Ambal's Amusings

NOVEMBER 5, 2009

White papers come in all shapes and forms. Our Panel of White Paper Experts have written and reviewed thousands of white papers over the years. Which white paper stands out in their mind? Michael Stelzner's Favorite White Paper -- The Expanding Digital Universe. Jonathan Kantor.

Paper 100

Paper Enterprise Management Work Management SME 100

Biznology

SEPTEMBER 6, 2017

FAQ: It’s equally surprising that so few marketers feature short video answers to the questions that prospects repeatedly ask. Short videos can summarize blog posts, research reports, white papers, and almost any other text content. A Google search for personalized video will turn up lots of options.

Tactics 150

Tactics RFP Top of Funnel Video Marketing 150

ClearVoice

JANUARY 26, 2024

For example: Company A spends a tremendous amount of resources running Google pay-per-click campaigns to drive in potential new customers. For example, with Google Ads – the average CPC for Google Ads as of Q1 2024 is $2.62. Can you immediately tie those into the core metrics of the business? Not sure what that is?

Paid Content 92

Paid Content Top of Funnel Work Management Marketing Management 92

Navigate the Channel

OCTOBER 4, 2023

Traffic should be the precursor to the goal of the conversion, which depending on the type of business, conversion can mean a lead submission form, a tracked phone call, a white paper download, an email signup, or other identified desired action. FAQs Why is measuring digital marketing important today?

Planning 65

Planning Cost per Lead Classified Ads Advertising Agencies 65

Martech

MARCH 6, 2023

The tool quickly attracted techies and non-techies because one prompt can generate a response usable by editors, PR teams, developers or executives to create white papers, software programs, client presentations, press releases and more. In February, Google announced it would enter the market with Bard , its version of ChatGPT.

Marketing AI 113

Marketing AI User-Generated Content Training Press 113

Launch Marketing

JULY 28, 2021

Google, tell me what the content marketing landscape looks like.”. Many of us have asked Alexa, Siri, Google or any other voice assistant device to tell us the weather or give us information we need in a crunch like how many cups go into a gallon. Download our white paper that covers how to elevate CX with personas, content and more.

Search Marketing 83

Search Marketing Optimization Content Marketing Tips 83

SmartBug Media

APRIL 4, 2022

This means that when those potential customers search, you can make sure they find you with marketing activities such as an FAQ section on your website, a blog post, a white paper, or an in-depth video for complex explanations. Read on for more ways you can use intent data as a marketer.

Intent Data 98

Intent Data Intent DemandBase Account Based Marketing 98

Lead Forensics

NOVEMBER 23, 2023

Basic tools like Google Analytics can provide a good starting point here, while tools like Lead Forensics can help take the process up to a whole new level. They may then be encouraged to hand over their name and email address in exchange for a white paper. For more ideas, check out: Who is visiting my website?

Lead Generation 52

Lead Generation Marketing Websites Generation Leads 52

SocialPilot

FEBRUARY 9, 2024

Author of 3 books on white paper writing and growth hacks for businesses Why should you follow him? Paid search marketing Brad Geddes Brad is the co-founder of Adalysis, a PPC recommendation software for Google Ads and Microsoft Ads. Bred has also written the book called ‘Advanced Google Adwords’.

Paid Content 93

Paid Content Paid Search Agency Social Media Social Marketing 93

Ambal's Amusings

JANUARY 31, 2011

I have invited our Panel of White Paper Experts to reflect on 2009 and answer the following question: What was your aha moment in 2009 ? Jonathan Kantor is the principal and founder of The Appum Group, " The White Paper Company ", and has been producing commercial white papers for the past 11 years.

Paper 100

Paper Enterprise Management B2B Thought Leadership Case Study 100

nDash

MAY 26, 2022

eBooks, guides, and white papers. Google Analytics. Here are some suggestions: Analytics: Google Analytics. Your target audience wants answers – they’re researching products and services that’ll solve their pain points. Video tutorials and live streams. Meet Expectations. Email Marketing Tools. GoToWebinar.

Work Management 52

Work Management Marketing Management Marketing Automation Services B2B Marketing 52

Biznology

NOVEMBER 21, 2013

There’s a joke going around based on Google’s many, many recent changes. Q: Why are all of Google’s updates—Panda, Penguin, Hummingbird —named for animals? Instead, to manage in this environment, the real questions worth asking are: What connects these Google updates? (Photo credit: Fotografik33).

SEO 80

SEO Enterprise Management Lead Scoring Lead Ranking 80

SmartBug Media

MAY 30, 2023

1 on Google, if visitors to your website aren’t converting down the sales funnel into customers, there is a problem that needs solving. Add an FAQ section to the page. Conversion rate optimization (CRO) can be one of the biggest challenges marketers face; after all, high volumes of traffic don’t pay the bills. Embed a form.

