Scoop.it

MARCH 21, 2023

2023 is outside, and most digital marketing specialists understand that today’s SEO is more than keywords in content and tons of backlinks from other resources. 2023’s top nine SEO writing tricks are: Include Hidden Keywords I’ve been working with SEO texts since 2010. That’s right, but what about users?

SERP 81

SERP Long Tail Marketing Dwell Content 81

Content Marketing Institute

JANUARY 23, 2018

One big change is the introduction of featured snippets. The best way to be the featured content is a huge topic that confuses content marketers more and more, so I decided to address some of the most frequent questions people ask me about featured snippets. Are they featured snippets or answer boxes? Click To Tweet.

FAQ 108

FAQ Traffic Features Trigger Marketing 108

KoMarketing Associates

OCTOBER 25, 2016

How to uncover top-of-funnel keyword opportunities. To better explain the keyword intent of users as they move down the funnel, here is an example of each type of search query: Search Query: Awareness. How to Uncover Top-of-Funnel Keyword Opportunities. I will be addressing the following: What is top-of-funnel content?

Top of Funnel 120

Top of Funnel SEO Long Tail Marketing Marketing Funnels 120

KoMarketing Associates

JULY 18, 2017

Writing SEO content effectively cannot be attained without focusing on a theme and a specific keyword or keyword phrase. From there, plug in your theme (we focused on “content marketing” in the above example) to a keyword research tool to see what types of related queries have volume. Write, Optimize, and Promote.

SEO 141

SEO Long Tail Marketing SERP Content 141

Moz

NOVEMBER 20, 2019

Posted by FeliciaCrawford Have you ever wished there were an easy way to see all the top keywords your site is ranking for? What about those times when you're stumped trying to come up with keywords related to your core topic, or want to know the questions people are asking around your keywords? Find relevant keywords.

Keywords 52

Keywords Research Eye-Tracking Domain 52

Martech Advisor

AUGUST 22, 2019

Answer the Public - Your free guide to keyword identification. Ubersuggest - A free long-tail keywords creator. Coming up with long-tail keywords (words and phrases that are related to your primary keyword) can be difficult. LSI Graph - A feature-rich long-tail keyword generator.

SEO 85

SEO Long Tail Marketing Tools SERP 85

Hubspot

APRIL 4, 2019

When a user types in a certain keyword, SEM enables your business to appear as a result for that search query. Google Ads Keyword Planner. Google Ads Keyword Planner. SEMRush allows you to conduct extensive keyword research, keyword rank tracking, site audits, traffic analysis, and more. Best SEM tools.

Search Engine Marketing 101

Search Engine Marketing SEM Search Marketing SERP 101

SmartBug Media

AUGUST 24, 2022

The first organic search result takes you to a local appliance store’s product page, featuring hundreds of different types of refrigerators, each with its own picture, product description, price, and maybe some reviews. Keyword strategy. A Solid Keyword Strategy. How many searches is this keyword getting per month?

Inbound Marketing 98

Inbound Marketing Campaigns Top of Funnel Planning 98

Biznology

JULY 28, 2015

A few of my offerings include online influencer outreach , long-tail blogger outreach , and social media marketing so a major part of my services include sifting through the entire Internet ( The Internet is big. If you want to know more in advance, watch this: long tail blogger outreach and influencer outreach.].

Research 80

Research Process Long Tail Marketing Blogger 80

Brandpoint

AUGUST 20, 2018

Target long-tail keyword phrases. Keyword phrases are likely to be more detailed in voice search, where it takes less effort to articulate exactly what it is exactly that you want. By targeting long-tail keyword phrases, you’re more likely to cater to a voice search audience.

Long Tail Marketing 54

Long Tail Marketing Optimization FAQ Content 54

Single Grain

AUGUST 20, 2019

In SEO, there are two types of keywords: “head” keywords and “long-tail” keywords. Head keywords are harder to rank for. Head keywords are harder to rank for. What Are Long-Tail Keywords? Long-Tail vs. Short-Tail Keywords.

Long Tail Marketing 92

Long Tail Marketing Keywords SEO Campaigns 92

Martech Advisor

NOVEMBER 7, 2019

Words that come before or after a keyword will be considered to understand the search intent. BERT models will be applied to both ranking and featured snippets to show more relevant and useful information in search results. Context Matters More Than Keyword Density. Image source: Twitter Page Danny Sullivan.

Long Tail Marketing 46

Long Tail Marketing Google Keywords Content 46

Marketing Insider Group

MAY 22, 2023

Write 11 YouTube headlines about [topic] that contain the following keywords: [keywords]. Generate a creative Twitter thread about [topic]. Outline a blog post about [topic], including the keywords [keywords] in the headline and subheadings. What are the best tools to use for conducting keyword research ?

