Parse.ly

NOVEMBER 16, 2023

In recent months, Google has removed two key features from GA4, leaving publishers and marketers mystified. The first is the removal of real-time data updates, and the second is the removal of many attribution models. This is why real-time data is necessary. data is real-time —both the Dashboard and the Data Pipeline.

Features 64

Features Google Marketing Analytics Tools Marketing Report 64

Martech

JANUARY 9, 2023

Aside from getting a major facelift and data model change, one of the platform’s most powerful upgrades was the addition and refinement of machine-learning capabilities. . Google Analytics now has the ability to combine observed data and unobserved data. Unobserved data: How it works and why it matters.

Marketing Attribution 114

Marketing Attribution Marketing Analytics Tools Analytics Features 114

Martech

AUGUST 9, 2023

Google Ads is rolling out several new features ahead of the holiday season. The platform has made the changes in a bid to improve insights, expand access to the Search top slot, reduce onboarding time for local inventory ads, and enable marketers to quantify the impact of online-only bidding vs. Smart Bidding for store visits.

Features 96

Features Google Ads ROAS 96

Vision Edge Marketing

NOVEMBER 29, 2022

Instead, look for trends and patterns in your data. You don’t need to be a sophisticated data scientist to derive solid insights from data and make data-driven decisions. So, grab your favorite cup of tea, and let’s talk about what you need to look for in your data to inform decisions and guide your planning. .

Planning 225

Planning Trends Paid Search Agency Segmentation 225

SendX

AUGUST 4, 2020

There are 450+ email marketing platforms in the world right now. When you are looking for an email marketing software for your enterprise, you should consider the level of automation, ease of use, data you can get to make decisions that can have a considerable impact, quality of customer support, and of course, your budget, etc.

Enterprise Management 195

Enterprise Management Marketing Automation Services Budget Programs Work Management 195

SendX

AUGUST 4, 2020

There are 450+ email marketing platforms in the world right now. When you are looking for an email marketing software for your enterprise, you should consider the level of automation, ease of use, data you can get to make decisions that can have a considerable impact, quality of customer support, and of course, your budget, etc.

Enterprise Management 195

Enterprise Management Marketing Automation Services Budget Programs Work Management 195

Adobe Experience Cloud Blog

JULY 13, 2018

As the amount of data available online continues to grow, so do advanced marketing strategies that businesses can adopt to harness and use all that valuable information. You may be wondering where to start or how to enhance your data-driven marketing efforts. Predictive Analytics.

Marketing AI 113

Marketing AI Ideal Customer Profiles Trends Paid Search Agency 113

Conductor

AUGUST 4, 2022

Creating optimized content that ranks in search and connects with the right targeted audience is a significant challenge for today’s marketers. Understanding your customer’s voice, their core problems, and how you can help them by creating value-driven content must be the first steps in any optimized content creation process.

Features 115

Features Optimization Lead Scoring Lead Ranking 115

Sprout Social

FEBRUARY 6, 2023

With so many competing social media ecosystems, it can be overwhelming to keep track of all the features. But we’ll discuss the common social media features brands benefit from the most and a few untapped features to consider. For example, the link in bio feature can direct your audience to more content on your website.

Social Media 101

Social Media Features Media Curation 101

Anyword

APRIL 22, 2024

In today’s fast-paced digital world, the integration of marketing technologies and the utilization of analytics are more than just beneficial; they’re essential for crafting effective marketing strategies. Let’s explore how these powerful features can transform your marketing approach and drive success.

Analytics 98

Analytics Allocation Advertising Benchmark Lead Ranking 98

Marketing Insider Group

FEBRUARY 5, 2024

As the team at Marketing Insider Group, we’re always knee-deep in digital marketing trends, and GA4 has been a hot topic on our radar. In this article, we’re diving into the nitty-gritty of why GA4, despite its advanced features, can feel like a thorn in the side of marketers. That’s GA4 for you.

Marketing Analytics Tools 255

Marketing Analytics Tools Privacy Lead Ranking Multi-Channel 255

Digilant

JANUARY 19, 2021

Data-driven marketing solutions are transforming the way brands advertise. Data-driven solutions allow advertisers to reach an engaged audience at the right time and with the right message. One of these data-driven advertising solutions is omnichannel marketing. Continuously Improving Data.