Conversion Rate 98

Conversion Rate Optimization Conversion Tips 98

KEO Marketing

JULY 31, 2017

Technology companies can accomplish their specific needs and goals by pursuing these best practices: Create Compelling Content: If you are a business to business (B2B) technology company, create case studies, webinars, and white papers that demonstrate your experience and thought leadership. Getting Started with Digital Marketing .

Paid Search Agency 48

Paid Search Agency Practices Companies B2B Thought Leadership 48

LeadSquared

NOVEMBER 24, 2015

So think of e-books, white paper downloads, a free trial, perhaps a free consultation or a discount – something that encourages the visitor to take the effort to sign up. Google Ads is your best bet. How to get the most from Google Adwords? It is a host creator with google collaboration. Question 12.

Webinar Metrics 52

Webinar Metrics FAQ Paid Search Agency Work Management 52

LeadSquared

JANUARY 28, 2015

Which platforms should we use, apart from Google & Facebook, to generate leads? You would probably be spending money on Google and Facebook ads. You could also check out Google Hangouts. If your content is not of high quality, neither Google nor people would appreciate it. Question 1. We are offering online courses.

Webinar Metrics 52

Webinar Metrics FAQ Work Management Marketing & Strategy 52

Ambal's Amusings

DECEMBER 3, 2009

I have invited our Panel of White Paper Experts to reflect on 2009 and answer the following question: What was your aha moment in 2009 ? Jonathan Kantor is the principal and founder of The Appum Group, " The White Paper Company ", and has been producing commercial white papers for the past 11 years.

Paper 100

Paper Enterprise Management B2B Thought Leadership Distribution 100

The ABM Agency

FEBRUARY 19, 2023

1 ABM Strategies In-Depth Research on Prospects: Highly Personalized Content: Direct Contact with Decision Makers: FAQs in Relation to Examples of Account Based Marketing What is an example of account-based marketing? FAQs in Relation to Examples of Account Based Marketing What is an example of account-based marketing?

Account Based Marketing 52

Account Based Marketing Paid Content ABM Sales Management 52

The ABM Agency

FEBRUARY 19, 2023

1 ABM Strategies In-Depth Research on Prospects: Highly Personalized Content: Direct Contact with Decision Makers: FAQs in Relation to Examples of Account Based Marketing What is an example of account-based marketing? FAQs in Relation to Examples of Account Based Marketing What is an example of account-based marketing?

Account Based Marketing 52

Account Based Marketing Paid Content ABM Sales Management 52

ClearVoice

JUNE 22, 2022

Since Google is all about giving users a great experience, this will directly—positively—impact your content’s keyword rankings. If someone types “email marketing” in Google, they want to learn more about the subject—not purchase an email marketing tool or find the website of a specific email marketing platform. White papers.

Keywords 52

Keywords Top of Funnel Marketing Analytics Tools Lead Scoring 52

ClearVoice

JUNE 24, 2022

Popular lead magnet ideas include eBooks , white papers, and gated content. Here are some of the best native ad publishing platforms you should consider: Google: Native search ads on Google promote specific pages of a website. Native advertising content: FAQs. How does native advertising work?

Paid Content 52

Paid Content Paid Search Agency Ads Banners 52

Convince & Convert

APRIL 20, 2010

Last week, I co-published a white paper with Chris Baggott , the CEO of Compendium Blogware (I’m on their advisory board). The free “Blogging’s Long Tail Approach&# white paper is devoted to describing this notion of blog content breadth, and its impact on search term selection, and search term optimization.

Long Tail Marketing 117

Long Tail Marketing Blogger Paper Content 117

Launch Marketing

AUGUST 8, 2018

Do you want them to sign up for a product demo, register for a webinar or download a white paper perhaps? Save your technical terminology for spec sheets or FAQ pages. Earlier this year, Google announced that page speed will become a ranking factor in mobile search results starting in July 2018. Optimize your on-site SEO.

Practices 54

Practices Marketing Websites Tips Top of Funnel 54

nDash

APRIL 27, 2021

The information you post on your company’s website – be it blog posts or white papers – can help position your company, your brand, or yourself as an expert. When conducting a Google search, you may notice there’s a section reading, “ People also ask.” Think about your social media content, for example.

Paid Search Agency 52

Paid Search Agency Lead Ranking Companies Marketing & Strategy 52

Ambal's Amusings

JULY 15, 2010

Business decision makers don't read white papers just because a product or service is "cool" They have real business problems they are trying to solve. We asked white paper experts: " What is the biggest challenge in creating and marketing a white paper? ” Jonathan Kantor's Bio.

