Litmus

NOVEMBER 16, 2018

We had speakers talking about everything from A/B testing and experimentation to localization, accessibility, artificial intelligence, and even how to switch ESPs without the usual headaches. Louise Lundberg of GANT AB gave the London attendees some amazing advice on improving team communication through better feedback.

Trends 70

Trends A/B testing SMS Conference 70

Convert

MARCH 28, 2022

Is your A/B test taking too long to hit 95% statistical significance? For your A/B test to give you the real answers you’re looking for, you’re going to need to flex some stats muscles. If in your test, B beat A and the result showed a weak stat sig, rerunning the test may show a different result.

Statistics 52

Statistics A/B testing Sample Stats 52

Webbiquity

NOVEMBER 17, 2022

Click-through landing page: This type of landing page shares the benefits and features of a product along with a CTA button, encouraging them to start a free trial. It is an intermediate page between a link and the content it is linking that could present an ad or ask you for language preferences or your age. Reduce Page Load Time.

Landing Pages 204

Landing Pages Optimization Conversion Rate Lead Scoring 204

RebelMouse

JANUARY 5, 2024

This guide covers A/B testing, its definition, advantages, and real-world applications. We will also go over how A/B testing works, ways to implement it in your SEO practices, and common roadblocks that may come up when evaluating test results. Now, let's see how A/B testing can improve your website’s performance.

Marketing Websites 109

Marketing Websites Sample CTR Click Rate 109

Heinz Marketing

OCTOBER 25, 2021

We are a little over 300 episodes of Sales Pipeline Radio over the last several years, and you can catch all of our episodes past, present and future on demand at salespipelineradio.com. Hey, listen, you know what’s better than eight-minute abs, seven-minute abs, seven minutes. It’s like a minute. What if it had X?

Work Management 115

Work Management Enterprise Management Marketing Management A/B testing 115

Lead Liaison

MARCH 6, 2018

Presenters. Please note that this content was presented live and then transcribed. It will read exactly as presented in the webinar. So instead of writing that giant explanation about this or that feature, you can make a video about it and have folks be really engaged with that video. Margot Mazur, Wistia. Transcription.

Webinar Metrics 48

Webinar Metrics Video Marketing Top of Funnel Lead Liaison 48

Convert

FEBRUARY 13, 2023

Here’s a short discussion between Rishi Rawat and Lorenzo Carreri that sets the tone for what’s to come: This is also where the idea of A/B testing is a game-changer. Cause: From Ton Wesseling’s LinkedIn Post A/B testing cuts down the uncertainty inherent in big pivots. A/B testing is your safety net!

A/B testing 52

A/B testing Paid Search Agency Lead Ranking Advertising Agencies 52

Convert

FEBRUARY 22, 2022

Does your testing program feel like it’s lacking structure or impact? Are you running tests with no plan of attack and unsure what to prioritize or where to work next? Perhaps you get lost trying to remember which tests you’ve tried before, what worked, and what failed? What Is a Learning Repository?

A/B testing 64

A/B testing Budget Programs Paid Search Agency Work Management 64

Convert

MARCH 21, 2023

A ton of original research went into it, where I personally used and tested each tool against several criteria, including the effect on page speed, pricing, ML features, ideal use cases, supported devices, integrations, and more. I’m thrilled to present the most comprehensive heatmaps and session recording tools comparison article.

Comparison 52

Comparison Budget Programs Tools Marketing Analytics Tools 52

Conversica

AUGUST 2, 2022

Hexagon Tests Out Their AI Assistant. Hexagon AB started using Conversica for one of their subsidiary companies in late 2020, which was obviously a difficult year for Marketers and Sellers—and everyone else—due to COVID. “We That presented a great challenge for Hexagon—and a great opportunity, if tackled properly.

A/B testing 52

A/B testing Sales Qualified Leads Lead Scoring Lead Ranking 52

Heinz Marketing

NOVEMBER 27, 2017

We’ve already featured some great guests and have a line up of awesome content and special guests into 2016. We every week here on Sales Pipeline Radio feature some of the best and brightest minds in B2B sales and marketing. I am really really excited to feature Ashley Asue. It’s all about experimentation and AB testing.

Ideal Customer Profiles 53

Ideal Customer Profiles Work Management B2B Sales Consulting 53

accelerate agency

AUGUST 10, 2021

SaaS, or software as a service tools are products accessed through a cloud-based system that provide features to streamline single or multiple business functions. Standout feature: Slack offers over 2,200 integrations (that’s all of them, right?) Your everyday toolbox might need some work, but your SaaS toolbox will be good to go.

