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Google’s SERP Features: Get Your Company Listed

Marketing Insider Group

When you consider that Google’s search volume is estimated at 5.8 There’s only so much room on Google’s SERP pages, and a lot of that space is reserved for featured snippets, related questions, videos, and more. What Are Google SERP Features? Did you know that 51% of searches end without a click-through?

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5 YouTube features to use to boost engagement

Sprout Social

The answer is probably “YouTube.” And new YouTube features are making it even more beneficial to marketers and creators—YouTube Shorts topped 1.5 With 51% of consumers anticipating YouTube will be one of the social media platforms they use most this year, it’s a digital space your audience most likely uses.

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How to Tailor Marketing Content to a Local Audience’s Needs

Marketing Insider Group

Use localized keywords. Optimizing local search for the keywords locals use to find what you sell should be your first step, advises Content Marketing Institute’s Paul Sanders. Optimizing local search for the keywords locals use to find what you sell should be your first step, advises Content Marketing Institute’s Paul Sanders.

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Seven Content Types to Focus on in Your 2023 Marketing Strategy

Webbiquity

Image credit: MarketBeat The FAQ section at the bottom of the post is particularly valuable, as it provides answers to the most common questions people are likely to have about this type of stock. Image credit: eachnight Notice also the great choice of laser-precise keywords. They’ll appreciate the data-heavy nature of this listicle.

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Top Content Marketing Questions Answered

Marketing Insider Group

From the brilliant brand videos you’ll find on YouTube, the ones that can make you laugh or cry – and subconsciously bond with a brand – to the informative blog posts that have become a part of all our lives, great content is everywhere. I start at the same place every time: Keyword research. Anyone can do this research.

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3 Digital Marketing Trends that Belong in Every Business Strategy

Navigate the Channel

Micro-moments, a term popularized by Google , refer to those split-second instances when individuals turn to their devices to seek answers, make decisions or solve problems. According to Google, they fall into four key categories: I-Want-to-Know Moments: Consumers are curious and they want information. Relevance, relevance, relevance.

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Your Complete Guide to Creating Top of the Funnel Content

Scoop.it

The answers to these questions give you a picture of your buyer persona and keywords they would probably use to search for solutions. Insert these keywords on SEMrush or Moz Keyword research tools. The tools will then show you other relevant keywords your audience uses. See an example below from YouTube.