Paid Search Agency 63

Paid Search Agency Work Management Marketing Management Webinar Metrics 63

KoMarketing Associates

SEPTEMBER 20, 2016

Answer boxes are one of the features that have become much more prominent in search as Google has become smarter and aims to provide information quicker and more effectively than ever before. . The Google answer box feature is a welcomed addition to the SEO community as well. ” directly into its results, with no SEO value.

Google 120

Google Ideal Customer Profiles Long Tail Marketing SEO 120

Conductor

JANUARY 19, 2022

YouTube tags function similarly to hashtags on Twitter or Instagram. These keywords tell the YouTube bot what your video is about so they can categorize it accordingly. Like keywords typed into Google for a search, YouTube users type in a YouTube keyword or phrase to find relevant video content.

Tagging 52

Tagging Youtube SEO Optimization 52

Moz

SEPTEMBER 21, 2020

For example, if you're writing a top-of-funnel blog article where the goal is to drive high amounts of organic traffic, start by performing keyword research to craft your topic. Note what they’re saying are the most important aspects or if there is a new feature/addition for the audience. Create an outline for the blog.

SEO 85

SEO Top of Funnel SERP Content 85

Optinmonster

AUGUST 25, 2022

As you add new products and services or reposition yourself in the market, you may need to rank for different search terms or long-tail keywords. Semrush also lets you track your search engine results page (SERP) positions and discover millions of relevant keywords. Our favorite feature for SEO audits is the SEO Spider.

Traffic 75

Traffic SEO Long Tail Marketing Lead Scoring 75

illumin

OCTOBER 20, 2023

By analyzing the content of the page, contextual targeting identifies relevant keywords, topics, or themes to match with appropriate ads. By analyzing the keywords, phrases, and themes present on a page, the system determines the most appropriate ads to display. Additionally, the level of competition for a keyword should be evaluated.

Advertisements 52

Advertisements Advertising Marketing AI Privacy 52

BenchmarkONE

JANUARY 21, 2021

By searching terms from your keyword list, you can discover articles that have nailed optimization for those terms. Instead of spending hours on Twitter looking for relevant articles that have high share counts, Ahrefs Content Explorer does the digging for you, and quickly. . That’s what’s great about the Squirrly SEO plugin. .

SEO 68

SEO Tools Marketing Management Lead Scoring 68

Unbounce

APRIL 10, 2019

Click here to share it on Twitter. It lets you add content from different sources and easily re-organize them with a drag-and-drop feature. But you would only target people who have read your blog posts on similar topics or viewed your product feature page on email marketing. Know some people who should read this post?

Optimization 111

Optimization Conversion Practices Lead Scoring 111

QuanticMind

DECEMBER 5, 2019

They also follow through on-site with MyAruba, an interactive feature allowing you to build your own itinerary of favorite places and experiences: Personalization isn’t just about ad targeting. It’s also about providing people with the autonomy and customization features they need to build the travel experience they want.

Paid Content 52

Paid Content Paid Search Agency Advertising Agencies Work Management 52

Valasys

FEBRUARY 5, 2024

Here are some key advantages: Social Media Marketing: Platforms like Facebook, Instagram, and Twitter provide businesses with powerful tools to connect with their target audience, build brand awareness, and drive engagement. Marketing Best Practices: As technology evolves, marketing best practices undergo continuous changes.

Internet Marketing 40

Internet Marketing Marketing AI Lead Scoring Lead Ranking 40

Directive Agency

JUNE 10, 2020

LinkedIn Twitter. LinkedIn Twitter. LinkedIn Twitter. LinkedIn Twitter. Publish search engine optimized case studies on your site to target long-tail phrases (such as “how to…” phrases). LinkedIn Twitter. LinkedIn Twitter. …all in one fell swoop?

Lead Scoring 90

Lead Scoring Lead Ranking Top of Funnel Sales Qualified Leads 90

Unbounce

SEPTEMBER 16, 2021

The key to maximizing your return on ad spend (ROAS) is to be highly strategic in your audience targeting, keyword usage, and landing page design. It can also appear on websites that have similar content and keywords to your business. Coupling keywords with your offer determines what your winning combination will be.

Landing Pages 145

Landing Pages PPC Paid Content Optimization 145

Atomic Reach

JANUARY 21, 2019

These factors include, but are not limited to: Keyword Research. Poor Keyword Research. One common problem when it comes to effective content creation is not doing enough research on the right keywords in our niche to use when you are writing up your content. Content Distribution. Unique Content. Brand Identity.

