The Effective Marketer

MAY 27, 2015

If your company hasn’t created formal battle cards (aka kill sheets, competitive cards, competitor takeout), it will at some point, as this is typically one of the first things sales teams ask. Over the past few years I have created my share of battle cards, so let me try to codify the process I follow to help you out. Structure.

Work Management 100

Work Management Marketing Management Marketing Proposals Paid Search Agency 100

BOP Design

NOVEMBER 14, 2023

During the pandemic, traditional sales tactics like in-person meetings, trade shows, and conferences were put on hold, so a robust digital sales strategy became imperative. Getting these conversions is the key to increasing revenue because more leads mean more sales opportunities. This trend has stuck.

Design 94

Design Trends Marketing Websites B2B 94

Golden Spiral

MARCH 5, 2019

More than 500 million hours of videos are watched on YouTube each day. What do you feature in the video? One enterprising marketing manager at a SaaS company in the northeast brought her own DSLR and other equipment to the office to shoot video. If possible, show screen captures of your product in action.

Paid Search Agency 88

Paid Search Agency Video Marketing Companies Top of Funnel 88

SpotMe Blog

JULY 25, 2021

Consider these hybrid event examples, both with different focuses, but still blended experiences: A large trade show that’s principally an in-person event with exclusive online content and an event app. Features can include: Live or on-demand content. Trade shows. Marketing and sales events. Activity feeds.

Examples 111

Examples Enterprise Management Work Management Conference 111

Webbiquity

FEBRUARY 16, 2016

These changes are affecting tactics, budgets, messaging, and metrics as illustrated in the compilation of B2B marketing facts and statistics below. 86% of B2B buyers say they see “no real difference between suppliers,” and messages focused on product features and functions barely move the needle. MediaPost ). MediaPost ).

Stats 110

Stats Social Media Marketing Automation Services B2B Marketing 110

Heinz Marketing

JANUARY 24, 2022

If you’re not already subscribed to Sales Pipeline Radio , or listening live every Thursday at 11:30 a.m The show is less than 30 minutes, fast-paced and full of actionable advice, best practices and more for B2B sales & marketing professionals. Well, welcome everybody to another episode of the Sales Pipeline Radio.

B2B Thought Leadership 110

B2B Thought Leadership CMO B2B Sales Paid Search Agency 110

Sales Engine

JANUARY 25, 2016

For most companies, it likely started with marketing automation software, a website makeover, Search Engine Optimization, Pay-per-click advertising, and Customer Relationship Management software. Most of us remember a day when sales reps used to be able to generate their own leads. The game has changed.

Enterprise Management 120

Enterprise Management Marketing Management Marketing Automation Services Sales Qualified Leads 120

Heinz Marketing

NOVEMBER 18, 2019

If you’re not already subscribed to Sales Pipeline Radio , or listening live every Thursday at 11:30 a.m. The show is less than 30 minutes, fast-paced and full of actionable advice, best practices and more for B2B sales & marketing professionals. Sponsor: What does insight driven messaging look like for sales?

Top of Funnel 68

Top of Funnel CAN-SPAM Internet Marketing Trade Show 68

The Effective Marketer

MAY 21, 2012

If the myriad of webinar platforms out there with new entrants every year is not an indication that webinars are hot marketing tactic, then take a look at the following chart from MarketingSherpa : Webinars, together with virtual events were ranked top three marketing tactics to have their budgets increased in 2011.

Webinar Metrics 100

Webinar Metrics Planning Trade Show Cross-Selling 100

Exo B2B

MAY 25, 2021

Especially in the last year when business meetings between customers and suppliers, conversations of “trade shows”, 5 @7 happy hours or business lunches have been replaced in whole or in part by meetings on ZOOM. Here we are usually talking about Facebook, LinkedIn, Twitter and YouTube. Some telling statistics.

Social Networks 52

Social Networks Network Marketing Linkedin Peer-to-peer 52

Kaon

AUGUST 2, 2017

on YouTube or Facebook), or in a specially designed room with large screens all around. For a B2B application, applications can show how large industrial equipment can fit into a manufacturing assembly line, or how lab equipment can be placed effectively into an automated clinical diagnostics lab. Marketing Applications.

Work Management 100

Work Management Marketing Management Trade Show Trigger Marketing 100

Hubspot

JUNE 20, 2018

Add engagement features to your YouTube channel. Add hyperlinked "end cards" to your YouTube videos that encourage people to subscribe to your channel via their email address. Collect email addresses at a trade show. There are many free QR code makers online that make this process easy.).

Top of Funnel 78

Top of Funnel Landing Pages Opt-out Opt-in 78

SpotMe Blog

JUNE 2, 2021

Without leads, your company wouldn’t be able to expand or reach its sales quotas. For your company to thrive and become more profitable, you have to feed your sales team with valuable, high-quality leads that will convert into paying customers. All companies working in B2B sales can benefit from hosting events to generate more leads.

