Customer Experience Matrix

APRIL 28, 2009

Summary : a small survey of demand generation users shows that more than half deployed basic demand generation features within one week , and about 75% within one month. More complicated features take longer, but in general, 80% of the features ever deployed are in place by the end of two months. outbound email campaign 0.61

Demand Generation 120

Demand Generation User-Generated Content Customer Surveys Lead Scoring 120

Customer Experience Matrix

NOVEMBER 3, 2018

Picking the right message is just one of many features and often developers’ main concern. The result is that a company might buy one CDP for its database features and have it send a unified feed into a second CDP for analytics and/or personalization. A complete architecture has entries in each of these five categories.

Marketing Automation Services 325

Marketing Automation Services Work Management Marketing Management Multi-Channel 325

Customer Experience Matrix

NOVEMBER 14, 2016

Maybe it's me, but the show seemed to lack some of its usual self-congratulatory excitement: for example, CEO Brian Halligan didn’t present the familiar company scorecard touting growth in customers and revenues. (A Both integrations were presented as first steps towards deeper relationships.

Marketing Automation Services 0

Marketing Automation Services Hubspot Conference Marketing Automation 0

Customer Experience Matrix

FEBRUARY 13, 2020

The general logic is that data is worthless unless it’s exploited, so the CDP should include features to use it. This is wrinkle that wouldn’t be present in a CDP that provided ingestion, profile creation, and access as part of one system. It adds complexity if one application might connect with several services.

Enterprise Management 286

Enterprise Management Marketing Management Ideal Customer Profiles Profiling 286

Customer Experience Matrix

DECEMBER 16, 2018

But a more realistic explanation is that clients are always asking for new features and vendors are eager to oblige. But I just recently saw a presentation by CDP vendor Boxever that suggested the sequence was more than random. In itself, this progression isn’t news.

Enterprise Management 278

Enterprise Management Work Management Marketing Management Marketing Automation Services 278

Customer Experience Matrix

JUNE 3, 2017

Compared with these vendors, SessionM’s loyalty features are probably its most unusual feature. At present, users have to control this manually through campaign and message rules. The system can generate presentation-ready messages or send data elements for the delivery system to transform into the published format.

Loyalty 120

Loyalty Enterprise Management Ideal Customer Profiles Work Management 120

Customer Experience Matrix

JUNE 4, 2014

The underlying logic runs along the lines that all major marketing automation systems have similar features, and certainly they share a core set that is more than adequate for most marketing organizations. But the lesson isn’t just that features matter. So failure is the result of poor implementation, not choosing the wrong tools.

Marketing Automation Services 120

Marketing Automation Services Customer Surveys Marketing Automation Planning 120

Customer Experience Matrix

MAY 17, 2016

As often happens with these presentations, putting together a coherent treatment of the topic forced me to think things through in a bit more detail than I had previously. For this one, I finally got around to listing the specific features that ABM requires that are not part of standard marketing automation.

Account Based Marketing 149

Account Based Marketing Conference ABM Funnel Advertising 149

Customer Experience Matrix

JULY 15, 2013

On the other hand, it does offer email and landing pages, two marketing automation basics, as well as several features borrowed from Vocus PR software. The product''s two most intriguing features draw on Vocus’ monitoring of social media and news outlets. Other traditional marketing automation features will be added as well.

Marketing Automation Services 120

Marketing Automation Services Marketing Automation Marketing Management Social Marketing 120

Customer Experience Matrix

NOVEMBER 6, 2017

The system uses the score to identify the most effective items for each journey stage and to recommend which items should be presented in the future. Further Thoughts These two products are chosen almost at random, so I wouldn’t assign any global significance to their features. Pricing for TrenDemon starts at $800 per month.

Marketing AI 120

Marketing AI Click Fraud Paid Search Agency Allocation 120

Customer Experience Matrix

JUNE 16, 2010

On June 29, I'll be giving a Webinar on “Matching a Marketing Automation System to Your Needs”, part of a day-long set of all-star lead management presentations organized by the Focus online business community. Even buyers who assess their needs may need some help figuring out what features those needs imply. Here's a bit of a preview.

Marketing Automation Services 120

Marketing Automation Services Marketing Automation Work Management Marketing Management 120

Customer Experience Matrix

AUGUST 20, 2012

So, a higher score indicates a more common feature. An item present in every system would have a score of 2.0. The ranking is based on all 200 items, so the broad range among this group shows that all types of features are being added, not just the rare ones. These are features for advanced outbound campaigns.

