KoMarketing Associates

FEBRUARY 10, 2021

Understanding Google search engine result page – or “SERP” – features has always been an essential part of SEO for B2B digital marketers. What Are SERP features? SERP features are all the little widgets of information Google (or Bing) can put into the search results. What is a “Zero-Click Search?”.

SERP 295

SERP Features Google Top of Funnel 295

Strategic-IC

NOVEMBER 21, 2022

Now this is what you call an ABM case study: How a technology brand started ABM from scratch and built a $4.5M+ (£4m+) pipeline (and.delivered $1m (£750,000) in closed-won revenue). This is the ABM case study and a very personal ABM story of BlueBotics, a global leader in autonomous navigation solutions.

Account Based Marketing 62

Account Based Marketing Case Study Case Studies ABM 62

Heinz Marketing

MARCH 4, 2023

In addition to our Sunday App of the Week feature, we also summarize some of our favorite B2B sales & marketing posts from around the web each week. There are at least five follow-up questions to optimize a referral request, and each of them presents an opportunity for referral reluctance. What is Data Enrichment?

Case Study 52

Case Study Case Studies Studies Cross-Selling 52

Vidyard

FEBRUARY 19, 2020

Case study videos are powerful tools for businesses looking to attract new clients and drive revenue. By using video, you add a personal element that’s difficult to achieve with a traditional, text-based case study. When properly executed, a case study video showcases the value of your work and helps grow your business.

Case Studies 65

Case Studies Case Study Studies Video Marketing 65

Moz

JANUARY 26, 2020

Posted by brodieclarkconsulting I recently finished a project where I was tasked to investigate why a site (that receives over one million organic visits per month) does not rank for any featured snippets. I’ve done a lot of research on featured snippets in the past. The project was passed on to me by an industry friend. Very unlikely.

Case Studies 64

Case Studies Case Study Features Studies 64

Televerde

SEPTEMBER 25, 2018

One of the most interesting sessions of the SiriusDecisions events are the sponsor case studies. Part of the reason is that I have a little skin in the game – I help our clients prepare their case study presentations for us. What are the biggest challenges that your customers are seeing today?

Case Study 40

Case Study Case Studies Marketo Studies 40

Content4Demand

DECEMBER 6, 2019

Nearly half (47%) of the 200 senior-level B2B marketing professionals surveyed in the 2019 Content Preferences Survey Report cited case studies as the most valuable influencer content format—the top choice. Why Case Studies? Use Case Studies to Seal the Deal. A strong case study can be the tipping point.

Case Studies 55

Case Studies Case Study Top of Funnel Studies 55

SmartBug Media

AUGUST 12, 2019

Case studies are one of the most powerful types of content in the inbound marketer’s toolbox. When done right—with descriptive storytelling and a powerful visual presentation—a case study can deliver a clinching message to leads in the decision stage of the Buyer’s Journey. Originally written on March 17, 2017.

Case Study 58

Case Study Case Studies Studies Work Management 58

Leadspace

JANUARY 23, 2018

Case studies are among the most high-impact pieces of content a B2B marketer can produce. Unlike many other forms of marketing content — for example blogs, ebooks, white papers or reports — case studies give you an opportunity to directly demonstrate the real-life value your solutions are providing to customers.

Case Study 54

Case Study Case Studies Studies Enterprise Management 54

NuSpark Consulting

JANUARY 15, 2016

Case studies are bursting with promise for use in B2B lead generation and sales. Why Case Studies? Why do marketers at B2B companies write case studies? Why do marketers at B2B companies write case studies? And if content is king, case studies are the crown jewels.

Case Study 100

Case Study Case Studies Studies B2B Marketing 100

Marketing Insider Group

JANUARY 24, 2022

Case studies give SaaS brands a unique opportunity to share data-driven results and engaging stories at the same time. Grow your social proof with case studies. Case studies give B2B companies a unique opportunity to present data-driven information while also telling a relatable story. Image Source.

Paid Search Agency 326

Paid Search Agency Content Marketing Companies Case Studies 326

Moz

MAY 17, 2020

Later, you will be presented with a case study, where we used SEO sprints for a chain of opticians. In many cases, your screen can also be covered with a Google Shopping ad. These are the typical estimations coming from CTR benchmark studies. However, if you do it right, this is not the case anymore.

Case Studies 73

Case Studies Case Study Studies SEO 73

Webbiquity

MARCH 28, 2023

Pumble then also does a great job of plugging their own product, another chat app, and presenting it as an alternative to these more popular solutions. Case Studies Image credit: Scott Graham on Unsplash The case study is the go-to content format when your goal is to demonstrate your expertise and authority.

