEO Practices Best Practices Lead Ranking 64

KoMarketing Associates

APRIL 30, 2019

How do they go about researching? Goals : Identify why this individual might be performing research. Here are some commonly-used resources for gathering buyer data: Online Research : Thanks to social media outlets like LinkedIn , we are able to go online and start painting a pretty clear picture of what makes our buyers tick.

Buyer Personas 125

Buyer Personas Top of Funnel B2B Digital Marketing Funnels 125

Webbiquity

FEBRUARY 7, 2023

We did research on which words were misspelled the most by Americans. This can involve sharing the story with a small focus group, soliciting their thoughts and suggestions, or conducting user testing to see how well your story resonates with your intended audience.

Storytelling 327

Storytelling Top of Funnel Content Paid Search Agency 327

Hubspot

FEBRUARY 6, 2020

So anytime I see a cheese store, I'll go in and sample everything … for research, obviously. Although I'd never thought about it this way before, I was already thinking in terms of market intelligence and market research (two different concepts … more on that below). Focus groups. Google Surveys. Interviews.

CMS Development 93

CMS Development SWOT Paid Search Agency Hubspot 93

Biznology

DECEMBER 6, 2016

With the Amazon Echo and Google Home, along with Siri and Google Now, it’s fast becoming a voice-driven world. Figuring out what people are talking about using Google Trends is a better way to do real-time marketing. Podcast: Play in new window, Download (Duration: 1:31:44 — 37.6MB), Embed. We’ll bring you up to date.

Demand Generation Agencies 80

Demand Generation Agencies Advertising Agencies Paid Search Agency Public Relations 80

SmartBrief - Marketing

SEPTEMBER 25, 2023

I have been reading a lot of research lately. My focus is on changes in consumer behavior, habits and wants over the last five years or, said another way, since before the COVID-19 pandemic, and how those changes affect marketing efforts. We have dashboards that measure customer responses in real time, and we have Google Analytics.

Marketing Attribution 52

Marketing Attribution Planning Advertising Agencies Marketing Analytics Tools 52

Hubspot

MARCH 10, 2021

For instance, consider how many people search "How to [fill in the blank]" on Google each day: These search queries demonstrate one of the primary reasons people turn to the internet — to learn how to do something. Conduct research to ensure your guide is the most comprehensive piece on the topic. Let's dive in.

Examples 101

Examples RFP Lead Ranking Lead Scoring 101

Kevin Indig

MARCH 18, 2023

Wish you could get more traffic from Google? AWT shows which keywords your pages rank for, how Google sees your content, and what changes can boost your traffic. Google's Core Web Vitals are the most successful attempt at quantifying user experience, but they only cover one side of the design coin. Probably not.

Lead Ranking 52

Lead Ranking Lead Scoring CTR Paid Search Agency 52

Sprout Social

APRIL 25, 2024

This customizable Google Sheets template is designed to help you break down your strategy to audiences beyond marketing with thoughtful hooks and benchmark data. It’s where consumers go to find and research their next purchase, making it an indispensable channel for product launches. Download the template 11. Get the template 23.

Social Media 79

Social Media Template Work Management Marketing Management 79

KoMarketing Associates

MARCH 15, 2016

A study published on the Think With Google blog found that about 50 percent of B2B researchers (who usually make many of the purchasing decisions on behalf of their company) are millennials, or professionals aged 18-34. Research Related Interests. If you don’t think your audience is on social media, you’re wrong.

Paid Content 120

Paid Content Social Media Advertisements Advertising 120

Kevin Indig

APRIL 1, 2023

💡 Best practices from UBER, Toast, Angi, Gymshark, WikiHow, Sumo Logic, and Gympass Wish you could get more traffic from Google? AWT shows which keywords your pages rank for, how Google sees your content, and what changes can boost your traffic. Half the battle is understanding WHAT you need to fix on your site.