Paid Search Agency 52

Paid Search Agency Advertising Agencies Work Management Marketing Management 52

Content Standard

APRIL 12, 2019

No one understands the value of data-driven content marketing quite like Netflix. The company has been collecting data for decades, using increasingly intelligent algorithms to tailor recommendations and personalize content homepages for individuals. The data told them to do it. Other times, the suits got sacked.

Enterprise Management 84

Enterprise Management Content Marketing Brand Identity Branding 84

Martech

MARCH 8, 2022

Figures from omnichannel data-driven creative platform CreativeX suggest the advertising industry has little to celebrate about the representation of women in ad creative this International Women’s Day. In particular, while brands were featuring more female characters in ads, there was an under-investment in deploying those ads.

Features 91

Features Research Ads Advertising Agencies 91

ATAK Interactive

SEPTEMBER 3, 2023

Are you seeking a deeper understanding of your website visitors' behavior and preferences to supercharge your marketing efforts? Let's embark on this journey towards more data-driven marketing! Enter the world of the HubSpot Hotjar integration.

Hubspot 78

Hubspot Features Marketing Automation Services Marketing Automation 78

FunnelEnvy

JULY 10, 2021

I’m sure all of you are aware of conversational marketing and probably many of you have deployed chatbots on your own sites for lead capture and conversion. Conversational marketing presents an alternative to the website funnel & forms to engage visitors in what is supposed to be a more human, interactive medium.

Top of Funnel 52

Top of Funnel Conversion Optimization Sales Qualified Leads 52

Conductor

AUGUST 5, 2021

Algorithms have matured significantly over time, though, and companies are now judged (and ranked) based on the expertise, authority and trustworthiness of their content (fondly known in the marketing world as E-A-T). Know what to write and how to write it with AI-driven recommendations from Content Guidance. Learn more here.

Features 116

Features Content Marketing Content SERP 116

Martech

APRIL 4, 2024

The March 2024 HubSpot updates include tools that will help your team leverage AI for better email marketing, along with better ways to visualize and understand your data. Dive into the March 2024 updates: Easily review and manage AI use in marketing emails. Centralized marketing command center.

Enterprise Management 52

Enterprise Management CMS Development Work Management Marketing Management 52

Anyword

APRIL 10, 2024

Crafting high-performing marketing copy can be a challenge. This is where “Talking Points,” a new feature within Anyword’s AI writing platform, comes in. Talking Points is a data-driven messaging bank built directly within Anyword’s platform that leverages data from your existing marketing channels.

Copywriting 98

Copywriting Curation Keywords Advertising Channels 98

ABM in Action

MAY 18, 2023

enhanced its account planning application through an AI-driven application called AccountGPT. AccountGPT leverages generative AI and large language models to auto-complete sections of account plans by populating data from publicly available websites. Quick Scoop: People.ai “AI has been the DNA of People.ai

Planning 52

Planning Marketing Analytics Tools Features Account Based Marketing 52

Webbiquity

FEBRUARY 6, 2024

Consequently, creating high-quality images is quickly turning into one of the marketing priorities for a conversion-driven image SEO strategy. Beyond that, there is often an image inside Google’s featured snippet, which appears on top of Google’s organic search results in the most prominent place.

SEO 159

SEO SERP Conversion Eye-Tracking 159

Valasys

DECEMBER 6, 2023

Yahoo has announced a new feature for its DSP that utilizes a mix of AI and first-party data to help advertisers improve their campaigns. This data is then used to create insights that can help advertisers improve their targeting, bidding, and creative strategies. What does this mean for advertisers?

Features 45

Features Forecasting Advertisements Advertising 45

Delivra

OCTOBER 10, 2018

More than likely, you have a long list of marketing goals and objectives like these that you’re regularly updating and monitoring. No matter what you’re trying to accomplish, email marketing is one of the most effective marketing channels to help you succeed. U ltimate Guide to Email Marketing for Business — by Susan Gunelius.

Email Marketing 74

Email Marketing Planning Top of Funnel Best Practices 74

Conductor

OCTOBER 11, 2022

With Google constantly updating its search algorithm and how it ranks content, it can be difficult to keep up and ensure your content marketing strategy remains aligned with the latest best practices. These search engine results page (SERP) features typically appear at the top of the results page that follows any search.

SERP 124

SERP Lead Scoring Lead Ranking Paid Content 124

Marketing Insider Group

OCTOBER 16, 2023

The digital marketing world may continue to change, but one thing’s for sure: content remains king. In-depth content marketing research. That’s where content marketing research tools come into play, streamlining the processes and turning challenges into opportunities. And what sets great content apart from the rest?

