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How to implement a Video 1st content marketing strategy that drives action


Then, starting in 2005 (pretty much since YouTube made its mark on society), we started to watch videos at an ever increasing rate. Online video content has led the way in how we use the Internet, including mobile Internet, so much that Cisco reports that 79% of all internet traffic will be video content come 2019. Why a Video First content marketing strategy makes sense.

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Paid Advertising 101: Understanding the Basics of Advertising on Social Media


Now, whether it’s Facebook, Twitter, LinkedIn, or YouTube, they’ve all stripped down their processes, simplifying the user experience and making it astonishingly easy to set up ad campaigns on their platforms. Now that we’ve reviewed the big picture process of advertising on social media, let’s take a quick spin through some of the high points of advertising on each of four major social networks—Facebook, Twitter, LinkedIn, and YouTube. With Twitter Cards, you can attach photos, videos, and other rich media to create more engaging Tweets that drive traffic to your website.

Guerilla Content: 30 Growth Hacks To Content Marketing Success On A Limited Budget

B2B Marketing Insider

Traffic on our website grew exponentially. These destinations had 99% bounce rates, no organic search traffic and zero social engagement. Once we started publishing, we saw a 20% lower bounce rate, almost immediate organic search traffic and a growing level of social engagement. Ask them to identify your customers’ biggest questions or FAQs. Top challenges, or.

103 Compelling Social Media and Marketing Statistics for 2013 (and 2014)


There are, on average, 700 YouTube video links shared on Twitter every minute, and 500 years worth of YouTube videos watched on Facebook every day. The primary measurement of social media success is increased website traffic. Almost 60% of all social media-referred traffic to B2B websites comes from just three networks: Facebook, Twitter and LinkedIn. ( Relevanza ).

Where to Learn Excel: The 10 Best Resources on the Internet


For the most part, I've used it to brainstorm ideas, budget vacations, and make simple traffic and leads calculations. The tips in there include everything from working with fractions, to unlinking a pivot table from its source data, to a spreadsheet protection FAQ sheet. To find her videos about Excel, click here or search her YouTube channel for "Excel". Fair enough.

5 Must-Watch Google Webmaster Videos for the B2B Marketer

KoMarketing Associates

Something left out of the video is that 301 redirects work best when they direct traffic towards relevant and similar page content, so refrain from redirecting all errors to the homepage. Should I add markup on my videos even if they are on YouTube? Google Webmaster Tools FAQ. 6 Underrated Content Marketing Assets for B2B SEO. Schema 101.

107+ Blog Post Ideas for a Rocket Start


FAQ Post. Blogging on a regular basis is a proven way to drive traffic to your website. Bound to generate traffic. YouTube has become so popular that it’s a world of its own. Getting traffic to a video you’ve posted to YouTube is an excellent way to drive traffic to your website. This is a proven way to generate more blog traffic. List Post.

Tweet late, email early, and don’t forget about Saturday: Using data to develop a social media strategy » Nieman Journalism Lab

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But if your goal is to drive more traffic to your site, you should show a little more restraint ; accounts that share two or more links an hour show a dramatically lower clickthrough rate than those who share no more than one. Democratizing the NBA via YouTube Pasha Malla on Michael Jordan, online video, and how legends get (re)born. News organization should pay attention, too.

57 Things You Can Do Right Now to Improve Your Website

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Use ONE URL and drive all traffic to it. Optimize your site for keywords people actually use in their searches — meaning, those keywords that have traffic volume according to the keyword tool. Publicize your content via Twitter, LinkedIn and Facebook (and YouTube, if video). This way you have all that nice blog traffic coming to one domain versus two. Design.

B2B 47

Retrofitting Blogs and Converting Industrial Websites into Blog Sites

Industrial Marketing Today

Here are some suggestions for repurposing existing content and quickly turning them into blog posts that are more reader-centric: Convert your Frequently Asked Questions (FAQs) into individual “how-to” blog posts. Weave in a link to a specific product or product line within the text of the answer to drive traffic back to specific product page(s). Post them to social sharing sites like SlideShare and YouTube. This will increase exposure to your new blog and attract more qualified traffic. Publish charts and graphs of Performance and Characteristics data.

21 (of the) Best Facebook Guides, Tools and Rants of 2012 So Far


Ching Ya reviews more than two dozen helpful (and Timeline-compatible) Facebook apps for functions like providing FAQ information, creating contact forms, displaying a Google Map for your business, showcasing your YouTube videos, encouraging discussion and sharing, integrating Twitter, and more. With up to 40% of traffic coming from smartphones that is a lot of lost interaction.” Despite a shaky IPO last spring, Facebook remains the 800-pound gorilla of social media marketing, as it now approaches the billion-user mark. Facebook Guides, Tips & Techniques. Only 0.05

Ultimate 2015 Competitive Analysis Checklist for Hospitals


Alexa Traffic Rank – Indicates how popular a certain URL is with users of the Alexa Toolbar and is calculated using a combination of average daily visitors and page views to the URL over the past three months. The best possible Alexa Traffic Rank is 1. Youtube Page. It makes sense that you’re curious about your competitors. Overall Factors. Content Considerations.

