Zoominfo

JANUARY 4, 2022

“When we talk to marketers, one of their biggest challenges is getting data to flow efficiently across their systems,” says Arjun Pillai, senior vice president of products and growth at ZoomInfo. a ZoomInfo partner. ZoomInfo MarketingOS Finally, ABM with data you can trust.

Trends 130

Trends Account Based Marketing B2B Marketing Paid Search Agency 130

Zoominfo

AUGUST 11, 2022

To help solve that problem, ZoomInfo TalentOS is now equipped with Advanced Smart Filters that allow recruiters to fine-tune their candidate search. New Smart Filter Categories ZoomInfo TalentOS Smart Filters allow recruiters to layer their search parameters to tailor-make a pool of candidates.

Zoominfo 130

Zoominfo Startups Work Management Top of Funnel 130

Zoominfo

JUNE 14, 2022

Sure, your cost per lead might be cheap, but your cost per marketing-qualified lead (MQL) will skyrocket,” says Colin Chang, a marketing programs manager at ZoomInfo. “Native targeting is okay in some cases, but there are so many ways to make it better,” says Mitchell Hanson, senior director of demand generation at ZoomInfo.

Display 130

Display Lead Ranking Marketing Qualified Leads Advertisements 130

Zoominfo

JUNE 10, 2022

Inside the ZoomInfo platform, we carefully curate actionable insights sourced through web crawlers, automated surveys, and our in-house research team. ZoomInfo builds these valuable data points, which we call Scoops, to help you hit your number. The big freeze Uber has announced temporary reductions in hiring and budget cuts.

Zoominfo 130

Zoominfo Advertising Agencies Amazon Work Management 130

Zoominfo

JUNE 20, 2019

The search term “Facebook Live Stream” has increased in popularity by more than 330% since Facebook Live’s debut in August 2015 ( source ). 78% of online audiences are already watching video on Facebook Live. 90% think video quality is the most important aspect of Facebook Live videos ( source ).

Statistics 198

Statistics B2B Marketing B2B Zoominfo 198

The Point

NOVEMBER 15, 2022

A client asks: “What’s the best way to market to purchased lists like ZoomInfo ? For example, import the Tier 1 list into LinkedIn and Facebook, and run content-driven ads focused on awareness and generating initial engagement. Curious as to your opinion?”. How Should I Market to Purchased Lists? Click To Tweet.

Purchase 162

Purchase Paid Search Agency Paid Social Agency Outreach 162

Zoominfo

JANUARY 14, 2021

What’s more, data analyzed by ZoomInfo generally indicates that young companies and organizations seeking angel or seed funding, private equity, or Series A or B investments have seen an increase in action during the period from April 2019 through April 2020. Source: ZoomInfo. Series A funding went up 15%. Series B funding went up 8%.

Paid Search Agency 162

Paid Search Agency Companies Zoominfo Startups 162

Zoominfo

FEBRUARY 8, 2022

At ZoomInfo, we’re changing that. Today we’re introducing ZoomInfo’s MarketingOS — an account-based marketing platform designed to give marketers new ways to reach target accounts and drive qualified leads for sales. For the last two decades, our focus has been data,” says Hila Nir, chief product officer at ZoomInfo. “We

Account Based Marketing 100

Account Based Marketing Sales Qualified Leads Zoominfo Marketing Management 100

Zoominfo

JUNE 27, 2018

37% of marketers said that blogs were the most effective platform for influencer marketing, while 25% said Facebook was the most effective ( source ). Facebook is the most influential social media channel; 19% of purchase decisions are influenced by Facebook posts ( source ). 32% of U.S. 5 Must-Follow B2B Marketing Influencers.

Statistics 202

Statistics Planning Allocation Peer-to-peer 202

Zoominfo

OCTOBER 5, 2021

If your sales and marketing teams are not aligned, it’s going to be much more difficult to hit your number,” says Mitchell Hanson, director of demand generation at ZoomInfo. ZoomInfo MarketingOS Finally, ABM with data you can trust. ZoomInfo had long struggled with warm MQLs. Get a Demo 2. The key is frequent communication.

Lead Ranking 130

Lead Ranking Marketing Qualified Leads Paid Content Top of Funnel 130

Zoominfo

AUGUST 10, 2021

Both Snapchat and Facebook added recruitment and job posting capabilities to their platforms in 2017, and LinkedIn has been a long-time platform for networking, job searching, and recruiting. Talent Acquisition Team Lead at ZoomInfo Alison Dennison speaks to the importance of staying updated on social media recruiting trends. “I

Zoominfo 130

Zoominfo Acquisitions Social Media Linkedin 130

Zoominfo

AUGUST 10, 2021

Both Snapchat and Facebook added recruitment and job posting capabilities to their platforms in 2017, and LinkedIn has been a long-time platform for networking, job searching, and recruiting. Talent Acquisition Team Lead at ZoomInfo Alison Dennison speaks to the importance of staying updated on social media recruiting trends. “I

Zoominfo 130

Zoominfo Acquisitions Social Media Linkedin 130

Zoominfo

JUNE 28, 2021

In the last few years, people have been wired to communicate over synchronous conversational apps like Whatsapp, Wechat, Facebook Messenger, and iMessage. Whatsapp, Wechat, Facebook messenger, and iMessage are all examples of conversations happening in real time. Problem #1: One-way communication. Real-time conversation.