Paid Content 258

Paid Content Budget Programs Research Marketing Analytics Tools 258

Salesforce Marketing Cloud

DECEMBER 14, 2023

It’s been a wonderful experience for our community to come together and learn about the latest marketing innovations, with a particular focus on what’s next in first-party advertising. Companies are now prioritizing first-party customer data in their marketing campaigns. Get the free guide What is first-party data advertising?

Paid Search Agency 72

Paid Search Agency Personalization Ads Features 72

Marketing Insider Group

MAY 31, 2023

But do you know how direct the relationship is between understanding your customers’ needs and maximizing the results of your marketing efforts? This allows you to identify gaps in the customer experience and opportunities for improvement, as well as develop targeted marketing strategies that resonate with your audience.

Enterprise Management 259

Enterprise Management B2B Marketing Tools Marketing Management 259

Salesforce Marketing Cloud

FEBRUARY 2, 2022

Marketers are so close to entering a golden age of data analytics and optimization. An era in which they can extend the value of data across their entire ecosystem. An era in which marketing and e-commerce teams are in lock-step alignment. However, there are still some speed bumps on this data-driven path.

Marketing AI 98

Marketing AI Work Management Features Marketing Management 98

Heinz Marketing

JANUARY 23, 2024

By Michelle Voznyuk , Marketing Specialist at Heinz Marketing In the business world today, there’s a noticeable shift from old-school, product-focused strategies to ones that emphasize customer needs at every step. It’s not just about collecting data; it’s about understanding the story behind the numbers.

Marketing AI 105

Marketing AI B2B Marketing B2B Marketing & Strategy 105

Conductor

FEBRUARY 3, 2022

As marketers, we know that agility drives success, particularly when it comes to SEO. Organic marketing is pivotal to driving traffic to your website, with 57% of B2B marketers saying that SEO generates more leads than any other marketing initiative. Improve visibility in featured snippet results.

SERP 59

SERP Features SEO Curation 59

SmartBug Media

OCTOBER 13, 2020

As marketers, we’re constantly seeking out ways to improve the customer experience—and to understand their needs to tailor our efforts to their individual situation. This is what exactly makes contextual marketing in HubSpot such a powerful tool to utilize within your inbound marketing strategy. Personalization tokens.

Hubspot 111

Hubspot Features Planning Landing Pages 111

Marketing Insider Group

MAY 30, 2023

However, for businesses with finite resources and limited marketing experience, it can be difficult to determine the effectiveness of a campaign and make necessary improvements. In this guide, we’ll explore various methods for measuring your small business’s marketing success. Set specific marketing goals.

Work Management 288

Work Management Marketing Management Budget Programs Allocation 288

Anyword

APRIL 15, 2024

Data-driven marketing requires a clear understanding of what resonates with your audience. Our new analytics feature empowers you to do just that, by providing a centralized platform to analyze and optimize your marketing copy across all channels.

Analytics 85

Analytics Paid Search Agency Aggregators Efficiency 85

Choozle

SEPTEMBER 29, 2021

The demand on marketers to leverage campaign data and tell its story is higher than ever. Choozle understands how challenging it can be to pull data from multiple sources and the amount of work it takes to showcase campaign performance through data. Easy to digest data tiles in a variety of visualization formats.

Features 52

Features Ad Frequency Cost Per Thousand CPM 52

Marketing Insider Group

APRIL 8, 2024

At Marketing Insider Group, we’ve seen our fair share of “next big things,” but we’re especially intrigued by CustomGPT. Whether you’re in marketing , customer service, or any field in between, CustomGPT might just be the solution that both speaks your language and, more importantly, speaks to your audience.

Work Management 262

Work Management Lead Ranking Marketing Management Training 262

Aberdeen

MARCH 8, 2019

The B2B intent data space headline roundup spans a Forbes column, a marketing conference, and product announcements. Augment Marketing and Sales Strategy with AI. Author Lilach Bullock says the insights gleaned from intent data captured by AI can fuel – and improve – sales and content strategies and activities.

Marketing AI 40

Marketing AI Ideal Customer Profiles B2B Marketing DemandBase 40

Conductor

SEPTEMBER 9, 2021

As marketers, it’s our job to make sure our customers are finding what they’re looking for when they search. Based on recent Conductor research, 82% of organic marketers cite increased website performance this year driven by SEO and content—there’s never been a better time to invest in Organic Marketing.

Features 59

Features SERP Correlation Content 59