Lead Scoring 91

Lead Scoring Lead Ranking Content Keywords 91

KoMarketing Associates

JUNE 16, 2014

Relevance to World Cup: The World Cup features 32 teams, 31 of which earn a spot through a qualification process (the host country automatically qualifies). Keyword research: Develop a list of core keywords that the content will be geared towards. Seemingly every company today has a blog, Facebook page, Twitter handle, and more.

Content Marketing 120

Content Marketing Planning Peer-to-peer Comparison 120

Biznology

FEBRUARY 24, 2014

Search Engine Optimization (SEO) is the process of maximizing the number of visitors to a particular website by ensuring the site appears high on the list of results returned by a search engine for particular keywords. IDENTIFY KEYWORDS THAT MATTER: The currency of the internet is keywords.

SEO 80

SEO Tools Tips Long Tail Marketing 80

Metadata

JULY 31, 2019

per click, and some extremely competitive keywords exceed $100 per click. You can: Target by keyword (ie. You can also include negative keywords. Some social media sites like Twitter and Linkedin have been around for over a decade. Today, advertisers in most industries pay $2.69 You still only pay per click!

Pricing 45

Pricing Price Facebook Paid Search Agency 45

Referral Rock

NOVEMBER 14, 2019

Make sure they are informative, keyword-rich, and visually appealing. Harnessing the power of long-tail and regional keywords is a great way to approach this. If you target the right SEO keywords and regularly keep an eye on your PPC campaigns, you can ease your worries. Create smarter landing pages.

Lead Generation 63

Lead Generation Paid Content Lead Ranking Lead Scoring 63

Hubspot

OCTOBER 10, 2020

For example, if your twitter handle is @greenbookworm, your Instagram handle should be the same if it’s available (or something very similar). They regularly feature the personal stories of people around the world. Your hashtags should be a mix of popular and specific, long-tailed keywords.

Lead Scoring 101

Lead Scoring Lead Ranking Advertising Agencies Click Rate 101

Metadata

JULY 31, 2019

per click, and some extremely competitive keywords exceed $100 per click. You can: Target by keyword (ie. You can also include negative keywords. Some social media sites like Twitter and Linkedin have been around for over a decade. Today, advertisers in most industries pay $2.69 You still only pay per click!

Pricing 40

Pricing Price Facebook Paid Search Agency 40

Content Standard

FEBRUARY 16, 2017

But, with more and more businesses employing Twitter as a way to tout their own messages, it’s become somewhat lackluster—not for everyone, but certainly for the businesses that haven’t polished their social strategies in a while. We craft living keyword strategies around it. Think Like a Person.

Marketing AI 87

Marketing AI SEO Advertising Agencies Marketing & Strategy 87

Hubspot

SEPTEMBER 24, 2013

But never fear: With a little effort, the right keywords , and some strategizing, they’ll pop up faster than Waldo at the beach. Vaynerchuk indicated how easy it is to use Twitter''s search function to attach industry-specific keywords to Twitter users who may be interested in what you’re offering.

Social Media 28

Social Media Long Tail Marketing Media Work Management 28

Marketing Insider Group

NOVEMBER 27, 2023

Instagram, for example, is highly visual, while Twitter is about brevity and immediacy. Video Source: Inbound Explained Encourage your customers to share their content by creating a hashtag, running a contest, or featuring UGC on your own channels. SEO Keyword Variations SEO is not a one-size-fits-all approach.

Planning 223

Planning Lead Scoring Lead Ranking Paid Search Agency 223

Online Marketing Institute

MARCH 21, 2011

Know who your target audience is and figure out the keyword phrases they might be using to find the types of products or services you offer on your website, through keyword research tools. Don’t forget geographic keywords! .&# Fix this, pronto. Do this after your initial brainstorming! Review your Web analytics each month.

Marketing Websites 40

Marketing Websites Long Tail Marketing Marketing Analytics Tools Lead Scoring 40

Optinmonster

NOVEMBER 13, 2019

In this guide, we’re sharing our picks for the best keyword research tools to help you boost your traffic. One of the best ways to solve that problem and boost your traffic is with keyword research tools. Google uses keywords as an important SEO ranking factor. Interested in a specific keyword research tool?

Keywords 78

Keywords Paid Content Traffic Research 78

Optinmonster

FEBRUARY 10, 2024

Check out your competitors and take a look at their most popular posts or use keyword tools (like SEMRush ). Also, be sure to check your Google Analytics to see your top content and most searched keywords (unsure how? Add important keywords but don’t overdo. Use keywords in your post title and subheadings.

Blogger 90

Blogger Long Tail Marketing Opt-out Opt-in 90