30 Low-Cost Ideas for Content Marketing on a Shoestring Budget


Pass the spotlight to other talented content creators in your niche, and save yourself some time, by creating a round-up post, sharing in infographic, or embedding a YouTube video on your website. Share a list of your most popular posts over the past year, and you’ll reap the secondary benefits of traffic to your best-performing articles. Put an Interesting Twist on Customer FAQ.

How to Conduct Competitive Analysis to Step Up Your Content Strategy


With this tool, you'll have a much better indication of your competitor's SEO savvy with metrics like mozRank, their traffic rank, how many indexed pages are on their site, and how many domains link to theirs -- a key indicator of not only their search engine optimization, but the quality of their content. YouTube. but that information is all kept pretty hush hush. Right? Blog posts.

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The 39 Social Media Tools I’ll Use Today

delicious b2bmarketing

I’m planning to write a full post about it soon, but the real genius of Swix is that it allows you to easily create a unified scoreboard of all your key social media metrics like blog traffic, subscribers, Facebook fans, Twitter followers, YouTube subscribers, and much more. Also, at my social media speaking engagements hither and yon I’m often asked what tools I use.

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101 Signs You're an Inbound Marketer


Your emotional attachment to "traffic" is strong enough to make you jump in your car and seek gridlock. You watch YouTube for inspiration. You believe that traffic is a useless measure unless you can see how much of it converts into leads. You've taken every FAQ out of your email archives and turned it into a blog post. We inbound marketers need to stick together! Twice.

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103 Compelling Social Media and Marketing Statistics for 2013 (and 2014)


There are, on average, 700 YouTube video links shared on Twitter every minute, and 500 years worth of YouTube videos watched on Facebook every day. The primary measurement of social media success is increased website traffic. Almost 60% of all social media-referred traffic to B2B websites comes from just three networks: Facebook, Twitter and LinkedIn. ( Relevanza ).

Content SEO

delicious b2bmarketing

Optimizing FAQ’s and product support information can provide answers to customers before they call support. The mistake many marketers make is to publish optimized content digitally, just to provide another entry point without being accountable for converting that traffic. But you already know that :) Lisa | SEO Brisbane It is also useful to take note of the flow of traffic.

5 Tips for Launching a Successful Rankings List


You'd be amazed by how many official Facebook, Twitter, and YouTube accounts one school can have! It's also important for your readers to understand your ranking methodology so it's a good idea to take the time to put together an FAQ explaining what you did and why. In order to handle this our first line of response was referring people to our published methodology and FAQ.

Alterian Pushes Into Social Media Management with Techrigy Acquisition

Customer Experience Matrix

In fact, according to Alterian’s very interesting FAQ about the Techrigy acquisition , “Engagement marketing” is the core of their current corporate vision. message boards/forums (such as LinkedIn discussions), wikis (such as Wikipedia ), video and photo sharing sites ( Flickr , YouTube ), and some mainstream media blogs ( The New York Times , Wall Street Journa l). Summary: Alterian's purchase of Techrigy marks the first integration of serious social media management with marketing automation. Others are sure to follow. Sparingly. But it did give a good flavor for the system.

4 Easy Ways of Subscribing to Feeds in Google Reader

Buzz Marketing for Technology

This is no different for Google Reader, which has a great FAQ page that will answer a lot of your questions. Traffic. YouTube. Google Tutor. Your how-to guide for Google with Google tutorials, tips for using Google and advice. 4 Easy Ways of Subscribing to Feeds in Google Reader. Written by: J. Phil on Thursday, June 26th, 2008 Posted to: RSS/Atom , Reader One comment, add yours! Google Reader is a very popular online tool for reading RSS feeds. As a result, the number of ways to get a new feed in to Google Reader has multiplied. Use the Add Subscription Button. bundlesâ??


How to measure 5 popular social media channels

delicious b2bmarketing

What was your traffic pre- and post-outreach? YouTube and video sites More than just a fun place to see kids hurt themselves on bikes or watch cute pet tricks, YouTube is now a key tool in any marketing campaign. Measurement can easily be achieved when you ask: Whether you used a push SMS system to drive traffic to a mobile-friendly site? Privacy Policy | Search | FAQ | Contact Us | Store | RSS | Widgets | Site Map. While they’re both interesting reads and contain valid points, the idea that ROI and metrics are difficult to measure isn’t true.