Webinar Metrics 52

Webinar Metrics Lead Generation Paid Content Lead Scoring 52

SmartBug Media

MARCH 24, 2020

Facebook Live is exactly what it sounds like—it’s a feature on Facebook that allows you to live-stream videos on your Facebook page and engage with your followers in real time. Facebook launched the Live feature in 2016 to stay competitive with Periscope and YouTube and other platforms where users can go live. Keep using it.

Facebook 78

Facebook Campaigns Broadcasting Sales Qualified Leads 78

Belkins

SEPTEMBER 20, 2019

If you come to the B2B field from B2C, you have to change a lot in your approach to sales, the way to speak with your prospects, write your cold emails, and plan sales campaigns. More people join the B2B buying process. Fact: According to the survey, up to six people can be involved in the process of making a purchase.

B2B Marketing 40

B2B Marketing Top of Funnel Planning B2B 40

SnapApp

MAY 16, 2017

Just a few more shows in these next few weeks and we’ll be in full “summer vacation” mode… only to kick it all off again for the fall. . I’ve unpacked my bags and managed to get through at least one pile of laundry. I also tend to be a bit too matter-of-fact for a good sales pitch. Jet lag has finally worn off. I eat too much.

Lead Ranking 59

Lead Ranking Conference Lead Scoring Trade Show 59

Industrial Marketing Today

APRIL 21, 2010

To find answers to that question, I went to HubSpot’s Lead Generation Marketing Hub and I found an incredible video featuring Holly Allison , vice president of marketing at Vico Software , a successful Boston-area startup that provides construction software to engineers and contractors. In the video below, Holly explains their process.

Budget Programs 60

Budget Programs Education Marketing Budget Lead Scoring 60

Industrial Marketing Today

JULY 9, 2010

Number of campaigns sent out, trade shows attended or press releases published do not generate revenues. The tools are wonderful – they do indeed automate many of the tasks you listed (email handling, lead management, nurturing, etc.). Learn to differentiate between metrics and key performance indicators (KPI).

Marketing Automation Services 60

Marketing Automation Services Lead Ranking Marketing Qualified Leads Marketing Automation 60

Webbiquity

MAY 10, 2011

Marketers need to do the best they can with measurement, but also think about how to move their social media followers, who are often near the top of the purchase funnel, into and along the sales process. Feature a newsletter signup box prominently near the upper-right corner of your blog. Speaking at an event?

ROI 100

ROI Generation Advertising Agencies Case Studies 100

Hubspot

MARCH 28, 2012

Then feature that tab in the Views and Apps section of your new Facebook page design. 9) Collect email addresses at offline events like trade shows , and import them into your database. 19) Leverage your company's YouTube channel. You'll even save some trees in the process! White-hat tactics only, please! ;-).

Email Marketing 28

Email Marketing Top of Funnel Paid Search Agency Co-Registration 28

SmartBug Media

NOVEMBER 18, 2022

HubSpot, a customer relationship management (CRM) platform used for inbound marketing , explains the buyer’s journey with a flywheel. Bottom of Funnel (BOFU) Bottom of funnel, also known as BOFU, refers to the final stage of the buyer’s journey, in which leads are closest to converting to customers. The Inbound Methodology.

Inbound Marketing 98

Inbound Marketing Top of Funnel Lead Ranking Sales Qualified Leads 98

Online Marketing Institute

MAY 18, 2010

Longer sales cycles due to more complex products and services and business purchasing processes often require more information. Others really only need the benefit of process driven or template level SEO. link] Jack blogs are created so that they feature regular updates. Do you see any patterns here?

SEO 40

SEO Top of Funnel AIDA Digital Asset Management 40

Online Marketing Institute

DECEMBER 23, 2010

Top Topics Twitter YouTube Facebook iPhone Google Video Google Buzz Social media Business Mobile 2.0 Leyl Master Black is a Managing Director at Sparkpr , one of the world’s top independent PR agencies. For example, you can ask customers to share their successes on your wall and get feedback on new product features.

Facebook 40

Facebook B2B Marketing Tips Advertising Agencies 40

Single Grain

SEPTEMBER 3, 2019

That story can be about marketing — the ones I comment on — but you’ll also see stories about politics, parenting and the latest YouTube drama (yes, YouTube dramas are a thing). Neil knows how powerful video is — he has about 413K followers on his YouTube channel. And what usually happens is that the conversation keeps going.

Twitter 110

Twitter Traffic Top of Funnel Best Practices 110

Hubspot

OCTOBER 19, 2012

Or YouTube? Remember some of these points next time you bemoan acquiring a fan or follower that lives outside of your sales territory or target demographic: More fans and followers means you're gaining access to their fans and followers. Or, frankly, even your community manager's personality. Or Pinterest? Or LinkedIn?