Conversion 246

Conversion Paid Search Agency Marketing & Strategy Marketing Automation Services 246

Zoominfo

AUGUST 17, 2020

Since lockdown orders began, ZoomInfo has been tracking the adoption of technologies that help companies conduct business remotely. In March alone, instances of Zoom Video tripled in ZoomInfo’s database. “ Good.” Google, Salesforce and Zillow all announced they wouldn’t be open till 2021. increase in adoption.

Zoominfo 130

Zoominfo Click Rate Order Software 130

Valasys

DECEMBER 16, 2019

As most of the popular B2B SaaS companies are advertising on Facebook, the B2B SaaS marketers want to comprehend the best digital advertising strategies for their businesses. According to ZoomInfo, 39% of marketers stated that they have been using Facebook to converse with their audiences. Facebook boasts of having 2.45

Paid Search Agency 59

Paid Search Agency Facebook Ads B2B 59

Zoominfo

OCTOBER 13, 2020

Facebook was founded in 2004, Twitter in 2006, Instagram 2010, Snapchat 2011, and TikTok in 2016. On average, 30% of companies with higher revenue than their peers also have larger social media followings on Facebook and Twitter. Short Answer: Yes. Undoubtedly. The results of the data are astoundingly clear.

Social Media 162

Social Media Generation Media Peer-to-peer 162

Zoominfo

NOVEMBER 20, 2018

Example: A prospect sees a paid Facebook advertisement for a recent blog post about essential tools for modern sales reps. A first-touch attribution model would assign all credit to the paid Facebook ad that began this prospect’s journey. They click the ad and ultimately read the blog post. Last-touch attribution. Custom attribution.

Marketing Attribution 236

Marketing Attribution Multi-Touch Attribution Lead Ranking B2B Marketing 236

Zoominfo

JULY 24, 2019

ZoomInfo MarketingOS Finally, ABM with data you can trust. 39% of marketers have generated leads through Facebook and just 30% through Twitter ( source ). Or, contact ZoomInfo to see how our B2B contact database can transform your lead generation strategy. ZoomInfo MarketingOS Finally, ABM with data you can trust.

Lead Generation 172

Lead Generation Statistics Sales Qualified Leads Allocation 172

Zoominfo

FEBRUARY 7, 2018

The most recent curveball comes courtesy of Facebook. Facebook’s new algorithm prioritizes content that sparks conversations and meaningful interactions between Facebook users. As Facebook’s founder and CEO, Mark Zuckerburg, puts it, “We’re making a major change to how we build Facebook.

B2B Marketing 180

B2B Marketing Marketing & Strategy Marketing Strategy B2B 180

Zoominfo

JUNE 28, 2022

Coinbase has attracted senior executive talent from hedge fund Citadel LLC, in addition to legal counsel from Google and product talent from Facebook. In ZoomInfo’s dataset, the most common previous employers — reaching back two previous jobs — were SoFi, Facebook, Goldman Sachs, Google, Standard Chartered Bank, and Visa.

Startups 100

Startups Web 2.0 Digital Asset Management Work Management 100

Customer Experience Matrix

DECEMBER 13, 2020

walled gardens (Facebook, Google, Amazon) face increasing competition from walled flower pots – that is, businesses with less data but a similar approach. None of these has the data depth or scale of Facebook, Google, or Amazon but their audiences are big enough to be interesting. shoppable video is growing rapidly.

Marketing AI 367

Marketing AI Privacy Peer-to-peer Amazon 367

Zoominfo

JUNE 12, 2019

Through Twitter and Facebook, followers can access videos, articles, and even podcasts filled with practical advice for becoming better sales professionals. Contact ZoomInfo Today to learn how we can boost your sales and marketing efforts. The post 5 Must-Follow B2B Sales Influencers appeared first on ZoomInfo Blog.

B2B Sales 188

B2B Sales B2B B2B Thought Leadership Zoominfo 188

Zoominfo

JUNE 25, 2018

YouTube is the third most visited site in the world after Google and Facebook. YouTube is an online community just like Facebook or Twitter. Contact ZoomInfo today to see how our B2B contact database can improve and transform your marketing efforts. 400 hours of video are uploaded to YouTube every minute.

Youtube 217

Youtube B2B Marketing Advertising Agencies B2B 217

Zoominfo

APRIL 11, 2022

California has been setting the pace on consumer privacy protections for nearly two decades, passing laws that regulate how businesses like Amazon, Google and Facebook can collect, store and use consumer data. Should people be worried about how ZoomInfo uses their data? We are very proactive on this front.

Paid Search Agency 100

Paid Search Agency Privacy Advertising Agencies Ad Agencies 100

Zoominfo

FEBRUARY 19, 2018

B2B Social Selling with Facebook. 81% of people find unsolicited Facebook messages from salespeople creepy, and 78% are turned off by friend requests from sales reps ( source ). The reach of 135 employees engaged in employer advocacy is larger than that of a company page with one million Facebook followers, likes or fans ( source ).

