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The First-Mover Advantage, Explained

Hubspot

This kind of head start has a name: first-mover advantage. What is the first-mover advantage? The first-mover advantage describes companies that are first to market, which gives them a competitive advantage over other companies, resources, or technologies that follow. But what is it, exactly?

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Case Study: Email Marketing

Porch Group Media

Welcome to the Movers and Shakers podcast. This content has been adapted from our full-length Movers and Shakers podcast, Kickstart Your Email Marketing in 2023 Kym: So we’re really excited about this one. So we looked at price points. Stay up to date with the latest news and resources: Thank you!

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2021 New Mover Trends Report Overview

Porch Group Media

Unpacking 2021’s New Mover Trends. New mover marketing has been the same for years and marketers have been working with insights into how moving trends impact consumer purchasing behavior largely sourced from research 10 years and older. Our 2021 edition focuses on various characteristics and decisions new movers make.

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Top 5 Enticements to Encourage New Movers to Try a New Brand

Porch Group Media

Movers are not only a high-spending group, they are also in a transitional stage which makes them more open to developing new brand loyalties. Identifying movers and reaching them across the channels they prefer is the first step. Check out this list of the top 5 enticements that encourage movers to try a new brand.

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Owning vs Renting Behaviors

Porch Group Media

Welcome to the Movers and Shakers podcast. I’ve been studying movers for at least a decade in different industries that I’ve worked in. Movers are a very important segment for telecom. That’s creating an issue because now there are declines in inventory and rental inventory and prices are going up.

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How to Add CTV to Your Media Mix

Porch Group Media

Welcome to the Movers and Shakers podcast. This content has been adapted from our full-length Movers and Shakers podcast, The Growth of Retail Media Networks & CTV: Coffee Break with V12 & Strategus. Download the 2022 New Mover Trends Report. Stay up to date with the latest news and resources: Thank you!

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What are 2 Things You Should Do to Market to Movers?

Porch Group Media

Welcome to the Movers and Shakers podcast. The following content has been adapted from V12’s Movers and Shakers Podcast, which can be found here. Number One: Make sure you understand a little bit more about your audience segmentation so you can match the mover trigger to your audience segmentation. Meet Jennifer Renaud.