Social Media 28

Social Media Cost per Lead Social Marketing Media 28

Single Grain

JULY 14, 2020

As Rahul Varshneya puts it: “The buyer’s journey and the marketing funnel for SaaS are different from conventional businesses because the target audience for which the SaaS offering holds value (and thus makes them likely candidates for closing sales) is very limited, which makes reaching out to them a challenge.

Marketing Budget 145

Marketing Budget Paid Search Agency Paid Content Work Management 145

SmartBug Media

JANUARY 29, 2020

Serve as key pieces of your sales enablement toolbox to empower your sales team to focus on the “why”, instead of the “what” or “how”. Here’s a great example from Poynt ( a payments platform trusted by over 100,000 merchants across the world) of how to feature customer testimonials: Bonus tip: Don’t stop at your homepage.

Case Study 113

Case Study Case Studies Studies Paid Search Agency 113

KoMarketing Associates

MAY 2, 2017

While the ways to find B2B influencers has already been covered on our blog, here’s some of the following areas where you can target influencers and their audiences to gain awareness and drive sales. SignRequest is featured on FinancesOnline! Publishers Wield Influence. — B2B CMO Insights (@b2bcmoinsights) April 21, 2017.

B2B Marketing 141

B2B Marketing Work Management Marketing Management B2B 141

KoMarketing Associates

MARCH 15, 2018

Live video is a great example of this—marketers can use Facebook Live or the Hangouts on Air feature on YouTube to conduct interviews, speak about industry topics, or talk about new product releases. They have several different videos on their YouTube channel with millions of views. Live Video. Buying Experience.

Paid Content 178

Paid Content B2B Marketing B2B Thought Leadership B2B 178

GreenRope

DECEMBER 14, 2016

To make things less complicated, let’s take a look at some of the different tactics for generating awareness. For the sake of length, we are going to focus on some of the most used lead generation tactics. If used properly, it is one of the least expensive ways to generate awareness and drive leads into and through your funnel.

Sales Management 40

Sales Management Top of Funnel PPC Cost per Acquisition 40

GreenRope

DECEMBER 14, 2016

To make things less complicated, let’s take a look at some of the different tactics for generating awareness. For the sake of length, we are going to focus on some of the most used lead generation tactics. If used properly, it is one of the least expensive ways to generate awareness and drive leads into and through your funnel.

Sales Management 40

Sales Management Top of Funnel PPC Cost per Acquisition 40

GreenRope

DECEMBER 14, 2016

To make things less complicated, let’s take a look at some of the different tactics for generating awareness. For the sake of length, we are going to focus on some of the most used lead generation tactics. If used properly, it is one of the least expensive ways to generate awareness and drive leads into and through your funnel.

Sales Management 40

Sales Management Top of Funnel PPC Cost per Acquisition 40

GreenRope

DECEMBER 14, 2016

To make things less complicated, let’s take a look at some of the different tactics for generating awareness. For the sake of length, we are going to focus on some of the most used lead generation tactics. If used properly, it is one of the least expensive ways to generate awareness and drive leads into and through your funnel.

Sales Management 40

Sales Management Top of Funnel PPC Cost per Acquisition 40

GreenRope

DECEMBER 14, 2016

To make things less complicated, let’s take a look at some of the different tactics for generating awareness. For the sake of length, we are going to focus on some of the most used lead generation tactics. If used properly, it is one of the least expensive ways to generate awareness and drive leads into and through your funnel.

Sales Management 40

Sales Management Top of Funnel PPC Cost per Acquisition 40

GreenRope

DECEMBER 14, 2016

To make things less complicated, let’s take a look at some of the different tactics for generating awareness. For the sake of length, we are going to focus on some of the most used lead generation tactics. If used properly, it is one of the least expensive ways to generate awareness and drive leads into and through your funnel.

Sales Management 40

Sales Management Top of Funnel PPC Cost per Acquisition 40

GreenRope

DECEMBER 14, 2016

To make things less complicated, let’s take a look at some of the different tactics for generating awareness. For the sake of length, we are going to focus on some of the most used lead generation tactics. If used properly, it is one of the least expensive ways to generate awareness and drive leads into and through your funnel.

Sales Management 40

Sales Management Top of Funnel PPC Cost per Acquisition 40

GreenRope

DECEMBER 14, 2016

To make things less complicated, let’s take a look at some of the different tactics for generating awareness. For the sake of length, we are going to focus on some of the most used lead generation tactics. If used properly, it is one of the least expensive ways to generate awareness and drive leads into and through your funnel.

Sales Management 40

Sales Management Top of Funnel PPC Cost per Acquisition 40