Statistics 184

Statistics Peer-to-peer Cold Calling Zoominfo 184

Zoominfo

OCTOBER 13, 2020

Facebook was founded in 2004, Twitter in 2006, Instagram 2010, Snapchat 2011, and TikTok in 2016. On average, 30% of companies with higher revenue than their peers also have larger social media followings on Facebook and Twitter. Short Answer: Yes. Undoubtedly. The results of the data are astoundingly clear.

Social Media 130

Social Media Generation Media Peer-to-peer 130

Martech

JUNE 1, 2023

GoDaddy introduced three new services that help users create online store product descriptions, customer service messages and ads for Instagram and Facebook, all using generative AI. The go-to-market platform launched Post-Meeting Briefs within the company’s Chorus conversational intelligence platform.

Godaddy 99

Godaddy Planning Paid Search Agency Zoominfo 99

Zoominfo

MARCH 3, 2019

ZoomInfo What kind of marketers would we be if we didn’t include ZoomInfo on this list? If you’re not familiar, ZoomInfo is a leading business database made up of more than seven million contact profiles and more than 18 million company profiles. Check it out! Free Trial 3.

B2B Sales 100

B2B Sales Research Paid Search Agency Tools 100

Zoominfo

JULY 2, 2021

The most obvious one is LinkedIn, but don’t overlook Facebook, Twitter, and Instagram for taking a deeper dive into someone’s candidacy. Utilize social media Depending on how much they share, social media can tell you a lot about a person’s talents, passions, and character.

Ideal Customer Profiles 130

Ideal Customer Profiles Sales Cycle Zoominfo Acquisitions 130

Zoominfo

FEBRUARY 1, 2018

39% of marketers have generated leads through Facebook and just 30% through Twitter ( source ). Or, contact ZoomInfo to see how our B2B contact database can transform your lead generation strategy. The post Top Lead Generation Statistics for 2018 appeared first on ZoomInfo Blog. How to Use Social Media for B2B Lead Generation.

Lead Generation 243

Lead Generation Statistics Sales Qualified Leads Lead Scoring 243

Zoominfo

NOVEMBER 1, 2018

For example, a piece of content that works on LinkedIn might not be successful in the same format on Facebook. Contact ZoomInfo today to accelerate your B2B marketing efforts! The post Social Media Demand Generation: A Q&A appeared first on ZoomInfo Blog. Each social media site functions differently. Identify influencers.

Demand Generation Agencies 204

Demand Generation Agencies Demand Generation Social Media Demand 204

Zoominfo

NOVEMBER 29, 2021

ZoomInfo MarketingOS Finally, ABM with data you can trust. Paid Social KPIs This refers to putting dollars behind advertisements on Facebook, LinkedIn, and other social channels. Set your own benchmarks,” says Mitchell Hanson, director of demand generation at ZoomInfo. Intent lift.

Lead Ranking 130

Lead Ranking Marketing Qualified Leads MQL Webinar Metrics 130

Zoominfo

DECEMBER 4, 2019

Naturally, platforms like LinkedIn, Twitter, and Facebook have become essential tools in a recruiter’s strategy. LinkedIn, Twitter, Facebook, and other channels don’t just have unique functionalities; they also require unique tones, posting cadences, outreach tactics, and more. .

High Quality Lead 221

High Quality Lead Outreach Zoominfo Social Media 221

Zoominfo

JULY 27, 2020

The money that goes to facilities isn’t just new coffee machines and fancy lighting; ZoomInfo data points to an 11% increase in projects related to Quality Assurance and Forecasting. Mailchimp followed by Google & Facebook advertising products were some of the most popular tools adopted after raising money.

Spending 162

Spending Paid Search Agency Companies Forecasting 162

Zoominfo

FEBRUARY 1, 2021

Ads on Facebook or Instagram will not reach them. link] pic.twitter.com/NgYQcvqb08 — ZoomInfo (@ZoomInfo) January 20, 2021. A quick example: If you want to run ads on social media to promote your new product, you’ll know from your persona that your ideal customer uses LinkedIn and Twitter. Define Your Value Proposition.

Small Business Marketing 145

Small Business Marketing Work Management Marketing Management Ideal Customer Profiles 145

Zoominfo

JUNE 19, 2018

Here are a few examples: Share the entire video: Some people will miss your live stream as it happens, so keep it active on your Facebook page or YouTube channel for them to discover later. Contact ZoomInfo today to learn how our B2B contact database can improve and evolve your marketing strategies.

Video Marketing 207

Video Marketing B2B B2B Thought Leadership Broadcasting 207

Zoominfo

DECEMBER 19, 2018

As we regularly remind readers on the ZoomInfo blog—the inception of the Internet brought about the sharing of information at a never before seen rate. Jon Loomer’s YouTube channel focuses only on advanced Facebook marketing tactics that help experienced marketers. Featured Video: How to Add Facebook Purchase Pixel Event Code.

Youtube 220

Youtube Advertising Channels Work Management Marketing Attribution 220