Paid Search Agency 95

Paid Search Agency Lead Ranking Lead Scoring Companies 95

Hubspot

JULY 6, 2021

When they want to search for something online, they Google it. According to research done by Jenni Romaniuk and Byron Sharp, brand salience is "a brand's propensity to be noticed or come to mind in buying situations.". Well, one of the only ways to measure brand salience is through surveys and focus groups.

Brand Identity 101

Brand Identity Branding Lead Ranking Differentiation 101

Heinz Marketing

APRIL 8, 2022

While anyone can go down a Google rabbit hole to learn something new, communities present an opportunity for group learning. And research proves that groups are better at problem-solving than individuals. Often, it’s better to capture the power of a small but focused group to tackle specific problems.

Communities 107

Communities B2B CMO Paid Search Agency 107

ClickZ

MAY 4, 2020

This cuts down time agents would have spent researching answers, and allows for faster and better service. . Tools like Google Translate that allow to you instantly translate text into other languages. Autocomplete feature that is used by search engines like Google. Spam filters that detect spam in your inbox.

Process 142

Process Work Management Marketing Management Marketing AI 142

Navigate the Channel

MAY 30, 2023

According to American Marketing Association research, millennials and Gen Z aren’t just cool with social responsibility—they demand it. Also, members of Gen Z are more racially and ethnically diverse than any previous generation, and they are on track to be the most well-educated generation yet, according to Pew Research.

Planning 65

Planning Paid Search Agency Psychographics Work Management 65

Navigate the Channel

MARCH 13, 2023

HubSpot suggests you collect this feedback by “browsing online forums and monitoring purchase activity and trends,” as well as conducting focus groups (if you have the resources or support of a marketing group). Customer satisfaction feedback is exactly what it sounds like. Pricing starts at $50 per month for the basic platform.

Tools 65

Tools Customer Satisfaction Lead Ranking Lead Scoring 65

ClearVoice

NOVEMBER 16, 2020

A recent survey from the National Bureau of Economic Research shows that the remote workforce has nearly quadrupled to include 50 percent of U.S. Ahrefs is a highly robust keyword research tool, which is a must-have for any marketing technologist or creative freelance teams. Google Analytics. The best part?

Planning 52

Planning Paid Search Agency Marketing Analytics Tools Tools 52

Digital Marketing World Forum

OCTOBER 22, 2019

Taking insights from these researchers, authors, and pioneers, he condenses them into useful advice that any marketer can use to improve their proposition. Perhaps not a trend, but this is the first year I’ve witnessed a noticeable shift in attitudes towards the big tech ad firms like Facebook and Google. Instead they seem dismayed.

Mobile Advertising 56

Mobile Advertising Paid Search Agency Focus Group Mobile Marketing 56

Valasys

JULY 15, 2021

Do your Research. Here’s what your email marketing research should include: Your primary objectives of email marketing. All this research will help you increase engagement and brand awareness, which is one of the main marketing objectives for 67% and 59% of marketers. “To You can use Google Analytics for this purpose.

Email Marketing 83

Email Marketing B2B Marketing Marketing & Strategy Marketing Strategy 83

Launch Marketing

JANUARY 8, 2020

To do so, complete thorough research of your competitors’ messaging and offerings to benchmark crucial details. Imagine your future customers taking to Google to research potential solutions—are you using industry language that prospects would type into a search bar? First, identify who your competitors are.

Buyer Personas 79

Buyer Personas Differentiation Paid Search Agency Webinar Metrics 79

readwrite

SEPTEMBER 25, 2019

You didn’t commit enough time to initial market research. A worryingly common pitfall in the world of advertising stems from decision-makers acting as their focus group. These potential customers can take the form of surveys or focus groups , depending on the size of your ambitions.

Budget Programs 91

Budget Programs Advertisements Advertising Landing Pages 91

Hubspot

JANUARY 16, 2020

Did you know that Google Analytics has a section that lets you know the interests of your website visitors ? If you're trying to increase brand awareness, you might want to create content that aligns with the interests of a broader group of people and limit the amount you hyper-target groups. Audience Targeting Tips.

Buyer Personas 87

Buyer Personas Psychographics Demographics Paid Search Agency 87