Top of Funnel 309

Top of Funnel Marketing Strategy Marketing & Strategy Planning 309

Convert

NOVEMBER 2, 2022

Take a look at this case study to see how an antiperspirant DTC brand increased their purchase rate by 18% using Viddy Stories. Take a look at this case study to see how a tattoo aftercare brand increased their average user session duration by 76% by adding Viddy’s Floating Players on their PDPs. stars on them.

Case Studies 59

Case Studies Case Study Video Marketing Studies 59

BenchmarkONE

DECEMBER 1, 2022

What makes it so engaging and entertaining is not just the way content is presented to users but that the platform has evolved over time to fit the needs its users have. . However, to expand visibility and reach your audience with Instagram, you must leverage every feature available to you. Let’s dive straight in!

Small Business Marketing 73

Small Business Marketing Features Business Tagging 73

The Marketing Blender

OCTOBER 17, 2019

How to build a better Challenger Sales presentation in 2020. Six steps to craft more persuasive messaging for a Challenger Sales presentation in 2020. For B2B sales reps today, connecting your features and benefits to a customer’s needs isn’t enough to consistently close deals. Our Services. See Our Work. Who We Are. Contact Us.

Marketing Budget 106

Marketing Budget Ad Building Marketing Automation Services Ideal Customer Profiles 106

B2B Marketing Traction

OCTOBER 16, 2015

We added features that displayed new updates and posts on all pages so that visitors could more easily find what they were looking for and be informed about what they didn’t know. WordPress has some wonderful features that help you manage multiple authors, allow them to add draft posts with their own login.

Case Study 100

Case Study Case Studies Social Media Social Marketing 100

Hubspot

MAY 24, 2019

In April 2019, LinkedIn announced that users can now upload documents and presentations to the platform. This new feature enables you to post content assets directly to your feed for your followers to view without needing to download a file or visit a new location. To get started using the new feature, you can follow the steps below.

Linkedin 76

Linkedin Case Study Case Studies Distribution 76

Content4Demand

FEBRUARY 7, 2020

24-26 in Scottsdale, AZ, will feature an expanded lineup of workshops as part of a packed agenda with more than 100 sessions over three days. The upcoming conference will see more than 30 case studies to help attendees experience first-hand how B2B marketing impacts all types of businesses.

Case Study 54

Case Study Case Studies Studies Work Management 54

Convince & Convert

FEBRUARY 21, 2024

A simple one-hour workshop with specific use cases that every department can learn from helps everyone understand what’s possible and what to avoid. Click To Tweet Model Best Use Cases A recent study of law students that were allowed to use ChatGPT showed they did faster work, higher quality work, and enjoyed their work more.

Training 152

Training Lead Ranking Phishing Paid Search Agency 152

Content Standard

JUNE 12, 2017

Healthcare’s case studies are needlessly dry. Our industry has some of the most dramatic, most touching, and most riveting stories in the world, but somehow our case studies generally manage to be sufficient at best. This is why case studies are structured the way they are. Why Stories Matter.

Case Study 57

Case Study Case Studies Studies Work Management 57

markempa

APRIL 24, 2009

These summits feature case studies based on real-life marketers’ actual lessons learned about what is working at this moment in advanced business marketing. Experienced B2B marketers who want to present will need to submit speech proposals by May 21, 2009. Click here to learn more.

Demand Generation Agencies 120

Demand Generation Agencies Case Study Case Studies Demand Generation 120

Zoominfo

JUNE 10, 2018

Prior to the demo, do your research—think back to your initial calls and determine what industry, pain points, or features you should focus on. A demo shouldn’t be a one-way presentation; it should be a conversation. Leverage customer testimonials or case studies. Here’s why: Testimonials and case studies build trust.

Pricing 239

Pricing Price Case Studies Case Study 239

ClickDimensions

JUNE 3, 2019

Case studies. An oldie, but a goodie, case studies are an effective way to incorporate your customers into your marketing content. While case studies can take many different forms, be sure that you explore a customer’s story from start to finish. Here are five ideas to get you started: 1.

Features 66

Features Ideal Customer Profiles Case Studies Case Study 66

Martech

MARCH 13, 2024

This article explores two key use cases for how AI can enhance customer understanding more efficiently and effectively. Surveys have poor predictive value because they often present responders with choices or ask responders to identify pain points in isolation from the larger context of their lives.

