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| | DIANNA HUFF - B2B MARCOM
MARCH 21, 2011 57 Things You Can Do Right Now to Improve Your Website
Use ONE URL and drive all traffic to it. Optimize your site for keywords people actually use in their searches — meaning, those keywords that have traffic volume according to the keyword tool. Publicize your content via Twitter, LinkedIn and Facebook (and YouTube, if video). This way you have all that nice blog traffic coming to one domain versus two. Design.
| | INDUSTRIAL MARKETING TODAY
NOVEMBER 3, 2011 Retrofitting Blogs and Converting Industrial Websites into Blog Sites
Here are some suggestions for repurposing existing content and quickly turning them into blog posts that are more reader-centric: Convert your Frequently Asked Questions (FAQs) into individual “how-to” blog posts. Weave in a link to a specific product or product line within the text of the answer to drive traffic back to specific product page(s). Post them to social sharing sites like SlideShare and YouTube. This will increase exposure to your new blog and attract more qualified traffic. Publish charts and graphs of Performance and Characteristics data.
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| || | CUSTOMER EXPERIENCE MATRIX
JULY 16, 2009 Alterian Pushes Into Social Media Management with Techrigy Acquisition
In fact, according to Alterian’s very interesting FAQ about the Techrigy acquisition , “Engagement marketing” is the core of their current corporate vision. message boards/forums (such as LinkedIn discussions), wikis (such as Wikipedia ), video and photo sharing sites ( Flickr , YouTube ), and some mainstream media blogs ( The New York Times , Wall Street Journa l). Summary: Alterian's purchase of Techrigy marks the first integration of serious social media management with marketing automation. Others are sure to follow. Sparingly. But it did give a good flavor for the system.
| | DELICIOUS B2BMARKETING
MAY 26, 2010 How to measure 5 popular social media channels
| | HUBSPOT
MARCH 1, 2012 How to Conduct Competitive Analysis to Step Up Your Content Strategy
With this tool, you'll have a much better indication of your competitor's SEO savvy with metrics like mozRank, their traffic rank, how many indexed pages are on their site, and how many domains link to theirs -- a key indicator of not only their search engine optimization, but the quality of their content. YouTube. but that information is all kept pretty hush hush. Right? Blog posts.
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HUBSPOT 101 Signs You're an Inbound Marketer
| THURSDAY, OCTOBER 27, 2011
Your emotional attachment to "traffic
" is strong enough to make you jump in your car and seek gridlock. You watch YouTube
for inspiration. You believe that traffic
is a useless measure unless you can see how much of it converts into leads. You've taken every FAQ
out of your email archives and turned it into a blog post. We inbound marketers need to stick together! Sure, we have our quirky obsessions with data, Excel, content creation, and lead generation. But hey, that's what makes us so darn successful! Read this list, and see if you can relate. Tweet this! ). MORE >>
HUBSPOT 5 Tips for Launching a Successful Rankings List
| TUESDAY, APRIL 12, 2011
You'd be amazed by how many official Facebook, Twitter, and YouTube
accounts one school can have! It's also important for your readers to understand your ranking methodology so it's a good idea to take the time to put together an FAQ
explaining what you did and why. In order to handle this our first line of response was referring people to our published methodology and FAQ
. Monitoring web traffic
should already be on your daily to-do list if you're a full-fledged inbound marketer. Check out her posts on the StudentAdvisor Blog for the latest in college news. MORE >>
WEBBIQUITY 21 (of the) Best Facebook Guides, Tools and Rants of 2012 So Far
| WEDNESDAY, SEPTEMBER 19, 2012
Ching Ya reviews more than two dozen helpful (and Timeline-compatible) Facebook apps for functions like providing FAQ
information, creating contact forms, displaying a Google Map for your business, showcasing your YouTube
videos, encouraging discussion and sharing, integrating Twitter, and more. With up to 40% of traffic
coming from smartphones that is a lot of lost interaction.” Despite a shaky IPO last spring, Facebook remains the 800-pound gorilla of social media marketing, as it now approaches the billion-user mark. Facebook Guides, Tips & Techniques. Only 0.05 MORE >>
DELICIOUS B2BMARKETING Content SEO
| TUESDAY, MAY 18, 2010
’s and product support information can provide answers to customers before they call support. The mistake many marketers make is to publish optimized content digitally, just to provide another entry point without being accountable for converting that traffic
. But you already know that :) Lisa | SEO Brisbane It is also useful to take note of the flow of traffic
. What URL is that video directing its traffic
to - does it follow a natural progression. The operative word in that last sentence is “start. How many off site? How many off site? MORE >>
DELICIOUS B2BMARKETING The 39 Social Media Tools I’ll Use Today
| SUNDAY, OCTOBER 31, 2010
I’m planning to write a full post about it soon, but the real genius of Swix is that it allows you to easily create a unified scoreboard of all your key social media metrics like blog traffic
, subscribers, Facebook fans, Twitter followers, YouTube
subscribers, and much more. TubeMogul For video upload and syndication, I often use TubeMogul , which allows you to upload a single video clip to dozens of video sites – not just YouTube
. Also, at my social media speaking engagements hither and yon I’m often asked what tools I use. Smart. implement bit.ly Nifty. MORE >>
- 4 Easy Ways of Subscribing to Feeds in Google Reader BUZZ MARKETING FOR TECHNOLOGY | FRIDAY, JUNE 27, 2008
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