Marketing Automation Services 52

Marketing Automation Services Work Management Enterprise Management Tools 52

CoSchedule

FEBRUARY 7, 2023

The more you write, the better you will get at communicating and presenting your message succinctly. But is the executive team going to find the AB tests you ran while crafting a newsletter , or is the number of opens and click-throughs that it generated relevant?

Process 96

Process A/B testing Marketing Report Guidelines 96

Unbounce

JULY 12, 2023

Showing up drunk to a presentation for Life Cereal. Unbounce is an AI-powered landing page builder with smart features driving superior conversion rates. And I know we can test a lot of those sorts of creative and see how it performs with the numbers and the statistics and the quantifiable data. Oh, hang on. What a show, huh?

Paid Search Agency 98

Paid Search Agency Advertising Agencies Ad Agencies Lead Ranking 98

accelerate agency

FEBRUARY 16, 2023

SaaS, or Software as a Service, tools are products accessed through a cloud-based system that provide features to streamline single or multiple business functions. Being cloud-hosted and pre-configured by software providers, one of the key features of SaaS tools is that they’re often ready to use out-of-the-box.

Marketing Automation Services 52

Marketing Automation Services Budget Programs Work Management Enterprise Management 52

accelerate agency

FEBRUARY 16, 2023

SaaS, or Software as a Service, tools are products accessed through a cloud-based system that provide features to streamline single or multiple business functions. Being cloud-hosted and pre-configured by software providers, one of the key features of SaaS tools is that they’re often ready to use out-of-the-box.

Marketing Automation Services 52

Marketing Automation Services Budget Programs Work Management Enterprise Management 52

Unbounce

MARCH 2, 2021

If you have a few different ideas and want to find out which approach is best, you can run A/B tests on several versions of your landing page to see which converts best. Using AI, Smart Traffic learns and tests different landing page variants to determine which one will most likely convert a specific type of visitor.

Landing Pages 145

Landing Pages Creativity Examples Campaigns 145

Heinz Marketing

APRIL 15, 2019

We’ve featured an impressive list of guests covering a wide range of topics with a focus on sales development and inside sales priorities. We are featuring every week some of the best and brightest minds in B2B sales and marketing. We publish transcripts and recordings every Monday. Today is absolutely no different.

Top of Funnel 70

Top of Funnel Work Management Marketing Management Paid Search Agency 70

FunnelEnvy

APRIL 28, 2021

So there are all positives and why we’ve seen this kind of being the prominent way, at least in B2C, where complex forms are being presented. What features do you care about? We all would rather get started with a what’s in it for me question, like, “What is a feature you care about?”

A/B testing 52

A/B testing Marketing Automation Services Paid Search Agency Conversion Rate 52

SendX

SEPTEMBER 9, 2018

It is new marketing channel which allows you to reach out to your site visitors when these visitors are neither present on your website nor do you have their email or other such contact details. Since browser push notifications work both on desktop & mobile devices hence you don't need to have the mobile app being present.

CTR 150

CTR A/B testing Opt-in Click Rate 150

Unbounce

JUNE 23, 2023

Unbounce is the AI-powered landing page builder with smart features that drive superior conversion rates. What we’re gonna do is I’m going to present a scenario for the group here, a what if scenario, and we can talk to the best of our ability at this particular moment about how things might shake out in the coming weeks, months, years.

Paid Content 95

Paid Content Paid Search Agency Budget Programs Top of Funnel 95

Sprout Social

SEPTEMBER 12, 2018

Instagram Live is just one of the more recent features to appear in Instagram’s portfolio and it has a lot of benefits to offer, including: Newsfeed priority: Thanks to Instagram’s algorithm, posting a live video will place you at the head of your followers’ feeds. Want summer #abs in a hurry? Is your audio clear?

Broadcasting 108

Broadcasting Planning A/B testing Urgency Marketing 108

chiefmartech

AUGUST 5, 2019

Come soak up three days worth of educational sessions covering key topics and practices across marketing technology and operations, featuring: 6 keynotes from superstars such as Charlene Li and Mitch Joel. I’ll open with a keynote presentation on Platforming Marketing. 6 KEYNOTES TO FRAME THE BIG MARTECH PICTURE.

Enterprise Management 61

Enterprise Management Planning Marketing Attribution Work Management 61

PathFactory

JUNE 20, 2019

In case you missed it, PathFactory brought B2B marketing all-stars together for a scintillating live panel discussion on all things A/B testing. The action-packed hour explores best practices for marketing experimentation, answers audience questions, and dives into real-life testing examples. That makes testing even more important. .

A/B testing 40

A/B testing Ideal Customer Profiles Top of Funnel Statistics 40

seo.co

FEBRUARY 10, 2022

For example, you could focus exclusively on building a better reputation for your brand, and work on getting featured in high-authority publishers. Depending on how you approach the problem, you can set up an AB test to compare two variations of a campaign independently. Custom reports. Measuring conversions.