Marketing AI 111

Marketing AI Research Paid Search Agency Customer Surveys 111

Marketing Insider Group

JUNE 19, 2023

The assessment also shows you gaps in your content and can present fresh ideas. Various search engine optimization tools have features that can help you find competitors you haven’t yet discovered. For example, Semrush has an Organic Research feature that lists competitors.

Analysis 289

Analysis Top of Funnel Advertising Agencies Content 289

Lead Forensics

APRIL 16, 2024

Imagine crafting emails that directly address your leads’ specific pain points or building presentations tailored to their unique interests. Outreach.io: Provides features like email sequencing and personalized video messages to enhance outreach effectiveness.

Ideal Customer Profiles 52

Ideal Customer Profiles Cross-Selling Budget Programs High Quality Lead 52

Oktopost

APRIL 26, 2024

This means, by the time they consider reaching out to a law firm, they have likely investigated your firm, its partners, past cases relevant to their situation, your competitors, and any additional information that could inform their decision. According to recent studies, 84% of law firms are already marketing their practices on social media.

Social Media 62

Social Media Work Management Marketing Management Media 62

Act-On

SEPTEMBER 25, 2023

Knowing what case studies they’ve read, which webinars they’ve attended, and what emails they tend to open will give them valuable insight into what matters most to this particular lead. So here are a few questions we’ve found can spark great conversations: What slide in your presentation deck gives the buyer their “lightbulb moment”?

Marketing Automation Services 143

Marketing Automation Services Software Top of Funnel Process 143

SalesIntel

APRIL 17, 2024

Automation presents a solution to streamline your email processes and achieve scalable results. This article presents established best practices for implementing B2B email marketing automation effectively. Effective utilization of the features not only improve your campaign performance but also saves time.

Marketing Automation Services 52

Marketing Automation Services Work Management Marketing Automation Marketing Management 52

Moz

AUGUST 7, 2019

Posted by Gaetano-DiNardi-NYC Disclaimer: I’m currently the Director of Demand Generation at Nextiva , and writing this case study post-mortem as the former VP of Marketing at Sales Hacker (Jan. Organic Growth to Present Day. I would not be writing this case study today without him! 6) Featured Snippets.

Case Studies 49

Case Studies Case Study Paid Search Agency SEO 49

Martech

OCTOBER 2, 2023

In the first case, you know that training is specifically what you need. In the second case, it may or may not be, but you aren’t paying for it. For instance, case studies and projects could include some data hygiene work. Further, when we automate learning experiences, new challenges will also present themselves.

Automation 115

Automation Marketing AI Data Hygiene Case Studies 115

Zoominfo

APRIL 23, 2021

In this recap of the webinar, we’ll review the importance of incorporating automation into key parts of your sales cycle, give you a peek into ZoomInfo’s best go-to-market plays, and present new time-saving selling strategies. The timeless case for automation. 1: The funding play. This is a sweet spot for ZoomInfo.

Webinar Metrics 242

Webinar Metrics Zoominfo Automation Marketing & Strategy 242

Hubspot

FEBRUARY 1, 2017

One of the best ways to prove your worth is through compelling case studies. To help you arm your prospects with information they can trust, we've put together a step-by-step guide on how to create effective case studies for your business -- as well as free case study templates for creating your own.

Case Studies 36

Case Studies Case Study Studies Template 36

Biznology

JUNE 11, 2018

Selling features isn’t the answer and, in fact, hasn’t been effective for much longer than most marketers would admit. Case studies, for example, have a long and storied history, and they are a great example of demonstrating a solution in action. But case studies aren’t the most appropriate piece of marketing in all instances.

Top of Funnel 179

Top of Funnel Case Studies Content Marketing Case Study 179

Contently

FEBRUARY 8, 2022

Oh, we should talk about all of these totally awesome product features!” If you’ve studied Nike’s marketing campaigns, you’ve probably noticed their ads never present product descriptions, unlike their competitors. Adding reviews and case studies to your website can have a positive impact on your SEO.

Storytelling 205

Storytelling Brand Identity Branding Word of Mouth 205

Launch Marketing

APRIL 19, 2023

Testimonials and Case Studies When thinking about building trust, testimonials and use cases are two of the strongest content types. Taking this a step further, you can deliver and present testimonials that match a prospect’s pain points. Case studies are another personalization tactic.

Top of Funnel 118

Top of Funnel Tactics B2B Marketing Work Management 118