Marketing Automation Services 120

Marketing Automation Services Marketing Management Vendors Marketing Report 120

Customer Experience Matrix

OCTOBER 14, 2016

So while Datorama wasn’t built to be a CDP – because unified customer profiles are the core CDP feature – it may be evolving towards one. It can also clean, transform, classify, and reformat the inputs to make them more usable, applying advanced features like rules, formulas, and sentiment analysis.

Work Management 120

Work Management Marketing Management Analytics Paid Search Agency 120

Customer Experience Matrix

FEBRUARY 2, 2018

Other Celebrus features are found in some but not most CDPs, so they’re worth noting if they happen to be on your wish list. The queries can run in real time if needed. That’s no different from most other CDPs, which nearly always need to extract and reformat the detailed data to make it available.

Ideal Customer Profiles 136

Ideal Customer Profiles Profiling Enterprise Management Marketing Management 136

Customer Experience Matrix

JUNE 17, 2016

The system includes features to create and send emails, surveys, and in-app mobile messages. In fact, Strikedeck referred to itself as “customer success automation” in an early discussion I had with them, although they don’t seem to be using that positioning at present.

Automation 120

Automation Marketing Automation Services Lead Ranking Trigger Marketing 120

Customer Experience Matrix

DECEMBER 4, 2012

The company’s justification for this claim is that it adds sales-marketing alignment to standard marketing automation features. As the table accompanying my Balihoo post indicates, these are pretty much standard features for channel partner systems. Mindmatrix does a good job with these features.

Marketing Automation Services 120

Marketing Automation Services Paid Search Agency Marketing Automation Advertising Agencies 120

Customer Experience Matrix

JUNE 19, 2015

The core features of B2B marketing automation have been well understood for nearly ten years and prices have been dropping steadily for about the same time. Allyde will eventually add other packages with more features. I started with the lead import feature, which was rather barebones. My general impression was positive.

Marketing Automation Services 120

Marketing Automation Services Marketing Automation Work Management Automation 120

Customer Experience Matrix

MAY 14, 2014

Last month he goaded me into coming up with a framework for relating marketing technology to business strategy , which I''ll present at the MarTech conference in August. The only real requirements seems to be some sort of a marketplace – all loosely modeled on Salesforce.com’s AppExchange, which in turn I see as inspired on Apple’s App Store.

Rules 120

Rules Work Management Marketing Management API 120

Customer Experience Matrix

JULY 3, 2014

The obvious solution is to add other channels and, even more important, features to control the decisions of when, how, and to whom messages are sent. The key to all this is the one unfamiliar phrase on the previous list: “present tense marketing”. StrongView , which was original email specialist StrongMail, has followed this course.

Work Management 120

Work Management Marketing Management Marketing Automation Services Paid Search Agency 120

Customer Experience Matrix

JUNE 7, 2017

Beyond the keynotes, the conference featured several customer stories. Coca Cola and General Motors both presented visions of a connected future where soda machines and automobiles try to sell you things. But, as one roundtable participant pointed out, companies still need change management to ensure workers take advantage of it.

Marketing AI 120

Marketing AI Marketing Management Conference Press 120

Customer Experience Matrix

JULY 9, 2010

In fact, Curata provides a complete system to not just locate the right content but also to organize and present it to the marketer’s target audience. It then presents them for manual review before being posted to a Curata Web site, which automatically adds them to appropriate indexes for future reference.

Aggregators 120

Aggregators Marketing Automation Services RSS Classified Ads 120

Customer Experience Matrix

APRIL 13, 2016

The key feature of these systems is they select customer treatments based on movement through a journey map. All told, this is an exceptionally broad set of data management features. As I wrote a couple of posts back , I’ve recently noticed a new set of vendors offering “journey optimization engines”*.

Marketing Automation Services 120

Marketing Automation Services Work Management Ideal Customer Profiles Marketing Management 120

Customer Experience Matrix

DECEMBER 6, 2017

That’s pretty abstract, so she made it concrete by presenting game players with a collection of alternative strategies, each on a card of its own. As you can tell from the description, the action cards are the central feature of the game. She then created a second set of cards that listed actions available to the players.

Resources 136

Resources Class Course Conference 136

Customer Experience Matrix

DECEMBER 28, 2010

Having decided that my weights needed adjusting, I wanted an independent assessment of which features were most appropriate for each type of buyer. I decided I could base this on the features each set of vendors provided. The only necessary assumption is that vendors offer the features that their target buyers need most.

Marketing Automation Services 120

Marketing Automation Services Vendors Marketing Automation Automation 120

Customer Experience Matrix

AUGUST 23, 2012

Today I’ll present the third and (mercifully?) Act-On’s position on top of the product fit range is a bit misleading: when you look at the components of that score (see below; this comparison chart is another VEST feature), the vendors are all very close. This isn’t at all to say that the products are equivalent.