Paid Content 98

Paid Content ROI Content Marketing Marketing Analytics Tools 98

Lead Liaison

MARCH 14, 2018

Please note that this content was presented live and then transcribed. It will read exactly as presented in the webinar. You want to have some multi-variant testing, not AB testing the ABCD all the way up, multi-variant, try different things but don’t make it too complex, if then, logic and things like that.

Top of Funnel 48

Top of Funnel Webinar Metrics Lead Liaison Marketing Automation Services 48

Heinz Marketing

JANUARY 22, 2018

We’ve already featured some great guests and have a line up of awesome content and special guests into 2016. Every episode of Sales Pipeline Radio past, present, and future, always available at salespipelineradio.com. Every week, we are featuring some of the best and brightest minds in B2B sales and marketing. We gotta run.

Marketing AI 67

Marketing AI Top of Funnel Work Management Enterprise Management 67

Convert

FEBRUARY 14, 2022

Single page applications: What are they, how do they work, and, more importantly, how do we run A/B tests on them? In this guide, we’re going to break this down, as well as look at 10 of the best A/B testing platforms you can use. This way you can decide exactly which tool is the best fit for you and your testing needs.

A/B testing 52

A/B testing Webinar Metrics Terms and Conditions Tools 52

Litmus

MAY 8, 2020

Over 600,000 marketing professionals use Litmus’ tools to build, test, and analyze better email campaigns faster. Over 600,000 marketing professionals use Litmus’ tools to build, test and analyze better email campaigns faster. Everything from, you know, AB testing is always a popular topic. Episode Transcript.

A/B testing 74

A/B testing Conference Budget Programs Work Management 74

Convert

AUGUST 24, 2022

You can use personas in A/B testing as a powerful customer research tool to trigger a high-quality experimentation feedback loop. When asked about User Personas and how to use CRO to have a persona strategy that stands the test of time, here’s what he had to say: I don’t use the term persona anymore.

High Quality Lead 59

High Quality Lead Ideal Customer Profiles Research Enterprise Management 59

Litmus

MAY 8, 2020

Over 600,000 marketing professionals use Litmus’ tools to build, test and analyze better email campaigns faster. And back in 2018 or 2017 I actually took to the stage at Litmus Live and presented on my company’s preference center rebuild. Everything from, you know, AB testing is always a popular topic.

A/B testing 74

A/B testing Conference Budget Programs Work Management 74

Directive Agency

MAY 9, 2017

Design featured images. Here are some tasks they might do on a daily basis: Split test ad copy. A/B test landing pages. Did a mobile-friendly test. Great branded campaigns also allow you to test your ad copy, click-thru rates (CTRs), and even conversion rates. Do email marketing. Film videos. Write copy.

Paid Search Agency 85

Paid Search Agency Work Management Enterprise Management B2B Marketing 85

Magisto

SEPTEMBER 23, 2019

A/B Testing – Testing two variables like time of posting, color of button, kind of call to action, landing pages, ad, to see which one performs better. AB testing is not limited to two variables. This way, it makes it easier to sort out all the content present on a social platform.

Social Media 64

Social Media Social Marketing Work Management Cost Per Thousand 64

Convert

JULY 18, 2022

Did you know there are over 50 A/B testing tools on the market? You don’t need to break the bank or go with the category leader if you want your testing needs met. Consider what kind of optimization challenges you face on the regular – the best A/B testing software for you should match your needs and budget. Yes, that many.

Budget Programs 98

Budget Programs Enterprise Management Work Management Marketing Management 98

Magisto

OCTOBER 3, 2019

A/B Testing – Testing two variables like time of posting, color of button, kind of call to action, landing pages, ad, to see which one performs better. AB testing is not limited to two variables. This way, it makes it easier to sort out all the content present on a social platform.

Paid Content 40

Paid Content Top of Funnel Work Management Marketing Management 40

Convert

DECEMBER 8, 2023

The A/B testing tool market is bursting at the seams in 2024, with over 50 options to choose from. You don’t need to break the bank or go with the category leader to have your testing needs met. How much C-suite support is present? And that number is only growing. You’re spoilt for choice. Let’s help you out!

Budget Programs 52

Budget Programs Enterprise Management Work Management Marketing Management 52

Convert

APRIL 18, 2023

And if you know about the MECLABS Conversion Sequence Heuristic , you’ll understand the big role motivation plays in converting shoppers: C = 4m + 3v + 2(i-f) – 2a This “thought tool” is a product of years of testing and research, that helps you focus changes to areas on your web pages that can directly improve the probability of conversion.

Optimization 52

Optimization CMS Development A/B testing Lead Ranking 52