Paper 100

Paper Enterprise Management Marketing Management SME 100

Moz

FEBRUARY 9, 2021

That piece of content can be a blog post, a landing page, a white paper, or any number of other initiatives that require content. In other words, what might the searcher who’s typing this query into Google want? It’s a good idea to search the query in Google yourself to see how Google is interpreting the intent.

Top of Funnel 60

Top of Funnel SEO Ideal Customer Profiles Merchandising 60

Varicent

APRIL 20, 2017

When a buyer clicks a link to a white paper, for example, he knows what to expect — an in-depth treatment from the seller’s point of view. More and more, “responsive” means messaging, chatbots, and voice interfaces (Siri, OK Google). Video FAQs Look at your FAQ page and see which questions can be effectively answered with video.

Account Based Marketing 40

Account Based Marketing Top of Funnel Conversion Demand 40

Ambal's Amusings

SEPTEMBER 3, 2009

White papers can be really valuable tools to educate your prospects. So you invest time and money in creating and marketing white papers. Before embarking on this journey, stop and learn what not to do in awhite paper. Recommended Resources from Experts on white papers. White Paper FAQs.

Paper 100

Paper Enterprise Management Work Management Marketing Management 100

Ambal's Amusings

OCTOBER 1, 2009

How do you market your white papers? Can syndication partners take your white paper to your prospects? Stephanie Tilton has published a timely 14-page report on White Paper Syndication Options for Technology Marketers. Costs to syndicate your white papers. Find White Papers.

Paper 100

Paper Advertising Agencies Enterprise Management Paid Search Agency 100

Moz

JANUARY 22, 2019

The first step is to set up a funnel visualization in Google Analytics. The actual funnel layout: You may add up to 10 pages in Google Analytics for a conversion funnel. Along with concise and clear UVP-related copy throughout your website and blog, continue using white papers, guides, checklists, and templates.

Top of Funnel 56

Top of Funnel Optimization Conversion Lead Ranking 56

Online Marketing Institute

MARCH 21, 2011

Register and verify your site with Google Webmaster Central. Get your local listing(s) verified in Google Places (Maps) — do this even if you do business nationally. After you create your list, go to the Google Keyword Tool to find anything you might have missed or other search phrases you probably didn’t even think of.

Marketing Websites 40

Marketing Websites Long Tail Marketing Marketing Analytics Tools Lead Scoring 40

Webbiquity

NOVEMBER 5, 2019

Include a section for white papers, case studies, and videos. Per Google Trends , interest in content marketing increased by a factor of 10 from December 2010 to September 2017. White papers. Blog posts and white papers are two of the most used formats. Implement the Latest SEO Techniques.

Paid Content 239

Paid Content Sales Management Work Management Marketing Automation Services 239

Online Marketing Institute

JANUARY 4, 2011

White papers? If you were to look at my company’s Google Webmaster Tools (screenshot below) you would see that most of the links to our site are to our blog. Unless they’re mentioned in the news, do they really have interesting content that you – as a blogger/journalist - would want to link to? Case studies?

Paid Content 40

Paid Content Paid Search Agency Marketing Websites B2B Thought Leadership 40

Online Marketing Institute

NOVEMBER 16, 2012

Topics Stats & Tools Training & Education Jobs White Papers. 3 Quick Tips for Building a Solid SEO Foundation With Google Webmaster Tools Data. WHITE PAPERS. ); //. ); //. About us Contact us FAQ Write for us Advertise Report a bug Newsletter problems? ); //. Marketing News & Expert Advice.

Paid Content 40

Paid Content Paid Search Agency Advertising Agencies Email Marketing 40

Online Marketing Institute

NOVEMBER 10, 2010

Lack of content Having an abundance of e-books, white papers, webinars, podcasts, video, etc. FAQs – Multiple FAQ pages regarding different aspects of your business answer people’s questions as well as drawing them to your site via search. Having more pages also makes it easier to optimize for specific keywords.

Paid Search Agency 40

Paid Search Agency Marketing Websites Companies B2B 40

ClearVoice

SEPTEMBER 7, 2022

Use tools like Google Forms, SurveyMonkey, and Typeform to conduct your survey. White papers. Similar to industry reports and survey results, white papers also offer original research data that can magnetize new leads. However, white papers are more distinct than industry reports. White paper.

Lead Generation 52

Lead Generation Lead Scoring Lead Ranking Marketing Qualified Leads 52

BOP Design

APRIL 24, 2023

A blog post that explains a process or what clients can expect lends itself to being repurposed for a slide deck – whether that is a PowerPoint, Google Slide, or even a post on LinkedIn. White papers – Drafting a white paper from scratch can be a daunting task, but there is the opportunity to craft a white paper from other existing content.

B2B Thought Leadership 83

B2B Thought Leadership B2B Advertising Agencies Paid Search Agency 83