Eloqua 120

Eloqua Act-On Marketing Automation Services Marketo 120

Customer Experience Matrix

JUNE 5, 2013

In any case, SAP did tell a good story: real-time interactions seamlessly presenting customers with consistent information, dialogues, and purchases across all channels, with a central role for the Web. It''s possible SAP wanted ExactTarget for the same reasons and would have described it differently had they been the winning bidder.

Work Management 120

Work Management Marketing Management Marketing Automation Services Salesforce.com 120

Customer Experience Matrix

JANUARY 5, 2012

Here’s more proof that the apocalypse is near: I’ve discovered the “remove background” feature in Powerpoint. This makes it even easier for me to doctor photographs for my presentations. The fabric of reality cannot long survive so much stress.

Marketing Automation Services 120

Marketing Automation Services Marketing Automation Work Management Automation 120

Customer Experience Matrix

MAY 31, 2013

Neolane has been one of these, growing from its roots in email to encompass other outbound and inbound channels, and more recently with a slew of social and mobile marketing features. Other features of the system are more typical of dedicated interaction managers: - eligibility rules for each offer. offer arbitration (i.e.,

Enterprise Management 120

Enterprise Management Interactive Marketing Marketing Management Campaigns 120

Customer Experience Matrix

APRIL 12, 2011

This series of posts presents the seven-step methodology we use at Raab Associates, along with related worksheets. Choosing a marketing automation system is a major decision. A disciplined selection process is essential to make a sound selection. The first three are below.

Marketing Automation Services 120

Marketing Automation Services Work Management Marketing Management Marketing Automation 120

Customer Experience Matrix

AUGUST 6, 2013

In other words, RightWave has the features to support pretty much any program marketers might want. Most of the sales information is presented within the Salesforce.com interface, although users can drill down into details held with RightWave.

Marketing Automation Services 120

Marketing Automation Services Marketing Automation Marketing Management Automation 120

Customer Experience Matrix

MARCH 9, 2015

The last three minutes of my MarTech Conference presentation are driving me crazy. Some will be the topic of other MarTech presentations. Conversely, some adtech features will become standard martech practice. Now all I have to do is figure out how to cram this into three minutes of my presentation. More about that later.

Marketing Automation Services 120

Marketing Automation Services Ideal Customer Profiles Terms and Conditions Lead Ranking 120

Customer Experience Matrix

APRIL 21, 2009

One result of interest: how quickly people deploy the features they eventually use. I had expected people to start slow and add more features over time. It seems that by the end of the first month, people have already used 2/3 of the features they will ever use. Not so much. Interesting.

Demand Generation 120

Demand Generation Customer Surveys Demand Generation 120

Customer Experience Matrix

AUGUST 16, 2011

Predictive Response has a broader range, with more advanced email features, including split tests, content templates, and branching campaigns, as well as Web visitor tracking, lead scoring, dashboards, and some data cleansing on form entries. That question has no simple answer. But however they get there, I think the destination is clear. *

Marketing Automation Services 120

Marketing Automation Services Enterprise Management Work Management Marketing Automation 120

Customer Experience Matrix

APRIL 27, 2017

Infusionsoft has always presented combined methodical management of its own business with evangelical cheerleading for its small business clients. The contrast was even greater than usual at the company’s annual ICON conference in Phoenix this week.

Marketing Automation Services 0

Marketing Automation Services Marketing AI Work Management Marketing Management 0

Customer Experience Matrix

JULY 28, 2010

With a $2,000 per month starting price and a solid mix of features, it sits squarely in the middle of the market. As the latest round of enhancements illustrates, Manticore remains focused on the core demand generation features of email, landing pages, lead nurturing and sales integration. I remain skeptical about Manticore's approach.

Manticore 120

Manticore Marketing Automation Services Demand Generation Agencies Marketing Management 120

Customer Experience Matrix

NOVEMBER 18, 2011

The first wave of marketing automation features for social media is now several years old. Beyond the execution technology itself, these features will require substantial increase in analytical horsepower to make sense of the results. But marketing automation vendors haven’t built many special features to make video easier to use.

Marketing Automation Services 120

Marketing Automation Services Work Management Marketing Management Paid Search Agency 120

Customer Experience Matrix

AUGUST 22, 2011

I heard two presentations: a keynote by Wil Reynolds of SEER Interactive and a session on starting an affiliate business by Nicholas Reese of Microbrand Media. Swimming through the aisles were the affiliate marketers themselves – people who make their living by selling other companies’ products in return for a share of the revenue.

Churn Rate 120

Churn Rate Paid Search Agency Ethics Aggregators 120